scholarly journals ‘Alexa, Adv(ert)ise us!’

2021 ◽  
Vol 43 ◽  
pp. 19-40 ◽  
Author(s):  
Michael Haas ◽  
Anna Keller
Keyword(s):  
Young People ◽  
New Media ◽  
Point Of View ◽  
The World ◽  
The Media ◽  
Child Friendly ◽  
Definition Of ◽  
Smart Technologies ◽  
Advertising Literacy ◽  
High Degree

Digital assistants increasingly infiltrate the world of children. The way they function reminds us somewhat of playmates, nannies and tutors. So far, educators have only marginally dealt with this new media phenomenon, yet the use of smart speakers by young people offers many opportunities as well as challenges. These are elaborated in this article and classified in terms of media education. Firstly, we will address a definition of smart speakers and digital speech assistants, and then examine their use by means of usage data. We will then concentrate on examining the extent to which these smart technologies play a role in the environments of young people. What forms of advertising are there? What data do digital assistants collect? And finally, how can parents, educators and companies ensure that smart technologies are used in a child-friendly manner that complies with data protection regulations? Our aim is to nudge the phenomenon of smart speakers and speech assistants into the media-pedagogical focus. Dealing with the specific characteristics of smart speakers requires a high degree of (child) user competence. As we will show in the conclusion, there are further pedagogically beneficial approaches from the point of view of promoting advertising literacy.

scholarly journals Emirati Youth's Attitudes Towards Citizenship Values (Applied Study on A Sample of Students of The Emirates College of Technology and Al Ain University of Science and Technology) April 2020

2021 ◽  
Vol 03 (01) ◽  
Author(s):  
Taher Awad Basha
Keyword(s):  
Young People ◽  
New Media ◽  
United Arab Emirates ◽  
Point Of View ◽  
Negative Effects ◽  
Cultural Symbols ◽  
Community Initiatives ◽  
The People ◽  
The Media ◽  
Effects Of Media

This research aims to identify the attitudes of Emirati youth towards citizenship and their level of awareness of it and to determine the extent of their commitment to those values by Identifying their contribution to promoting the values of citizenship and strengthening the values of belonging, loyalty, and positive participation What is the relationship between young people's awareness of the concept of citizenship and translating this reality into practical images. Then stand on the level of commitment to the values of citizenship among Emirati youth and how they can contribute to strengthening the values of rights, duties, and social responsibility. The study also aimed to identify the threats to the values of citizenship from the point of view of young people in light of the increasing media openness, socially, culturally, security, and economically. It emerged through the results that the vast majority of respondents are fully aware of the concept of citizenship and feel proud that they are citizens of the United Arab Emirates. Furthermore, it was found through the results of the study that there are no negative effects of the presence of expatriate workers and the multiplicity of nationalities within the country working to weaken the concept of citizenship among the sample members. The recommendations of the study included the following: 1 / The need to give the concept of citizenship the utmost importance in the media and educational curricula. 2 / The need to support and strengthen the concept of citizenship among young people by launching community initiatives led by young people themselves. 3 / Immunizing youth against the negative effects of media openness and new media by focusing on developing citizenship values. 4 / Paying attention to historical, religious, and cultural symbols and promoting them through the means of tourism to enhance the concept of citizenship for the people of the same country with the importance of motivating young people to loyalty to the homeland, pride in its heritage and adhere to its customs.

scholarly journals TV Presenter Skills An Assessment of Speech and Body Language Skills for Kurd Tv Presenters, from the Point of View of the Media Specialist

2021 ◽  
Vol 8 (4) ◽  
pp. 572-596
Author(s):  
Bahat Haseeb Ali Qaradakhy ◽  
Azad Ramazan Ali
Keyword(s):  
New Media ◽  
Language Skills ◽  
Body Language ◽  
Point Of View ◽  
Media Specialist ◽  
The World ◽  
The Media ◽  
Media And Communication

Although for many years the new media has occupied large areas of the world of media and communication, television has not lost its importance and the importance of its programs, while channels are constantly trying to renew and develop their technologies and contents. Hence the most difficult and fateful task on the radio and tv presenter. This research is a theoretical and applied attempt to analyze and discover the skills of the tv presenter in both the fields of speech and body language.

scholarly journals Media Literacy in the Lifeworlds of Malaysian Children

2013 ◽  
Vol 3 (1) ◽  
pp. 72-85 ◽  
Author(s):  
Shanthi Balraj Baboo
Keyword(s):  
New Media ◽  
Media Literacy ◽  
Meaning Making ◽  
User Experiences ◽  
Childhood Experiences ◽  
Media Technologies ◽  
School Settings ◽  
The World ◽  
The Media ◽  
Home And School

Many children grow up in contemporary Malaysia with an array of new media. These include television, video games, mobile phones, computers, Internet, tablets, iPads and iPods. In using these new media technologies, children are able to produce texts and images that shape their childhood experiences and their views of the world. This article presents some selected findings and snapshots of the media lifeworlds of children aged 10 in Malaysia. This article is concerned with media literacy and puts a focus on the use, forms of engagement and ways that children are able to make sense of media technologies in their lives. The study reveals that children participate in many different media activities in their homes. However, the multimodal competencies, user experiences and meaning-making actions that the children construct are not engaged with in productive ways in their schooling literacies. It is argued that media literacy should be more widely acknowledged within home and school settings.

scholarly journals Lingvo-Pedagogical Understanding of the Concepts of “Discourse Competence” and “Patriotic Discourse”

2019 ◽  
Vol 9 (2) ◽  
pp. 1839-1844
Keyword(s):  
Historical Analysis ◽  
Educational Process ◽  
Point Of View ◽  
The World ◽  
History Of ◽  
Methodological Approaches ◽  
Discourse Competence ◽  
Definition Of ◽  
The University ◽  
Liberal Culture

The article attempts to comprehend the essence and possibility of forming discourse competence among foreign and Russian students with simultaneous immersion in patriotic discourse. It is highlighted that the addition of the humanitarian series of “History of Civilizations” and “Features of Russian Civilization” to the educational process at the university creates the necessary pedagogical conditions for organizing a special linguo-ethno-cultural environment that forms active social interaction of authors within the framework of the medical and patriotic linguistic scenario. The authors of the article conducted a semantic and historical analysis of interpretations of the concept of “patriotism” that were studied from the point of view of traditional and liberal culture. The article presents the results of a socio-pedagogical study of students' perceptions of this concept. The article describes various theoretical and methodological approaches to the definition of the concepts of “discourse” and “discursive picture of the world” as well as psycholinguistic features of the method of semantic differential. Special attention in the article is paid to the typologies of discourse presented in the scientific literature. The authors of the article present the principle of genre and the principle of thematic correlation as the basis for distinguishing between types of discourse and highlight differences in language and discursive pictures of the world. The tasks of educators is to form not only purely medical discursive competence, but also to immerse the listener in “correctly” interpreted picture, saturated with verbal patterns that allow to create statements of patriotic content.

scholarly journals Da’wah of Digital Era Applicative Study: Qs. An-Nahl: 125 on Millennial Generation

2019 ◽  
Vol 2 (2) ◽  
pp. 380-391
Author(s):  
Muhammad Raihan Nasution
Keyword(s):  
Social Media ◽  
Young People ◽  
New Media ◽  
Communication Technology ◽  
The Internet ◽  
Research Approach ◽  
Digital Era ◽  
Library Research ◽  
The Media ◽  
Getting Lost

In this digital era, young people are very vulnerable to negative things, therefore Islam as a religion which is rahmatan lil alamin, must take appropriate and fast actions to save young generations of Islam from getting lost in the darkness of cyberspace life. This article is prepared with a library research approach by conducting a literature review and collecting data from various sources and subsequently, the data is analyzed descriptively by presenting facts or findings which are then theoretically reviewed. Therefore da’wah of digital era really must use the media, especially new media. The development of communication technology has changed the way people communicate and interact. Nowadays, almost everyone uses the internet to send, search, and read information. Therefore, the Qur’an Surah An-Nahl: 125 offering da'wah methods of digital era have to be able to attract sympathetic Millennials, presenting representative, interactive and innovative da'wah methods through social media is the best way to save the young generations of Islam in the future.

scholarly journals Perception of trainers and students on the measures to be taken to solve the addiction of young people to social networks

2021 ◽  
pp. 141-158
Author(s):  
Rubicelia Valencia-Ortiz ◽  
Julio Cabero-Almenara ◽  
Urtza Garay Ruiz
Keyword(s):  
Social Networks ◽  
Young People ◽  
Online Social Networks ◽  
Group Process ◽  
Violent Behavior ◽  
Direct Consequence ◽  
Preventive Actions ◽  
The World ◽  
Nominal Groups ◽  
High Degree

Addictions to online social networks is a problem facing technological societies, and those most affected by this phenomenon are young people and teenagers. Among its effects are the decrease in academic performance and the increase in violent behavior. Given these facts, governments around the world are adopting mechanisms for their prevention. The present work describes the results of research focused on investigating the proposals that would be adopted by the members of the educational community to carry out preventive actions against the addiction and abuse of online social networks. The methodological design has been based on the intensive use of the Nominal Groups technique developed by Delbecq and Andrew in 1971 and which facilitates reaching consensus in a structured group process. The results show the high degree of coincidence among the participants stands out, which validates the usefulness of the measures, and that the addiction to social networks perceives it as a direct consequence of the addition to mobile phones and the Internet. Therefore, it seems necessary that prevention plans should have a generalized perspective that encompasses all three technologies

Latvijas prezidenta Egila Levita runu valodiskais profils: ceremoniālā, juridiskā vai politiskā retorika?

2021 ◽  
pp. 333-345
Author(s):  
Līga Romāne-Kalniņa ◽  
Keyword(s):  
Critical Discourse Analysis ◽  
Political Discourse ◽  
The State ◽  
Point Of View ◽  
Frequent Use ◽  
European Court ◽  
The Media ◽  
The Republic ◽  
Characteristic Features ◽  
Definition Of

Aristotle’s definition of rhetoric as the art of observing the available means of persuasion is one of the most widely used quotations not only in linguistics but also in social, political, and communication sciences. Aristotle, apart from defining the elements of rhetoric (logos, ethos and pathos), has proposed three types of rhetoric that refer either to the present situation (ceremonial), the past (judicial), or the future (political). The current president of Latvia and his language use is one of the most widely discussed topics across the media and academia due to the register, style, and content of his speeches. Moreover, the president of Latvia has a direct impact on how the state is perceived nationally and internationally; thus, it is significant to investigate the linguistic profile of the linguistic expression of the ideas communicated by the president to the wider public. The current study analyses 160 speeches given by president Egils Levits on nationally significant occasions as well as internationally with the aim to investigate whether the speeches of the president of Latvia correspond to the ceremonial, political or judicial rhetoric because the president represents both legal and political discourse as the former judge of the European Court of Human Rights and the former minister of Justice, and as the head of the Republic of Latvia represents the state nationally and abroad. The study is grounded in the theories on rhetoric and Critical Discourse Analysis applied to political discourse and presidential language and discussed by scholars such as Aristotle (1959), Van Dijk (2006), Chilton and Schäffner (2002), O’Keeffe (2006), Van Dijk (2008), David (2014), Wilson (2015) and Wodak and Mayer (2016). The results of the current study reveal that the speeches are a clear representation of a combination of legal, political, and ceremonial rhetoric and cross various semantic fields that are marked by the use of field terminology in combination with topos of definition and name interpretation to explain the terms directly in the speeches. The speeches by Levits are furthermore marked by relatively frequent use of loanwords, neologisms, obsolete words, and compounds that is one of the main characteristics of the linguistic profile of his speeches. Additional characteristic features are the use of parallel sentence constructions, inverted word orders, rhetorical questions, and pronominal referencing to attract the listener's attention and emphasize the thematic areas of the speeches. Nevertheless, it has been concluded that such linguistic techniques as metaphors, metonymies, synecdoche, or hyperbole are used comparatively less frequently, thus making the speeches appear more formal and less emotional from the linguistic point of view.

Fear and wonderment in a limitless world: Learning to write from a child’s point of view

2021 ◽  
Vol 12 (3) ◽  
pp. 345-355 ◽  
Author(s):  
Frank Deese
Keyword(s):  
Los Angeles ◽  
Young People ◽  
Children And Adolescents ◽  
Point Of View ◽  
First Episode ◽  
Childhood Memories ◽  
Child Characters ◽  
The World

During my 25 years working as a screenwriter in Los Angeles, I developed a reputation as a writer who could craft vivid and believable scripts about young people. Initially, this was based on my teleplay for the first episode of Steven Spielberg’s Amazing Stories series, and later for the semi-autobiographical Josh and S.A.M. released by Columbia Pictures. I also wrote uncredited revisions of DreamWorks’s Small Soldiers and Castle Rock’s Alaska, both involving prominent child characters. I have to confess that my reputation for writing content for children and adolescents realistically did not stem from any natural ability. It came from mining my personal childhood memories, and from studying movies and literature I felt authentically captured what it is like to be new in the world. This text explores my journey writing from a child’s perspective.

When the History Turns Stronger than the Rhetoric

2013 ◽  
pp. 118-146 ◽  
Author(s):  
Ullamaija Kivikuru
Keyword(s):  
New Media ◽  
Empirical Evidence ◽  
Social History ◽  
Sub Saharan Africa ◽  
Media Content ◽  
Editorial Office ◽  
The Media ◽  
Media Professionals ◽  
Sub Saharan ◽  
Definition Of

The 1990s brought radical changes to Sub-Saharan Africa. In the rhetoric, the ownership mode appeared as a crucial marker of freedom. However, neither the access to the media nor the media content has changed much. The media mode, inherited from previous phases of social history, seems to change slowly. Old modes reproduce themselves in new media titles disregarding ownership mode. In this chapter, empirical evidence is sought from Namibia and Tanzania. The empirical evidence is based on two sets of one-week samples (2007, 2010) of all four papers. In this material, a government paper and a private paper from one particular country resemble each other more than when ownership modes are compared. Bearers of the journalistic culture seem to be to a certain extent media professionals moving from one editorial office to another, but the more decisive factors are the ideals set for journalism. The “first definition of journalism” reflects old times.

Beyond the Media Literacy

2012 ◽  
pp. 64-75
Author(s):  
Carlo Giovannella
Keyword(s):  
New Media ◽  
Media Literacy ◽  
Point Of View ◽  
Educational Activities ◽  
Web Technologies ◽  
The Media

The advent of new media and web technologies made both contents and “containers” more “liquid” and requires an in depth reflection on the multi-facets concept of literacy in which the author tries to develop from an education point of view that can be defined as “experiential”. According to such reflection, in the present scenarios, the “design” becomes central to education, underlining the need of educational activities, which should include among their objectives the dissemination of what one may call “design literacy”.

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