Social Specific Image: Format of Methodology and Auditing
The modern period of demand for image-logical knowledge allows raising questions not only about image-enlightenment and image-education, when information and telecommunication technologies become the determining factors in the development of society, but also about the peculiarities of teaching image-logical knowledge in higher educational institutions. At this stage, there is also the need to introduce the scientific and applied direction of the discipline “Imageologyˮ, as a component of social education, into the system of training specialists for a wide range of professions in the “person-to-personˮ sphere. The article explores a number of innovative approaches to teaching a special educational course “Imageologyˮ for students of humanitarian and social profiles. The article contains an analysis of scientific studies of the main methodological principles, tasks and parameters of the development of imageology as a practice-oriented sociological direction in the context of the training of Masters and specialists, sociologists, psychologists, journalists, advertising and public relations specialists. The authors identified the most important ways and directions for the formation of the sociology of the image, determined the subject and purpose of the discipline. For seminars and practical classes, as well as for students 'independent work, specialized scientific topics, an original image analysis questionnaire scheme are offered, and scenarios of specific events and actions in image creation are modeled for the development of students' professional and creative abilities.