scholarly journals Strategi Manajemen Humas Dalam Menciptakan School Branding Pada Sekolah Islam Terpadu

2018 ◽  
Vol 3 (2) ◽  
pp. 72
Author(s):  
Tutut Sholihah
Keyword(s):  
Public Relations ◽  
Private Schools ◽  
Management Strategy ◽  
Management Strategies ◽  
Educational Institutions ◽  
School Students ◽  
New School ◽  
The Public ◽  
School Year ◽  
Strategy Planning

<em>More and more quality schools have created intense competition in the management of educational institutions. To be able to compete, the school branding strategy is very important for schools primarily in private schools. SDIT Al-Furqan and SMPIT Al-Ghazalii Palangka Raya became the location of the study because it is one of the private schools that offers quality oriented to Islam, and has made rapid progress with various advantages, incised many achievements both in academic and non-academic terms, increasing number of participants each year. The problem raised in this study is how to plan public relations strategy, how to implement the public relations management strategy and how the results of implementing the public relations management strategy in creating School Branding in both schools. This study aims to describe and analyze the planning of public relations management strategies, implementation of the public relations management strategy and how the results of its implementation in creating School Branding at SDIT Al-Furqan and SMPIT Al-Gazali Palangka Raya, and to offer a concept of public relations management strategies in creating School Branding at Integrated Islamic schools. The study was conducted using a descriptive qualitative approach, data was collected through interviews, observation and documentation studies. The main subjects are principals, public relations, parents of students, heads of administration, teachers, and the community. The results of this study reveal that: 1) Public relations management strategy planning is designed and organized together with principals, divisions and public relations by considering all aspects until the school brand can reach the community, 2) Implementation of public relations management strategies carried out in accordance with the schedule organized by conducting promotions and publications in print media, electronic media, and social media, as well as communicating and socializing directly to the public, 3) The results of the public relations management strategy can be seen in the indicators of the success of schools becoming well-known in the community, creating a positive image for school, students increase every new school year, become a favorite and superior school.</em>

Networks of radical contention: The co-constitutive relations between structural conditions and public relations strategies and tactics in the committee in solidarity with the people of El Salvador

2018 ◽  
Vol 7 (3) ◽  
pp. 199-223 ◽  
Author(s):  
Ricardo J. Valencia ◽  
Patrick Jones
Keyword(s):  
Public Relations ◽  
El Salvador ◽  
Constitutive Relations ◽  
Management Strategies ◽  
Political Agenda ◽  
Political Crisis ◽  
Political Opposition ◽  
The Public ◽  
Political Opportunities ◽  
The People

In the 1980s, the Committee in Solidarity with the People of El Salvador (CISPES) became a key node in a vast network of political opposition against US foreign policy. In this article, we argue that these webs of political opposition constitute the geographies on which the public relations (PR) strategies deployed by CISPES were pursued and corresponding political opportunities were structured. We use newspaper analysis, interviews, and archival research to map three such networks in an effort to understand the changing climate in which CISPES pursued its political agenda during the 1980s. We conceptualize these networks as ‘networks of contention’ and contend that variations in these networks correspond to CISPES’ efforts to take advantage of unforeseeable political opportunities, which raised the profile of CISPES as well as its overall position as a radical activist organization opposing the Reagan government. We conclude by arguing that an attention to networks of contention is necessary for understanding both the strategies and tactics pursued by PR activists and the political opportunities that shape those tactics and strategies. Our analysis is sympathetic with the sociocultural ‘turn’ in the PR theory that assesses structural and contextual constraints on the strategies and tactics deployed by PR professionals. In the end, this article argues that the networks of contention that organizations find themselves in during particular moments of political crisis play a key role in shaping the kinds of strategies and tactics available to pursue them. We also contend that the collision between relationship management strategies and the contexts in which they are embedded suggests that the tactics and strategies pursued by PR professionals have to be embedded in and are structured by perpetually changing sociopolitical environments, which often refuse management and require constant strategic adaptation and flexibility.

scholarly journals PUBLIKASI PEMBERITAAN DALAM PEMBENTUKAN CITRA LEMBAGA

2019 ◽  
Vol 4 (1) ◽  
pp. 80
Author(s):  
Mukaromah Mukaromah ◽  
Amida Yusriana
Keyword(s):  
Public Relations ◽  
Educational Institutions ◽  
Youth Voice ◽  
The Public ◽  
Csr Reporting ◽  
Central Java ◽  
The Media ◽  
The Masses ◽  
Alternative Reading

<p>Mass media is one of the media publications to the public in the formation of the Image. Important positive images are formed to foster public trust. News in the newspaper media is still interesting to be appointed in an effort to build a positive image of educational institutions. In addition to targeting the masses of young people, higher education institutions also target parents who are still familiar with conventional media such as newspapers. The case study in this study was Dian Nuswantoro University (Udinus) and news in the Suara Merdeka newspaper. Suara Merdeka is interesting to be appointed because the local  central Java newspaper has amounts of printing and is still an alternative reading in the Central Java region where this segmentation is in line with Udinus segmentation which is domiciled in Semarang, Central Java.<br />This study aims to analyze the theme of news that often arises about the institution, the frequency of occurrence of coverage in certain periodizations. Furthermore, this can be observed how the reporting of a media that has the power to shape the image of the institution. The method used is quantitative content analysis, which describes how the contents of the media using thematic and physical recording units are analyzed using the concept of public relations about media and the formation of the image of the institution.<br /> <br />The result can be seen that there are 9 sections in Suara Merdeka which present Udinus related news, namely Semarang Metro rubric, Edukasia, Screen, Page 1, Business Economy, Around Young Tugu, Salatiga News, Youth Voice Expressions. Screen Rubric occupies the highest position in the news, which is 70.3%. For the<br />theme that is often reported, there are four types of reporting, namely news related to the world of academics (products), related to environmental responsibility (CSR), reporting related the environment and reporting related<br />to the activities of communicating the activities of the institution.</p><p> </p>

scholarly journals The plague of privatization: A futures analysis of the zombification of education

2021 ◽  
pp. 147821032110294
Author(s):  
Anna-Maria Fjellman ◽  
Aimee Haley
Keyword(s):  
School Choice ◽  
Private Schools ◽  
Educational Institutions ◽  
Judicial Decision ◽  
Public Interests ◽  
The Public ◽  
Financial Conglomerate ◽  
Tuition And Fees ◽  
Voucher System ◽  
Economic Transitions

The article re-imagines the current developments of Swedish education into a possible future. Historically, education was organized and funded by the state; however, reforms towards privatization in the 1990s implemented school choice, private schools and a tax-financed voucher system with the option of turning profits on education. A new judicial decision enforced the withholding of data on private ownership and economic spending in education from the public, as transparency was deemed to damage the competitiveness of private schools. Hence, generating profits and business advantage are prioritized over public interests as the organization and provision of education is progressively shaped by privatization. These changes are what prompted us to consider ‘what if all education was privatized’? The first part of the article reviews important developments in public education towards privatization and introduces our theoretical framework. The second part draws on aspects of speculative fiction in a dystopian scenario of an imagined educational apocalypse. The scenario starts in contemporary times and ends in 2121 where the education system is dominated by a financial conglomerate called Nescience Ltd. In this technologically advanced society, artificial intelligence systems have replaced educational institutions and teachers. Expensive tuition and fees have made people indebted to Nescience while learning is transformed into the manufacturing of alienated labourers. To understand these economic transitions and the position of Nescience as a knowledge provider in the future, we use the concept of ‘zombification’ to theorize the infection of privatization in the educational sector.

scholarly journals STRATEGI PENGELOLAAN KAWASAN LINDUNG MANUCOCO BERBASIS MASYARAKAT DI KOTA ADMINISTRATIF ATAURO, DILI TIMOR-LESTE

2017 ◽  
Vol 11 (1) ◽  
pp. 15
Author(s):  
Ernesto Matos Soares ◽  
I Made Antara ◽  
I Made Adhika
Keyword(s):  
Protected Areas ◽  
Protected Area ◽  
Management Strategy ◽  
Public Perception ◽  
Swot Analysis ◽  
Management Strategies ◽  
Community Based ◽  
Conservation Area ◽  
The Public ◽  
Catchment Areas

MANAGEMENT STRATEGY OF MANUCOCO PROTECTED AREA COMMUNITY BASED IN ADMINISTRATIVE CITY OF ATAURO, DILI TIMOR-LESTEManucoco Protected Area is a mountainous conservation area which is very important for Atauro community because it functions as water catchment areas, especially water sources, important habitat for birds and other biodiversity, but there are still problems that occur such as deforestation, shifting cultivation, system of slash-and-burn cultivation, area zoning is not clear, the expansion of settlements and forest fires, all of these problems can give a less impact on ecological functions of the forest. The aims of this study are 1) to describe the perception of the public about the conservation of natural resources Manucoco Protected Area as a conservation area 2) to formulate management strategies for community-based Manucoco Protected Area. The data collection techniques used questionnaires, interviews, documentation, and focus group discussions, whereas the determination of the respondents used a purposive sampling method. To formulate a management strategy, internal and external factors were identified by using SWOT analysis. The results showed that the public perception of the function of the forest was that the forests had multiple functions, the public perception related to management policies showed that people did not know the forestry legislations. Public perception regarding the rights and obligations in the management strategy namely the public has the perception that forests are common property. Based on the SWOT analysis produced several community-based management strategies that can be used in the management of Manucoco protected areas as follow 1) Maximizing the primary function of forests, (2) Increasing public knowledge through an intensive socialization (3) Increasing the involvement or participation of the community 4) Encouraging the community-based forests protection through HKM 5) Acceleration of area zoning 6) Increasing related department supervision 7) Performing the empowerment of communities around the protected areas 8) Preparing management plans which needs to involve all stakeholders 9) Establishing the management unit in the village/sub-district levels.

PUBLIC RELATION DAN PEMBANGUNAN CITRA AGAMIS (Studi Implementasi Manajemen Hubungan Masyarakat Sebagai Upaya Membangun Citra Religius di SMPN 1 Pamekasan)

2019 ◽  
Vol 1 (2) ◽  
pp. 35-43
Author(s):  
Mohammad Thoha ◽  
Ika Nurul Jannah
Keyword(s):  
Public Relations ◽  
Educational Institution ◽  
Phenomenological Approach ◽  
Community Relations ◽  
Educational Institutions ◽  
The Public ◽  
Community Needs ◽  
Effective Community ◽  
Religious Image

Education is the most valuable investment to improve the quality of human resources in building a nation. The greatness of a nation is measured by the extent to which its people are educated. Educational institutions and society are two different but inseparable environments that even need each other in their growth and development. The community needs information about what educational institutions are doing. here the role of public relations is absolutely needed. The image of the educational institution depends on the success of the public relations actor. This role was well played by SMPN 1 Pamekasan public relations. Religious values agreed upon as a school culture are communicated to all stakeholders through the implementation of effective community relations management, thus giving birth to a religious image. This article will portray the implementation of public relations management in fostering a religious image in SMPN 1 Pamekasan. With a phenomenological approach, the qualitative data in this article will be described descriptively to be dialogue with previous public relations management theories.

scholarly journals Use of Physical Activity Self-Management Strategies by High School Students

2015 ◽  
Vol 27 (1) ◽  
pp. 168-174 ◽  
Author(s):  
Stewart G. Trost ◽  
Jan Hutley
Keyword(s):  
Physical Activity ◽  
High School Students ◽  
Self Efficacy ◽  
Management Strategy ◽  
Management Strategies ◽  
Strategy Use ◽  
Self Management ◽  
Use Of Self ◽  
School Students ◽  
Fourfold Increase

Teaching adolescents to use self-management strategies may be an effective approach to promoting lifelong physical activity (PA). However, the extent to which adolescents use self-management strategies and their impact on current PA have not been studied previously. The aims of this study were 1) to describe the prevalence of self-management strategy use in adolescents; and 2) to determine relationships between self-management strategy use, PA self-efficacy, and PA participation. 197 students completed questionnaires measuring use of self-management strategies, self-efficacy, and PA behavior. The most prevalent self-management strategies (>30%) were thinking about the benefits of PA, making PA more enjoyable, choosing activities that are convenient, setting aside time to do PA, and setting goals to do PA. Fewer than 10% reported rewarding oneself for PA, writing planned activities in a book or calendar, and keeping charts of PA. Use of self-management strategies was associated with increased self-efficacy (r = .47, p < .001) and higher levels of PA (r = .34 p < .001). A 1-unit difference in self-management strategy scores was associated with a ~fourfold increase in the probability of being active (OR = 3.7, 95% CI = 1.8-7.4). Although strongly associated with PA, a relatively small percentage of adolescents routinely use self-management strategies.

scholarly journals Strategi Humas dalam Membangun Citra Madrasah Menjadi Mdarasah Unggulan di Kota Malang

FONDATIA ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 234-244
Author(s):  
Abie Maulana Al Givari
Keyword(s):  
Public Relations ◽  
School Principals ◽  
Educational Institutions ◽  
Online Media ◽  
Government Agencies ◽  
High Quality ◽  
The Public ◽  
Teachers And Students ◽  
Qualitative Descriptive ◽  
Descriptive Approach

This study aims to describe the public relations strategy in building the image of madrasas to become superior madrasahs in Malang City. This research was conducted in MAN 1 Malang City. This research was conducted using a qualitative descriptive approach, and in data collection researchers used interview techniques, observation and documentation study. The main subjects in this study are public relations, school principals, teachers and students. The results of this research are: 1) Public Relations publishes activities to be carried out by MAN 1 Malang City and the achievements achieved by MAN 1 Malang City to the community through online media 2) Public Relations collaborates with government agencies, education and non-educational institutions 3) Public Relations prepare high quality graduates in accordance with the vision of MAN 1 Malang City, namely "The Realization of High Quality People in Science and Technology who are Humanist and Religious.

Using Public Relations Process in Setting up Websites

2013 ◽  
pp. 204-218 ◽  
Author(s):  
Berrin Özkanal
Keyword(s):  
Distance Education ◽  
Public Relations ◽  
Information And Communication Technologies ◽  
Support Services ◽  
Teaching And Learning ◽  
Student Support Services ◽  
Communication Technologies ◽  
Educational Institutions ◽  
The Public ◽  
Information And Communication

Information and communication technologies play a key role in public relations applications in creating an effective communication between institutions and target audiences and student support services of distance education institutions. The necessity of making use of new communication technologies by educational institutions is because they obtain and spread information. While distance education provides students an opportunity of independent and individual study, it also should make teaching and learning process easier and more interesting for students. The aim of this study is to propose a model for open and distance education universities in using public relations process in setting up websites. It can be put forward if the public relations process is applied in public relations applications carried out on the Web.

MEMAKSIMALKAN SASARAN HUMAS DI LEMBAGA PENDIDIKAN

2019 ◽  
Vol 20 (2) ◽  
pp. 337-349
Author(s):  
Okta Fakhrurizae
Keyword(s):  
Public Relations ◽  
Community Involvement ◽  
Educational Institution ◽  
Educational Institutions ◽  
Good Program ◽  
The Public ◽  
External Objects ◽  
Education Personnel ◽  
Internal Objects ◽  
Institutional Relations

Management of institutional relations with the community is the process of managing communication from planning activities to controlling the process and the results of its activities. Community involvement in the field of education is an effort to empower the community in the development of the field of education which means to involve the community in planning, implementation and supervision of education. The vision of public relations in educational institutions to create a good image for educational institutions. The target of public relations in educational institutions is seen from the target as an object and a goal of the public relations. Targets as an objects are internal objects including students, teachers, and education personnel, while external objects include student guardians, the community, and mass media. Without assistance from the community, an educational institution cannot function properly and without a good program the educational institution will fail to achieve its goals. To maximize the goals of public relations, it is necessary to have techniques in dealing with the community including: 1) Home visits, 2) open houses, 3) school exhibitions, 4) school magazines.

Regulating Student-Athlete’s Inappropriate Social Media Usage

2015 ◽  
Vol 4 (1) ◽  
pp. 7-13 ◽  
Author(s):  
Peter Han ◽  
Mark Dodds ◽  
Tara Mahoney ◽  
Kristi Schoepfer ◽  
Justin Lovich
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Student Athletes ◽  
The United States ◽  
Educational Institutions ◽  
Athletic Department ◽  
Athletic Departments ◽  
The Public ◽  
Media Usage ◽  
Social Media Platforms

Social media platforms, such as Facebook, Twitter, Instagram, YouTube, and Snapchat, have become extremely popular; they serve as tools to connect individuals in a public forum. However, collegiate student-athletes use social media to send messages that may reflect poorly on their educational institutions. For example, student-athletes have posted profanity, obscene messages, compromising photographs, and even threatened the President of the United States while using social media. These messages create negative publicity for the college since athletics and student-athletes are a visible aspect of the institution. As such, inappropriate social media use has become a major concern with college athletic departments. Because the NCAA requires member institutions to adequately and consistently monitor social networking activity, colleges have responded to the actions by disciplining student-athletes that use social media negatively to voice their opinions; in some cases, this punishment has been as severe as actually dismissing the student-athlete from his or her team. But, how does this action impact the public relations of the athletic department? Further, does it subject the college to possible legal action?

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