Teens Surfing The Net: How Do They Learn To Protect Their Privacy?
<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">This study invokes the consumer socialization process to investigate how teens develop knowledge of ‘privacy concern’ as it relates to protecting their privacy when using the Internet.<span style="mso-spacerun: yes;"> </span>The data in this study show a correlation between teens that are raised in homes where parents practice concept-oriented family communication and the development of privacy concern.<span style="mso-spacerun: yes;"> </span>The data also show a correlation between parental co-viewing of the Internet and the development of privacy concern.<span style="mso-spacerun: yes;"> </span>Finally, the date link peer communication with the development of privacy concern.<span style="mso-spacerun: yes;"> </span>Overall the date appear to show that discussion with parents and friends about Internet use is key to the development of adopting concern for protecting teens privacy when they use the Internet.<span style="mso-spacerun: yes;"> </span></span></span></p>