scholarly journals All Generalisations Are Dangerous, Including This One: Pigeon-Holing On-Line Purchases

2011 ◽  
Vol 6 (6) ◽  
Author(s):  
Alun Epps
Keyword(s):  
Empirical Study ◽  
Market Segmentation ◽  
Life Stage ◽  
Contemporary Literature ◽  
Internet Usage ◽  
The Internet ◽  
Font Size ◽  
Web Based ◽  
Electronic Survey ◽  
On Line

<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt; tab-stops: .5in;"><span style="font-size: 10pt; mso-bidi-font-style: italic; mso-ansi-language: EN-AU;" lang="EN-AU"><span style="font-family: Times New Roman;">Building upon the review of contemporary literature, this paper reports on studies in the field of the of&nbsp;web-based shopper market segmentation. It finds that unique groups of consumers perceive the internet differently;&nbsp;and that the key to successful&nbsp;web-based marketing strategy is clear segmentation and division. Using the findings of an empirical study comprising a set of focus groups and an electronic survey, criteria for segmenting web-based shoppers by; gender, age, education, life stage, ethnic type and previous internet usage are offered and described. These criteria will be of interest to marketing academics and professionals alike.</span></span><span style="color: black; font-size: 10pt;" lang="EN-GB"></span></p>

Predictors of Internet Usage for Work Tasks

2011 ◽  
pp. 24-43
Author(s):  
Lyndal Stiller-Hughes ◽  
Ivan T. Robertson
Keyword(s):  
Organizational Change ◽  
Empirical Study ◽  
Internet Usage ◽  
The Internet ◽  
Organizational Leaders ◽  
Factors Associated ◽  
Success Criteria ◽  
Work Tasks

Introducing and capitalizing on the Internet for business gain is engulfing modern day business thought. Yet little is available to guide the decisions of organizational leaders on issues around workforce usage. This chapter begins to close the gap by presenting the findings of a new empirical study, which specifically targets the factors associated with Internet usage for work tasks. A framework is presented to help organizations manage the usage of the Internet. It contains both person and situation factors which are associated with higher Internet usage. This work is based on the view that implementation of the Internet into the workplace is analogous to other forms of organizational change, in that people form a key success criteria.

Spam and Fake Spam Message Detection Framework Using Machine Learning Algorithm

2020 ◽  
Vol 17 (8) ◽  
pp. 3444-3448
Author(s):  
S. L. Jany Shabu ◽  
V. Netaji Subhash Chandra Bose ◽  
Venkatesh Bandaru ◽  
Sardar Maran ◽  
J. Refonaa
Keyword(s):  
Machine Learning ◽  
Social Networking ◽  
Learning Algorithm ◽  
Detection System ◽  
Life Stage ◽  
Online Reviews ◽  
The Internet ◽  
Machine Learning Algorithm ◽  
Web Based ◽  
Web Logs

Online reviews about the acquisition of items or administrations gave have become the primary wellspring of clients’ conclusions. So as to pick up benefit or acclaim, as a rule spam reviews are composed to advance or downgrade a couple of target items or administrations. This training is known as review spamming. In the previous barely any years, an assortment of strategies have been proposed so as to illuminate the issue of spam reviews. It is a mainstream correspondence and furthermore known as information trade media. Information could be of a book, numbers, figures or insights that are gotten to by a PC. These days, numerous individuals relies upon substance accessible in web-based social networking in their choices. Sharing of data with people groups has additionally pulled in social spammers to endeavor and spread spam messages to advance individual web logs, notices, advancements, phishing, trick, fakes, etc. The possibility that anyone will leave a review give a brilliant possibility for spammers to post spit audit with respect to item and administrations for different interests and possibilities. In this way, we propose a fake message detection system utilizing ML to recognize the spam and fake messages on the internet based life stage.

The Role and Determinants of Electronic Commerce and On-line Advertising within Corporate Activity

2003 ◽  
Vol 53 (4) ◽  
pp. 401-427
Author(s):  
J. Berács ◽  
T. Keszey ◽  
L. Sajtos
Keyword(s):  
Large Scale ◽  
Point Of View ◽  
Internet Usage ◽  
The Internet ◽  
Supply Side ◽  
Marketing Activity ◽  
On Line ◽  
Hungarian Population ◽  
The Given ◽  
A Company

The research focuses on the application of the Internet in three major areas: sales, purchasing and advertising, which, from a marketing point of view, are the most relevant activities in a company. It is argued that by the end of the 1990s in Hungary Internet-related business activities had become new and increasingly important areas of competition - and this observation holds even though the penetration of the Internet amongst the Hungarian population remains low, so that consumer fears are major obstacles to the more widespread use of this type of media. In this research, the “supply side” of business activities is investigated - that is, companies. In this article (which relies on a large-scale representative national survey carried out in 2000), there will first of all be provided an overview of the intensity of Internet usage among Hungarian companies in relation to marketing activity. Second, based on cutting-edge international literature, the possible factors in the model which determine Internet usage in companies' purchasing, sales and advertising activities will be outlined. Finally, there is an empirical testing of the given model on a representative sample of Hungarian companies.

scholarly journals The Impact of Web-Based Middleware Systems on Training and Assessment through In-House Develop System

10.28945/2833 ◽  
2004 ◽  
Author(s):  
Johnson Dehinbo
Keyword(s):  
The Internet ◽  
Dramatic Improvement ◽  
Web Based ◽  
Line System ◽  
Huge Impact ◽  
On Line ◽  
Use Of The Internet ◽  
The Impact ◽  
Develop System ◽  
Representative Samples

This study is aimed at determining the impact that web-based middleware systems can imprint in enhancing learning and assessment. Representative samples of students attending introductory computer classes at the Technikon, were assessed to determine the level of their knowledge and use of the Internet. Very few of them demonstrate high Internet knowledge and awareness. Over 80% indicate willingness to surf the web more, if there is a compelling situation that forces or encourages them. One group of students, were given assignments and tests throughout the semester via the on-line system developed, and were subsequently reassessed at the end of the semester. The result showed dramatic improvement in the level of their knowledge and use of the Internet as well as increased speed of carrying out assigned tasks on the Internet. The study concludes there is a huge impact that web-based middleware can imprint in enhancing learning even in contact institutions.

scholarly journals The Impact Of Internet Marketing On Profitability

2011 ◽  
Vol 2 (3) ◽  
Author(s):  
Hwei Cheng Wang ◽  
Ninghsin Chen ◽  
Hsain-Jane Chang
Keyword(s):  
Marketing Channel ◽  
Internet Marketing ◽  
The Internet ◽  
Font Size ◽  
Adoption And Implementation ◽  
On Line ◽  
Internet Retail ◽  
Retail Marketing ◽  
Marketing Costs ◽  
The Impact

<p class="MsoNormal" style="text-justify: inter-ideograph; text-align: justify; margin: 0in 0.5in 0pt; mso-pagination: widow-orphan;"><span style="font-family: Times New Roman;"><span style="font-size: 10pt; mso-bidi-font-style: italic;">With the internet user increased, the internet marketing becomes a hot and new marketing channel to sell and buy through internet meanwhile changes buyer behavior. This study examine whether internet marketing become a popular marketing channel or a key marketing channel for the company in future.<span style="mso-spacerun: yes;">&nbsp; </span>This paper reports the results of an empirical study of the marketing channel choices (internet and catalog) have different marketing costs to cause different performances on firm profitability. Data on financial statements from internet and catalog retail of COMPUSTAT database that were in existence in 2002 were examined and statistically analyzed the profitability. Comparisons are made, through a series of T-tests, to determine the profitability of their different retail marketing channel choices. The results indicated statistically significant differences in ROE, ROA, and ROS between internet and catalog retail, therefore, the adoption and implementation of different retail marketing channel choices such as internet and catalog did have a different profitability. <span style="color: black;">The results concluded that internet retail or on-line retail may be an additional marketing channel for the company but it can not be a key retail marketing channel</span></span><span style="color: black; font-size: 10pt;"> <span style="mso-bidi-font-style: italic;">due to the negative means of t-test results on internet profitability.</span></span></span></p>

scholarly journals Az on-line vásárlás vevői elfogadottsága Magyarországon (Adoption of on-line commerce in Hungary)

2008 ◽  
pp. 16-26
Author(s):  
Gergely Kis ◽  
Kornélia Szalay ◽  
Nikoletta Takács ◽  
Piroska Nagy
Keyword(s):  
Internet Usage ◽  
The Internet ◽  
Supply Side ◽  
Customer Requirements ◽  
Group Discussions ◽  
Book Sales ◽  
On Line ◽  
Increasing Demand ◽  
Airline Tickets ◽  
Key Customer

A hazai internethasználat terjedésével egyre népszerűbbek az on-line kereskedelmi modellek, egyre több cég kísérli meg, hogy terméket vagy szolgáltatást értékesítsen az interneten. Például az on-line könyvértékesítések és a diszkont légitársaságok jegyeladásai az e-kereskedelem kiugró ágazatai közé tartoznak – ez a hasonlóság adja a tanulmány alapját. Dinamikusan növekvő keresleti igények honorálják az internetes megjelenést, és fordítva: a fogyasztói e-felkészültséget gyakran a kínálati oldal indukálja. A szerzők kutatásukban a hazai internethasználat bemutatásával és fókuszcsoportos beszélgetések révén próbálják meg feltárni, hogy mi minden szükséges ahhoz, hogy valódi alternatívát jelentsen az on-line kereskedelem a vevők számára. Kísérletet tesznek a keresleti oldal átfogó bemutatására, hasonlóságokra és különbségekre fókuszálva, valamint szintén összevetik a kínálati oldal jellemző karaktereit, ezek egyezőségeit és eltéréseit vizsgálva. ______________ With the spreading of Hungarian internet usage online e-commerce models have become more and more popular, more and more companies start to sell products and services via the internet. For instance the on-line book sales and purchase of discount airline tickets belong to the leading branches of e-business and demonstrate that dynamically increasing demand generates supply. In this research first the authors introduces the basic data about internet usage in Hungary. Then, based on a series of focused group discussions they examine what the key customer requirements are to really consider e-commerce as a serious alternative for traditional shopping. They attempt to describe the demand side and juxtapose it with the characteristics of the supply side of Hungarian e-commerce.

ON THE USAGE OF INTERACTIVE FEATURES FOR TEACHING GERMAN

2019 ◽  
Author(s):  
Elena Narbut ◽  
◽  
Anastasiya Titova ◽  
Keyword(s):  
Educational Process ◽  
The Internet ◽  
Distinguishing Characteristic ◽  
Web Based ◽  
Teaching Tools ◽  
On Line

The problem of computerization as a distinguishing characteristic of a modern educational process is raised in the article. Within this framework the author stouch up on the problems arousing when on line teaching tools and the Internet are used. The authors give their ideas of the utilization of a web-based educational platform during German classes.

Understanding the Use of Business-to-Employee (B2E) Portals in an Australian University though the Management Lens

2010 ◽  
pp. 578-588 ◽  
Author(s):  
Md Mahbubur Rahim ◽  
Mohammad Quaddus ◽  
Mohini Singh
Keyword(s):  
Capital Markets ◽  
Contemporary Literature ◽  
The Other ◽  
The Internet ◽  
Business Practices ◽  
Web Based ◽  
Scholarly Literature ◽  
Extant Literature ◽  
Trade Magazines ◽  
Business To Business

The application of the Internet for commercial purposes has led to different types of e-business initiatives, which have been widely discussed in the scholarly literature and trade magazines. However, it is the Business-to-Consumers (B2C) and Business-to-Business (B2B) e-businesses that have so far dominated discussion in the contemporary literature. These two types of e-business initiatives collectively are believed to have enormous impact on business practices, industry structure and our society at large. On the other hand, Business-to- Employee (B2E), which represents an employee centric e-business initiative (Turban et al., 2008), is relatively less recognized in extant literature. Despite little attention given to B2E e-business, it represents an emerging area which has the potential to benefit businesses and IT vendors alike (Rahim and Singh, 2007). For businesses, B2E e-business solutions can act as a source of competitive advantage through retention of satisfied workforce (Hansen and Deimler, 2001). The IT vendors are currently competing to capture market share by offering various types of innovative web-based B2E solutions (e.g. employee portals, e-HR systems and ESS). According to several industry sources, an increased growth has been observed in the demand for various types of B2E products (Killen Associates Report, 2006; Merrill Lynch Capital Markets cited

Development of a Web Based Business Oriented Towards a Market Niche in an Emerging Economy

2010 ◽  
Vol 12 (2) ◽  
pp. 31-48
Author(s):  
Mirjana Pejic-Bach ◽  
Blazenka Knezevic ◽  
Miran Pejic-Bach
Keyword(s):  
Transition Economies ◽  
Distribution Channel ◽  
The Internet ◽  
Annual Growth Rate ◽  
Small Companies ◽  
Niche Markets ◽  
Web Based ◽  
Internet Users ◽  
On Line ◽  
Market Niche

In transition economies, the number of Internet users has been growing at a two or three-digit average annual growth rate in the past ten years. In addition, during that period the Internet has been considered a potentially important distribution channel for companies in different industries within transition economies. As small companies are the generator of economic growth in such economies, it is important to reconsider the possibilities of Internet usage and development of niche oriented stores within SMEs in transition economies. The basic assumption of this paper is that the Internet allows SMEs and startup companies to access niche markets which have not previously been accessible to them. The paper describes a case study of an on-line store in Croatia developed as a portal which targets the niche market.

scholarly journals Assessment of Attitudes Toward an Asynchronous Communication Tool Used as a Required Part of the

10.28945/2424 ◽  
2001 ◽  
Author(s):  
Edward Weiss ◽  
Alex Koohang
Keyword(s):  
Asynchronous Communication ◽  
The Internet ◽  
Communication Tool ◽  
Communication Tools ◽  
Web Based ◽  
Academic Courses ◽  
On Line ◽  
Mba Curriculum ◽  
Students Attitudes ◽  
The Web

Higher education institutions are increasingly embracing the Internet as a tool to support academic courses and/or programs. Little research has been done to assess students' attitudes toward the Web-based instructions and communication tools that supplement academic courses and/or programs. The purpose of this study was to assess students’ attitudes toward the on-line asynchronous communication tool used as a required part of the MBA curriculum at a medium-sized university in the Midwest. The on-line asynchronous communication tool known as the Higher education institutions are increasingly embracing the Internet as a tool to support academic courses and/or programs. Little research has been done to assess students' attitudes toward the Web-based instructions and communication tools that supplement academic courses and/or programs. The purpose of this study was to assess students' attitudes toward the on-line asynchronous communication tool used as a required part of the MBA curriculum at a medium-sized university in the Midwest. The on-line asynchronous communication tool known as the MBA web-support/discussion forum is the nucleus of the interaction between students and faculty, and among students. It simulates the traditional classroom discussion activities among groups and between students and faculty. It also allows posing of course information, syllabi, office hours, and weekly assignments/activities. A Likert-type questionnaire consisting of 20 items was constructed and administered to 74 MBA students. The results of this study showed that respondents did not express high positive attitudes toward the on-line asynchronous communication tool. The discussion is focused on three elements that might be responsible for learners' attitudes toward on-line communication tool used to deliver Web-base courses or programs. These elements are on-line instructional design, building on-line community, and training. Recommendations are made based on the findings of this study.

Sign in / Sign up

Export Citation Format

Share Document