scholarly journals Globolocalization versus Russophony: the search for an alternative to hybridity and cross-cultural situation

2021 ◽  
Vol 2 (6) ◽  
pp. 153-156
Author(s):  
Evgeniia V. Bilchenko ◽  

The relevance of the research topic is due to social contradictions caused by the proliferation of glovolocalization, transculturation and translocality projects in the global culture, associated with the active implementation of the manipulative practices of adaptation of linguistic and cultural locuses to the global market. Hybridity as a basic property of postmodernity requires the interpretation of these projects on the basis of new methodological premises: philosophy of media, structuralism and poststructuralism, critical theory. The neoliberal hehemony lays in the basis of these projects an imaginary tolerant cross-cultural phenomenon, which often makes it difficult to identify the deepest paradoxes of their repressiveness. The central project of cross-culture today is glocalism. The aim of the research is to carry out a comparative analysis of global localization and Russophony as alternative (pragmatic and ethical) ways of resolving hybrid conflicts between cultures and finding ways of dialogue at the global (world) and local (Russian) levels. As a result of the analysis of materials on glocalization, the author comes to the conclusion about the existence of a number of legitimate contradictions in glocalism, the main ones of which are: the contradiction between capital and labor, time and space; the contradiction between ethical universalism and the economic particularism of the market; the contradiction between the imaginary freedom of horizontal communication and the asymmetric governing structure of organized haos; the contradiction between transnational companies and the state, which risks losing its national and civilizational subjectivity; the contradiction between the promises to the regions from transnational companies and the real possibilities of the regions; double codes in relation to protest movements in globalist and anti-globalist regions. As an alternative to glocalization in relation to Russia and a number of other countries, including Ukraine, we propose a solidarity project of Russophony as a mechanism of linguistic solidarization of cultural subjects on civilizational, cultural and symbolic grounds.

Author(s):  
Hülya Yengin

Technological development changes the communication field in the global world. The global economy has created a global market in the global communication field within the scope of technological innovations. The global culture is impacting the global society with the new dimension the electronic mass media acquired. Global communication media and content have been transformed. This change and transformation change the individual and communal living forms, perceptions, attitudes, and behaviors. Differentiation in the global communication field also transforms the communication education in the higher education. Departments of communication faculties are expected to train graduates with the knowledge, skill and competencies the industry seeks. Besides the state universities, new departments have been opened in addition to the current departments of foundation universities. In terms of the diploma of communication graduate to be recognized and accepted in the international arena at global level, the first studies was Bologna. The process is continuing with the studies of quality and accreditation in higher education. Evaluation and Accreditation Board for Communication Education (ILEDAK) was established within The Communication Research Association (ILAD) in 2016 in the communication education field. Departments of the communication faculties were started to become accredited since 2018. With the decision taken by the Council of Higher Education (YÖK), education was carried out online due to the pandemic in 2020. Within this context, accreditation studies were also carried out online. In this study, the effect of the global technology and the pandemic on communication education and accreditation studies are analyzed.


Author(s):  
Robert Louis Stevenson

The literary world was shocked when in 1889, at the height of his career, Robert Louis Stevenson announced his intention to settle permanently on the Pacific island of Samoa. His readers were equally shocked when he began to use the subject material offered by his new environment, not to promote a romance of empire, but to produce some of the most ironic and critical treatments of imperialism in nineteenth-century fiction. In these stories, as in his work generally, Stevenson shows himself to be a virtuoso of narrative styles: his Pacific fiction includes the domestic realism of ‘The Beach at Falesé, the folktale plots of ‘The Bottle Imp’ and ‘The Isle of Voices’, and the modernist blending of naturalism and symbolism in The Ebb-Tide. But beyond their generic diversity the stories are linked by their concern with representing the multiracial society of which their author had become a member. In this collection - the first to bring together all his shorter Pacific fiction in one volume - Stevenson emerges as a witness both to the cross- cultural encounters of nineteenth-century imperialism and to the creation of the global culture which characterizes the post-colonial world.


2019 ◽  
Vol 57 (9) ◽  
pp. 2541-2554 ◽  
Author(s):  
Maria Carmen Laudano ◽  
Lamberto Zollo ◽  
Cristiano Ciappei ◽  
Vincenzo Zampi

Purpose Through a cross-culture study, the purpose of this paper is to understand about how entrepreneurial universities can foster entrepreneurship in women by attending to psychological and environmental factors and personality traits that encourage women to form entrepreneurial intent. Design/methodology/approach The authors test the proposed conceptual model on a cross-cultural sample comprising 350 students from Italy, a developed country, and from Albania, an emerging country. Structural equation modeling is used to validate the proposed model and test the hypothesized relationships. Findings In both Italy and Albania, entrepreneurial universities significantly impact entrepreneurial attitudes and intentions in women. The major differences relate to psychological factors that predict self-employment attitudes and intentions. Specifically, risk-taking propensity and locus of control are important antecedents of attitudes in both samples; the need for independence is a significant predictor only in the Italian sample; need for achievement has significant influence only in the Albanian sample. Originality/value To better understand and interpret the phenomenon of female entrepreneurship, the authors use the theory of planned behavior to investigate entrepreneurial universities located in Italy, a developed country, and Albania, an emerging country.


Author(s):  
Puri Bestari Mardani

Identity is liquid and changeable as time goes by. The change of identity is possible since identity can be formed both from the past and from the future. In the case of cross culture, one’s identity may have certain problems especially in determining cultural identity. Problems in cultural identity have become an interesting topic to be discussed. It was also an interesting topic for writer to color their literature work.The focus of this research is the cultural identity in “Tamu dari Jakarta” (2002) short story by Jujur Prananto. This story brings out an interesting topic about a villager named Ratna who move into a big city (Jakarta). Problem of cultural identity was clearly seen when she visited her hometown (Klaten), the villagers no longer see her as one of them instead the saw her as a visitor or according to the title of this short story, a guest from Jakarta.The form of this research is a textual analysis research using the concept of cultural identity by Stuart Hall. This research shows that the cultural identity of Ratna is constructed through positioned and positioning identity that is shown from the cross-cultural interaction between characters in this story. Furthermore, the proses of being positioned and positioning was based on the stereotype of Jakarta citizen. However this story gave a different view and new insight on the stereotype of Jakarta citizen.   Keywords: cultural identity, cross-cultural, Jakarta citizen


2021 ◽  
Vol 12 (4) ◽  
Author(s):  
O Turitsina ◽  

Abstract: The article discusses the issue of business correspondence, its rules and etiquette, which is highly important in modern world as a great number or e-mails and business letters are sent and received every day throughout the world. So, the ability to correspond in business sphere is a crucial skill for the employees of multinational companies as well as for those who communicate internationally in different fields. It also concerns the cross-cultural aspect of organizing and translating business letters taking into consideration the key role of international communication due to the growing globalization of our society, and a lot of attention is paid to the national differences and peculiarities we may face while establishing contacts with foreign colleagues and partners. It analyses numerous studies and articles written by linguists, interpreters as well as by business coaches who, basing on their research and experience give advice and suggest solutions to different challenges we may face in this sphere. The article focuses on the different issues, such as the language and style, the structure and layout, the peculiarities and difficulties of translation, the things which should be avoided and are inappropriate in business letters. A lot of advice with numerous examples are given in order to avoid misinterpreting when it comes to cross-culture communication as well as embarrassing mistakes and those mistakes, which may have serious professional consequences. The article focuses six different problematic areas in business letter translation. These include: lexical-semantic problems; grammar; syntax; rhetoric; and pragmatic and cultural problems. The information must be interesting and useful for those who deals with business communication on international level as well as career coaches and business consultants in order to provide them with advice appropriately and help to improve and systemize necessary knowledge and skills to handle business correspondence successfully.


Author(s):  
Nicholas Cook

This chapter discusses the relationship of music to colonization and globalization. In the colonies music contributed to the legitimizing of hegemony, while at home it functioned as a means of representing foreign cultures, generally portraying them as both different and inferior. This illustrates how music can serve the ends of cultural and political ideologies, but it can equally be a means to neutralize, resist, or interrogate power. It can also be an instrument of modernization and nation building, as illustrated by the example of China. The chapter then considers examples of cross-cultural interaction and hybridization, ranging from classical and modernist music to the development and globalization of popular musics; it outlines a number of alternative conceptions of ‘world music’ that range from the commercial to the speculative. A concluding section returns to the Prudential commercial with which the book opened, assessing the value of music in contemporary society.


2018 ◽  
Vol 7 (11) ◽  
pp. 230 ◽  
Author(s):  
Michelle Anjirbag

As the consciousness of coloniality, diversity, and the necessity of not only token depictions of otherness but accurate representations of diversity in literature and film has grown, there has been a shift in the processes of adaptation and appropriation used by major film production companies and how they approach representing the other. One clear example of this is the comparison of the depiction of diverse, cross-cultural womanhood between Walt Disney Animation Studio’s Mulan (1998) and Moana (2016). This paper will use a cross-period approach to explore the ways in which a global media conglomerate has and has not shifted its approach to appropriation of the multicultural as other and the implications for representational diversity in the context of globalization and a projected global culture. In one case, a cultural historical tale was decontextualized and reframed, while in the other, cultural actors had a degree of input in the film representation. By examining culturally specific criticisms and scenes from each film, I will explore how the legacy of coloniality can still be seen embedded in the framing of each film, despite the studio’s stated intentions towards diversity and multiculturalism.


2016 ◽  
Vol 2 (1) ◽  
pp. 215
Author(s):  
Jin Kong ◽  
Yonghong Jade Xu ◽  
Hao Zhang

<p>In this study, data collected from 875 college freshman and sophomore students enrolled in a 4-year university in central China are used to examine the applicability and validity of a Chinese version of Holland’s Self-Directed Search (SDS) that was adapted in the 1990s. The total sample was randomly divided into two groups. Data from the first half of the sample (n<sub>1</sub> = 438) were used to analyze the reliability and validity of the adapted SDS, and 52 items were identified for removal due to lack of cross-cultural fit, lack of validity to measure the intended construct, and/or being obsolete due to progress in societal and occupational trends. The SDS before and after item removal were further compared using confirmatory factor analysis with the second half of the sample (n<sub>2</sub> = 437). Practical implications of this empirical modification approach are discussed. This study contributes to the literature by extending the current discussion about cross-cultural adaptation of Holland’s inventories and by suggesting a methodological approach to improve the reliability and validity of adapted assessment tools.</p>


Arts ◽  
2019 ◽  
Vol 8 (3) ◽  
pp. 91
Author(s):  
Sally Butler

A network of Indigenous art and culture centres across Australia play a significant role in promoting cross-cultural understanding. These centres represent specific Indigenous cultures of the local country, and help sustain local Indigenous languages, traditional knowledge, storytelling and other customs, as well as visual arts. They are the principle point of contact for information about the art, and broker the need to sustain cultural heritage at the same time as supporting new generations of cultural expression. This interview with Dr Valerie Keenan, Manager of Girringun Aboriginal Art Centre in northern Australia, provides rare insight into the strategies, challenges, and aspirations of Indigenous art centres and how the reception of the art impacts on artists themselves. It provides a first-hand account of how Indigenous artists strive to generate a new understanding of their culture and how they participate in a global world.


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