scholarly journals Green Marketing: A Descriptive Analysis of its Influence on Consumer Buying Behavior

2021 ◽  
Vol 17 (2) ◽  
pp. 56
Author(s):  
Fhrizz S. De Jesus ◽  
Jeverlyn B. Ramos ◽  
Mariel T. Cunanan
Keyword(s):  
Negative Impact ◽  
Descriptive Analysis ◽  
Environmental Conservation ◽  
Green Marketing ◽  
Marketing Concept ◽  
Buying Behavior ◽  
Marketing Practice ◽  
Social Media Platforms ◽  
Buying Behaviour ◽  
The Impact

Green marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive study was to determine the influence of green marketing on buying behaviour of consumers and their views and expectations towards green product and this study aim to assist consumers in Palayan City, Philippines by raising product awareness through ads, with the goal of changing individual purchasing habits, which can have an effect on environmental welfare and also to understand environmental friendly products' availability and the impact of advertisers' marketing campaigns in relation to consumers. As to its findings, most of the respondent agreed that humans must live in harmony with nature in order to survive. Also, the respondents believed that no consumers or buyers should frequently buy which can be refilled, and they are highly in favour that they feel good about buying green brands causing less damage to our environment. It also revealed that using an eco-friendly product has the most impact of green marketing on consumer buying decision that contributes for the environment safety, they encourage patronizing green marketing and using eco-friendly products to lessen the negative impact in our environment. Finally, the researchers recommend strengthening the campaign on green marketing practice through the use of different social media platforms. These platforms will help to connect with the customers and increase awareness of the crisis facing by the environment.

scholarly journals The Influence of Advertising on Children´s Buying Behaviour: A Case Study in Slovakia

2021 ◽  
Author(s):  
Nikoleta Hutmanova ◽  
Zuzana Hajduova ◽  
Ľubor Jusko ◽  
Ľudovít Molitoris
Keyword(s):  
Social Media ◽  
Disruptive Effect ◽  
Buying Behavior ◽  
Media Usage ◽  
Significant Difference ◽  
Customer Segment ◽  
Social Media Platforms ◽  
Buying Behaviour ◽  
Advertising Literacy ◽  
The Impact

Advertising is a very important tool in influencing the customer´s buying behaviour. However, customers tend to have various levels of understanding and decoding advertising messages. Even though children do not have purchasing power themselves, they still create a key customer segment that can influence the purchase decision of the whole family. The paper focuses on how media usage by children and their attitudes towards advertisements determines their buying behavior. We analyze the development of their advertising literacy and the most important predictors of this development. The empirical study was carried out by designing a questionnaire which was filled by Slovak children between the age of 11 and 15. We evaluated the impact of advertising and the degree of influence of the selected types of advertising media on children's consumer behavior. We also evaluated the degree of the disruptive effect of the selected types of advertising media on children and the perception of a selected medium within gender. We identified the most and the least influential type of media and we found out that there is no significant difference within gender in the case of advertising media perception by children. According to the results, we can state that children´s buying behaviour is mostly influenced by advertising on social media platforms. Therefore, the study recommends for marketers also take into account children as consumers when they employ an advertising strategy on social media.

The influence of advertising on children's buying behaviour: a case study in Slovakia

2021 ◽  
Vol 5 (3) ◽  
pp. 199-210
Author(s):  
Zuzana Hajduova ◽  
Nikoleta Hutmanova ◽  
Lubor Jusko ◽  
Ludovít Molitoris
Keyword(s):  
Social Media ◽  
Computer Assisted ◽  
Disruptive Effect ◽  
Buying Behavior ◽  
Significant Difference ◽  
Customer Segment ◽  
Social Media Platforms ◽  
Buying Behaviour ◽  
Advertising Literacy ◽  
Commercial Messages

Advertising is an essential tool in influencing the customer's buying behavior. However, customers tend to have various levels of understanding and decoding advertising messages. Even though children do not have purchasing power themselves, they still create a key customer segment that can influence the purchase decision of the whole family. The paper focuses on how media usage by children and their attitudes towards advertisements determines their buying behavior. The main purpose of the research is to present and describe how children's advertising literacy develops and its connection with the concept of the theory of mind. The relevance of the decision of this scientific problem is that according to several types of research, children are increasingly targeted through various advertising media. Even though their advertising literacy is not fully developed yet. However, nowadays, there is a growing importance of media in our lives and a need to socialize children as consumers because they represent a huge market for advertisers. An empirical study was carried out by designing a questionnaire filled by Slovak children between the ages of 11 and 15. The advertising impact and the degree of impact of the selected types of advertising media on children's consumer behavior were evaluated. The study involved the online method of computer-assisted web interviewing to investigate the influence of advertising media. The authors assessed the degree of the disruptive effect of the selected advertising media on children and the perception of a chosen medium within gender. The most and the least influential type of media were identified. The findings showed no significant difference within gender in the case of advertising media perception by children. The research empirically confirmed and theoretically proved commercial messages aimed at children through different kinds of traditional and electronic media. According to the results, children's buying behavior is mostly influenced by advertising on social media platforms. This type of media mostly integrates sponsored content which has a huge influence on decision making and forming future preferences. The research results can be helpful for further research of commercial messages of social media aimed at children and how those messages affect the whole family and children's future preferences.

scholarly journals The Street Vendors Perception to the Information of Public Access Disruption as the Effect of their Existence

2018 ◽  
Vol 7 (3.21) ◽  
pp. 243
Author(s):  
Dorris Yadewani ◽  
Syafrani .
Keyword(s):  
Negative Impact ◽  
Descriptive Analysis ◽  
Research Field ◽  
Public Access ◽  
Primary Data ◽  
Research Subjects ◽  
Street Vendor ◽  
Street Vendors ◽  
The Government ◽  
The Impact

Street vendors is a phenomenon in almost all regions in Indonesia, which is always a positive and negative impact on the region where the street vendor activity. The positive is the economy in a sustainable life in areas where street vendor activities, while the negative effects are disturbed some public access as a result of the existence of such street vendor, such as public roads are always jammed, the sidewalk is not functioning, trash increases or the environment increasingly neglected, area aesthetics will show discomfort. For the more crowded street vendor activities will have an impact upon the producer. However street vendor unaware that what was done to give effect to society because of disruption of public facilities. It is very necessary of information for the  street vendor’s understanding and perception to the impact caused by their presence in an area. The research was conducted by qualitative method with type research field investigations and descriptive analysis of the street vendor, managers, buyers and decision makers who do trading activities in S. Parman Street, UlakKarang Padang.  Samples as research subjects were the street vendors as much as 5 people, managers, local government, the buyer and road users. The data used are primary data and secondary data. Data Collection Techniques conducted by observation, interview, and documentation while data analysis is conducted qualitatively by a descriptive approach. The findings and the results are show that the information obtained is correct in running its activities to seek fortune already utilizing public access such as sidewalk and road. Contributions to the street vendors are expected to have awareness in running its activities mainly on the utilization of public access and if you want to keep running its activities must be willing to abide by all the regulations set forth by the government, because it became a street vendor answers to some of the problems faced by street vendors as well as for the government attempted to manage and regulate the existence of street vendors to be in line with policies that have been set by the government for street vendors somehow able to overcome the problem of the existence of the public economy. 

scholarly journals Sustainable tourism model in the new normal era

2021 ◽  
Vol 5 (S3) ◽  
Author(s):  
Sunardi Sunardi ◽  
Nanny Roedjinandari ◽  
Estikowati Estikowati
Keyword(s):  
Sustainable Tourism ◽  
Descriptive Analysis ◽  
Environmental Conservation ◽  
Management Model ◽  
Target Market ◽  
New Normal ◽  
Quantitative Research Methods ◽  
Tourist Satisfaction ◽  
Tourism Management ◽  
The Impact

The Bromo TenggerSemeru area is a strategic area for national and world tours with natural and cultural potential. Sustainable tourism management is needed so that it area becomes a destination that has been beneficial to the community for a long time to make the area a sustainable tourist attraction; stakeholders and local communities need to be prepared. This study aims to examine the sustainable tourism management model with qualitative and quantitative research methods with descriptive analysis to identify and explore the socio-cultural aspects of society, the environment, economic growth, tourist satisfaction, and community welfare. This study resulted in findings in the form of a sustainable tourism management model in the new normal era as the primary goal of the National Tourism Development pattern based on natural and cultural beauty with the central pillars being environmental conservation, cultural preservation, tourist satisfaction, a healthy economy, and community welfare. Tourism must be able to coexist with other sectors to minimize the impact of the inherent vulnerability in tourism, tourism stakeholders need to change the tourist target market and type of tourism in order to adapt to the (post) pandemic situation.

scholarly journals Dampak COVID-19 terhadap Aktivitas Sosial Masyarakat Di Kota Lubuklinggau

Syntax Idea ◽  
2021 ◽  
Vol 3 (3) ◽  
pp. 611
Author(s):  
Ramelia Dwi Anisa ◽  
Rusdinal Rusdinal ◽  
Firman Firman
Keyword(s):  
Incubation Period ◽  
Negative Impact ◽  
Positive Impact ◽  
Descriptive Analysis ◽  
Field Research ◽  
Social Activities ◽  
Community Activities ◽  
Negative Impacts ◽  
Conducting Research ◽  
The Impact

Coronavirus Diseases (Covid-19) is one of the many viruses that can attack humans, ranging from those without symptoms, with mild symptoms to severe symptoms. What is known is that the incubation period for Covid-19 in the human body ranges from 5-6 days and the longest incubation period is 14 days. In the current Covid-19 era, there are a lot of social activities in society that are not disturbed and cannot even be done to anticipate the spread of Covid-19 in their neighborhood. There are also community activities that have undergone changes and concerts must be carried out as a result of Covid-19. The purpose of this study was to identify the impact of Covid-19 on the social activities of the people of Lubuklinggau City. This research uses descriptive field research with qualitative research methods. The data techniques used in this study were observation, documentation and interviews and used descriptive analysis methods as data analysis techniques. The results obtained from the impact are anything that arises as a result of changes that occur in people's lives and can produce a change with a positive impact and a negative impact on the survival of the community. The results obtained in conducting research related to the impact of Covid-19 on community activities, the authors found that there are impacts that arise as a result of the existence of Covid-19, both positive and negative impacts that appear in the midst of society today

scholarly journals Impact of Deceptive Advertising on Women Buying Behavior: A Study on Cosmetics Industry of Bangladesh

2021 ◽  
Vol 8 (2) ◽  
pp. 21
Author(s):  
Md. Muzahidul Islam
Keyword(s):  
Quantitative Research ◽  
Descriptive Analysis ◽  
Multiple Linear Regression Model ◽  
Health Impact ◽  
Buying Behavior ◽  
The Social ◽  
Deceptive Advertising ◽  
Sales Figure ◽  
Relationship Of ◽  
The Impact

Deceptive advertisements harm consumers by causing them to have false beliefs about the nature of the products being advertised and thereby causing them to make different purchasing decisions than they would have made otherwise. This is particularly evident in the cosmetics industry in Bangladesh where recently, various forms of advertising techniques deceptive in nature are urgently and increasingly adopted to enhance sales figure and to establish a strong market share. In this quantitative research, the study estimates the relationship of women response against deceptive advertising. The researcher has reported the results of a questionnaire survey of 227 women of this industry using convenience sampling from four different areas in Dhaka city. The findings acquired through using basic statistical tools like descriptive analysis, factor analysis and following multiple linear regression model to provide new insights into deceptive advertising. The impact of deceptive advertising on women buying behavior is highly significant across most of the social and health impact variables like affecting lifestyle, stereotype role, social class, several side effects, fail to give promised services, consequences of cosmetics products.

scholarly journals The Impact of Corporate Social Responsibility on the Financial Performance of Listed Companies in Thailand

2021 ◽  
Vol 13 (16) ◽  
pp. 8920
Author(s):  
Muttanachai Suttipun ◽  
Pankaewta Lakkanawanit ◽  
Trairong Swatdikun ◽  
Wilawan Dungtripop
Keyword(s):  
Financial Performance ◽  
Negative Impact ◽  
Positive Impact ◽  
Stock Exchange ◽  
Panel Data Analysis ◽  
Descriptive Analysis ◽  
Listed Companies ◽  
Annual Reports ◽  
Corporate Social ◽  
The Impact

This study aims to: (1) investigate the amount of corporate social and environmental responsibility (CSR) spending, awards, and activities of listed companies in the Stock Exchange of Thailand (SET) and in the Market for Alternative Investment (MAI); (2) test the impact of CSR spending, awards, and financial performance activities; and (3) examine the amount of CSR spending, awards, and activities between companies with and without a CSR committee. The sample included all the listed companies in the resource industry from the SET and the MAI. The data were collected from the companies’ annual reports from 2015 to 2019. Descriptive analysis, an independent-sample t-test, a correlation matrix, and an unbalanced panel data analysis were used to analyze the data. The average level of spending per activity was 2.2964 million baht. There were, on average, 2.1741 awards and 11.4178 activities during the studied period. Moreover, there was a significant negative impact of CSR spending, and a positive impact of CSR awards and activities, on corporate financial performance. Finally, there was a significantly different amount of CSR spending, awards, and activities between the companies with and without a CSR committee. The findings of this study demonstrate that legitimacy theory can be used to explain the benefit of CSR to Thai-listed companies, although CSR is still a voluntary corporate responsibility in Thailand.

scholarly journals DAMPAK ALIH FUNGSI LAHAN PERTANIAN CENGKEH TERHADAP KONDISI SOSIAL EKONOMI PETANI (Studi Kasus Petani Pemilik Lahan di Kelurahan Kumelembuai Kecamatan Tomohon Timur)

2017 ◽  
Vol 13 (3A) ◽  
pp. 63
Author(s):  
River Pieter Tandaju ◽  
Elsje P. Manginsela ◽  
Nordy F. L. Waney
Keyword(s):  
Agricultural Land ◽  
Negative Impact ◽  
Positive Impact ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Land Conversion ◽  
Local Society ◽  
Social Side ◽  
The Impact

The research aims to describe the impact of the conversion of agricultural land of cloves to the socio-economic condition of farmers. The study was conducted from May to July 2017. The data used are primary data obtained through interviews to 5 (five) respondents who sell land for land converted. Secondary data is obtained from Tetetana Hill nature reserve, Kumelembuai village government, books and journals. Data analysis used is descriptive analysis. The research results showed that viewed from the economic side, land conversion has a positive impact for the farmers family and local society. Positive impacts for farmers family include increasing the income, helping to construction the house of farmers, opening up a new farming businesses, and for local society like existence of jobs. Viewed from the social side, land conversion has positive and negative impacts, that is: change of farmers family life status (positive impact), and the influence of visitor habits toward society (negative impact).

scholarly journals CELEBRITY ENDORSEMENT AND BUYING BEHAVIOR: A STUDY OF PANJAB UNIVERSITY STUDENTS

2016 ◽  
Vol 4 (11) ◽  
pp. 122-136
Author(s):  
Supreet Kaur ◽  
Ankit Garg
Keyword(s):  
College Students ◽  
Standard Of Living ◽  
Celebrity Endorsement ◽  
Buying Behavior ◽  
Celebrity Endorsements ◽  
Brand Building ◽  
Convenience Sampling ◽  
Buying Behaviour ◽  
The Impact ◽  
Over Time

In present era, there has been a change in consumer’s attitude towards lifestyle. Consumers give importance to brands to ensure better standard of living. Today consumers are not only educated but also selective while purchasing products. Everyday consumers are exposed to number of voices over the radio and TV and images in newspapers, magazines, hoardings, and websites. Therefore, every marketer tries to steal at least fraction of a person’s time to inform him/her of the amazing and different attributes of the product at hand and for this purpose marketers use celebrity endorsement as an effective marketing strategy to fit their products in the minds of consumers. The practice of celebrity endorsements has proliferated over time and perceived as a winning formula for product marketing and brand building. This paper is an effort to analyze the impact of celebrity endorsements on buying behaviour of the college students. Questionnaire survey was used to collect the data by using convenience sampling.

scholarly journals Culture and Personality: A Examination of Impulsive Buying Behavior of Indian Consumers

2019 ◽  
Vol 8 (3S) ◽  
pp. 467-474
Keyword(s):  
Personality Traits ◽  
Big Five Personality ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Impulsive Buying ◽  
Indian Consumers ◽  
Unplanned Buying ◽  
Buying Behaviour ◽  
External Stimuli ◽  
The Impact

The leading objective of this paper is to unearth the influence of culture and personality of Indian consumers on their impulsive buying behaviour. A lot of research has been done to study the influence of external stimuli like advertisements and in-store promotions on consumers’ buying behaviour. This paper studies the influence of internal stimuli on impulse buying behaviour. Impulse buying is an unplanned buying or accidental behaviour of consumers. This paper tries to establish a relationship between different personality traits and accidental behaviour of consumers. The impact of Big Five personality traits and culture (Individualism and Collectivism) on the impulsive buying behavior is studied. Data has been collected from consumers using structured questionnaire on a five-point Likert’s scale. The data would be analysed through various statistical tools using SPSS.

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