scholarly journals 'Clothes' The Loop: Raising Awareness of Sustainable Fashion Among Millennial Consumers Through Digital Platforms

2020 ◽  
Vol 5 ◽  
Author(s):  
Nell Rasmussen ◽  
Class of 2020
Keyword(s):  
Supply Chain ◽  
Adverse Effects ◽  
Mobile Application ◽  
Target Market ◽  
Fashion Industry ◽  
Digital Platforms ◽  
Average Consumer ◽  
Raising Awareness ◽  
Sustainable Fashion ◽  
Sustainability Movement

The average consumer is not aware of the implications regarding the externalized cost of cheap clothing and overconsumption, which attributes to the growing need for sustainable fashion. The adverse effects within the fashion supply chain and substantial increase in consumption levels have led to the sustainability movement. Sustainability leaders in the fashion industry provide a wealth of information, but easily accessible forms of this information about fashion are not available to consumers. To elicit change, buy-in from consumers is paramount. Millennials are the chosen target market for this study due to their large purchasing power. This study will educate Millennial consumers about the power of sustainability through the development of an ecommerce mobile application prototype. The mobile application Loop will become the user’s guide, via an accessible mobile interface, for sustainable apparel purchases. It will also provide the necessary brand research that will bridge the consumer gap in a simple, easily consumable output.  

scholarly journals SUSTAINABILITY APPROACHES IN FASHION DESIGN IN THE COVID-19 PROCESS

2021 ◽  
Vol 10 (88) ◽  
Keyword(s):  
Social Life ◽  
Digital Technologies ◽  
Waste Recycling ◽  
Working Environment ◽  
Fashion Industry ◽  
Negative Effects ◽  
Digital Platforms ◽  
The World ◽  
Sustainable Fashion ◽  
Materials Recycling

The pandemic caused by Covid-19 virus, which emerged in Wuhan, China at the end of 2019 has caused changes in the production- consuption balances besides education, working environment and social life because of the full lockdown process. The increase in the time that is spent at home necessarily has caused people to question the concepts of damage to environment, waste, recycling and sustainability beside this, the fashion industry has been affected with its structure that encourages consuption, reflects change and temporary innovation. In this period the frequency of consumers' clothing purchases decreased, platforms selling second-handed products become more popular and fashion shows and fairs took place in digital platforms. The steps aimed at the conscious consumer for the use of organic and recyclable materials, recycling, and less water consumption, which started to be taken before the pandemic in the sector, gained speed with the introduction of digital technologies defined as industry 4.0. In the scope of the research, while the effects of the Covid-19 process on the fashion industry and design are disccused in the context of sustainability, it has been discussed what the positive and negative effects of sustainability moves which has increased its visibility. It is aimed that the study will contribute to sustainable development by drawing attention to the development of academic fashion literature and sustainable fashion as well as the other current studies in this field in the world. Keywords: sustainability, fashion and design, covid 19, digital fashion, sustainable fashion

scholarly journals Deploying Resilience Enablers to Mitigate Risks in Sustainable Fashion Supply Chains

2021 ◽  
Vol 13 (5) ◽  
pp. 2943
Author(s):  
Chih-Hung Hsu ◽  
An-Yuan Chang ◽  
Ting-Yi Zhang ◽  
Wei-Da Lin ◽  
Wan-Ling Liu
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Quality Function Deployment ◽  
Risk Mitigation ◽  
Complex Structure ◽  
Fashion Industry ◽  
Supply Chain Risk ◽  
Sustainable Supply Chains ◽  
New Strategy ◽  
Sustainable Fashion

The complex structure of supply chains makes them vulnerable to risk, so enhancing their resilience is an important goal. In particular, fashion supply chain research has identified two important issues that need to be addressed: sustainability and risk. However, investigation of these issues is relatively sparse and has primarily been independent with little combinatory research. Therefore, it is crucial to develop a risk mitigation method that can maximize the resilience of sustainable supply chains for fashion companies. The objective of this study is to develop an integrated quality function deployment approach and to mitigate supply chain risk by deploying resilience capabilities and resilience-enhancing features, thus ultimately providing the fashion industry with a useful approach for the development of resilient, sustainable supply chains. Using a fashion company as an example, the practicability of the proposed approach is verified. To strengthen resilience and thus mitigate key risks, it is found that the most urgent tasks are to reallocate the company’s resources, to carry out the real-time monitoring of risk on the spot, to share the risk responsibility, and to establish an incentive system. When these features are strengthened, agility and adaptability can be improved, and finally, the risks of supplier delays, natural disasters, political instability, and problematic supplier materials with the greatest impact can be alleviated. This study provides a new strategy for the fashion industry for the implementation of resilient, sustainable supply chains to mitigate risks.

scholarly journals Third Party Certification of Agri-Food Supply Chain Using Smart Contracts and Blockchain Tokens

Sensors ◽  
2021 ◽  
Vol 21 (16) ◽  
pp. 5307
Author(s):  
Ricardo Borges dos Santos ◽  
Nunzio Marco Torrisi ◽  
Rodrigo Palucci Pantoni
Keyword(s):  
Supply Chain ◽  
Mobile Application ◽  
Consumer Behaviour ◽  
Economic Incentives ◽  
Third Party ◽  
Smart Contracts ◽  
Proof Of Concept ◽  
Socially Responsible ◽  
The Public ◽  
Blockchain Technology

Every consumer’s buying decision at the supermarket influences food brands to make first party claims of sustainability and socially responsible farming methods on their agro-product labels. Fine wines are often subject to counterfeit along the supply chain to the consumer. This paper presents a method for efficient unrestricted publicity to third party certification (TPC) of plant agricultural products, starting at harvest, using smart contracts and blockchain tokens. The method is capable of providing economic incentives to the actors along the supply chain. A proof-of-concept using a modified Ethereum IGR token set of smart contracts using the ERC-1155 standard NFTs was deployed on the Rinkeby test net and evaluated. The main findings include (a) allowing immediate access to TPC by the public for any desired authority by using token smart contracts. (b) Food safety can be enhanced through TPC visible to consumers through mobile application and blockchain technology, thus reducing counterfeiting and green washing. (c) The framework is structured and maintained because participants obtain economical incentives thus leveraging it´s practical usage. In summary, this implementation of TPC broadcasting through tokens can improve transparency and sustainable conscientious consumer behaviour, thus enabling a more trustworthy supply chain transparency.

scholarly journals Transformation of the Innovative and Sustainable Supply Chain with Upcoming Real-Time Fashion Systems

2021 ◽  
Vol 13 (3) ◽  
pp. 1081
Author(s):  
Yoon Kyung Lee
Keyword(s):  
Supply Chain ◽  
Real Time ◽  
Computer Aided Design ◽  
Production Systems ◽  
Fashion Industry ◽  
Sustainable Supply Chain ◽  
Information Communication ◽  
Manufacturing Planning ◽  
Fashion Products ◽  
Aided Design

Technologies that are ready-to-use and adaptable in real time to customers’ individual needs are influencing the supply chain of the future. This study proposes a supply chain framework for an innovative and sustainable real-time fashion system (RTFS) between enterprises, designers, and consumers in 3D clothing production systems, using information communication technology, artificial intelligence (AI), and virtual environments. In particular, the RTFS is targeted at customers actively involved in product purchasing, personalising, co-designing, and manufacturing planning. The fashion industry is oriented towards 3D services as a service model, owing to the automation and democratisation of product customisation and personalisation processes. Furthermore, AI offers referral services to prosumers or/and customers and companies, and proposes individual designs with perfect styles and measurements using new 3D computer aided design and AI-based product design technologies for fashion and design companies and customers. Consequently, 3D fashion products in the RTFS supply chain are entirely digital, saving time and money with sampling and tracking capabilities, secured, and trusted with personalised service delivery.

scholarly journals CONTEMPORARY MANAGEMENT OF BUSINESS PROCESSES WITHIN THE SUPPLY CHAIN OF FASHION INDUSTRY

2020 ◽  
pp. 36-39
Author(s):  
Andrea Dobrosavljević ◽  
Snežana Urošević
Keyword(s):  
Supply Chain ◽  
Business Process ◽  
Business Process Management ◽  
Process Management ◽  
Business Processes ◽  
Demand Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Fashion Industry ◽  
The Impact

Business processes are present in all types of organizations, regardless of the size or industry within which the organization operates. Successful business process management (BPM) is an indicator of the level of process maturity of the organization. Within the supply chain, it is possible to observe the presence of business processes of a collaborative nature, as BPM relies on the principles of partnership, development, and exchange of information through links that exist within this chain between all actors [1]. Within this paper, BPM in the relations with suppliers and consumers within the supply chain of organizations operating in the fashion industry is considered. Lambert [2] lists eight macro processes that take place in the supply chain, between suppliers, manufacturers, distributors, retailers and end consumers, as follows: customer relationship management, supplier relationship management, demand management, order execution, fl ow management production, product development and commercialization and return management. Within this paper, a research is presented which analyzes the segments of managing collaborative business processes within the supply chain of the fashion industry, based on the responses of 508 managers and employees in the fashion industry in the Republic of Serbia. The needs for the development of certain segments in accordance with the needs of modern business process management have been explored.Scientifi c novelty. The research part of this paper relies on the application of Friedman's test which enables the analysis of the current state of BPM in relations with suppliers and consumers within the supply chain of the fashion industry, expressed through workers' responses with a ranking of their preferences. This paper contributes to the creation of a knowledge base within the research in the fi eld of the impact of BPM on improvements in the supply chain, on the basis of which it is possible to conduct further research and upgrade knowledge.Practical value. The fi ndings derived from the results of research of this type contribute to the development of the business from various aspects. The benefi ts can be refl ected not only through the strengthening of the competitive position but also through the sustainability of business on the basis of adequate application of BPM practices in all business segments. Accordingly, in addition to the scientifi c novelty, which is refl ected in the results of the rese arch work, there is a practical novelty, which is refl ected in the guidelines for the development of modern BPM within the supply chain of the fashion industry.

Key drivers of an agile, collaborative fast fashion supply chain

2017 ◽  
Vol 21 (3) ◽  
pp. 278-297 ◽  
Author(s):  
Ka-Leung Karen Moon ◽  
Ji-yeon Lee ◽  
Sze-yeung Charlotte Lai
Keyword(s):  
Supply Chain ◽  
Market Structure ◽  
Subject Area ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Integrated Network ◽  
Content Type ◽  
Supply Chain Agility ◽  
Key Drivers ◽  
Business Pattern

Purpose The purpose of this paper is to investigate the market structure and the key drivers of the competitiveness of an agile and collaborative fast fashion supply chain using South Korea’s Dongdaemun fashion market – one of the world’s largest and most competitive fashion hubs – as an example. Design/methodology/approach A qualitative approach is employed with a two-stage study. The first stage is a preliminary study based on a desk research and several field visits, while the second is an in-depth interview study with seven informants collectively representative of the members of all echelons along a fashion supply chain. Findings The findings demonstrate that the Dongdaemun fashion market has a complex market structure and a unique business pattern. Supply chain agility and collaboration are two important components of its success, which are supported by five factors: self-sufficient structure, multiple-integrated network, strong entrepreneurship, close and long-lasting buyer-seller relationships, and quick-response product delivery and inventory replenishment. Originality/value This study extends our knowledge of supply chain management in the fast fashion industry and provides insights to assist in the development of supply chain strategies in other fashion markets and/or other industries. The extended conceptual framework as well as the proposed questions may serve as points of reference for future studies in the subject area.

Sustainable fashion supply chain management: the European scenario

2014 ◽  
Vol 32 (5) ◽  
pp. 821-822 ◽  
Author(s):  
Tsan-Ming Choi ◽  
Chun-Hung Chiu ◽  
Kannan Govindan ◽  
Xiaohang Yue
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Chain Management ◽  
Sustainable Fashion

Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience

2018 ◽  
Vol 62 (2) ◽  
pp. 124-126
Author(s):  
Biatriz Guedes ◽  
Aurore C Paillard-Bardey ◽  
Anke Schat
Keyword(s):  
Consumer Behavior ◽  
Working Conditions ◽  
Environmental Issues ◽  
Target Audience ◽  
Fashion Industry ◽  
Improve Working ◽  
The World ◽  
Sustainable Fashion

Fashion, as one of the largest industries in the world, causes serious social and environmental issues. Sustainable fashion aims to reduce pollution and improve working conditions in the industry. This article suggests ideas for improving advertising and better understanding consumer behavior in order to promote sustainable fashion. While there is still a lack of academic studies on consumer behavior and sustainable fashion, there is a need of the fashion industry to become more sustainable. Further work on improving sustainable fashion advertising as well as better understanding the target audience is to date necessary.

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