MEMAKSIMALKAN SASARAN HUMAS DI LEMBAGA PENDIDIKAN

2019 ◽  
Vol 20 (2) ◽  
pp. 337-349
Author(s):  
Okta Fakhrurizae
Keyword(s):  
Public Relations ◽  
Community Involvement ◽  
Educational Institution ◽  
Educational Institutions ◽  
Good Program ◽  
The Public ◽  
External Objects ◽  
Education Personnel ◽  
Internal Objects ◽  
Institutional Relations

Management of institutional relations with the community is the process of managing communication from planning activities to controlling the process and the results of its activities. Community involvement in the field of education is an effort to empower the community in the development of the field of education which means to involve the community in planning, implementation and supervision of education. The vision of public relations in educational institutions to create a good image for educational institutions. The target of public relations in educational institutions is seen from the target as an object and a goal of the public relations. Targets as an objects are internal objects including students, teachers, and education personnel, while external objects include student guardians, the community, and mass media. Without assistance from the community, an educational institution cannot function properly and without a good program the educational institution will fail to achieve its goals. To maximize the goals of public relations, it is necessary to have techniques in dealing with the community including: 1) Home visits, 2) open houses, 3) school exhibitions, 4) school magazines.

PUBLIC RELATION DAN PEMBANGUNAN CITRA AGAMIS (Studi Implementasi Manajemen Hubungan Masyarakat Sebagai Upaya Membangun Citra Religius di SMPN 1 Pamekasan)

2019 ◽  
Vol 1 (2) ◽  
pp. 35-43
Author(s):  
Mohammad Thoha ◽  
Ika Nurul Jannah
Keyword(s):  
Public Relations ◽  
Educational Institution ◽  
Phenomenological Approach ◽  
Community Relations ◽  
Educational Institutions ◽  
The Public ◽  
Community Needs ◽  
Effective Community ◽  
Religious Image

Education is the most valuable investment to improve the quality of human resources in building a nation. The greatness of a nation is measured by the extent to which its people are educated. Educational institutions and society are two different but inseparable environments that even need each other in their growth and development. The community needs information about what educational institutions are doing. here the role of public relations is absolutely needed. The image of the educational institution depends on the success of the public relations actor. This role was well played by SMPN 1 Pamekasan public relations. Religious values agreed upon as a school culture are communicated to all stakeholders through the implementation of effective community relations management, thus giving birth to a religious image. This article will portray the implementation of public relations management in fostering a religious image in SMPN 1 Pamekasan. With a phenomenological approach, the qualitative data in this article will be described descriptively to be dialogue with previous public relations management theories.

scholarly journals KERANGKA KERJA MANAJEMEN HUBUNGAN MASYARAKAT DALAM MENCIPTAKAN MADRASAH UNGGUL

2019 ◽  
Vol 4 (2) ◽  
pp. 101-116
Author(s):  
Subairi Subairi
Keyword(s):  
Public Relations ◽  
Educational Institution ◽  
Active Role ◽  
Community Relations ◽  
Educational Institutions ◽  
Communication Management ◽  
Good Communication ◽  
Education Outcomes ◽  
Communication Links ◽  
Education Personnel

The progress of a madrasa or educational institution needs to be supported jointly by all elements, small environment (family), madrasas (educational institutions), and the environment (community). These three elements must be combined, synergized, with the hope of producing results or good quality education outcomes. This expectation must of course be carried out / improved by the education provider (madrasa). in the sense that madrasas play an active role in establishing communication with elements of the environment (community), both with teachers, education personnel, student guardians, or with surrounding communities. in realizing this good relationship, the implementation of community relations management is needed. Madrasas in the current era really require an active role from the community in supporting its success, both in educating, providing great opportunities and giving birth to capable, independent sons of the nation. so that later, students can adapt to the environment, in establishing good communication. Management of public relations management is very important, so that communication links between educational institutions and the surrounding environment (community) generally encourage and participate in supporting the success of an educational institution.

Strategi Public Relations Mtsn (Madrasah Tsanawiyah Negeri) 3 Pamekasan Dalam Peningkatan Capacity Building

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Elok Hidayah Putri
Keyword(s):  
Public Relations ◽  
Capacity Building ◽  
Educational Institution ◽  
Qualitative Approach ◽  
Educational Institutions ◽  
The Public ◽  
The Media ◽  
Media Communications ◽  
Special Concern

Abstrak: Madrasah Tsanawiyah Negeri (MTsN) 3 Pamekasan merupakan salah satu lembaga pendidikan yang tetap eksis di Pulau Madura. Hal ini dibuktikan dengan banyaknya siswa yang mendaftar disana, juga prestasi-prestasi yang didapatkan oleh MTsN 3 Pamekasan menjadi perhatian tersendiri bagi para orang tua untuk menjadikan madrasah ini sebagai lembaga pendidikan rujukan yang digemari. Melihat fenomena ini peneliti merasa tertarik untuk mengkaji bagaimana peran public relations dan strategi public relations dalam peningkatan capacity building. Penelitian ini menggunakan pnedekatan kualitatif dekskrpitif. Prosedur pengumpulan data yang digunakan berupa wawancara dengan public relations MTsN 3 Pamekasan, kepala madrasah, guru-guru, dan masyarakat. Hasil penelitian ini menyebutkan peran public relations MTsN 3 Pamekasan adalah menjalin komunikasi dengan publik, pembentuk identitas dan mengenalkan madrasah. Adapun strategi public relations MTsN 3 Pamekasan dalam peningkatan capacity building yakni merealisasikan human communications (membangun komunikasi dengan public internal dan eksternal. Kemudian media communications seperti website resmi, media partner, aplikasi whatsapp, facebook dan twitter. Madrasah Tsanawiyah Negeri (MTsN) 3 Pamekasan is one of the educational institutions that still exist on Madura island. This is evidenced by the large number of students who have registered there, as well as the achievements obtained by MTsN 3 Pamekasan which are a special concern for parents to make this madrasah a popular reference educational institution. Seeing this phenomenon, researchers are interested in examining the role of public relations and public relations strategies in increasing capacity building. This study uses a descriptive qualitative approach. Data collection procedures used in the form of interviews with public relations MTsN 3 Pamekasan, head of madrasah, teachers, and the community. The results of this study indicate the role of public relations at MTsN 3 Pamekasan is to establish communication with the public, form identity and introduce madrasah. The MTsN 3 Pamekasan public relations strategy is to increase capacity building, namely realizing human communications (building communication with the internal and external public. Then the media communications such as official websites, media partners, whatsapp applications, facebook and twitter.

scholarly journals Limits of exercising the rights to leasing out property by public institutions of higher education

2020 ◽  
pp. 7-12
Author(s):  
Mykola Moroz
Keyword(s):  
Higher Education ◽  
Real Estate ◽  
Educational Institution ◽  
Public Institutions ◽  
Educational Institutions ◽  
Institutions Of Higher Education ◽  
Higher Educational Institutions ◽  
The Public ◽  
Higher Educational ◽  
The Right

Problem setting. Leasing out property that is involved in educational, academic, training and production, scientific activities by the public institutions of higher education often leads to violation of the rights of other participants in educational activities. They are sure to be a result of violating the limits, established by the current legislation, of exercising the rights to leasing out property by the public institutions of higher educational. Analysis of recent researches and publications. The issues of state property lease have been studied by many scholars. Basic research in this area has been conducted by I. Spasibo-Fatieieva, O. Lipetsker, Ye.Kazarenko, V. Steshenko, M. Pronina, S. Puhinsky, T. Potapenkova, Yu.Basin, D. levenson, N. Khashchivska, N. Milovska and other scientists. Target of research. The aim of the paper is a comprehensive study and analysis of the limits of exercising the rights by the public institutions of higher education to leasing out their own property. To achieve this goal the following tasks should be solved: 1) to define the limits of exercising the rights by the public institutions of higher education to leasing out their own property; 2) to determine the legal consequences of concluding lease agreements by the public higher educational institutions in violation of current legislation. Article’s main body. The article conducts a general study and analysis of the right of the public institutions of higher education to lease property. The author emphasizes that public higher educational institutions have the right to lease out only real estate and other individually identified property. The legal consequences of concluding lease agreements by public higher educational institutions in violation of the current legislation have been studied. Conclusions and prospects for the development. Summarizing the results of the study we can formulate the following conclusions. The public institutions of higher education have the right to lease out real estate and other individually determined property in the manner prescribed by law and subject to statutory restrictions (without the right of redemption and sublease, when it does not worsen the social and living conditions of persons studying or working in the educational institution). While leasing the property, the public higher educational institution realizes primarily their own property interests, at the same time, indirectly realizing the property interests of the state. If the lease agreement of real estate and other individually determined property of higher educational institutions is recognized as invalid, it may be recognized as invalid only for the future.

scholarly journals CORPORATE CULTURE OF GENERAL EDUCATIONAL INSTITUTIONS: ADMINISTRATIVE ASPECT

2017 ◽  
Author(s):  
S. Red’ko
Keyword(s):  
Corporate Culture ◽  
Personal Development ◽  
Educational Institution ◽  
Integral Characteristic ◽  
Educational Institutions ◽  
Teaching Staff ◽  
Business Practices ◽  
The Public ◽  
Head Of School ◽  
Education And Development

The article is devoted to the corporate culture of an educational institution as a factor in the success of its operations. The quality of educational services, relationships in the teaching staff, the atmosphere of schools that meet the requirements of our time, the demands of the public, have a high reputation and are competitive in the educational market depends on the level of formation of corporate culture. However, the problem of the formation and development of corporate culture schools for a long time remained unnoticed today still at the periphery of research practices. Today in Ukraine corporate culture has not been reflected in the regulatory legislation and education based on the general cultural level of society, morality, business practices, etc., whose condition is caused by the level of economic development. The management of corporate culture is open and clear enough for most school leaders, and therefore there is a need to disseminate information on the role of corporate culture, mechanisms of implementation and management of its formation. The main structural elements of organizational culture seen in the mission, values, standards system to ensure the process of training, education and development of children; the attitude of teachers to the goals, objectives, results of work of educational organizations; communication and informal rules of behavior, choice of appropriate leadership styles, conditions for creativity teachers, traditions, rituals and ceremonies that are accepted in school; staff attitude to themselves as members of the teaching kolekyvu, opportunities for their personal development. We believe that the culture of an educational institution should be considered first, as a system of collective values, norms and traditions of life common students and teaching staff, and secondly, as an integral characteristic of individual school community; Thirdly, as the most important factor of socialization of students. A key step in the formation of corporate culture is to define the mission and vision of the educational institution. In the mission and goals of the institution should have reflected the basic values that are specified in the concept of school. An important role in the corporate culture of an educational institution plays a presence bright, charismatic personality of the head of school. The researchers emphasize that the most successful developing corporate culture in educational institutions, led by creative director are ready to innovate, informally linked to a function that can create a team which interact on an equal footing teachers, students their parents and the public.

scholarly journals Manajemen Mutu terhadap Peningkatan Kualitas Lembaga Pendidikan Islam

2020 ◽  
Vol 3 (1) ◽  
pp. 1-24
Author(s):  
Mila Mahmudah
Keyword(s):  
Educational Institution ◽  
Educational Institutions ◽  
Organizational Goals ◽  
Service Companies ◽  
Internal Customers ◽  
Education Personnel ◽  
The Government ◽  
A Company ◽  
Term Management

Abstract: The term management has many meanings, management is directing / leading something of effort through planning, organizing, coordinating and controlling human resources and materials aimed at achieving predetermined goals. In the science of management there is the concept of problem solving that is placed in the workplace, namely the P-D-C-A approach as a process of solving problems with a continuous and systematic pattern. While management can also be defined as a process of organizing and utilizing the resources of the organization through the cooperation of members to achieve organizational goals effectively and efficiently. The practice of organizing education can be analogous to the production process in a company (industry). It's just that the products produced by educational institutions in the form of services. Therefore educational institutions can be said as service companies. From this perspective, the quality and quality of services (services) produced is a measure of the quality of an educational institution. Namely the extent of customer satisfaction with the services produced. What is meant by customers here are internal customers, namely teachers and other education personnel, and external customers, namely students and related parties outside the educational institution. Thus, schools are said to be of good quality if they are able to provide services according to or even exceed the expectations of teachers, employees, students, and other related parties such as parents, funders, the government or the world of work of users of graduates. Keywords: quality management, educational institutions

scholarly journals Features of Formation of Russian Legislation on Higher Education of the XVII-XVIII Centuries

2021 ◽  
Vol 18 (4) ◽  
pp. 388-397
Author(s):  
A. G. Bykova ◽  
I. V. Kiselev
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Social Relations ◽  
18Th Century ◽  
Educational Institution ◽  
Historical Context ◽  
Well Being ◽  
Legal Regulation ◽  
University Education ◽  
Educational Institutions

The article discusses the formation of legislation on higher education in Russia. The sphere of education is the most important condition for the spiritual, professional formation and development of the individual, the social well-being of society, political and economic formation of the state. An analysis of the historical and legal experience of regulating public relations is a prerequisite for building modern legislation in the field of education. The relevance of the study of the Russian features of legislation on higher education of the XVII-XVIII centuries is that modern social relations in the field of education are not fully regulated. This is evidenced by a range of legal problems. Particular attention should be paid to the legislative regulation of certain powers of participants in public relations in the field of higher education, by-law legal regulation, as well as the implementation of certain legal norms of the Federal Law of 29.12.2012 № 273-FZ. The need to resolve these problems updates the relevance of theoretical problems. The answer to the above questions is an analysis of the historical foundations of Russian legislation on higher education. In the pre-revolutionary Russia, sufficient experience in managing higher education, as well as regulating relevant social relations was in place. The completeness of the study of the subject of public relations in the field of education in the historical context is closely related to the analysis of the activities of Russian universities. The article considers the reasons for the appearance of educational institutions in Russia. The first domestic educational institutions appeared at the end of the 18th century - at a historical moment when the expansion of Western European ideas for organizing university education reached the Russian state. Russia had an urgent need to train specialists in the field of public administration - officials, theologians - to strengthen the Orthodox faith, teachers - to educate and promote morality. The authorization of the first regulatory and legal sources in the field of higher education was associated with attempts to create the Slavic-Greek-Latin Academy in Moscow. The revival of the ideas of education in Russia objec'tively accelerated the process of creating domestic educational institutions. The further development of legislation on higher education is associated with the implementation of new ideas about the establishment of universities under Empress Elizabeth Petrovna and Catherine the Great . In the final part of the work, it is noted that in connection with the creation of the first educational institution in Russia, the first normative legal act regulating legal relations in the field of higher education is published - "Privilege for the Academy." During the XVII-XVIII centuries Russian legislation on higher education contained personal regulatory legal acts. They were strictly targeted and regulated the activities of the educational institution, its officials, teachers, students, as well as other participants in academic social relations.

scholarly journals PUBLIKASI PEMBERITAAN DALAM PEMBENTUKAN CITRA LEMBAGA

2019 ◽  
Vol 4 (1) ◽  
pp. 80
Author(s):  
Mukaromah Mukaromah ◽  
Amida Yusriana
Keyword(s):  
Public Relations ◽  
Educational Institutions ◽  
Youth Voice ◽  
The Public ◽  
Csr Reporting ◽  
Central Java ◽  
The Media ◽  
The Masses ◽  
Alternative Reading

<p>Mass media is one of the media publications to the public in the formation of the Image. Important positive images are formed to foster public trust. News in the newspaper media is still interesting to be appointed in an effort to build a positive image of educational institutions. In addition to targeting the masses of young people, higher education institutions also target parents who are still familiar with conventional media such as newspapers. The case study in this study was Dian Nuswantoro University (Udinus) and news in the Suara Merdeka newspaper. Suara Merdeka is interesting to be appointed because the local  central Java newspaper has amounts of printing and is still an alternative reading in the Central Java region where this segmentation is in line with Udinus segmentation which is domiciled in Semarang, Central Java.<br />This study aims to analyze the theme of news that often arises about the institution, the frequency of occurrence of coverage in certain periodizations. Furthermore, this can be observed how the reporting of a media that has the power to shape the image of the institution. The method used is quantitative content analysis, which describes how the contents of the media using thematic and physical recording units are analyzed using the concept of public relations about media and the formation of the image of the institution.<br /> <br />The result can be seen that there are 9 sections in Suara Merdeka which present Udinus related news, namely Semarang Metro rubric, Edukasia, Screen, Page 1, Business Economy, Around Young Tugu, Salatiga News, Youth Voice Expressions. Screen Rubric occupies the highest position in the news, which is 70.3%. For the<br />theme that is often reported, there are four types of reporting, namely news related to the world of academics (products), related to environmental responsibility (CSR), reporting related the environment and reporting related<br />to the activities of communicating the activities of the institution.</p><p> </p>

PERSEPSI DAN PARTISIPASI SIVITAS AKADEMIKA PADA PELAKSANAAN PROGRAM KEHUMASAN DALAM RANGKA MENCIPTAKAN CITRA POSITIF (STUDY DESKRIPTIF KUALITATIF DI UNIVERSITAS DIAN NUSWANTORO SEMARANG).

1970 ◽  
Vol 5 (1) ◽  
pp. 64
Author(s):  
Suharyanto - ◽  
Agus - Triyono
Keyword(s):  
Public Relations ◽  
Educational Institution ◽  
Institutional Advancement ◽  
Survey Method ◽  
Word Perception ◽  
The Public ◽  
Positive Image ◽  
Key Word ◽  
The University

AbstrakKeberadaan devisi Hubungan Masyarakat (Humas) dalam  sebuah institusi pendidikan sangat memiliki peranan yang sangat penting. Dibeberapa perguruan tinggi devisi ini sangat vital karena menjadi corong bagi masyarakat luas dalam membina hubungan baik dengan para stakeholders. Begitu juga dengan Humas di Universitas Dian Nuswantoro yang telah melakukan berbagai program dalam rangka meningkatkan citra perguruan tinggi.  Penelitian ini berorientasi pada persepsi dan partisipasi sivitas akademika yang ada pada Humas Universitas Dian Nuswantoro Semarang untuk menciptakan citra positif. Target khusus penelitian ini adalah untuk mengetahui bagaimana persepsi dan partisipasi sivitas akademika atas keberadaan Humas, sehingga dapat ditemukan hasil penelitian yang dapat menjadi rekomendasi untuk kemajuan humas dan institusi. Tujuan jangka panjang dari penelitian ini adalah untuk mengetahui hasil signifikan dari temuan yang didapatkan sehingga bisa menjadi referensi atas program-program humas menjadi lebih baik.  Penelitian ini menggunakan pendekatan kualitatif dengan metode survey di lapangan, dan instrumen penelitian menggunakan daftar pertanyaan untuk wawancara.Kata kunci; persepsi, partisipasi, sivitas akademika, humas,citra positif                                                                     Abstract The existence of division of Public Relations (PR) in a highly educational institution has a very important role. In some universities this division is vital because a mouthpiece for the wider community in fostering good relations with stakeholders. So,  the PR at the University of Dian Nuswantoro who has conducted various programs in order to improve the image of the college. This research-oriented academicians of perception and participation that exist in PR Dian Nuswantoro University Semarang to create a positive image. Specific target of this research is to determine how perceptions and participation of academicians of the existence of PR, so that research results can be found that can be a recommendation for public relations and institutional advancement. The long term goal of this study was to determine the significant results of the findings obtained so that could be a reference to the public relations programs for the better. This study used a qualitative approach with a survey method in the field, and research instruments using a list of questions for the interview. Key word : Perception, participation, academic society, public relations, positive image 

Pengelolaan Keuangan Yayasan Lembaga Pendidikan dan Pemenuhan Kewajiban Perpajakan Secara Efisien dan Efektif

2021 ◽  
Vol 1 (02) ◽  
pp. 88-103
Author(s):  
Darmansyah Darmansyah
Keyword(s):  
Financial Management ◽  
Income Tax ◽  
Educational Institution ◽  
Annual Reports ◽  
Educational Institutions ◽  
Public Accounting ◽  
The Public ◽  
The Government ◽  
Educational Staff ◽  
Tax Deduction

Abstrak        Yayasan lembaga pendidikan memiliki kewajiban untuk menyampaikan laporan tahunan kepada para stakeholder mengenai kegiatan yang dilakukan selama setahun. Bagi yayasan yang memperoleh dana dari masyarakat wajib diaudit oleh kantor akuntan publik. Pengelolaan keuangan di lembaga pendidikan merupakan kegitan yang amat penting, harus diawasi, dikendalikan dan diamati setiap saat oleh semua pembina, pengurus, dan pengawas yayasan serta pimpinan lembaga pendidikan, agar bila terjadi sesuatu masalah di keuangan dapat ditangani dengan cepat, tepat dan akurat. Selain itu yayasan lembaga pendidikan memiliki kewajiban pula kepada pemerintah, khususnya di bidang perpajakan. Yasasan lembaga pendidikan diharuskan membuat laporan pajak berupa surat pemberitahuan (SPT) secara bulanan maupun tahunan. SPT bulanan berupa SPT 1721 berupa laporan pemotongan pajak atas gaji, upah, honorarium, uang lembur, THR yang diterima tenaga pendidik (guru/dosen) dan tenaga kependidikan (administrasi, sekuriti, kebersihan) yang telah melampuai penghasilan tidak kena pajak. SPT untuk Pajak Penghasilan Potongan Pungutan seperti PPh Pasal 23, Pasal 26, Pasal 4 ayat 2 bila ada transaksi yang mengharuskan yayasan lembaga pendidikan melakukan pemotongan dan pemungutan. SPT tahunan berupa SPT 1771 sebagai badan usaha berbentuk yayasan juga harus menyampaikan laporan kegiatannnya. Bila ada surplus yang diperoleh tahun itu, harus diberitahu jumlahnya dan dibuat rencana surplus tersebut mau digunakan untuk apa saja. Selama surplus tersebut digunakan tidak melampuai waktu empat tahun dan dimanfaatkan untuk kepentingan lembaga pendidikan tersebut, seperti membangun ruang belajar baru, menyediakan sarana prasarana untuk murid/mahasiswa, dan lainnya, maka surplus tersebut tidak dikenakan pajak penghasilan. Kata Kunci: manajemen keuangan, akuntan publik.      Abstract       Educational institution foundations have an obligation to submit annual reports to stakeholders regarding activities carried out during the year. Foundations that receive funds from the public must be audited by a public accounting firm. Financial management in educational institutions is a very important activity, it must be supervised, controlled and observed at all times by all supervisors, administrators and supervisors of foundations as well as leaders of educational institutions, so that if something happens in finance can be handled quickly, precisely and accurately. In addition, educational institution foundations also have obligations to the government, especially in the field of taxation. Educational institutions are required to prepare tax reports in the form of notification letters (SPT) on a monthly or annual basis. Monthly SPT in the form of SPT 1721 in the form of a tax deduction report on salaries, wages, honoraria, overtime pay, THR received by educators (teachers / lecturers) and educational staff (administration, security, cleanliness) who have exceeded their non-taxable income. SPT for Withholding Tax Withholding such as Income Tax Article 23, Article 26, Article 4 paragraph 2 if there is a transaction that requires educational institution foundations to deduct and collect. Annual SPT in the form of SPT 1771 as a business entity in the form of a foundation must also submit a report on its activities. If there is a surplus obtained that year, the amount must be informed and a plan should be made of the surplus to be used for whatever. As long as the surplus is used less than four years and is used for the benefit of the educational institution, such as building new learning spaces, providing infrastructure for students, etc., the surplus is not subject to income tax. Keywords:        financial management, public accounting.

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