SURVIVING AGAINST CELEBRITY YOUTUBERS: AN ANALYSIS OF RAHMAWATI KEKEYI PUTRI CANTIKA

2021 ◽  
Vol 6 (2) ◽  
pp. 99
Author(s):  
Lambok Hermanto Sihombing ◽  
Aulia Kemala Dewi ◽  
Fadillah Nuraini
Keyword(s):  
Impression Management ◽  
Communication Strategy ◽  
Management Theory ◽  
Grand Theory ◽  
Behavior Theory ◽  
The Way

The phenomenon of many people that want to become YouTubers has become trending segments nowadays. Most of people that try to become YouTubers try to reach people attention in order to get their own popularity. YouTubers compete among others to create interesting or even controversial content. One of them can be seen from a YouTuber named Rahmawati Kekeyi Putri Cantika. The aims of this study is to  find out the communication strategy applied by Kekeyi on her YouTube account as she did it as the way to maintain and increase her popularity. The data of this research was obtained from one of the controversial contents uploaded by Kekeyi on her YouTube account. This study used impression management theory as the grand theory, and two supporting theories; self-representational behavior theory and dramaturgy theory.Using the three theories above, researchers selected Kekeyi's content in the form of video as an analytical material. The researchers discovered that Kekeyi applied aspects of the three theories above on her YouTube content as the strategy to maintain and increase her popularity on YouTube.

scholarly journals Influence of Entrepreneurial Orientation on Venture Capitalists' Initial Trust

2021 ◽  
Vol 12 ◽  
Author(s):  
Hongtao Yang ◽  
Lei Zhang ◽  
Yenchun Jim Wu ◽  
Hangyu Shi ◽  
Shuting Xie
Keyword(s):  
Impression Management ◽  
Risk Taking ◽  
Entrepreneurial Orientation ◽  
Empirical Test ◽  
Management Strategies ◽  
Management Theory ◽  
Venture Capitalists ◽  
Initial Trust ◽  
Five Dimensions ◽  
The Relationship

The effectiveness of trust has been extensively investigated in entrepreneurship studies. However, compared to the outcomes of trust, we still lack knowledge about the mechanisms underlying venture capitalists' initial trust in entrepreneurs. Drawing from signal theory and impression management theory, this study explores an impression management motivational explanation for the influencing factors of venture capitalists' initial trust. An empirical test is based on 202 valid questionnaires from venture capitalists, and the results indicate that the signal of five dimensions of entrepreneurial orientation has a significant impact on the initial trust of venture capitalists and that a signal of entrepreneurial orientation of perseverance or passion positively influences venture capitalists' initial trust through acquired impression management strategies, while a signal of entrepreneurial orientation of risk-taking, innovation, or proactivity positively affects the initial trust of venture capitalists through defensive impression management strategies. The perceptions of entrepreneurs' hypocrisy by venture capitalists negatively moderate the relationship between acquired impression management strategies and the initial trust of venture capitalists and negatively moderate the relationship between defensive impression management strategies and the initial trust of venture capitalists.

Sustainability reporting after the Costa Concordia disaster: a multi-theory study on legitimacy, impression management and image restoration

2020 ◽  
Vol 33 (8) ◽  
pp. 1909-1941
Author(s):  
Laura Corazza ◽  
Elisa Truant ◽  
Simone Domenico Scagnelli ◽  
Chiara Mio
Keyword(s):  
Image Restoration ◽  
Impression Management ◽  
Media Coverage ◽  
Visual Analysis ◽  
Sustainability Reporting ◽  
Communication Strategy ◽  
Visual Signals ◽  
Content Type ◽  
Cruise Industry ◽  
A Company

PurposeCan sustainability disclosures be a tool for executing image restoration strategies after corporate manslaughter? This is the question explored in this study of Costa Crociere's sustainability reports after the Concordia disaster.Design/methodology/approachMerging traditional textual content analysis with visual analysis and supported by machine learning tools, this is a predominantly qualitative study framed by legitimacy theory, image restoration theory and impression management.FindingsCosta Crociere's voluntary sustainability reporting is strongly influenced by a mix of text and visual signals that distract readers' attention from the disaster. A “nothing really happened” communication strategy pervades the disclosures, with the only rational motivation being to change perceptions and erase memories of this tragic and avoidable event.Research limitations/implicationsAlthough the analysis covered multiple sources of corporate information, media coverage was not one of them. A more in-depth exploration of sustainability reporting in the cruise industry, including evidence of similar cases, to test impression management theory would be a worthwhile avenue for future research.Social implicationsWhile Costa Crociere technically followed the customary guidelines of disclosing human resource impacts, there was almost no acknowledgement of the people involved in the accident. Costa Concierevastly understated their responsibility for the accident, did not apologize, and conveyed very little remorse. The majority of disclosures centred on disaster recovery management.Originality/valueThe authors discuss why and how a company can overcome a legitimacy threat by completely freezing its voluntary sustainability reporting, and the authors show how a company can restore its image by minimizing specific aspects of an accident and shifting attention from the human victims to corporate operations. Incorporating image recognition driven by AI models and combining the results with narrative disclosures contributes an innovative and original analysis technique to the field of impression management. In addition, this research also contributes to our knowledge on the cruise industry – a sector currently under scrutiny for its ethical, social and environmental practices.

Searching and deleting: youth, impression management and online traces of search

2019 ◽  
Vol 72 (1) ◽  
pp. 34-48
Author(s):  
Cecilia Andersson
Keyword(s):  
Young People ◽  
Impression Management ◽  
Design Methodology ◽  
Data Flow ◽  
Present Material ◽  
Content Type ◽  
Ethnographic Approach ◽  
Search Logs ◽  
Main Strategy ◽  
The Way

Purpose The purpose of this paper is to explore and analyse how young people conceptualise online traces of search and what strategies they have for dealing with them. Design/methodology/approach The topic was investigated through a qualitative and ethnographic approach. Interviews, go-alongs and observations in schools were carried out with nine participants in Sweden. Findings The findings show that the participants’ main strategy in relation to online traces was to remove items from their search logs. Search logs were a tangible way of conceptualising online traces of search. The participants removed items in relation to an imagined audience which, in the present material, primarily consisted of parents and teachers. The findings also showed that the participants had some awareness of online traces but had difficulties in understanding the way that data flow and the persistence of data. Their strategies were more reactive than proactive in relation to online traces. Originality/value The present study contributes with a novel exploration of understandings of online traces of search. Further, it contribute theoretically by investigating the topic through the lens of audience and impression management.

scholarly journals Perancangan Desain Komunikasi Visual Dalam Bentuk Kampanye Instagram “Apresiasi Kerja Desainer”

2020 ◽  
Vol 2 (1) ◽  
pp. 203-223
Author(s):  
Nurul Aqmarina Ardani
Keyword(s):  
Brand Management ◽  
Business Owners ◽  
Communication Strategy ◽  
Management Theory ◽  
Brand Awareness ◽  
Campaign Strategy ◽  
The Public ◽  
Movement Theory ◽  
Brand Audit ◽  
New Strategies

The working fee of graphic designers is still being felt to be very low because there is no appreciation from business owners and also from the public. To increase the appreciation, there have been many campaigns regarding the appreciation of the work of graphic designers on social media Instagram with positive reviews, but many graphic designers said that there is still no change. The author then tried to analyze some of the shortcomings of these campaigns and tried to add new strategies. The author hoped that the new campaign with the new communication strategy could deliver better message to the business owners and public. The author used brand audit, brand awareness, and brand management theory from Keller (2013), Kartajaya (2016) and also social movement theory from Aspen Institute Roundtable (2013) to do the campaign strategy researches. The outcome of this artwork is a conceptual campaign with a complete communication strategy guide. Keywords

scholarly journals View from the Past – the Way to the Future

Upravlenie ◽  
2016 ◽  
Vol 4 (2) ◽  
pp. 62-66
Author(s):  
Мельник ◽  
M. Melnik
Keyword(s):  
National Economy ◽  
Theory And Practice ◽  
Management Theory ◽  
Scientific School ◽  
State University ◽  
The Past ◽  
The Future ◽  
The Way

This article describes the main developments and results of the emergence, formation and development of the scientific school of management theory. The article estimated place, role, contribution of the scientific school of State University of Management to the improvement and development of the theory and practice of management of the national economy of Russia.

Impression management and identity online

2012 ◽  
Author(s):  
Andrea Chester ◽  
Di Bretherton
Keyword(s):  
Impression Management ◽  
Academic Writing ◽  
Online Communication ◽  
Real Life ◽  
Popular Media ◽  
The Self ◽  
The Internet ◽  
Construction Of Self ◽  
The Way

Online impressions ‘need not in any way correspond to a person's real life identity; people can make and remake themselves, choosing their gender and the details of their online presentation’. This comment came to represent the way the Internet was portrayed both in the popular media and within academic writing in the 1990s. Online communication was seen to hold the potential for unique opportunities to present the self: no longer constrained by corporeal reality, users could invent and reinvent themselves. They could manage impressions in ways never before possible. The Internet was described as the quintessential playground for postmodern plurality, fragmentation, and contextual construction of self. This article examines the process of impression management online and considers whether these conceptualizations of identity experimentation still accurately describe ‘life on the screen’.

scholarly journals COMMUNICATION STRATEGIES IN CONVERSATION USED BY INTROVERT STUDENTS AT POLITEKNIK LP3I MEDAN

2021 ◽  
Vol 17 (2) ◽  
pp. 185
Author(s):  
Sarah Monalisa Harahap ◽  
Anni Holila Pulungan ◽  
Siti Aisyah Ginting
Keyword(s):  
Qualitative Research ◽  
Research Design ◽  
Single Case ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Single Case Study ◽  
Qualitative Research Design ◽  
Language Communication ◽  
The Way

This study deals with the language  communication strategies in conversation used by extrovert and introvert students at Politeknik LP3i Medan. It uses qualitative research design with a single case study to gain an understanding on this study. It is conducted descriptively. This study aims to find out the types of communication strategies in conversation used by introvert students of Politeknik LP3i Medan. The subjects were 10 persons of introvert and of Politeknik LP3I Medan. The use of instruments in this study were observation ,interview and documentation. The observation were the types of communication strategies in conversation used by extrovert and  introvert students of Politeknik LP3i Medan. The interview was used to in depth the data. The theories of Celce-Murcia was used in this study. The data were analyzed by Spradley (1979) analysis. The result of the study there were three reason of communication strategy were used by students of Politeknik LP3I Medan. They are providing opportunities for practice strategy, proving list of needed vocabulary and remind forgotten words strategy.Keywords: Communication Strategies, the Reason Why the Introvert Students Used Communication Strategies in the Way They Do

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