scholarly journals European Elections, National Agenda: Facebook in the 2019 Romanian EP Elections

2020 ◽  
Vol 13 (1) ◽  
pp. 55-76
Author(s):  
Flavia Ţăran ◽  
Alexandra Catalina Ormenișan
Keyword(s):  
Political Parties ◽  
Political Communication ◽  
Second Order ◽  
Political Campaigns ◽  
Traditional Media ◽  
Research Directions ◽  
European Elections ◽  
Electoral Campaign ◽  
Social Media Platforms ◽  
Equal Interest

Politicians and political campaigns are not inadvertent to the development of social media platforms as environments that allow access to a larger audience. Not relying solely on the traditional media as a mouthpiece for their messages and taking matters into their own hands offers new segues for analyzing political communication. However, not all elections are of equal interest, both for the electorate and for the candidates, as second-order election theory suggests (Reif & Schmitt, 1980; Hix & Marsh, 2004). This paper investigates the area situated at the intersection of these two research directions. This quantitative study aims to analyze how Romanian political parties and candidates used Facebook in the electoral campaign for the European Parliament, in May 2019. Th e study follows the correlation between Facebook metrics, like frequency of posts and the popularity of the pages, and the political agendas reflected in each party’s Facebook posts. The conclusions are consistent with second-order elections theory, but raise questions about the dependable nature of Facebook metrics.

scholarly journals Campaigning on Facebook: Posts and online social networking as campaign tools in the 2017 general elections in the Republic of Kosovo

2019 ◽  
Vol 12 (1) ◽  
pp. 92-109
Author(s):  
Dren Gërguri
Keyword(s):  
Political Parties ◽  
Political Communication ◽  
Political Campaigns ◽  
Traditional Media ◽  
The Past ◽  
Electoral Strategies ◽  
General Elections ◽  
The Republic ◽  
Facebook Pages ◽  
Flow Of Information

The 2017 general elections in Kosovo are the first to be considered for the high use of Facebook by political parties. Kosovo has nearly 1 million Facebook users, and this is one reason that has pushed all political parties, without distinction, to include Facebook in their electoral strategies. The paper analyses the use of Facebook by political parties in the 2017 general election and deals with the adaptation of Kosovar political parties with this new form of political communication and their popularity on Facebook. Data were collected during the campaign using the software R. In the fourth age of political communication, the web 2.0 has changed political  campaigns and the flow of information now is more dynamic than in the past. The paper presents the flow of information/messages through Facebook, with politicians connecting directly with citizens, bypassing traditional media. Through a quantitative content analysis of the seven parties’ Facebook pages, it is analysed how they used Facebook as a campaigning tool and based on the findings, the mobilisation function was the dominant one. 

scholarly journals Political Communication With Social Media In Pakistan: Internal And External Efficacy

2021 ◽  
Vol VI (II) ◽  
pp. 130-138
Author(s):  
Hannan Khan Tareen ◽  
Malik Adnan
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Participation ◽  
Political Communication ◽  
Critical Role ◽  
Political Knowledge ◽  
Political Campaigns ◽  
Political Issues ◽  
Transmission Of Knowledge ◽  
Social Media Platforms

Political knowledge influences political behavior and political participation as the person who has sufficient political knowledge will contribute his part in political issues and get engage himself in political campaigns. Hence, a politically informed person put an impact upon others by sharing his views and information. Now a day social media has revolutionized the world due to its unlimited features, and it made it easier for everyone to spread the news and especially the political content. Different political parties use social media platforms to engage their voters and especially youth. This study suggests that social media plays a critical role for youngsters to disseminate information regarding politics and affects the internal and external efficacy of youth by the transmission of knowledge and political participation through social media.

scholarly journals Introduction to special issue about election reporting: Why journalism (still) matters

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 985-993 ◽  
Author(s):  
Stephen Cushion ◽  
Daniel Jackson
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
News Media ◽  
Election Campaigns ◽  
Special Issue ◽  
Technological Advances ◽  
Campaign Coverage ◽  
Election Coverage ◽  
Social Media Platforms

This introduction unpacks the eight articles that make up this Journalism special issue about election reporting. Taken together, the articles ask: How has election reporting evolved over the last century across different media? Has the relationship between journalists and candidates changed in the digital age of campaigning? How do contemporary news values influence campaign coverage? Which voices – politicians, say or journalists – are most prominent? How far do citizens inform election coverage? How is public opinion articulated in the age of social media? Are sites such as Twitter developing new and distinctive election agendas? In what ways does social media interact with legacy media? How well have scholars researched and theorised election reporting cross-nationally? How can research agendas be enhanced? Overall, we argue this Special Issue demonstrates the continued strength of news media during election campaigns. This is in spite of social media platforms increasingly disrupting and recasting the agenda setting power of legacy media, not least by political parties and candidates who are relying more heavily on sites such as Facebook, Instagram and Twitter to campaign. But while debates in recent years have centred on the technological advances in political communication and the associated role of social media platforms during election campaigns (e.g. microtargeting voters, spreading disinformation/misinformation and allowing candidates to bypass media to campaign), our collection of studies signal the enduring influence professional journalists play in selecting and framing of news. Put more simply, how elections are reported still profoundly matters in spite of political parties’ and candidates’ more sophisticated use of digital campaigning.

Not All ‘Second-Order’ Contests are the Same: Turnout and Party Choice at the Concurrent 2004 Local and European Parliament Elections in England

2005 ◽  
Vol 7 (4) ◽  
pp. 584-597 ◽  
Author(s):  
Colin Rallings ◽  
Michael Thrasher
Keyword(s):  
Political Parties ◽  
Significant Contribution ◽  
European Parliament ◽  
Second Order ◽  
Local Elections ◽  
European Elections ◽  
Party Choice ◽  
European Parliament Elections ◽  
Sizeable Number ◽  
Level Analysis

The European Parliament elections in June 2004 coincided with local elections in many parts of England. In four regions of the country these elections were conducted entirely by postal ballots; in four other regions traditional methods of polling were used. Overall turnout was higher where all-postal voting was in place, but having local in addition to European elections made an independent and significant contribution to the level of electoral participation in all postal and non-postal regions alike. The pattern of party choice at the two types of contest also varied considerably. The three major political parties together took a much larger share of the overall vote at the local than at the European elections, and each independently ‘lost’ a sizeable number of its local votes to smaller parties. Aggregate level analysis suggests that voters assess the importance of electoral contests along a continuum and, in Britain in 2004 at least, treated local elections as less ‘second-order’ than pan-European ones.

Presence and specificity of the political communication of the Catalan independence leaders on Twitter in the 2017 regional elections

First Monday ◽  
2020 ◽  
Author(s):  
Javier Bustos Díaz ◽  
Francisco Javier Ruiz del Olmo ◽  
Miguel Nazario Moreno Velasco
Keyword(s):  
Social Networks ◽  
Big Data ◽  
Political Parties ◽  
Political Communication ◽  
Media Coverage ◽  
Mixed Methodology ◽  
The Political ◽  
Political Leaders ◽  
Electoral Campaign ◽  
Regional Elections

The regional elections in Catalonia held on 21 December 2017 received wide media coverage, far beyond Spanish media, due to separatist tension in that territory and was one of the main topics in most of the world’s media. Within this process social networks, especially Twitter, obtained crucial relevance given the interest aroused by the political leaders’ publications, since in those elections the debate transcended the usual ideological divisions of right and left and became a struggle between constitutionalists and separatists. This paper analyses the presence and influence of the main candidates of the Catalan political parties on Twitter. To achieve this, a mainly quantitative, mixed methodology based on big data was carried out where all the tweets issued by the candidates during the electoral campaign were analysed.

Signs of Europeanization?: the 2014 EP election in European newspapers

2016 ◽  
Vol 46 (2) ◽  
pp. 131-150 ◽  
Author(s):  
Marinella Belluati
Keyword(s):  
Public Sphere ◽  
Political Communication ◽  
European Elections ◽  
European Public Sphere ◽  
European Public ◽  
Electoral Campaign ◽  
National Leaders ◽  
European Election ◽  
The Public Sphere ◽  
The Impact

Taking into account the European public sphere and the EU democratic deficit theories, and utilizing the European elections as an evidence, this article demonstrates that despite appearances the European public sphere is showing signs of Europeanization. In the last European electoral campaign, the electorate has gained a more direct voice in the selection of the President of the European Commission. For the first time, EP parties (or party groups) have selected candidates for this position, hence structuring the electoral campaign and giving visibility to such candidates, as suggested by the European Parliament resolution document issued on 4 July 2013. Through political communication approaches, the article explores the impact these guidelines had in the domestic electoral strategies. It does so drawing on a comparative perspective approach. Descriptive content analysis tools are utilized to examine the online edition of articles related to the European election campaign in five European newspapers: The Guardian, Le Monde, El Pais, La Stampa, and Süddeutche Zeitung. The research focused on (i) coverage of European campaign, (ii) main issues and topics of the electoral debate, (iii) visibility of European and national leaders, and (iv) impact of Eurosceptic perspective in the European election debate. Special attention is given to comparing the different journalistic approaches about gender balance and Euroscepticism. The results of this comparative analysis show a strengthening of the Europeanization of the public sphere.

scholarly journals Un potencial comunicativo desaprovechado. Twitter como mecanismo generador de diálogo en campaña electoral

Obra digital ◽  
2016 ◽  
pp. 39-59 ◽  
Author(s):  
Laura Alonso-Muñoz ◽  
Susana Miquel-Segarra ◽  
Andreu Casero-Ripollés
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Digital Media ◽  
Political Communication ◽  
Full Potential ◽  
Redes Sociales ◽  
Electoral Campaigns ◽  
Quantitative Content ◽  
Electoral Campaign ◽  
General Elections

El uso de Twitter como herramienta estratégica para la comunicación política se ha incrementado notablemente durante los últimos años, especialmente en periodo de campaña electoral. El objetivo de esta investigación es examinar el grado de cumplimiento de los principios dialógicos atribuidos a las redes sociales. Para ello se aplica la técnica del análisis de contenido cuantitativo a los tuits publicados por los principales partidos españoles (PP, PSOE, Podemos y Ciudadanos) durante las elecciones generales de 2015. Los resultados demuestran que pese al elevado número de publicaciones realizadas por los cuatro partidos, ninguno aprovecha el potencial dialógico de Twitter.Untapped communication potential. Twitter as a mechanism for generating dialogue in an electoral campaignAbstractThe use of Twitter as strategic tool for political communication has increased considerably in recent years, particularly during electoral campaigns. The main goal of this paper is to examine the degree of compliance with the principles of dialogue attributed to social media. To achieve this, a quantitative content analysis was carried out on the tweets shared by the main Spanish political parties during the 2015 General Elections. The results show that although a high number of tweets were made by the four political parties during this period, none of them took advantage of the full potential of dialogue on Twitter.Keywords: Twitter, social media, political communication, electoral campaign, digital media

Beyond normalization and equalization on Twitter: Politicians’ Twitter use during non-election times and influences of media attention

2020 ◽  
Vol 9 (2) ◽  
pp. 169-189 ◽  
Author(s):  
Adrian Rauchfleisch ◽  
Julia Metag
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Activity Level ◽  
Theoretical Discussion ◽  
Traditional Media ◽  
Media Attention ◽  
The Core ◽  
Social Media Platforms ◽  
High Level ◽  
The Impact

Twitter has already become one of the most important social media platforms for political communication. Concerning the use of Twitter in politics, two possible developments have been at the core of the theoretical discussion ‐ equalization and normalization. As normalization seems to be the case in most western countries about politicians’ Twitter use, it is yet unknown to what extent this debate can be applied to non-election times. The aim of our study is threefold. First, we address the debate of normalization on Twitter with a focus on the activity level on Twitter. Second, we classify the politicians based on their activity level in order to investigate to what extent the Twitter use still differs even if a high level of adoption has been reached. Third, we analyse the impact of the traditional media on the Twittersphere during parliamentary and non-parliamentary phases, thus focusing on non-election times. Our results show that even though media attention gives some politicians an advantage online, equalization tendencies are still possible on Twitter if politicians actively use the platform.

New Media and Political Campaigns

2014 ◽  
Author(s):  
Diana Owen
Keyword(s):  
Political Parties ◽  
New Media ◽  
Media Coverage ◽  
Political Campaigns ◽  
Political Organizations ◽  
Traditional Media ◽  
Campaign Strategies ◽  
Form Function ◽  
Creative Research ◽  
American Elections

New media have been playing an increasingly central role in American elections since they first appeared in 1992. While television remains the main source of election information for a majority of voters, digital communication platforms have become prominent. New media have triggered changes in the campaign strategies of political parties, candidates, and political organizations; reshaped election media coverage; and influenced voter engagement. This chapter examines the stages in the development of new media in elections from the use of rudimentary websites to the rise sophisticated social media. It discusses the ways in which new media differ from traditional media in terms of their form, function, and content; identifies the audiences for new election media; and examines the effects on voter interest, knowledge, engagement, and turnout. Going forward, scholars need to employ creative research methodologies to catalogue and analyze new campaign media as they emerge and develop.

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