scholarly journals Emotional Branding as an Effort to Improve the Quality of Library Service in Order to Increase the Use of Library

2016 ◽  
Vol 2 (2) ◽  
pp. 188
Author(s):  
Neneng Komariah ◽  
Saleha Rodiah ◽  
Encang Saepudin

This paper is a study of implementation of emotional branding in library services.    Emotional branding is a new paradigm in marketing world. It means create emotional nuance and its objective is to create an emotional nearness between a brand and its consumer. The library as an institution which provide information services may implement emotional branding concept in creating emotional nuance which will build emotional nearness between the library and its users. It is hope that the emotional nearness  will create users’ satisfaction and  loyality, so the use of library will  increase. Emotional branding in library can be created through working performance of librarian who always try to create and maintain good relationships with users. Some strategies could be implemented, those are always ask the user first, ask their name and try to remember it, know information which usually needed, tell them when there is new information which relevant for them, create a situation that librarian always ready to help, show them that the librarian like to discuss with them, be a good listener, the librarian should be wear uniform with name tag, and be a mobile staff and ask the user if they need some helps.  The implementation of emotional branding in library services need a crucial change in mindset of library management in order to provide qualified services which suitable with users’ demand.   

2018 ◽  
Vol 2 (2) ◽  
pp. 188
Author(s):  
Neneng Komariah ◽  
Saleha Rodiyah ◽  
Encang Saepuddin

This paper is a study of implementation of emotional branding in library services.    Emotional branding is a new paradigm in marketing world. It means create emotional nuance and its objective is to create an emotional nearness between a brand and its consumer. The library as an institution which provide information services may implement emotional branding concept in creating emotional nuance which will build emotional nearness between the library and its users. It is hope that the emotional nearness  will create users’ satisfaction and  loyality, so the use of library will  increase. Emotional branding in library can be created through working performance of librarian who always try to create and maintain good relationships with users. Some strategies could be implemented, those are always ask the user first, ask their name and try to remember it, know information which usually needed, tell them when there is new information which relevant for them, create a situation that librarian always ready to help, show them that the librarian like to discuss with them, be a good listener, the librarian should be wear uniform with name tag, and be a mobile staff and ask the user if they need some helps.  The implementation of emotional branding in library services need a crucial change in mindset of library management in order to provide qualified services which suitable with users’ demand.


2018 ◽  
Vol 42 ◽  
pp. 00071
Author(s):  
Made HeryWihardikaGriadhi

after The aim of this study was to identify the quality and effectiveness of the services provided by the library using Servqual Method, which covered several variables, namely: tangible, reliability, responsiveness, assurance and empathy. The reached population were UNDIKSHA students who were already members of the library, this study was designed as quantitative evaluative research which analyzed the quality and effectiveness of the services provided by the library by analyzing the role of each factor based on Servqual Method. Data were collected using questionnaire with Likert Scale. The data obtained were analyzed in a descriptive quantitative way using Glikman’s Quadrant Analysis. The impact of this research for Undiksha Library is able to provide information about the quality and effectiveness of existing service programs and can be used as input to develop strategies for developing the Undiksha library services. The results showed the quality of each variable is as follows: overall the result of quality measurement service in Undiksha library based on servqual variable is in good quality, but still need improvement in tangible variable especially in terms of physical facility and library collection, reliability variable still need improvement on indicator accuracy of information. Responsiveness Variable still need improvement especially in terms of hospitality librarian, Assurance Variables still need improvement in indicator of knowledge and skill of librarian. Level of effectiveness of library service of University of Education Ganesha, Based on the direction of score T of indicator in each variable; tangible variable show effective category, variable of reliability less effective, responsiveness variable show effective, anssurance vriabel are effective and emphaty variables show less effective.


2014 ◽  
Vol 7 (2) ◽  
pp. 137 ◽  
Author(s):  
Maxwell K. Hsu ◽  
Richard G. Cummings ◽  
Stephen W. Wang

The main purpose of this study is to examine the college students perception of library services, and to what extent the quality of library services influences students satisfaction. The findings depict the relationship between academic libraries and their users in todays digital world and identify critical factors that may sustain a viable library-user relationship on campus.


2018 ◽  
Vol 6 (1) ◽  
pp. 60-67
Author(s):  
Eka Hendrayani

The library serves as a supporting university tridharma in education and teaching, research, cooperative extention. Therefore, the college library in charge of collecting, processing, providing and disseminating information in accordance with the curriculum in the college concerned. In addition, the library should also try to enrich the knowledge of teaching staff / lecturers to improve the quality of student achievement. The purpose of this study to determine and explain the extent of influence the quality of library services to the level of student satisfaction as users of AMIK Kosgoro Solok library. Viewed from 5 determinations of service quality: 1) tangibles, 2) reliable services, 3) responsive service, 4) assurance services, 5) empathetic services (emphaty ). The population is the student who visited the library. The sample of the study was taken from some population with incidental sample (accidental sample) technique. The sample size is 150 students. The research method used is descriptive quantitative. Data were collected through questionnaire given to the students, then the data were analyzed by simple regression and multiple regression with the help of SPSS program. The result of research about library services is viewed from 5 service quality determinant that is tangible, reliability, responsive, assurance and emphaty affect student's satisfaction level. The conclusion of this research is library service as a whole is quite satisfactory / influential equal to 68,1% with significance 0,00 to level of student satisfaction as user of AMIK Kosgoro Solok library. 31.9% is influenced by other factors. Advice to librarians to further improve services for the future so as to achieve maximum student satisfaction level.Keywords: library, service, level of satisfaction


2013 ◽  
Vol 19 (64) ◽  
pp. 16-18
Author(s):  
Linda Banwell

UNNDERPIN (University of Northumbria at Newcastle DEvelopment of and Research into the Provision of lnformation to Nurses, and nurse educators) has been an 8 month study jointly funded and undertaken by the Information Services Department and Department of Information and Library Management from the University of Northumbria, and the Bede, Newcastle and Northurnbria College of Health Studies, which is also now part of the University of Northumbria. The general aim of UNNDERPIN has been to undertake an examination of library and information services in a climate of change where user information needs are changing and demanding changed services to meet those needs, in order to support patient care and clinical developments. A picture has been built up of individual users' information use, needs, problem areas and possible solutions.


2021 ◽  
Author(s):  
Obiora Kingsley Udem ◽  
Joy Iguehi Ikenwe ◽  
Ethel Chinenye Ugwuamoke

The purpose of this study is to explore the undergraduates’ perception of the quality and value of library services offered to them in the 21st-century in federal universities in Southeast Nigeria. Prof. Festus Aghagbo Nwako Library (PFANL) in Nnamdi Azikiwe University Awka was used as a case study. A descriptive survey research design was adopted for the study. From a population of 14,196 registered regular undergraduates’ users of the library, a sample of 120 was selected through an accidental sampling technique. From the 120 questionnaires distributed, 103 copies received were valid, 17 responses were either incomplete or not answered, and so, the efficient rate was 85.8 percent. The study employed the use of two instruments which include: observation checklist, used to ascertain the available library services, and a questionnaire used to elicit users’ perception of library service quality and value. The instruments were face validated by two experts in Nnamdi Azikiwe University Awka. The internal consistency of the instrument on library services used by the undergraduates was established using Kudder-Richardson which yielded 0.86 while Cronbach's alpha coefficient was used for the undergraduates’ perception of quality and value of library services offered to them which yielded 0.78 and 0.81 respectively. Frequency count, percentage, mean and standard deviation using SPSS, were used to analyze data from research questions, t-test was used to test hypotheses. The major findings revealed that the undergraduates have a positive perception of the quality of library services offered to them at Prof. Festus Aghagbo Nwako Library (PFANL). However, they had a negative perception of the quality of computer/Internet services and reprographic services offered to them. This shows that these two services should immensely be improved upon in this 21st-century. The study equally shows that undergraduates have high value for library services offered to them. Nevertheless, they have low value on computer/internet services and reprographic services which are most needed in this 21st-century. The finding also revealed the host of impediments that affects high perception of library services quality and value in this 21st century at PFANL to include; insufficient current information resources, an unfriendly attitude of staff, slow internet connectivity, limited access, insufficient availability of modern facilities, insufficient training on technology use and unsteady power supply. The finding further revealed that there is no significant difference in the mean rating of males and female's perception of the quality and value of library service offered to them at PFANL. Based on the findings, it was recommended among others that the library management at PFANL should sustain undergraduates’ level of perceived library quality and value, and boost it by providing continuously, relevant and current information resources and services especially on the aspect of computer/Internet services and reprographic services suitable in this 21st-century.


Author(s):  
Yuri N. Stolyarov

The article is devoted to the anniversary of the prominent Russian scholar in library science Margarita Yakovlevna Dvorkina, born on April 1, 1936. The author highlights her main positive qualities as a person and scientist. Her exceptional scientific integrity is revealed by the example of M.Y. Dvorkinaʼs clarification over time of the attitude to revolutionary-democratic libraries (the theme of her PhD thesis) and especially to the status of the concept of “library service”. She successfully defended her doctoral dissertation on this topic in 1994. Initially, she confined to the named scope of the concept, then she deemed more correct to consider “information and library services”, and now she inclines to the term “library and information services”. The author assumes that the next round of the scientific spiral should be return on a new basis to the term and to the concept “library service” behind it. The article presents arguments to defend this position.


2010 ◽  
Vol 13 (1) ◽  
pp. 62-72
Author(s):  
Trang Thi Mai Nguyen ◽  
Huong Xuan Thu Tran

The aim of this study is to compare two models of service quality, technical/functional quality and SERVQUAL in university library services to find out the best library service model which pleases students most. Two proposed models were tested with 347 students at the Faculty of Economics, University of Technology, and University of Natural Sciences, Vietnam National University – Ho Chi Minh City. The results show that SERVQUAL is better than the technical/functional quality model. Therefore, SERVQUAL is chosen to evaluate the quality of library services. The results also show that SERVQUAL consists of only two components: caring service and tangibles, in which caring service has a stronger effect on students’ satisfaction.


Author(s):  
Blessing Chiparausha ◽  
Josiline Phiri Chigwada

This chapter documents the strategies that are employed by librarians in promoting library and information services in Zimbabwe. The study also sought to ascertain the perceptions of librarians towards promoting library service in Zimbabwe in a digital environment and assess the challenges faced by librarians when promoting library and information services in Zimbabwe in a digital environment. A study was done, and the participants were drawn from academics, the public, schools, and special libraries. An online questionnaire was posted on Survey Monkey and librarians were invited to participate from the Zimbabwe Library Association social media platforms. Data was analysed thematically using the objectives of the study. It was discovered that despite facing a number of challenges when promoting library and information services, participants were using various strategies to promote their services. The authors recommend continuing professional development of librarians to effectively deliver their services in a digital environment.


2021 ◽  
Vol 13 (5) ◽  
pp. 2989
Author(s):  
Khalid Mahmood ◽  
Shakil Ahmad ◽  
Shafiq Ur Rehman ◽  
Murtaza Ashiq

This study was conducted to measure the quality of the college library services in the Punjab Province, Pakistan, using LibQUAL survey. Data were collected from 998 respondents consisting of the college faculty and the students. The study found that none of the service quality attributes and dimensions met the desired expectations of group users as well as individual users. Significant differences in library service quality based on users’ gender, type and academic discipline were identified. This study is helpful for the Punjab Higher Education Commission (HEC), the college administrations, the college librarians at the local level and the other developing countries as well. It will guide them in future planning, contribute toward improved resource allocation and enhance purposeful utilization of resources.


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