scholarly journals THE REVIVAL OF THE TOURISM INDUSTRY FROM THE COVID-19 PANDEMIC DISASTER

2021 ◽  
Vol 8 (2) ◽  
pp. 01-07
Author(s):  
Debashish Roy
Keyword(s):  
Global Economy ◽  
Main Tool ◽  
Secondary Data ◽  
Recovery Process ◽  
Tourism Industry ◽  
Huge Impact ◽  
Social Media Platforms ◽  
Marketing Activities ◽  
Hospitality And Tourism Industry ◽  
Tourism Economy

Purpose of the study: COVID-19 pandemic has severely hit the global economy. It has also had a huge impact on the tourism industry. The purpose of the study is to identify the possible initiatives to be taken to revive the tourism industry during or after the COVID-19 era. Methodology: A qualitative analysis of secondary data has been applied. NVivo 12 has been used for organizing, analyzing, and visualizing the data. Main Findings: It is found that government will have to play the most prominent role in the revival of the tourism sector through financial stimulus packages and subsidies. The use of marketing activities, promotional tools, and social media platforms will also aid in the recovery process. Initially, tourism activities can be restarted at domestic levels and in travel bubbles, motivating international tourists. Most importantly, maintaining hygiene and maintaining social distance will be the main tool to revive the tourism industry. Applications of this study: The findings of this study will enable the decision-makers of the hospitality and tourism industry to make a strategic recovery plan Covid-19 stricken tourism economy. The originality of this study: Although most of the industries are slowly turning around during the pandemic, the tourism industry is still struggling to survive. This study proposes several possible recovery plans in light of past epidemic experiences.

scholarly journals Sustainable Tourism Empowered by Social Network Analysis to Gain a Competitive Edge at a Historic Site

2021 ◽  
Vol 2 (4) ◽  
pp. 332-346
Author(s):  
Cathrine Linnes ◽  
Holly Itoga ◽  
Jerome Agrusa ◽  
Joseph Lema
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Tourism Industry ◽  
Tourism Destination ◽  
Strategic Direction ◽  
Social Media Platforms ◽  
Hospitality And Tourism Industry ◽  
Effective Use

Social media has had a strong presence in many people’s lives over the last decade. In addition, social media platforms have allowed people to share opinions, provide advice on numerous factors, including where to visit, as well as to stay connected and maintain friendships. The hospitality and tourism industry, however, can make effective use of these powerful tools for marketing purposes, collaboration and information sharing, and service offerings. Reviewing social media followers’ behaviors and interests offers a wealth of information and valuable data for a variety of tourism organizations. This case study focuses on an analysis of the social networks applied to the fortified town of Fredrikstad in Norway. The data used in this research study were collected from the Facebook site of the tourist authority. The results of this research project demonstrate the strengths of applying a social network analysis to a dataset, which can aid in the strategic direction of a tourism destination. The conversations of the greatest interest can successfully be identified as well as the growth of the online network. This paper adds knowledge to the literature through the application of a social network analysis regarding the success of a tourism destination and its future potential.

scholarly journals The Potential of Capsule Hotel Service in Semarang

2019 ◽  
pp. 196
Author(s):  
Diena Mutiara Lemy ◽  
Elisabeth Heidi
Keyword(s):  
Direct Observation ◽  
Research Study ◽  
Secondary Data ◽  
Tourism Industry ◽  
Primary Data ◽  
Feasibility Research ◽  
Hotel Service ◽  
One Stop ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry

In the last seven years, hospitality and tourism industry becomes one of the world’s fastest-growing industries (Carter, 2018). The data for this proposal are gathered from primary data (direct observation and questionnaires) and secondary data (online publications). Capsule Hotel Service provides capsule rooms for guests to stay, as well as one-stop-culinary The purpose of this feasibility research study is to see whether this business is feasible or not by looking at the marketing aspect.    

Diversity management in tourism and hospitality: an exploratory study

foresight ◽  
2017 ◽  
Vol 19 (3) ◽  
pp. 323-336 ◽  
Author(s):  
Ruchika Malik ◽  
Tanavi Madappa ◽  
Jaya Chitranshi
Keyword(s):  
Best Practices ◽  
Cultural Diversity ◽  
Secondary Data ◽  
Diversity Management ◽  
Tourism Industry ◽  
Complex Nature ◽  
Content Type ◽  
Diverse Workforce ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry

Purpose The hospitality and tourism industry has seen an increase in organizations operating internationally, bringing people from diverse cultural backgrounds together. The authors aim to help clarify that with a lack of awareness and understanding about diversity, many problems arise in terms of effective intercultural communication between managers and employees and employees and the customers. This paper helps in answering the questions related to the importance of cross cultural management, the intercultural issues faced by an organization, the best practices for diversity management and the future of cultural diversity. Design/methodology/approach The authors have carried out a review-based research of 60 papers relevant to the topic. The study has been restricted to secondary data consisting of research in the area of managing cultural diversity. Findings The researchers have concluded that there are different dimensions of cultural diversity and thus policies and programs to manage it have to be carefully implemented and integrated. Also, managers need to identify the current gaps in the organization in terms of diversity management to take the necessary steps for building a harmonious relationship between expatriates and the local employees. Originality/value The study addresses the complex nature of cultural diversity and the management issues of multiculturalism within the hospitality and tourism industry. The authors have made an effort to identify the best practices and programs for managing a diverse workforce which may also improve engagement and retention levels through radical inclusion of employees.

Digital Marketing in the Globalization Process

2021 ◽  
pp. 185-200
Author(s):  
Ali Tehci
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Real Time ◽  
Global Economy ◽  
Digital Marketing ◽  
Cross Border ◽  
Social Media Platforms ◽  
Marketing Activities

It is seen that the global economy has changed significantly as a result of digitalization, which facilitates cross-border communication and transactions. For this reason, businesses must use technology to promote their products or services and to encourage consumers. In this respect, social media platforms provide businesses with real-time opportunities such as running campaign events, promoting products or services. In this study, the concept of digital marketing, which is extremely important for businesses, was examined and the importance of this concept was tried to be explained with examples from real-time marketing activities. Organizations or brands must take advantage of digital marketing opportunities to gain competitive advantage. Especially on social media platforms, companies are thought to be successful as a result of participating in real-time marketing activities and performing these activities appropriately.

scholarly journals Problems and trends of regional tourism development in Latvia

2019 ◽  
Vol 3 (1) ◽  
pp. 1-11
Author(s):  
Jelena Lukjanova
Keyword(s):  
Local Governments ◽  
Global Economy ◽  
Tourism Development ◽  
Global Market ◽  
Tourism Industry ◽  
The State ◽  
Regional Tourism ◽  
Use Of Resources ◽  
Marketing Activities ◽  
State And Local

Introduction. Tourism industry is one of the most promising and rapidly developing sectors of the global economy. In modern conditions of increased competition in the global market of tourist services, the problem of increasing the competitiveness of the tourism industry in Latvia is becoming more urgent, and studying the issue of the competitiveness of regional tourist markets is particularly relevant. The level of competitiveness of a particular region determines its success in relation to other regions of the state and the world, indicates the presence of existing problems and helps to find solutions to them. Aim and tasks. This article explores some aspects of solving the problems of regional tourism in Latvia. Results. Factors that hinder in the successful development of regional tourism, external and internal, has been revealed. The importance of combining the efforts of a number of territories to form a common tourist offer and its promotion both the level of Latvia and internationally. Successful initiative that promotes the development of regional tourism is a creation of tourism clusters at the national and regional levels. As a promising direction for the development of regional tourism, it’s possible to point out the expansion of the circle in territories of Latvia that have received resort status. Rural tourism contributes to development of regional tourism, but there is a certain range of problems that impede the attractiveness of this type of tourism for foreign tourists. In the order to gain a competitive advantage, Latvian regions need to step up their efforts to form an unique tourist offers. More marketing activities to promote regional tourist product in local and foreign markets require attention. Conclusions. Latvia has high potential for regional tourism, but there are a number of factors hindering its development. In analysis of regional tourism development programs Latvia has shown that regions are trying to conduct active work of the development, support and regulation of foreign and local tourism. It is necessary to develop measures to improve the tourism management mechanism, which would face coordination and cooperation among the various actors, avoiding disproportionate regulation and inefficient use of resources. In the framework of promoting the development of regional tourism, it is necessary to combine efforts of both the state and local governments, and entrepreneurs and other parties who can be involved in the tourism sector.

scholarly journals Analysis of key steps to overcome the crisis in tourism during a pandemic: the experience of Kazakhstan and the United Kingdom

2021 ◽  
pp. 64-80
Author(s):  
A. Nurpeissova ◽  
D. Md. Z. Islam
Keyword(s):  
Global Economy ◽  
Action Plan ◽  
Secondary Data ◽  
Recovery Process ◽  
Online News ◽  
News Article ◽  
The United Kingdom ◽  
The Uk ◽  
Key Steps ◽  
National Economies

Purpose of research. The coronavirus (COVID-19) pandemic lockdown has created a significant threat to the global economy as well as the life of each of us. This paper examines the effect of coronavirus on tourism and proposes a framework of how Kazakhstan can adopt strategies from the international experience (e.g., the UK, Italy, Spain) in order to support tourism sector.Methodology. To achieve the above-mentioned purpose, the study applies qualitative research method that includes in-depth literature reviews of secondary data including research publications (books, peer reviewed journal, reports, government portals, conference papers, online news/article sources etc.).Originality / value. The study includes the analysis of the secondary data concerning the consequences of COVID-19 on economy through comparative analysis between the actions concerning the recovery process of two governments: Kazakhstan and the UK. Based on that the most appropriate recovery steps were presented that would be helpful for tourism support.Findings. This study finds that in the short- term, it might be more appropriate for national economies to prioritize domestic rather than international tourism. Also, in terms of medium to long terms plans, it is important for Kazakhstan learning lessons from international experiences to take actions for the tourism recovery plan, e.g., the support scheme for heritage places and organizations.The article recognizes the practical impact of this review that it can be consulted as an action plan (or handbook) on which steps could be adopted to support tourism. The limitation is that this research is based on the secondary data which is scarce and that the COVID-19 is still happening and the recovery process is an ongoing event, there are not many reliable academic literatures published yet. The findings of the study are expected to aid the academics to conduct future in-depth research.

What are the key challenges faced by the Malaysian hospitality and tourism industry in the context of industrial revolution 4.0?

2019 ◽  
Vol 11 (2) ◽  
pp. 194-203 ◽  
Author(s):  
Kandappan Balasubramanian ◽  
Neethiahnanthan Ari Ragavan
Keyword(s):  
Global Economy ◽  
Hospitality Industry ◽  
Industrial Revolution ◽  
Service Providers ◽  
Tourism Industry ◽  
Content Type ◽  
New Era ◽  
Key Issues ◽  
Hospitality And Tourism Industry ◽  
Operational Issues

Purpose Globally, the hospitality industry has entered a new era of growth and transformation due to the Industrial revolution 4.0 and generational change among the consumers. The Malaysian hospitality industry is facing some issues and challenges due to this shift in the global economy, game-changing service innovation, increasing alternative service providers and the disruption of technology. The study aims to identify the issues faced by industry experts and to provide some practical solutions for industry. Design/methodology/approach The paper identifies the key issues and challenges faced by the hospitality industry by using an open-ended question-based approach among senior industry practitioners and the management representative of the Malaysian Association of Hotels. Findings A number of innovative recommendations are offered from an industry perspective (including best practices and benchmarking) that if adopted would be beneficial to all stakeholders and encourage tourists to embrace the Malaysian hospitality industry. Originality/value The paper underscores issues and challenges stemming from rapid tourism growth and some operational issues relating to hospitality development. The paper also identifies some recent innovations that hoteliers could implement in their respective hotels.

scholarly journals The outbreak of COVID-19 and its impact in South Korea’s Tourism: A hope in Domestic Tourism

2021 ◽  
Vol 4 (1) ◽  
pp. 1-8
Author(s):  
Kapil Gurung ◽  
Keyword(s):  
Global Economy ◽  
Negative Impact ◽  
Secondary Data ◽  
Tourism Industry ◽  
Social Distancing ◽  
Flight Operations ◽  
Domestic Tourism ◽  
Unpaid Leave ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The recent COVID-19 pandemic has resulted an unprecedented impact on global economy. However, South Korea is effectively controlling the pandemic by implementing different level of social distancing measure. Most of the events are either postponed or cancelled and public places are operating by maintaining social distance and mandatory use of mask. Therefore, the aim of this study is to investigate the future impact on tourism and hospitality industry caused by social distancing due to pandemic. The conceptual methodology was used to discuss on the secondary data from various sources. The finding states that the flight operations were halted, hotel occupancy reduced, and employees forced to take unpaid leave. In addition, the result discussed on the negative impact on tourism and hospitality sector due to pandemic. This paper concludes with few positive signs in domestic tourism sector and suggestion for authority to execute best policy in future for whole tourism industry.

scholarly journals Harmonization of Green Motives and Green Business Strategies towards Sustainable Development of Hospitality and Tourism Industry: Green Environmental Policies

2021 ◽  
Vol 13 (12) ◽  
pp. 6592
Author(s):  
Zahid Yousaf ◽  
Magdalena Radulescu ◽  
Crenguta Ileana Sinisi ◽  
Luminita Serbanescu ◽  
Loredana Maria Paunescu
Keyword(s):  
Sustainable Development ◽  
Structural Equation ◽  
Hotel Industry ◽  
Equation Model ◽  
Tourism Industry ◽  
Business Strategies ◽  
Mediating Role ◽  
Green Business ◽  
Hospitality And Tourism Industry

This study aims to investigate the direct impact of green motives (GM) and green business strategies (GBS) on sustainable development (SD) in the hospitality sector. It explores the direct links between GM and SD. Moreover, the mediating role of GBS between GM and SD was tested. The research relies on the stakeholders’ theory, which states that the organization’s success and future development depends on the satisfaction of stakeholders. Data were collected from 451 top managers and owners from 54 hotels (5, 4 and 3-star hotels) operating in Pakistan. Quantitative analysis including correlation, regression, confirmatory factor analysis and structural equation model techniques were used. The mediating role of GBS was assessed using the bootstrapping method. Results proved that GM and GBS enable hotel industry to achieve the targets of SD. Finding also proved that GBS act as a mediator between the GM and SD link. The hotel industry needs attention to achieve the targets of SD and customers’ inclination towards more hygienic and environmental issues after the worldwide COVID-19 pandemic situation has forced the hotel industry to adapt GBS initiated through GM. The current research articulated this upcoming issue and offered a SD model for the hotel industry.

scholarly journals Tourism Destination Marketing: Academic Knowledge

Encyclopedia ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 42-56
Author(s):  
Marios Sotiriadis
Keyword(s):  
Tourism Industry ◽  
Destination Marketing ◽  
Tourism Destination ◽  
Academic Knowledge ◽  
Marketing Activities ◽  
Function Domain ◽  
Negative Impacts ◽  
Marketing Principles ◽  
Destination Management Organizations ◽  
Goals And Objectives

A holistic, multi-organization view of marketing or destination management organizations (DMOs) who must muster the best efforts of many partner organizations and individuals (stakeholders) to have the greatest success. Destination marketing is described as “a continuous, sequential process through which a DMO plans, researches, implements, controls and evaluates programs aimed at satisfying tourists’ needs and wants as well as the destination’s and DMO’s visions, goals and objectives”. The effectiveness of marketing activities depends on the efforts and plans of tourism suppliers and other entities. This definition posits that marketing is a managerial function/domain that should be performed in a systematic manner adopting and implementing the appropriate approaches, as well as suitable tools and methods. In doing so, it is believed that a tourism destination (through the organizational structure of a DMO) can attain the expected outputs beneficial to all stakeholders, i.e., the tourism industry, hosting communities/populations, and tourists/visitors. The effective implementation of tourism destination marketing principles and methods constitutes an efficient and smart pillar, a cornerstone to attain a balance/equilibrium between the perceptions and interests, sometimes conflicting, of stakeholders by minimizing the negative impacts and maximizing the benefits resulting from tourism. All the same, it is worth noting that marketing is not a panacea, nor a kind of magic stick.

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