scholarly journals Prediction of the time spent on Instagram by social media addiction and life satisfaction

2020 ◽  
Vol 15 (2) ◽  
pp. 208-219
Author(s):  
Ferahim Yesilyurt ◽  
Nihan Solpuk Turhan
Keyword(s):  
Social Media ◽  
Life Satisfaction ◽  
University Students ◽  
Research Method ◽  
Quantitative Research ◽  
Correlation Model ◽  
Social Media Addiction ◽  
Quantitative Research Method

There are many different debates regarding the time spent on Instagram by social media addiction and life satisfaction. In consequence, in this research, it is aimed to reveal the variables that predict the time spent on Instagram by university students. The research is done in accordance with the causal and correlation model by using a quantitative research method. The results of the research are predicted by the time spent on Instagram, gender, age and social media addiction. Time spent on Instagram differentiates in accordance with the level of social media addiction (Sig = 0.00, p < 0.05) but does not differentiate by life satisfaction (Sig = 0.06, p > 0.05). As social media addiction increases, life satisfaction decreases  (r = −0.19). Women spent 0.42 times more time, and the women at the age of 21–22 years spent 0.38 times more time on Instagram. Keywords: Instagram, life satisfaction, social media, addiction.

scholarly journals Information Disclosure in Social Media among Teenagers

2019 ◽  
Vol 8 (3S) ◽  
pp. 429-434
Keyword(s):  
Social Media ◽  
Information Disclosure ◽  
Research Method ◽  
Quantitative Research ◽  
Perceived Usefulness ◽  
Influential Factor ◽  
Independent Variables ◽  
Variable Information ◽  
Quantitative Research Method

Social Media is a platform where people can communicate with each other easily without any boundaries. Teenagers tend to used social media to disclose information such as email, pictures and location. In Malaysia, the number of cyberbully and suicide because of social media keep increasing. Thus, this study was about the information disclosure in social media among teenagers in Malaysia. The purpose of this study was to determine the factors that influence information disclosure in social media among teenagers in Malaysia. It has been found that factors enjoyment, perceived usefulness and trust were the factors that influence teenagers to disclose information in social media. This study used a quantitative research method and questionnaire were distributed to 335 students at Sekolah Menengah Kebangsaan Rantau Panjang Klang. It was found that there was a relationship between independent variables (Enjoyment, Perceived Usefulness and Trust) and the dependent variable (Information Disclosure). From the finding, it has been found that Trust is the most influential factor in information disclosure in social media among teenagers in Malaysia where, when people trust their member in social media it influences them to disclose more information in social media.

scholarly journals PENGARUH PENGGUNAAN CELEBRITY ENDORSER PADA MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN (Studi Pada Mahasiswa Program Studi Administrasi Bisnis Universitas Mulawarman Angkatan 2015-2016)

2020 ◽  
Vol 8 (3) ◽  
pp. 265
Author(s):  
Wahyuni Wahyuni
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Research Method ◽  
Quantitative Research ◽  
Independent Variables ◽  
Celebrity Endorser ◽  
Interview Questionnaire ◽  
Quantitative Research Method

This study to purposed to examine the effect of attractive, trustworthiness, expertise by the celebrity endorser on social media instagram simultaneously, partial and dominant towards consumers’ purchase interest.The variable that used in this study consists of independent variables, those are atteractive (X1), trustworthinees (X2), and expertise (X3) also dependent variable, purchase interest (Y). This study is using quantitative research method counted 119 consuners and using nonpropability sampling. Interview, questionnaire, and observation are using to collect the data. The data analysis using multiple linear technique.Based on the result of the research, test F (simultaneous) and test t (partial) showed that atteractive variable, trustworthiness, and expertise simultaneously and partial significantly influent the consumers’ purchase interest, the biggest standardised coefficients beta is atteractive, so that we can conclude that the most influent variable is atterctive variable (X1). For all online businesses, especially instagram, it is better to pay attention in chosing the celebrity that worthy to be tha endorser so that we can get the terustworthiness and antention from the consumers and to influence the consumers’ perception to do a pruchase.

scholarly journals Investigation of the Relationship between Free Time Management, Social Media Addiction and Life Satisfaction of University Students During the COVID-19 Pandemic Process

2021 ◽  
Vol 7 (3) ◽  
pp. 85
Author(s):  
Recep Cengiz ◽  
Batuhan Er
Keyword(s):  
Social Media ◽  
Life Satisfaction ◽  
Multivariate Analysis ◽  
University Students ◽  
Analysis Of Variance ◽  
Time Management ◽  
Free Time ◽  
Social Media Addiction ◽  
Significant Difference ◽  
The Relationship

The aim of this study is to examine the relationship between university students free time management, social media addiction and life satisfaction during the COVID-19 pandemic.The sample group of the study consists of 114 female and 291 male university students. Free Time Management Scale, Social Media Addiction Scale and Life Satisfaction Scale were used as data collection instruments in the research. SPSS 25 package program was used in the analysis of the data; In their statistical representations, arithmetic mean, standard deviation and frequency values are presented. For analysis to the data set; T-Test for Independent Samples, Multivariate Analysis of Variance (MANOVA), One Way Analysis of Variance (ANOVA) and Pearson Correlation Test were applied.When the T-Test results for Independent Samples are examined; In terms of gender variable, a significant difference was found in favor of women in the “goal setting and method” sub-dimension of the Free Time Management Scale. When the results of Multivariate Analysis of Variance MANOVA test were examined; In terms of daily social media usage times, a significant difference was found in the sub-dimensions of preoccupation, mood regulation, repetition and conflict of the Social Media Addiction Scale.As a result, it is seen that there is a relationship between university student participants’ free time management and social media addiction. However, no relationship was found between life satisfaction and social media addiction. While a low negative correlation was found between the total score of life satisfaction and the free time management programming sub-dimension, no correlation was found between the sub-dimensions of goal determination and method, assessment and free time attitude.

scholarly journals The Effect of Social Media and Peer Group on The SPIRIT Characters Formation of The Students

2019 ◽  
Vol 8 (6S3) ◽  
pp. 370-372
Keyword(s):  
Social Media ◽  
Path Analysis ◽  
Research Method ◽  
Quantitative Research ◽  
Peer Group ◽  
Peer Groups ◽  
Research Data ◽  
Character Formation ◽  
Quantitative Research Method

The aim of this research is to find out the perception of the students on the effect of social media and peer-group to the SPIRIT characters formation. To achieve the aim of this research, the method that be used is a quantitative research method where the research data was obtained by distributing questionnaires to the students who were respondents, then the data obtained was processed with SPSS program and analyzed by path analysis. The result of this research indicated that the effect of social media on the SPIRIT Characters formation was not significant, because it was only 15%, meanwhile the effect of peer group on the SPIRIT character formation was also not significant, because it was only 17.8%. Therefore, it can be concluded that social media and peer group had no significant effect on the character SPIRIT formation. So, it is very necessary to deepen this research to find out what kind of variables that have a significant effect on the SPIRIT characters formation and why social media and peer groups did not significantly influenced the SPIRIT characters formation..

scholarly journals The Gender Differences in the Relationships Between Self-Esteem and Life Satisfaction with Social Media Addiction in University Students

2021 ◽  
Vol 17 (11) ◽  
pp. 48
Author(s):  
Yap Jing Xuan ◽  
Muhammad Asyraf Che Amat
Keyword(s):  
Gender Differences ◽  
Social Media ◽  
Life Satisfaction ◽  
University Students ◽  
Self Esteem ◽  
Elevated Risk ◽  
Total Variance ◽  
Social Media Addiction ◽  
The Social ◽  
Educational Studies

Recent evidence indicates an elevated risk of social media addiction in university students. This research was designed to enhance the understanding of social media addiction among university students by investigating the relationships between self-esteem, life satisfaction, and social media addiction, with the possibility of gender differences in the relationships. 288 university students (103 males, 185 females) from the Faculty of Educational Studies at Universiti Putra Malaysia (UPM) done the Social Media Addiction, Rosenberg Self-Esteem (RSES), and Life Satisfaction Scales. Results showed that self-esteem and life satisfaction accounted for 64% of the total variance in social media addiction. Life satisfaction was a significant factor in increasing the possibility of social media addiction. On the contrary, there were no significant differences in life satisfaction and self-esteem, the latter exhibited no association with social media addiction. Furthermore, males were much more addicted to social media than females. An understanding on gender differences may be helpful for clinicians to expand suitable therapy by taking into account these findings, meanwhile, the statistically significant differences between the variables may contribute to predict student addiction levels in social media. The results of this study are obtained from Malaysian university students and possible generalisation to other populations should be verified by further studies.

The Impact of Social Network Marketing on University Students' Purchase Intention and How It Is Affected of Consumer Engagement

2020 ◽  
Vol 6 (2) ◽  
pp. 87-91
Author(s):  
Hartiwi Prabowo ◽  
Rini Kurnia Sari ◽  
Stephanie Bangapadang
Keyword(s):  
Social Network ◽  
Data Collection ◽  
University Students ◽  
Purchase Intention ◽  
Research Method ◽  
Quantitative Research ◽  
Consumer Engagement ◽  
Network Marketing ◽  
Consumer Purchase Intention ◽  
The Impact

The research conducted is to know the impact of social network marketing on consumer purchase intention and consumers who become research are active students at private universities in Jakarta, and how social network marketing also affect consumer engagement (as moderate variable). The research method used in this research is quantitative research method. A method of data collection used in this research is a questionnaire distributed to 119 university students. The results of this study showed that social network marketing has a strong and significant impact oncustomer engagement, customer engagementhas a strong and significant impact on consumer purchase intention, social network marketing has a strong and significant impact consumer purchase intention, and also there is a significant impact from social network marketing on consumer purchase intention through consumer engagement.

scholarly journals Tourism Preferences Towards Blendung Beach and Nyamplungsari Beach in Pemalang Regency

2019 ◽  
Vol 2 (2) ◽  
pp. 452-460
Author(s):  
Sevilla Inta Cahayani
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Beach Tourism ◽  
Tourism Attractions ◽  
Quantitative Research Method

This study aims to determine and analyze how are tourists' preferences towards Blendung Beach and Nyamplungsari Beach attractions in Pemalang Regency by analyzing the characteristics of tourists and the factors that influence tourist interest in Blendung Beach tourism attractions and Nyamplungsari Beach so that the number of tourist visits can increase and be able to compete with other tourist objects. The research method used is quantitative research method with a sample of 100 respondents and using the preference values used are very good (4.6-5.0), good (3.6-4.5), good enough (2.6-3 , 5), less good (1.6-2.5) and not good (1.0-1.5). The results showed that tourist preferences towards both tourism objects Blendung Beach and Nyamplungsari Beach were in accordance classified as good enough, but also there were still indicators in the unfavorable and bad categories. Therefore there is a need efforts to improve tourist ratings and preferences so that it is expected to be able to encourage the increase  in the number of tourist visits. Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana preferensi wisatawan terhadap objek wisata Pantai Blendung dan Pantai Nyamplungsari di Kabupaten Pemalang dengan menganalisis karakteristik wisatawan dan faktor-faktor yang mempengaruhi minat wisatawan di objek wisata Pantai Blendung dan Pantai Nyamplungsari sehingga jumlah kunjungan wisatawan dapat meningkat dan dapat bersaing dengan objek wisata lainnya. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan sampel 100 responden dan menggunakan nilai preferensi yang digunakan sangat baik (4,6-5,0), baik (3,6-4,5), cukup baik (2,6-3, 5), kurang baik (1,6 -2.5) dan tidak bagus (1.0-1.5). Hasil penelitian menunjukkan bahwa preferensi wisatawan terhadap kedua obyek wisata Pantai Blendung dan Pantai Nyamplungsari itu sesuai diklasifikasikan cukup baik, tetapi juga masih ada indikator dalam kategori tidak menguntungkan dan buruk. Oleh karena itu diperlukan upaya untuk meningkatkan peringkat dan preferensi wisatawan sehingga diharapkan dapat mendorong peningkatan jumlah kunjungan wisatawan.

scholarly journals EMERGING TENDENCY OF BRANDS UTILIZATION AND ITS IMPACTS ON LIFE SATISFACTION OF UNIVERSITY STUDENTS

2021 ◽  
Vol 9 (4) ◽  
pp. 69-77
Author(s):  
Abd ul Waheed ◽  
Iqra Almas ◽  
Umme Kalsoom ◽  
Laila Shafi ◽  
Kanwal Yasmin
Keyword(s):  
Life Satisfaction ◽  
Regression Analysis ◽  
University Students ◽  
Research Method ◽  
Linear Regression Analysis ◽  
Demographic Variables ◽  
Satisfaction Level ◽  
Cosmetic Products ◽  
Proportional Allocation ◽  
Spss Software

Purpose of the study: This research examines the emerging tendency of brands utilization and its impacts on the life satisfaction of university students. Methodology: It is a quantitative study where a survey research method has been used, and for data collection, the questionnaire has been prepared. Demographic variables like area, age, gender, qualification, and location are also included. A sample of 385 students was selected by using the proportional allocation method. Statistical analysis for data was done through SPSS software. Researchers used a linear regression analysis test to find out the impacts of brand utilization on the life satisfaction of university students. Principal Findings: The findings of the study show that life satisfaction has a significantly negative correlation with brand utilization. Research also indicates that most purchased items were branded clothing and cosmetic products. Application of the study: This paper will be helpful to understand brand utilization and its impacts on youth’s life satisfaction. Novelty/Originality of this study: To analyze the growing tendency of luxury and brands products, researchers determined to check the impacts of branded products on life satisfaction levels. To examine the impacts of brand utilization, this research focused on four Pakistani universities and the life satisfaction level of students has bees examined.

scholarly journals Pengaruh literasi ekonomi dan literasi keuangan terhadap sikap tentang gaya hidup hedonis mahasiswa aktivis UKM organisasi pecinta musik (OPUS) 275 Universitas Negeri Malang

2021 ◽  
Vol 1 (8) ◽  
pp. 746-752
Author(s):  
Nurul Hidayah ◽  
Wahjoedi Wahjoedi
Keyword(s):  
Financial Literacy ◽  
Research Method ◽  
Quantitative Research ◽  
Economic Literacy ◽  
Independent Variable ◽  
Simultaneous Influence ◽  
Quantitative Research Method

Abstract Research has been carried out on the effect of economic literacy and financial literacy on attitudes about hedonic lifestyles. This study aims to determine whether there is a partial or simultaneous influence of economic literacy and financial literacy on attitudes about hedonic lifestyles. This study uses a quantitative research method that is explanatory by explaining the effect of the independent variable on the dependent variable. The results showed that there was no significant and significant effect between economic literacy and financial literacy on attitudes about life partially, but there was a significant and significant effect of economic literacy and financial literacy on attitudes about hedonic lifestyles simultaneously. Abstrak Telah dilakukan penelitian mengenai pengaruh literasi ekonomi dan literasi keuangan terhadap sikap tentang gaya hidup hedonis. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh secara parsial maupun simultan literasi ekonomi dan literasi keuangan terhadap sikap tentang gaya hidup hedonis. Penelitian ini menggunakan metode penelitian kuantitatif yang bersifat eksplanasi dengan menjelaskan pengaruh variabel bebas terhadap variabel terikat. Hasil penelitian menunjukkan tidak terdapat pengaruh dan signifikan antara literasi ekonomi dan literasi keuangan terhadap sikap tentang gaya hidup secara parsial, namun terdapat pengaruh dan signifikan literasi ekonomi dan literasi keuangan terhadap sikap tentang gaya hidup hedonis secara simultan.

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