scholarly journals Research On Ideological And Political Reform Of Tourism Management Specialty Course Under The Background Of Internet -- Taking Tourism Marketing As An Example

2021 ◽  
Vol 236 ◽  
pp. 05045
Author(s):  
Jie Hu ◽  
Shanshan Li ◽  
Xiang Gao
Keyword(s):  
Rapid Development ◽  
Tourism Industry ◽  
The Internet ◽  
Large Country ◽  
Continuous Increase ◽  
Tourism Marketing ◽  
Existing Problems ◽  
Tourism Management ◽  
Supervision And Management ◽  
Tourism Resources

In the era of Internet big data in the 21st century, the Internet goes deep into all walks of life, which has brought a very profound influence on all walks of life. Nowadays, every industry with the blessing of the Internet can develop better and better. All walks of life are also more and more inseparable from the Internet. China is a large country rich in tourism resources, with the rapid development of the Internet, in the past ten years, China's tourism industry has also been rapid development. The concrete manifestation is the continuous increase of the number of tourists, the proportion of tourism income in the development of urban economy is increasing, and the tourism industry drives the consumption of the surrounding market. However, despite the hot development of tourism in China, we can not ignore the existing problems of tourism in China, such as deceiving consumers, market chaos, backward tourism products and a series of problems. Innovation market supervision and management system, maintain market order, so as to promote the development of tourism industry.

The Study on the Tourism Industry Competitiveness of Regional Based on Structural Equation Model

2014 ◽  
Vol 687-691 ◽  
pp. 4955-4958
Author(s):  
Hong Mei Hu
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Rapid Development ◽  
Equation Model ◽  
Tourism Industry ◽  
Tourism Demand ◽  
Tourism Management ◽  
Tourism Resources ◽  
Industry Competitiveness ◽  
China’S Economy

With the growth of China’s economy, the tourism industry of competitiveness of all regions got rapid development, and it make China’s economic development more and more fast .Using the structural equation model method , the study uses AMOS7.0 analyzes the target of the industry competitiveness , regional conditions, tourism demand ,tourism environment, tourism management relations, tourism resources, find out the key influencing factors of the tourism industry competitiveness.

scholarly journals Using Process Evaluation To Promote Students'Inventive Ability Development - Taking Tourism Aesthetics As An Example

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Lin Zeng
Keyword(s):  
Rapid Development ◽  
Colleges And Universities ◽  
Tourism Industry ◽  
Hotel Management ◽  
High Quality ◽  
Existing Problems ◽  
Tourism Management ◽  
Teachers And Students ◽  
Process Studies

with the rapid development of tourism industry, it requires more and more high quality of tourism practitioners, therefore, colleges and universities are particularly important to the cultivation of high-quality tourism practitioners. Tourism Aesthetics is one of the important courses of tourism management and hotel management in colleges and universities. Aiming at the present situation and existing problems of tourism aesthetics course, this paper evaluates the cultivation of students'innovation ability by process, studies and discusses the reform of tourism aesthetics course teaching from 3 aspects: school, teachers and students.

scholarly journals The Role Of Facebook In Activating Local Tourism : An Analytical Study

2019 ◽  
Vol 1 (3) ◽  
pp. 77-86
Author(s):  
Samia Bouguerra
Keyword(s):  
Social Networks ◽  
New Media ◽  
Information And Communication Technologies ◽  
Rapid Development ◽  
Jel Classification ◽  
Tourism Industry ◽  
Economic Life ◽  
The Internet ◽  
The World

The development of the world today in information and communication technologies has affected all aspects of the economic life of the countries, especially with the emergence of the Internet and the new media through social networks such as Facebook, Twitter, Instagram and others. With the emergence of social networks on the Internet, the marketing of services, especially tourism services, depends on the human factor itself through the exchange and exchange of information about tourist areas, traditional products, hotels and others. The new era has begun to depend on the consumers themselves and their contribution to the promotion of services and places... With the rapid development of social networks, especially Facebook, the importance of harnessing these sites to serve the tourism industry in the countries of the world in general and Algeria in particular, where the industry depends largely on the views of consumers and the spread of information among them, which opened a wide door to identify the places of tourism and hotels and offer services from By visiting people and benefiting from their services, which positively affects other users who may one day be tourists in the same areas. Therefore, this study is an attempt to highlight the role of social networks and their contribution to the activation of tourism in general and local tourism in particular, taking the Facebook network model, through the analysis of the Facebook page beaches of Annaba, and answer the following fundamental question:To what extent does Facebook contribute to the activation of local tourism in Algeria? JEL Classification: Z3, M3.

scholarly journals An Approach to the Development of Tourism Marketing Strategies for a New-born City:A Case Study of BuengKan - the Latest Province of Thailand

2021 ◽  
Vol 12 (3) ◽  
pp. 5311-5319
Author(s):  
Mustafa Obay Et. al.
Keyword(s):  
Tourism Industry ◽  
Marketing Strategies ◽  
Marketing Communication ◽  
Tourism Marketing ◽  
Communication Campaign ◽  
Local Politicians ◽  
Tourism Resources ◽  
Private Entrepreneurs ◽  
Depth Interviews

BuengKan is a new province not well known among tourists. Moreover, it is in the Northern part of Thailand, which is not a popular destination compared to the Northern and the Southern parts of the country. However, BuengKan has a high potential to develop tourism industry to generate more revenues for the province because it has a variety of tourism resources to develop various types of tourism, and it also is easily accessible. Thus, there is a need to conduct a research on tourist behaviors and attitudes towards BuengKan. A survey research among a sample of customers at working ages in Bangkok, and it has been found that they know BuengKan, but they do not know what they can do or see when they travel to Bueng Kan. Nonetheless, their perceptual pictures of BuengKan are positive in all aspects. Therefore, there should be a good marketing communication campaign to make them know what they can do and see when they are in BuengKan to motivate them to travel to Bueng Kan. In order to formulate a strategy to develop potential of tourism industry in BuengKan, ideas, advices, and recommendations from all stakeholders involved including public sectors, private sectors, communities, and scholars need to be gathered. This is the genesis of a qualitative research conducted with in-depth interviews with public officers, local politicians, chamber of commerce members, private entrepreneurs in tourism industry, scholars in the fields of tourism, marketing, and marketing communications. Their answers from the in-depth interviews have been analyzed and organized as a foundation to formulate an efficient and effective strategy to develop potential of tourism industry in BuengKan. The researcher has proposed the foresaid strategy.

scholarly journals Research on problems and solutions in construction quality supervision of construction projects

2018 ◽  
Author(s):  
Lijuan Chang ◽  
Yaning Wang ◽  
Guanhai Feng ◽  
Liqiang Wang
Keyword(s):  
Construction Projects ◽  
Rapid Development ◽  
Construction Quality ◽  
Management Level ◽  
Construction Enterprises ◽  
Existing Problems ◽  
Whole Process ◽  
Supervision And Management ◽  
Problems And Solutions ◽  
Project Construction

With the rapid development of economic development in China, the urban construction is gradually deepening. The scale and scope of the construction project are getting larger and larger, and the engineering management is faced with many challenges. At present, many construction enterprises have some problems in the management of construction projects. In order to improve the quality management level, the whole process of supervision and management must be done. Take effective measures to solve the problems existing in the construction and ensure the smooth completion of the whole project construction. This paper analyzes the existing problems of construction quality supervision and management, and puts forward some concrete measures. It is hoped that the level of industry supervision and management can be improved to ensure the realization of the quality objectives of the project[1].

Marketing del enoturismo en la Web 2.0 | Enological-tourism Marketing by Web 2.0

2012 ◽  
Author(s):  
Mónica Matellanes Lazo
Keyword(s):  
Web 2.0 ◽  
Economic Benefits ◽  
The Internet ◽  
Tourism Marketing ◽  
Tourism Management ◽  
Use Of The Internet ◽  
Wine Region ◽  
La Rioja ◽  
Tourism Websites ◽  
And Control

ResumenEl uso de Internet irrumpe en un momento importante del desarrollo del enoturismo en varias zonas de la geografía española y, es fundamental conocer y dominar la utilización de los elementos de este nuevo medio para impactar y comunicar de un modo eficaz los planes estratégicos de gestión del enoturismo hacia los diferentes públicos. Para conocer cuáles son los factores clave en el desarrollo de contenidos Web hacia estos clientes, este artículo de investigación utiliza un cuestionario comparativo-descriptivo sobre la gestión de las principales páginas Web del enoturismo en dos conocidas Denominaciones de Origen españolas: la D.O.C. La Rioja y la D.O. Ribera del Duero. De esta forma, se podrán analizar y reflexionar las diferentes técnicas de comunicación que aplican cada una de estas Denominaciones de Origen para conseguir más turistas y por tanto, beneficios económicos. Se pretende conocer qué tipo de contenidos son más atractivos e impactan mejor sobre el público objetivo, así como averiguar qué Denominación de Origen tiene mejor Imagen Corporativa.AbstractThe use of the internet bursts in a key moment for the enological tourism development in several regions of Spain and, it is essential to get to know and control the use of this new channel’s elements to communicate in an efficient way the strategical plans of enological tourism management towards different audiences. This research uses a comparative questionnaire about the management between the main enological-tourism websites of two important Origen Denomination: D.O.C. La Rioja and D.O. Ribera del Duero. Like that, we´ll be able to analyze and reflect about different communication strategies which use every wine region to obtain more tourists and economic benefits. It´s important to know what type of information is more attractive and shock publics better and find out what Origen Denomination has the best corporate image.Palabras clave:Enoturismo; Marketing; Web 2.0; D.O. Ribera del Duero; D.O.C. La Rioja; Comunicación.Keywords:Enological-tourism; Marketing; Web 2.0; D.O. Ribera del Duero; D.O.C. La Rioja; Communication.

scholarly journals Development Characteristics and Evolution Mechanism of Homestay Agglomeration in Mogan Mountain, China

2018 ◽  
Vol 10 (9) ◽  
pp. 2964 ◽  
Author(s):  
Fei Long ◽  
Jiaming Liu ◽  
Shuying Zhang ◽  
Hu Yu ◽  
Hou Jiang
Keyword(s):  
Nearest Neighbor ◽  
Rapid Development ◽  
Yangtze River Delta ◽  
Development Stage ◽  
Tourism Industry ◽  
Initial Development ◽  
Regional Sustainable Development ◽  
Tourism Resources ◽  
Formation And Evolution ◽  
Tourism Economy

The homestay business has contributed to the development of the tourism industry, and it has revitalized tourism resources and boosted the tourism economy. This article takes the Mogan Mountain homestay agglomeration of Yangtze River Delta, the most developed and actively invested in business in the industry, as a research site focus to discuss the recent trends in the Chinese homestay business. Standard deviational ellipse analysis, spatial analysis of nearest-neighbor, and density are empirically tested with the data from the inn/homestay channel of Qunar.com, which is a widely acclaimed website with high page views. Based on the above researches, this paper uses the standard deviation ellipse analysis, the nearest neighbor analysis, and the kernel density estimation analysis method to explore the development characteristics of the Mogan Mountain homestay agglomeration. Combined with the Butler tourist destination life cycle model, it can be concluded that the Mogan Mountain homestay agglomeration area experienced a stage of initial development (2007–2011) and rapid development (2012–2015) and now is in a mature development stage (2016 up to now). This study proposes five actors: physical geographical conditions, traffic location conditions, tourism self-organization mechanism, policy influence, and community residents’ willingness to develop and significantly drive the evolution of Mogan Mountain homestay agglomeration. The formation and evolution of the Mogan Mountain homestay agglomeration are the results of the accumulation of resource-driven effect, scale effect, and differentiation effect at different stages. The unique organization and incentive mechanism promote regional sustainable development.

scholarly journals Innovations and Online Marketing Services Trends in Albanian Tourism Sector

2016 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Elton Noti ◽  
Brunela Trebicka
Keyword(s):  
Tourism Industry ◽  
Online Marketing ◽  
Communist Regime ◽  
The Internet ◽  
Economic Sectors ◽  
The Balkans ◽  
Tourism Sector ◽  
Tourism Resources ◽  
Tourism Enterprises ◽  
Tourism Services

Albania is a rich country with a lot of nature and cultural tourism resources situated in the in the Balkans region where there are much opportunities for developing different types of tourism. After a long period of transition, since the fall of the communist regime in 1990, the tourism industry began to be considered as one of the economic sectors with potential for development in the future. But, tourism enterprises had to be faced with a high competition from other countries in the region and a lack of experience in the field of tourism services. This study aims to identify the attitudes of senior management of tourism enterprises (Accommodation units, Travel Agencies and Restaurants) on the adoption of new services on the Internet, the use of ICT to sell the services offered and how much they were aware of the benefits that online marketing brought using their websites etc. To realize the aim, are raised the research questions and hypotheses. The research instrument used was a questionnaire. The sample consisted of N = 208 participants, representatives of tourism enterprises at five districts of Albania, respectively: Tirana, Durres, Shkodra, Vlore and Saranda .The results show that the entrepreneurs/managers make a very good job for the creation of new services via the Internet, also they support significantly the use of ICT-s to sell their services, they were aware of the benefits that brought a website to the marketing of tourism services and there was a great interest to learn more about the internet.

Geological Tourism Resources Planning of the Shibalichangxia Nature Reserve in Hubei Province, China

2014 ◽  
Vol 1073-1076 ◽  
pp. 1393-1396
Author(s):  
Wei Luo ◽  
Ling Huang ◽  
Zhi Wu Yan
Keyword(s):  
Nature Reserve ◽  
Rapid Development ◽  
Geological Structure ◽  
Hubei Province ◽  
Cultural Resources ◽  
Conservation Area ◽  
Existing Problems ◽  
Tourism Resources ◽  
Tourism Economy ◽  
Resources Planning

By investigating the four categories geological tourism resources such as karst valleys, karst caves, water and geological structure in Hubei Shibalichangxia Nature Reserve, this paper analyzed the existing problems in the development of tourism resources, the problems included the contradiction between tourism development and protection, tourism theme is not obvious and infrastructure construction lag behind. Combined with other natural and cultural resources in the nature reserve, this paper put forward the develop clue of the six major tourism functional area, they are the canyon scenery geological science area, the ancient salt path experience area, Xiangba folk customs experience area, Yuping river folk experience area and rare biological conservation area, which may promote the rapid development of tourism economy in the Shibalichangxia Nature Reserve of Hubei province.

scholarly journals Countermeasure Analysis on Internet Logistics

2018 ◽  
Vol 38 ◽  
pp. 01036 ◽  
Author(s):  
Shao Ying Teng ◽  
Xiao Jun Li ◽  
Zhi Zhao ◽  
Peng Lei Qin ◽  
Ya Ya Lu
Keyword(s):  
Industrial Revolution ◽  
Rapid Development ◽  
Internet Technology ◽  
The Internet ◽  
Logistics Industry ◽  
Existing Problems ◽  
New Business ◽  
Deep Integration ◽  
Intelligent Logistics ◽  
Further Development

The rapid development of Internet technology has caused a series of industrial revolution, which has provided strong impetus for economic development. The Internet + concept puts forward the deep integration between the Internet and traditional industries, which points out the direction for the development of various industries. For the logistics industry, "Internet +" provides a new way of transformation, and intelligent logistics, smart logistics and green logistics bring new business value to the logistics industry. This paper analyzes the current situation of the logistics industry in the context of Internet +, finds out the existing problems, and proposes corresponding solutions to provide the impetus for further development of the logistics industry.

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