scholarly journals Utization of Instagram as a Library’s Digital Marketing

2021 ◽  
Vol 7 (2) ◽  
pp. 265-272
Author(s):  
Deby Claudia Masyithah
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
Digital Marketing ◽  
Library Services ◽  
Access Information ◽  
To Come ◽  
Library Collections

Background of the study: Instagram is one of the most popular social media today, so Instagram is very effective as a media for library promotion. Through Instagram, users who like social media can view photos of library collections or view library images. Through Instagram, librarians can easily disseminate information, offer library services, promote libraries or communicate directly with users. Purpose: The purpose of this study will be to analyze how the use and influence of Instagram as a digital marketing library facility Method: This research uses qualitative method. Informants from this study were UGM S-1 students and UIN Sunan Kalijaga who are still actively studying and have an Instagram account. Findings: The results of this study are that there are still many students who do not know of the existence of a library Instagram account either at UGM or UIN Sunan Kalijaga. Students who know and follow Instagram library accounts do not always access information from their Instagram account. They prefer to come directly to the library or visit the official library website if you want to find out information about the library. This is because the content on the library's Instagram account is unattractive and does not match what is needed by students. Conclusion: Students visit the library not because they see it from the library's Instagram account, because the content uploaded from the two Instagram accounts is dominated by photos of activities held in the library not about collections or facilities in the library.

scholarly journals Valued Academic Library Services Are Not Necessarily the Ones That Are Used Most Frequently, Students’ Service and Social Media Communication Priorities Should Also Be Considered

2018 ◽  
Vol 13 (3) ◽  
pp. 94-96
Author(s):  
Michelle DuBroy
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Academic Library ◽  
Library Services ◽  
Media Communication ◽  
Significant Difference ◽  
Study Support ◽  
Access Information ◽  
Social Media Communication ◽  
Computer Resources

A Review of: Stvilia, B., & Gibradze, L. (2017). Examining undergraduate students' priorities for academic library services and social media communication. The Journal of Academic Librarianship, 43(3), 257-262. https://doi.org/10.1016/j.acalib.2017.02.013 Abstract Objective – To examine how undergraduate students rate the importance of different categories of library services and library social media postings. Design – Online survey. Setting – Large research university in the United States. Subjects – 159 undergraduate students enrolled in 3 information technology classes. Methods – Participants were asked to rate the importance of different library service categories on a 7-point Likert scale. The library service categories were (1) access to information and computer resources, (2) study support services, (3) support for club meetings, and (4) Q&A services. Participants were also asked to rate the importance of nine different categories of library social media postings, also on a 7-point Likert scale. The categories of social media postings were (1) event, (2) resources, (3) community building, (4) operations updates, (5) study support, (6) Q&A, (7) survey, (8) staff, and (9) club. Students were also asked to identify which library services they currently use. Main Results – Validly submitted surveys totaled 104 (response rate 65%). Respondents rated access to information and computer resources (M=5.9) and study support services (M=5.9) as being of the highest importance, with no statistically significant difference being found between these ratings. Respondents rated Q&A services (mean not reported) and support for club meetings (M=4.8) as being of significantly lower importance than the baseline (access information and computer resources). In terms of service usage, using the library to study (87%) and to access information and computer resources (59%), were the top two most reportedly used services. Respondents rated social media postings relating to operations updates (M=5.6), study support (M=5.5) and events (M=5.4) as being of highest importance, with no significant difference between the ratings of these three categories. Respondents rated all other categories of social media postings (survey, M=4.7; staff, M=4.4; means for remaining categories not reported) as being of significantly less importance than the baseline (operations updates). For just over half the social media posting categories (5/9, 56%) importance rankings found in this study agree with engagement rankings the authors found in a previous study (Stvilia & Gibradze, 2014). Conclusion – The results of this study suggested frequency of use alone cannot be used to determine the value students place on a library’s services, as students may perceive equal value in services they use at different frequencies. The authors, therefore, argued there is a strong need to inexpensively predict users’ perceptions of service value without relying on usage metrics alone. Because a level of agreement was found between social media engagement (determined in the authors’ 2014 study) and importance rankings (found in this study), the authors proposed further research be done to determine whether and how an analysis of library social media engagement can be used as an inexpensive way to predict the perceived importance and value of a library’s services. While the authors recognized it may not be appropriate to generalize the results of this study to a wider student population, they suggested the findings may be applicable to similar groups of students (i.e., undergraduate information technology students).

MEDIA SOSIAL SEBAGAI STRATEGI PENGEMBANGAN LAYANAN PERPUSTAKAAN

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Sri Rumani
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Library Services ◽  
Literature Study ◽  
Positive Side ◽  
Excellent Service ◽  
Information And Communication ◽  
Service Oriented ◽  
To Come

<p class="Default">Social media has a positive side that can be utilized for the development of library services that orientated for the benefit of the user. Excellent service based on information and communication technology becomes a challenge for librarian as library driving machine. Therefore librarians must create innovation and creativity outside the comfort zone. The thought of out of the box in the corridor of librarianship is a must for librarians, so that the information rights of the librarian can be fulfilled. This paper has urgency of order advance in information and communication technology can be utilized by the librarians who manage the library, for the benefit of the user. As for the purpose is the librarian can utilize social media to improve the prime service oriented for the interest of the user. The research method used literature study is a series of activities related to library data collection methods, reading and recording and processing library materials. The result of social media facebook for extension service is significant that the service extension through facebook has benefits for the user, besides fast, easy, cheap, without having to come to the library and avoid penalty sanction.</p>

scholarly journals LAYANAN PENELUSURAN KOLEKSI PERPUSTAKAAN MELALUI JARINGAN INTRANET DI PUSAT RISET PERIKANAN

Jurnal Pari ◽  
2020 ◽  
Vol 5 (2) ◽  
pp. 105
Author(s):  
Arief Gunawan
Keyword(s):  
Information Technology ◽  
Computer Network ◽  
Research Center ◽  
Library Services ◽  
Network Media ◽  
To Come ◽  
Library Collections

ABSTRAK:Penelusuran koleksi merupakan salah satu layanan perpustakaan yang langsung berhubungandengan pemustaka. Dengan berkembangnya teknologi informasi dan komputer, penyebaraninformasi dapat dilakukan melalui media jaringan komputer (intranet) yang bisa diakses khusushanya di lingkup kantor Pusat Riset Perikanan (Pusriskan). Semua komputer/laptop yang terhubungke jaringan hotspot Pusriskan bisa melakukan pencarian koleksi perpustakaan melalui komputer/laptop masing-masing pemustaka. Kemudahan mendapatkan informasi koleksi bagi pemustakadiharapkan dapat menarik minat yang lebih untuk datang ke perpustakaan dan merasakan manfaatdari layanan yang disediakan oleh pustakawan dengan memanfaatkan teknologi informasi dankomunikasi sesuai amanat undang-undang perpustakaanABSTRACT:Searching for collections is one of the library services that is directly related to users. With the development of information technology and computers, the dissemination of information can bedone through computer network media (intranets) that can be accessed specifically only in the scope of the Research Center for Fisheries (RCF). All computers/notebook connected to the RCFhotspot network can search library collections through each user’s computer/notebook. The easeof obtaining collection information for visitors is expected to attract more interest to come to thelibrary and feel the benefits of the services provided by librarians by utilizing information andcommunication technology according to the mandate of the library law.

Factor Analysis among the variables relating to purpose of using social media websites and nonacceptance of social media in recruitment

2020 ◽  
pp. 245-248
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Social Science Research ◽  
Cost Effective ◽  
Science Research ◽  
Recruitment Strategies ◽  
Job Seeking ◽  
Hiring Process ◽  
To Come ◽  
New Strategies

In the era of Globalization, advancement of technology and stiff competition, particularly, in the I.T. Industry, companies have to adopt new H.R. strategies and practices so as to constantly evolve and grow. In this context, existing recruitment strategies have to be replaced by new strategies. Many companies are now extensively depending on the internet to connect to larger audiences globally. Organizations are in a position to attract profiles, resumes from potential candidates by announcing their vacancies on their own websites. E-recruitment is evoking interest among the companies typically over the last few years. The spread of information technology and growth of Internet has paved way for companies willing to hunt for talent on the job seeking websites. In the years to come, social networking will soon be an indispensable part of the hiring process. It is cost effective, does not require setting up an office and forms an effective tool for recruiters. The main purpose of this study was to understand the application of factor analysis in social science research and to reduce a large number of variables into manageable smaller factors for further analysis of the employers’ perception on social media recruitment with reference to the I.T. Sector in Bangalore.

Pengaruh Media Sosial bagi Tugas Penggembalaan Imam pada Era Revolusi Industri 4.0

2020 ◽  
Vol 19 (2) ◽  
pp. 190-212
Author(s):  
Avelinus Moat Simon
Keyword(s):  
Social Media ◽  
Research Method ◽  
Qualitative Method ◽  
Industrial Revolution ◽  
Human Life ◽  
Spiritual Life ◽  
Church Members ◽  
The Church

In the age of Industrial Revolution 4.0, human life is influenced by various of sophisticated technologies. One of them is social media that increasingly develop, and take some impacts in human life. The fact is there are some priests ignore their pastoral duty and this takes the result that the church is separated. Many of priests don’t live up to their calling as good shepherds. They cannot recognize the church members who entrusted to them by a bishop. This study focus on the influence of social media for a priest’s duty. The research method used in the issue is a qualitative method by using literature approach. I found out that a priest is a shepherd for members of catholic community. A priest ordained by a bishop to continue Christ duty. Social media can become a tool and an equipment for a priest to develop the spiritual life and ministry. The attendance of a priest is the presence Christ as a good shepherd for His sheeps.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Manajemen Usaha dan Pelatihan Digital Marketing UMKM pada KUB Batik Pringmas Desa Papringan Banyumas

2019 ◽  
Vol 2 (2) ◽  
pp. 146-154
Author(s):  
Yusmedi Nurfaizal ◽  
Toni Anwar
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Market Place

Kelompok Batik papringan banyak melakukan pembenahan dan perubahan, salah satunya meningkatkan produktivitas dan varian jenis kerajinan batik serta produk turunannya. Untuk meningkatkan penjualan batik pada KUB Pringmas, dilakukan adalah dengan pemasaran digital atau digital marketing pada batik Pringmas. Media digital yang di gunakan oleh batik pringmas untuk media pemasaran dengan memanfaatkan Instagram sedangkan batik pringmas belum meemanfaatkan marketplace. Kendala dalam penggunaan marketplace adalah photo produk yang belum masuk kedalam kualifikasi. Tujuan pengabdian ini adalah melatih pengelola dan pengarajin batik pringmas dalam mengambil foto produk dan pengisian deskripisi. Metode yang di gunakan dengan cara ceramah dan workshop dalam pembuatan akun, foto produk dan pengisian konten dalam market place. Peserta pelatihan diberikan penjelasan tentang dasar penggunaan market place   tersebut Hasil dari pengabdian ini adalah ilmu dalam melakukan pemasaran secara digital dengan memanfaatkan media ecommerce dan social media. Sehingga di harapkan penjualan dari batrik pringmas dapat meningkat.

Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels

2021 ◽  
pp. 004728752110194
Author(s):  
Payal S. Kapoor ◽  
M. S. Balaji ◽  
Yangyang Jiang ◽  
Charles Jebarajakirthy
Keyword(s):  
Social Media ◽  
Federal Trade Commission ◽  
Service Providers ◽  
Digital Marketing ◽  
Intention To Stay ◽  
Argument Quality ◽  
Related Information ◽  
Sustainability Practices ◽  
Tourism Service ◽  
Primary Channel

With social media becoming the primary channel for travelers to acquire travel-related information, tourism service providers are increasingly partnering with social media influencers (SMIs) as part of their digital marketing strategy. The present study investigates the effectiveness of SMIs by examining the role that two message factors—argument quality and sponsorship status—have on travelers’ perceptions of a hotel’s commitment to sustainability and their intention to stay at the hotel. Results from four studies show that when eco-friendly hotels sponsor SMIs, an attribute-value message is more effective than a simple recommendation message in influencing travelers’ perceptions and intentions. Given the latest Federal Trade Commission regulations regarding sponsorship disclosure practices, the findings offer valuable insights for tourism providers using SMIs. The study findings suggest that SMIs should create sponsored messages that provide rational and objective information about the hotel’s sustainability practices to stimulate travelers’ related cognitions and persuade them to patronize the hotel.

scholarly journals New Consortial Model for E-Books Acquisitions

2016 ◽  
Vol 77 (3) ◽  
pp. 269-285 ◽  
Author(s):  
Luke Swindler
Keyword(s):  
Lessons Learned ◽  
Library Services ◽  
Collection Development ◽  
Digital Environment ◽  
Research Libraries ◽  
Oxford University ◽  
Electronic Environment ◽  
Over Time ◽  
Oxford University Press ◽  
Library Collections

E-books constitute major challenges for library collections generally and present fundamental problems for consortial collection development specifically. The Triangle Research Libraries Network (TRLN) and Oxford University Press (OUP) have created a mutually equitable and financially sustainable model for the consortial acquisition of e-books coupled with print titles needed to support instruction and research across the disciplinary spectrum within a transitional framework that is acceptable to users while moving both libraries and publishers to a decidedly electronic environment for monographs. Working with YBP Library Services, TRLN and OUP developed a flexible vending model for systematically increasing e-books acquisitions in tandem with reducing print intake over time and keeping net costs constant that other consortia and publishers would find useful. This article focuses on creating an acceptable and sustainable model that allows libraries to shift to e-books and the implications for traditional cooperative collection development. The research reports on the principles undergirding the pilot, how it developed, challenges encountered and lessons learned, librarian and user reactions to this format shift, and resulting philosophical and practical evolutions in consortial approaches to monographic acquisitions and understandings of what constitutes cooperative collections success in a digital environment.

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