scholarly journals La representación de la Ley antitabaco en la ficción televisiva española. Estudio comparativo con la prensa | The representation of the anti-smoking law in the Spanish television fiction. Comparative study with the press

Author(s):  
Belén Puebla Martínez

ResumenPresentamos en esta investigación el análisis de un tema de actualidad a través de la realidad representada en la ficción y la realidad mediatizada en la información. Debido a la naturaleza del objeto de estudio – las telecomedias españolas –realizamos un estudio de caso de tal modo que podamos comparar el tratamiento que el tema propuesto en los medios de comunicación, concretamente en la prensa, frente a la manera de exponerlo en las tramas de los capítulos de las series. Para analizarlo hemos considerado conveniente realizar un análisis narrativo audiovisual cualitativo a un tema estrechamente relacionado con la actualidad del periodo que se plantea en este estudio y que está presente en las series analizadas: 7vidas y aquí no hay quien viva. El tema elegido es la implantación de la Ley Antitabaco 28/2005 de 26 de diciembre y que fue recogida por ambas telecomedias en el primer capítulo que emitieron en el mismo mes de la promulgación de la ley. Abstract We present in this study the analysis of a current issue through the reality represented in fiction and reality mediated in information. Due to the nature of the object of study - the Spanish sitcom- conducted a case study so that we can compare the treatment that the proposed topic in the media, particularly in the press, in front of the way to put in chapters of the series. To analyze this we considered advisable to conduct a qualitative visual narrative analysis a subject closely related to current period arising in this study and is present in the series analyzed: 7 vidas and Aquí no hay quien viva. The theme is the implementation of the anti-smoking law 28/2005 of December 26 and was picked up by two sitcoms in the first chapter that issued in the same month of the enactment of the law. Palabras claveRepresentación, series de televisión, prensa, análisis cualitativo, 7 vidas, Aquí no hay quien viva.KeysworksRepresentation, spanish television fiction, press, qualitative analysis, 7 vidas, Aquí no hay quien viva.

2017 ◽  
pp. 111-168
Author(s):  
Laura Henao

¿Qué significa el perdón? ¿Está el perdón en el centro de las narrativas de los sobrevi­vientes del conflicto? ¿Qué tan cerca se encuentran las narrativas de la prensa de las narrativas propias de quienes sufrieron el conflicto armado colombiano? La comparación de los discursos de los medios de comunicación con testimonios de víctimas, sugiere que existe una brecha en las narrativas de ambos al referirse a mecanismos de reparación. El perdón no está en el centro de las narrativas de las comunidades. En ese panorama, se hace necesario un estudio que muestre hasta dónde la narrativa del perdón ha sido institucionalizada para la reconfiguración del país, alejándose de las concepciones propias de quienes sufrieron violencia. Esto es de especial impor­tancia en regímenes de transición.La metodología de la presente investigación recoge métodos mixtos novedosos que permiten acercarse al objeto de estudio: el perdón como narrativa de reconciliación. El uso de métodos cualitativos como el análisis de textos, y de métodos cuantitativos como Topic Modeling, hacen del presente estudio una investigación novedosa. Para ello, se analizaron 1.407 artículos de pren­sa de los dos principales diarios del país (El Tiempo y El Espectador) y de la revista con mayor circulación (Semana), y se compararon con 407 relatos y testimonios de víctimas de cinco casos emblemáticos, entendiendo los primeros como discursos dominantes, y los segundos como dis­cursos alternativos.Palabras clave: narrativas, perdón, Topic Modeling, amnistías, indultos, opinión pública. ABSTRACTSociological analysis of forgiveness: Dominant and alternative discoursesWhat does forgiveness mean? Is forgiveness at the center of the narratives of conflict survi­vors? How close are the narratives of the press to the narratives of those who suffered the Colombian armed conflict? The comparison of the speeches of the media with testimonies of victims suggests that there is a gap between both narratives when referring to mechanisms of reparation. Forgiveness is not at the core of the narratives of the communities. In this scenario, a study is necessary to show how far the narrative of forgiveness has been institutionalized for the reconfiguration of the country, moving away from the conceptions of those who suffered violence. This is especially important in transition regimes. The methodology of this research includes novel mixed methods that allow us to approach the object of study: forgiveness as a narrative of reconciliation. The use of qualitative methods such as text analysis, and quantitative methods such as Topic Modeling, make this study a novel investigation. To this end, 1,407 press articles were analyzed from the country’s two main newspapers (El Tiempo and El Espectador) and from the magazine with the largest circulation (Se­mana), and were compared with 407 stories and testimonies from victims of five emblematic cases, understanding the former as dominant discourses, and the latter as alternative discourses.Keywords: narratives, pardon, Topic Modeling, amnesties, pardons, public opinion.


2018 ◽  
Vol 4 (2) ◽  
pp. 624
Author(s):  
Vanessa Matos Santos ◽  
Victor Pereira Albergaria

Esta pesquisa consiste no estudo de caso entre as coberturas da morte do ator mexicano Roberto Gómez Bolaños, o “Chespirito”, feitas pelo canal FOROtv, pertencente ao conglomerado de mídias mexicano Televisa, e pelo Sistema Brasileiro de Televisão. O aspecto cultural merece especial destaque e, por meio da problematização das distinções existentes entre a morte (substantivo) e o morrer (verbo), o presente estudo demonstra que as coberturas da mídia nestes casos se fazem a partir da relevância da personagem para a identidade do público. Conclui-se, por meio do estudo de caso, que ocorreu o ofuscamento do sujeito (Roberto Bolaños) em detrimento da personagem (Chespirito). A cobertura sobre o morrer de Chespirito serviu, na verdade, para reafirmar sua vida e presença na mídia.     PALAVRAS-CHAVE: Morte; Morrer; Roberto Bolaños; Chespirito; Cobertura de mídia; Televisão.     ABSTRACT This research is the case study of the coverage of the death of Mexican actor Roberto Gómez Bolaños "Chespirito" made by FOROtv, news channel belonging to the Mexican media conglomerate Televisa, and the Sistema Brasileiro de Televisão. The cultural aspect deserves special attention, and through the questioning of existing distinctions between death (noun) and the die (verb), this study shows that media coverage in these cases are made from the importance of the character to the identity of the public. So, through the case study, the conclusion is that ocurred the obscuring of the subject (Roberto Bolaños) at the expense of the character (Chespirito). The coverage of the death of Chespirito served actually to reaffirm his life and presence in the media.   KEYWORDS: Death; Dying; Roberto Bolaños; Chespirito; Media coverage; Television.     RESUMEN Esta investigación es el estudio de caso de la cobertura de la muerte del actor mexicano Chespirito, el "Power Board", realizado por el canal FOROtv perteneciente al conglomerado de medios Televisa de México, y el Sistema Brasileño de Televisión. El aspecto cultural merece una atención especial y, a través de preguntas de las diferencias existentes entre la muerte (sustantivo) y la matriz (verbo), este estudio muestra que la cobertura de los medios de comunicación en estos casos se hace de la importancia del carácter de la identidad el público. En conclusión, a través del estudio de caso, que se oscurece el sujeto (Roberto Bolaños) a expensas de carácter (Chespirito). La cobertura de la muerte de Chespirito sirve en realidad para reafirmar su vida y su presencia en los medios de comunicación.   PALABRAS CLAVE: Muerte; morir; Roberto Bolaños; Chespirito; la cobertura de los medios de comunicación; Televisión.


Author(s):  
Berta Rodrigo Mateu

Resumen: Los medios de comunicación tienen una responsabilidad indiscutible en la defensa y promoción de los Derechos Humanos. Más aún: tiene la obligatoriedad moral y ética de proporcionar informaciones basadas en la verdad y la objetividad. ¿Qué ocurre con los medios de comunicación en las dictaduras donde se ejerce de manera sistemática la violación de Derechos Humanos? ¿Qué responsabilidad social tienen estos en el sustento y pervivencia de las dictaduras? Este artículo ahonda en esta cuestión a propósito de un estudio de caso, el de la desaparición de la joven chilena Marta Hugarte durante la Dictadura del general Pinochet. Abstract: The Mass Media have an unquestionable responsibility in the defense and promotion of Human Rights. Moreover, they have the moral and ethical obligation to provide information based on truth and objectivity. What happens with the Media in dictatorships where the violation of Human Rights is systematically practiced? What social responsibility do these have in the sustenance and survival of dictatorships? This article delves into this question with regard to a case study, the disappearance of the young Chilean Marta Hugarte during the dictatorship of General Pinochet.


2020 ◽  
pp. 606-618
Author(s):  
Ibitayo Samuel Popoola

This probing thesis in this study is on how the political class in colonial and post-colonial Nigeria established, maintained, improved and controls the machinery of the state through the press. While establishing media ownership and unequal media access as key factors responsible for the emergence of the political class, the study similarly discovered that the political class emerged because they were read, advertised or packaged by the press. Robert C. North (1967:301) says “politics could not exist without communication, nor could wars be fought.” The media are also the playing field on which politics occurs” (Perloff 2014:37). They are also the strategic routes through which aspiring politicians must travel during elections. Through a case study method of analysis, this study discovered that the political class emerged because they were read, advertised, and publicized by the press. For this reason, the political class regarded the press as partners in progress.


2013 ◽  
Vol 25 (3) ◽  
pp. 187-193 ◽  
Author(s):  
Fábio Marques da Cruz ◽  
Maria Yêda Falcão Soares de Filgueiras Gomes

This paper analyzes the influence of rumors on price fluctuations in the Stock Exchange of São Paulo between 2007 and 2011, through a case study with Petrobras, a company whose stock had the largest trading volume within the period. For this purpose we used the historical prices of cash market provided by the stock exchange. The communications in which Petrobras provides clarifications regarding unofficial information disclosed in the press were also collected from the stock exchange website. The analysis of these documents helped to create a diagram to represent the information about the rumors and categorize them by subject. This diagram was applied to a database to store the information collected from the company’s communications. Then this information was retrieved to analyze the influence of rumors on price movements. The results confirm that the company’s responses to rumors influence price fluctuations of its stock. At eagerness for information to dilute uncertainty, investors make decisions based on rumors betting on the credibility of the media that disclose them, even though knowing that the information is not always reliable.


2018 ◽  
Vol 9 (1) ◽  
pp. 32
Author(s):  
Ana Moreno Sesmero ◽  
Raquel Rodríguez Díaz

Resumen: La preocupación por la salud por parte de los españoles se ha hecho un hueco entre las áreas con­sideradas de mayor interés para los ciudadanos. Este hecho se ha traducido, desde una perspecti­va mediática, en mayor presencia de información sanitaria en los medios. En esta línea, se presen­tan resultados de una investigación que analiza la influencia de los más destacados laboratorios de la industria farmacéutica (Pfizer y Lilly) en introducir en la agenda informativa sus productos y hacer de ellos un tema informativo relevante. El estudio de caso se centra en la disfunción eréctil, que entra en la agenda mediática motivado por el lanzamiento de sus principales fármacos: Viagra y Cialis. El estudio contempla un análisis de contenido en El País y en El Mundo durante el año previo y posterior al lanzamiento de Viagra y Cialis. Los resultados evidencian que un año antes de comercializarse la información sobre la disfunción eréctil era escasa, aumentando cuando la fecha de lanzamiento se aproximaba o ya estaba en el mercado.Palabras clave: Empresa farmacéutica; agenda mediática; agenda setting; gabinete de pren­sa; salud.Abstract:  The Spaniards’ concern about health has carved a niche among the areas considered of major interest to citizens. This increased demand for health information in the media has from a media perspective. In this line with this, we present the results of an investigation that analyzes the in­fluence of two of the leading laboratories in the Spanish pharmaceutical industry (Pfizer and Lilly) in introducing their commercial products in the news agenda and make them a relevant news topic. Tracking the case study focuses on erectile dysfunction, health aspect comes into the media agen­da driven by the launch of two of its major drugs: Viagra and Cialis. The study considers a content analysis in El País and El Mundo in the period before and after the launch of Viagra and Cialis. The results reveal that one year before the release of these products the information related to erectile dysfunction was scarce, it increased as the date of launch of the medicine approached or when it was being marketed.Keywords: Pharmaceutical company; media agenda; agenda setting; press office; health.


Author(s):  
Renata Corrêa Sinimbú Almeida ◽  
Maria Geralda De Miranda ◽  
Roy Reis Friede ◽  
Patricia Maria Dusek ◽  
Kátia Eliane Santos Avelar

A busca pela igualdade e direitos da mulher é um assunto atual, presente não só no universo acadêmico, mas junto à mídia e em toda a sociedade. Nesse sentido, este estudo teve por objetivo trabalhar a igualdade de gênero na educação básica. Para tanto, foram realizadas atividades interdisciplinares, que possibilitassem a construção do conhecimento sobre os conceitos relativos à igualdade de gênero e os direitos humanos, com a participação de 50 alunos do 1° ano do Ensino médio, sendo 26 homens e 24 mulheres, com idade média entre 15 e 19 anos. Após as atividades foi observado que 72% dos alunos concordam que a separação de gênero não deve ser praticada em nenhum tipo de ambiente, afirmando que a inserção de discussões sobre gênero na escola pode aumentar a conscientização e respeito à diversidade de valores, crenças e comportamentos. 100% dos alunos afirmaram que cor, raça e opção sexual são os principais motivos de rotulagem no ambiente escolar. Tais resultados expressam o conhecimento dos alunos sobre a necessidade de igualdade na sociedade, onde meninos e meninas afirmaram que a escola tem papel fundamental na conscientização de que a igualdade de gênero é a principal ferramenta para a construção de uma sociedade em que homens e mulheres possuam direitos, deveres e oportunidades iguais. Palavras-chave: Gênero. Direitos Humanos. Educação.  AbstractThe quest for equality and women's rights is a current issue, present not only in the academic universe, but also in the media and throughout society. In this sense, this study aimed to work on gender equality at elementary school. Interdisciplinary activities were carried out to construct knowledge about gender equality concepts, with the attendance of 50 freshman students from high school, 26 men and 24 women, with average age between 15 and 19 years. After the activities, it was observed that 72% of the students believed that gender separation should not be practiced in any kind of environment, affirming that the insertion of gender discussions in school can increase awareness and respect for the diversity of values, beliefs and behaviors. 100% of the students stated that color, race and sexual choice are the main reasons for labeling in the school environment. These results express the students' knowledge about the need for equality in society, where boys and girls affirm that school plays a fundamental role in raising awareness that gender equality is the main tool for building a society in which men and women have rights, duties and opportunities. Keywords: Gender. Human Rights. Education.


2018 ◽  
pp. 235-249
Author(s):  
Isabel Wschebor

ResumenEn el siguiente artículo se estudian diferentes factores que dan cuenta de la reaparición del concepto “masas” en el discurso público entre las décadas de 1950 y 1970 en Uruguay. El primero de ellos está relacionado con un realineamiento de diversos sectores y tendencias políticas dentro de los partidos tradicionales, tras el agotamiento de los modelos de acción política desarrollados en el período previo. Y el segundo, está asociado a una nueva utilización del término en el abanico de los partidos de izquierda. Globalmente, se trató de estrategias de captación de nuevas adhesiones, con el objetivo de legitimar nuevos proyectos políticos de respuesta a las modalidades de actuación tradicional, así como a la crisis económica. Se repasa también la incidencia que tuvo el desarrollo de los medios de comunicación —expansión de la prensa, generalización de la radio e inicios de la transmisión televisiva— como vía privilegiada de propagación de mensajes que debían reproducirse a un público extendido. Las nuevas estrategias de adhesión social por parte de la política y el uso de los medios de comunicación para ello, son analizados como síntomas del ingreso de una sociedad en las lógicas de la modernidad. Palabras claveMasas; Acción política; Medios de comunicación AbstractThe following article studies the different factors that show for the reappearance of the concept “masses” in public discourse between the 1950s and 1970s in Uruguay. The first of them is related to a realignment of different sectors and political tendencies within the traditional parties, after the exhaustion of the political action models developed in the previous period. And the second one, is associated with a new use of the term in the range of left parties. Globally, these were strategies for attracting new members, with the aim of legitimizing new political projects in response to the traditional methods of action, as well as the economic crisis. It also reviews the impact of the development of the media -expansion of the press, generalization of radio and the beginning of television broadcasting- as a privileged way of propagating messages that should be reproduced to an extended public. The new strategies of social adhesion on the part of the policy and the use of the means of communication for it, are analyzed as symptoms of the entrance of a society in the logic of the modernity. Key WordsMasses; Political action; Mass media  


Author(s):  
Ibitayo Samuel Popoola

This probing thesis in this study is on how the political class in colonial and post-colonial Nigeria established, maintained, improved and controls the machinery of the state through the press. While establishing media ownership and unequal media access as key factors responsible for the emergence of the political class, the study similarly discovered that the political class emerged because they were read, advertised or packaged by the press. Robert C. North (1967:301) says “politics could not exist without communication, nor could wars be fought.” The media are also the playing field on which politics occurs” (Perloff 2014:37). They are also the strategic routes through which aspiring politicians must travel during elections. Through a case study method of analysis, this study discovered that the political class emerged because they were read, advertised, and publicized by the press. For this reason, the political class regarded the press as partners in progress.


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