Marketing del enoturismo en la Web 2.0 | Enological-tourism Marketing by Web 2.0

Author(s):  
Mónica Matellanes Lazo

ResumenEl uso de Internet irrumpe en un momento importante del desarrollo del enoturismo en varias zonas de la geografía española y, es fundamental conocer y dominar la utilización de los elementos de este nuevo medio para impactar y comunicar de un modo eficaz los planes estratégicos de gestión del enoturismo hacia los diferentes públicos. Para conocer cuáles son los factores clave en el desarrollo de contenidos Web hacia estos clientes, este artículo de investigación utiliza un cuestionario comparativo-descriptivo sobre la gestión de las principales páginas Web del enoturismo en dos conocidas Denominaciones de Origen españolas: la D.O.C. La Rioja y la D.O. Ribera del Duero. De esta forma, se podrán analizar y reflexionar las diferentes técnicas de comunicación que aplican cada una de estas Denominaciones de Origen para conseguir más turistas y por tanto, beneficios económicos. Se pretende conocer qué tipo de contenidos son más atractivos e impactan mejor sobre el público objetivo, así como averiguar qué Denominación de Origen tiene mejor Imagen Corporativa.AbstractThe use of the internet bursts in a key moment for the enological tourism development in several regions of Spain and, it is essential to get to know and control the use of this new channel’s elements to communicate in an efficient way the strategical plans of enological tourism management towards different audiences. This research uses a comparative questionnaire about the management between the main enological-tourism websites of two important Origen Denomination: D.O.C. La Rioja and D.O. Ribera del Duero. Like that, we´ll be able to analyze and reflect about different communication strategies which use every wine region to obtain more tourists and economic benefits. It´s important to know what type of information is more attractive and shock publics better and find out what Origen Denomination has the best corporate image.Palabras clave:Enoturismo; Marketing; Web 2.0; D.O. Ribera del Duero; D.O.C. La Rioja; Comunicación.Keywords:Enological-tourism; Marketing; Web 2.0; D.O. Ribera del Duero; D.O.C. La Rioja; Communication.

2020 ◽  
Author(s):  
Mayli Lañas-Navarro ◽  
Jose Ipanaque-Calderon Sr ◽  
Fiorela E Solano

BACKGROUND Research on the use of the Internet in the medical field is experiencing many advances, including mobile applications, social networks, telemedicine. Its implementation in medical care and comprehensive patient management is a much discussed topic at present. OBJECTIVE This narrative review aims to understand the impact of the internet and social networks on the management of diabetes, both for patients and medical staff. METHODS The bibliographic search was carried out in the databases Pubmed, Virtual Health Library (VHL) and Lilacs between 2018 to 2020. RESULTS Multiple mobile applications have been created for the help and control of diabetic patients, as well as the implementation of online courses, improving the knowledge of health personnel applying them in the field of telemedicine. CONCLUSIONS The use of the Internet and social networks brings many benefits for both the diabetic patient and the health personnel, offering advantages for both.


2010 ◽  
pp. 305-311 ◽  
Author(s):  
Jürgen Dorn

Social software is a class of information systems supporting the establishment and management of online communities for people in performing certain tasks. One of the first application types were bulletin boards. Social software may provide different services for community members such as finding members with similar interests, finding information on interesting subjects, discussing common problems, or simply the storing of private or publicly-accessible documents. Another similar term, collaborative software, applies to cooperative work systems, and is applied to software that supports working functions often restricted to private networks. Web 2.0 is a term coined only recently, and with this concept promoters try to focus on the change of use of the Internet. While Web 1.0 was a medium where few users published information in Web sites and many users read and surfed through these publications, in Web 2.0 many users also publish their opinions, information, and documents somewhere in the Internet. By motivating large communities for submissions and by structuring the content, the body of the aggregated information achieves considerable worth. A good example for such a community project is Wikipedia, where thousands of contributors deliver millions of articles, forming an encyclopaedia that is worth millions of dollars.


2010 ◽  
pp. 343-364 ◽  
Author(s):  
Henk Eijkman

This chapter addresses a significant theoretical gap in the Web 2.0 (or “Web 2.0+,” as it is referred to by the author) literature by analyzing the educational implications of the “seismic shift in epistemology” (Dede, 2008, p. 80) that is occurring. As already identified in Chapter 2, there needs to be a consistency between our own epistemic assumptions and those embedded in Web 2.0. Hence the underlying premise of this chapter is that the adoption of social media in education implies the assumption of a very different epistemology—a distinctly different way of understanding the nature of knowledge and the process of how we come to know. The argument is that this shift toward a radically altered, “postmodernist,” epistemic architecture of participation will transform the way in which educators and their students create and manage the production, dissemination, and validation of knowledge. In future, the new “postmodern” Web will increasingly privilege what we may usefully think of as a socially focused and performance-oriented approach to knowledge production. The expected subversion and disruption of our traditional or modernist power-knowledge system, as already evident in the Wikipedia phenomenon, will reframe educational practices and promote a new power-knowledge system, made up of new, social ways in which to construct and control knowledge across the Internet. The chapter concludes by advocating strategies for critical engagement with this new epistemic learning space, and posing a number of critical questions to guide ongoing practice.


1997 ◽  
Vol 35 (4) ◽  
pp. 77-81 ◽  
Author(s):  
Norman Au ◽  
J. S. Perry Hobson

The limited number of legalized gambling and gaming destinations has resulted in significant tourism flows. In some destinations gambling has been permitted based on the economic benefits associated with increased amounts of tourism. The emerging use of the Internet, and the increasing access to new Internet gambling opportunities may pose a threat to gambling-related tourism. This article examines the issues surrounding the development of Internet casinos and assesses the likely impacts on the tourism industry.


Author(s):  
Jürgen Dorn

Social software is a class of information systems supporting the establishment and management of online communities for people in performing certain tasks. One of the first application types were bulletin boards. Social software may provide different services for community members such as finding members with similar interests, finding information on interesting subjects, discussing common problems, or simply the storing of private or publicly-accessible documents. Another similar term, collaborative software, applies to cooperative work systems, and is applied to software that supports working functions often restricted to private networks. Web 2.0 is a term coined only recently, and with this concept promoters try to focus on the change of use of the Internet. While Web 1.0 was a medium where few users published information in Web sites and many users read and surfed through these publications, in Web 2.0 many users also publish their opinions, information, and documents somewhere in the Internet. By motivating large communities for submissions and by structuring the content, the body of the aggregated information achieves considerable worth. A good example for such a community project is Wikipedia, where thousands of contributors deliver millions of articles, forming an encyclopaedia that is worth millions of dollars.


2021 ◽  
Vol 2 (2) ◽  
pp. 58-66
Author(s):  
Heri Satria Setiawan ◽  
Rudi Hermawan ◽  
Rudi Apriyadi Raharjo

The use of gadgets today has become a major requirement for everyone. In the present, many children are using gadget since childhood especially to watch videos on youtube, play online games, and search for learning materials through the help of the internet.This can be a good step so that children easily adapt to technological developments. But on the other hand, parents must worry if children play gadgets too often and access things that are not age-appropriate, which is not necessarily suitable for their age. It is important for parents to monitor the use of gadgets in children. The role of parents and teachers in dealing with this situation, they must have the ability to monitor and control the use of the internet by parental control applications. It is able to select, limit, and supervise what applications can be accessed by children and adolescents so they can still use gadgets as a learning and entertainment medium without having to be addicted and poisoned by negative content.


2015 ◽  
Vol 39 (6) ◽  
pp. 312-314
Author(s):  
Elly O'Brien ◽  
Christopher Pell

When considering professional use of the internet, the focus tends to be on access to information. Yet the development of Web 2.0 and the growth of social media have transformed the internet from a largely read-only medium to one that facilitates interaction and user-created content. I will discuss some of the positive effects that online resources can have on professional practice, looking not just at access to information, but what we do with that information and how we interact online with fellow professionals and the public.


2021 ◽  
Vol 236 ◽  
pp. 05045
Author(s):  
Jie Hu ◽  
Shanshan Li ◽  
Xiang Gao

In the era of Internet big data in the 21st century, the Internet goes deep into all walks of life, which has brought a very profound influence on all walks of life. Nowadays, every industry with the blessing of the Internet can develop better and better. All walks of life are also more and more inseparable from the Internet. China is a large country rich in tourism resources, with the rapid development of the Internet, in the past ten years, China's tourism industry has also been rapid development. The concrete manifestation is the continuous increase of the number of tourists, the proportion of tourism income in the development of urban economy is increasing, and the tourism industry drives the consumption of the surrounding market. However, despite the hot development of tourism in China, we can not ignore the existing problems of tourism in China, such as deceiving consumers, market chaos, backward tourism products and a series of problems. Innovation market supervision and management system, maintain market order, so as to promote the development of tourism industry.


2017 ◽  
Vol 32 (4) ◽  
pp. 3091-3101 ◽  
Author(s):  
Sizakele Mathaba ◽  
Matthew Adigun ◽  
John Oladosu ◽  
Okikayode Oki

Sign in / Sign up

Export Citation Format

Share Document