scholarly journals THE IMPACT OF COVID-19 ON MARKET CAPITAL ON THE EXAMPLE OF THE TOURIST INDUSTRY: EXPERIENCE OF THE EU AND OTHER COUNTRIES

2021 ◽  
Vol 2021 (1) ◽  
pp. 111-121
Author(s):  
M. Troian ◽  
V. Shkola ◽  
M. Domashenko ◽  
T. Makarenko

With the spread of the COVID-19 pandemic, the tourism industry faced a crisis that could be the worst in history. In recent years, the tourism industry has been one of the fastest-growing industries, sometimes faster than the world economy as a whole. 2019 has brought unprecedented changes to the world order, affecting all socio-ecological and economic ties. What are the consequences of and will have global tourism in connection with the spread of the COVID-19 pandemic, which countries and regions of the world will suffer the greatest losses, what threatens and what are the benefits of the tourism crisis that will bring a "new order" to the tourism industry, what innovative management anti-crisis measures should be applied by world governments and non-governmental organizations to overcome the unprecedented tourism crisis - all these issues remain acute and have identified the research topic. The paper examines the methodological developments and recommendations for overcoming the tourism crisis in Europe caused by the pandemic virus COVID-19, namely, the article identifies the basics and consequences of the pandemic impact on market capital on the example of tourism in Europe and the world, shows that the global tourism industry is one of the main factors in the formation of market capital, studied market capital as a component of intellectual capital on the example of tourism in the EU, outlined the prospects for global tourism, developed a system of measures to overcome the global crisis through tourism SWOT-analysis. Namely: enhanced multilateral cooperation and strong support are important for the resumption of tourism; the speed of adaptation of governments at all levels and the private sector involved in the tourism sector and the ability to respond quickly and adapt to the crisis; providing targeted and affordable government support as quickly and efficiently as possible for vulnerable tourism enterprises, workers and tourists; ensuring policy clarity and taking measures to limit uncertainty; invention and development of more sustainable and sustainable (socio-ecological-economic) models of tourism; development of tourism education and legislation.

Author(s):  
Irma Booyens ◽  
Christian M. Rogerson ◽  
Jayne M. Rogerson ◽  
Tom Baum

Although the literature on COVID-19 is expanding, particularly in relation to crisis management responses pursued by large tourism enterprises, currently few studies exist on the responses of small tourism firms and more specifically of the crisis management practices of small and microaccom modation establishments. The aim in this study is to investigate the business management responses of small tourism firms to the COVID-19 pandemic crisis and restrictions in South Africa. Themes of concern are whether enterprises have been able to sustain operations and adopt certain coping mechanisms or management strategies to mitigate the pandemic’s impact. The article reports on an interview survey of small and microenterprises engaged in accommodation services (N = 75) in South Africa under lockdown restrictions as a means of assessing the responses and coping strategies during an unprecedented crisis of this core component of the country’s tourism industry. Among key findings are that small and microlodging firms that have suffered severe financial losses because of the COVID-19 shock have few viable mechanisms to cope with the impact of the crisis and that government support to aid recovery has been insufficient in South Africa. This research contributes to the limited body of international scholarship that examines how small and microaccommodation firms, a major group and contributor of many economies, are navigating the unprecedented COVID-19 environment.


2021 ◽  
Vol 12 (1) ◽  
pp. 23-43
Author(s):  
Bhim Bahadur Kunwar

This research aims to discover and present the impacts of COVID-19 in tourism in the context of Lumbini and its premises. As COVID-19 spread globally, it has created many challenges in health and security, daily lives, the national economy, and the global tourism industry. The COVID-19 outbreak has been considered as the most challenging tragedy that occurred in the world after the 2nd world war. The World Health Organization (WHO) had listed Nepal also as a country with a high-risk zone of COVID-19.The travel restriction and nationwide lock-down implemented by many countries including Nepal have resulted in a stranded traveler’s movement. As the consequences ticket reservation, flight services, transportation, hotel, and restaurants were closed and several job losses were registered in the tourism sector. The negative effects like fear, threat, frustration, and losing the confidence of tourism entrepreneurs appeared. This has brought changes in the tourists’ behavior and their motivation to travel for the next few years. In Lumbini businesses like lodges, hotels, restaurants, and travel offices were also severely affected by the pandemic. Thus, the tourism sector has been facing serious threats due to the prolonged lockdown and closing of tourism activities than the terror of COVID-19 itself.


2020 ◽  
Vol 5 (158) ◽  
pp. 24-31
Author(s):  
V. Svitlychna

The issues of activity of enterprises of the tourism sector in conditions of quarantine restrictions are investigated. The thesis about the relevance of developing a number of anti-crisis measures that would help stabilize the development of these enterprises is substantiated. The aim of this work is to study the issues of stabilizing the functioning of enterprises in the tourism sector under quarantine conditions. The article presents the thesis that the tourism industry is considered one of the most dynamic industries in the world economy and international trade in services. In the modern world, tourism is economic activity related to the movement of a person outside the permanent place of residence, his recreation with health improvement, raising the level of culture and education. The author of the article states that over the past two decades, the indicators of the development of the tourism sector have been characterized by positive indicators, the number of countries participating in international tourism has expanded, and the scale of tourist arrivals and international tourist receipts has grown every year. Unfortunately, the coronavirus pandemic has made significant adjustments to the functioning of the tourism sector at all levels (global and regional). Indeed, the coronavirus pandemic, which began in China at the end of 2019 and spread throughout the world, has become the biggest challenge and threat to all countries since World War II. The article substantiates that this negatively affected the inbound and outbound tourism markets on a global scale. Thus, the uncertainty of the further development of the situation, the occurrence of obstacles to the normal implementation of travel, restrictions on movement, the concern of mankind to preserve their own health and safety have caused the crisis and an increase in the volume of losses of travel companies. The focus of the article is concentrated on the analysis of the negative consequences of the aggravation of the epidemic situation for the world economy. The article emphasizes that for each country it is extremely important to take a number of measures to minimize the consequences of quarantine restrictions on the activities of tourism enterprises. Within the framework of this study, the author emphasizes that the main criterion for the restoration of the tourism sector should be the achievement of an optimal balance between security, health and economic interests. The article proposes recommended measures to stabilize the tourism sector in Ukraine and minimize losses as a result of the pandemic. The complex of such measures includes: – continuation of the policy of canceling the obligations to pay income tax and VAT for accommodation facilities, catering; – government support and stimulation of domestic rail and air traffic (government subsidies for the cost of tickets); – gradual introduction of permission to organize open terraces, sites for cafes, restaurants (while maintaining all the necessary safety measures for health protection); – аctivation of measures for digital transformation of the domestic tourism sector; – introduction of a transparent mechanism for the use of funds received in local budgets from the tourist tax exclusively for the development of domestic tourism and related infrastructure. The authors emphasize that today there is no doubt about the need to activate the processes and measures to overcome the harmful effects of the pandemic on the tourism sector of the domestic economy. We emphasize that the nationwide implementation of all anti-crisis levers, consistency and consistency in the implementation of all measures will contribute to their speedy stabilization of the development of tourism entities and their achievement of the level of economic efficiency of their activities. Keywords: tourism, tourist flows, quarantine, epidemic risks, pandemic, Covid-19, «Roadmap for the competitive development of tourism in Ukraine», development of the tourism sector.


2021 ◽  
Vol 119 ◽  
pp. 04004
Author(s):  
Mejjad Nezha ◽  
Alessia Rossi ◽  
Khalid El Khalidi ◽  
Ana-Bianca Pavel ◽  
El Khalil Cherif ◽  
...  

The tourism industry is an important sector contributing to the world economy where many countries’ economies worldwide depend mostly on the tourism industry incomes. In the present study, we analyze and review the tourism industry strength, weaknesses and opportunities in Morocco through applying Strength, Weakness, Opportunity, and Threat (SWOT) analysis. The study highlights the importance of the tourism sector for the socio-economic growth and development of the Moroccan economy and the need to preserve the country’s natural and cultural wealth by adopting environmentally sustainable practices.


2021 ◽  
pp. 47
Author(s):  
Yekaterina Zaklyazminskaya

In 2020-2021 the global tourism sector was undergoing profound transformations. Global lockdowns and border closures, restrictions on the movement of citizens have led to a recession in the tourism industry and to long-term negative consequences for the global economy. The pandemic highlighted the vulnerability of the sector, insufficient government support, excessive fragmentation and a lack of experience in effectively dealing with new risks and threats. Before the COVID-19 pandemic, China was a key global tourism power. In the fight against coronavirus infection, the country has chosen a “zero COVID-19” strategy. However, the return to the “bamboo curtain” policy and the closure of borders did not lead to complete stagnation of the sector. The gradual liberalization of domestic tourist travel, the lifting of bans on the first outbound travel of citizens in the Macau SAR, discussion of vaccine diplomacy issues, and the high pace of the vaccination campaign will open a new page in the development of the tourism sector in the country. During the fight against the pandemic, Beijing has not implemented an incentive policy aimed at increasing the number of domestic tourist travel. The recovery of the sector proceeded at a slow pace due to the forced need to coordinate the activities of tourism enterprises with the “zero COVID -19” policy. Using the analysis of statistical data and regulatory legal acts of 2020-2021, the author traces the evolution of approaches to controlling the spread of the pandemic in the tourism industry and analyzes the trends that have emerged. The study proves that in China there are no contradictions between two opposite concepts: “zero COVID-19” approach and the strategy of “coexistence with the virus”.


Information technology greatly simplifies the process of forming a tourist product using computer networks, international reservation systems, electronic databases of tourism regulations, automated systems of settlement payments and etc. The impact of information technology on tourism is carried out by the following ways: increasing the efficiency of enterprise management, improving the quality of customer services, creating and implementing new services. The subject of the research is the introduction of information technology in the Ukrainian tourism industry. The purpose of the article is to identify trends and outline the definite prospects of using modern information technology in the tourism industry. The following research methods are used in the article: analysis and synthesis to closer define the essence of information technology; observation and theoretical generalizations to reveal the characteristics of introduction of information technology in the activity of enterprises in the tourism industry; statistical method to analyze the current condition of information technology in the tourism industry; graphical and tabular techniques to determine the relationship between indicators, their illustrations and the presentation of research results. The results we have obtained are following. The most popular websites in Ukraine in the categories “Accommodation and Hotels”, “Air Travel” “Ground Transportation” and “Tourist Attractions” are booking.com, flyuia.com, blablacar.com, and getyourgiede.com. Compared to the world experience, the percentage of paid search in Ukraine is higher, it means that some companies do not have a well-developed brand. The rating in mobile apps for all companies is above 4, it is a good mark. Due to the pandemic, tourism is now in a difficult situation, it has also affected the statistics of all indicators on web resources, but the experts pay attention to the historical sustainability of tourism and its ability to cope with crises. From the comparative characteristics of web pages in four categories in Ukraine and in the world, we can conclude that in our country the brands of these companies are not enough developed, the popularity among tourists is lower, and the percentage of search traffic is also lower. To increase the website traffic and the level of awareness of tourism businesses, tourism enterprises should use social networks to provide up-to-date information to tourists and to maintain customer contact, as well as send promotions and discounts.


2020 ◽  
Vol 28 (3) ◽  
pp. 92-100
Author(s):  
Olena M. Liutak ◽  
Olena V. Baula

Purpose – to assess the tourism industry development and its impact on Ukraine’s economy, to identify a set of problems hindering the significant development of the tourism industry, and to justify ways to increase competitiveness in the world market. Design/Method/Approach of the research. System approach, synthesis, analysis and comparison to assess the tourism development dynamics in Ukraine, correlation and regression analysis to determine the impact level of increasing the number of hotels and tourist-recreational enterprises on GDP growth in Ukraine, logical generalization to identify a set of problems holding back the significant development of local tourism and ways justification of increasing its competitiveness on the world market. Findings. This article presents the results of assessing the tourism dynamics, particularly the tourist flows, the number of resorts, the number of tourists served by tour operators and travel agents. The authors substantiated the ways of increasing the local tourism sector's competitiveness. Practical implications. The work results can make the basis for the development of fundamental and scientific-applied provisions contributing to the significant system formation of increasing the competitiveness of Ukraine's tourism industry by state and local authorities, establishing cooperation among market participants and forming optimal logistics flows, developing business models to optimize the flows of health and recreational facilities. Originality/Value. The research value is that its applied scientific provisions can be implemented in the strategy of economic development of local tourism in analytical and mathematical justifications of the relationship between economic growth and tourism development, which ultimately increases Ukraine regions’ competitiveness for sustainable development of the country’s economy. Research limitations/Future research. Future research should focus on identifying mechanisms to improve the procedure for increasing tourism enterprises' competitiveness and improving provided service quality. Paper type –empirical.


2021 ◽  
Vol 92 ◽  
pp. 01041
Author(s):  
Vadim Pashkus ◽  
Natalia Pashkus ◽  
Asadula Asadulaev

Research background: The article analyzes the impact of the COVID-19 pandemic on the tourist competitiveness of St. Petersburg. In order to maintain sustainable tourist attractiveness after the end of the pandemic, the city will have to conduct a more thorough analysis of the factors influencing the choice of St. Petersburg among other competing tourist centres. Purpose of the article: The purpose of this article is to identify competitive priorities of territories that are attractive for tourism activities in the conditions of recovery from the crisis that arose due to restrictive measures applied due to the coronavirus pandemic. Methods: To achieve this goal, the article uses a modified SWOT analysis apparatus with the use of a matrix assessment methodology implemented on the basis of a modified methodology of the Hierarchy Analysis Method and the calculation of marginal replacement coefficients for criteria of tourist attractiveness and competitiveness of the territory after the pandemic. Findings & Value added: For the analysis, a new approach is proposed to obtain the characteristics of the city assessment for different categories of tourists, which significantly increases the accuracy and strategic prospects of the classical procedure of SWOT analysis. As a scientific growth, we can consider the use of matrix estimation mechanisms for a more rational ranking of factors, more accurately determining probability and weight characteristics. Therefore, this will provide higher accuracy of strategic recommendations for the city for each important category of tourists.


Author(s):  
Yu. Bondarenko ◽  
◽  
E. Romanіuk ◽  

Purposes.The article aims to conduct an in-depth analysis of the situation in the world and Ukraine during the pandemic, as well as to develop practical measures to rehabilitate the tourism sector from the effects of the economic crisis caused by the Covid-19 pandemic. The authors suggest that the reduction of the negative effects of COVID-19 on the tourism industry is possible through the support of state institutions of the tourism industry and the development of the domestic tourism and recreation sector with elements of rehabilitation measures after coronavirus. Design/methodology/approach. To achieve the goals, objectives in the article the authors used a set of scientific methods that ensured the conceptual integrity of the study, in particular: methods of statistical and comparative analysis, which allowed to objectively assess the level and dynamics of the impact of quarantine measures on the world economy; tabular method - to illustrate the results of empirical research to study negative trends. Comparative research methods were also used to study the world experience of eliminating the effects of Covid-19 on the tourism industry; abstract-logical and system-structural - during the proof of the hypothesis. Conclusions. Tourism is a sector of the economy that is highly profitable and has made a significant contribution to filling local budgets and increasing annual GDP in general. It should also be noted that the tourism industry is closely intertwined with various industries and the negative impact of quarantine restrictions, as well as negatively reflected on them. The statistics analyzed in the paper indicate that this industry has suffered the most due to the introduction of quarantine measures, which has prompted the tourism company to quickly join the new conditions and reorient its activities. So, to support the tourism and related sectors of the economy, expanding pandemics and reducing its effects, the authors, first of all, propose to develop an internal tourism and recreation market, create conditions for the formation of a new innovative rehabilitation direction in the recreation complex and psycho-emotional state after coronavirus disease, which is carried out with important consequences. Originality/value. The authors have put forward a benefit and now need an idea for the rehabilitation of patients after coronavirus, as a result of which the consequences of the disease are sometimes important and require an appropriate rehabilitation period. The articles substantiate the need for support from state institutions of the tourism industry during pandemics and the authors propose to compile a tourist and recreational area of responsibility for the organization of rehabilitation conditions after treatment of coronavirus. Practical implications. The fact that the issue addressed by the article is necessary and adaptation in quarantine is important for every enterprise, especially for tourism enterprises, and the problem is not fully explored. Thus, the research and analysis conducted in the articles are relevant and requires detailed study and formation of new areas of tourism development, the formation of complex aspects of improvement and adaptation of tourism in a pandemic. Responsibly important support from government agencies in the tourism industry will promote the intensive development of the domestic tourism and recreation sector with elements of rehabilitation measures after coronavirus disease.


Author(s):  
Raisa Kozhukhivska ◽  
Оlena Sakovska

In the XX century, tourism has become one of those economic sectors that are developing at an accelerated pace. According to the World Trade Organization, in 2022 the revenue from international tourist travel will be 1.9 billion, which is 4 times higher than in 2015. Statistical indicators of the impact of tourism on the economy of foreign countries demonstrate the importance of developing the tourism industry in the global economy and Ukraine particularly. However, it should be noted that despite the coronavirus pandemic, the global tourism industry by the end of 2020 may be short of $210,000,000,000 in revenues. This is the data of a study published by the World Travel and Tourism Council (WTTC). The development of innovative ways to overcome the crisis created by the negative impact of the COVID-19 pandemic on the tourism industry is seen by us as a more detailed study of the organization of tourism services in the planning system of tourism enterprises. The above-mentioned aspect demonstrates the relevance of the topic and indicates the need for a detailed study of this issue. The study of theoretical and methodical aspects concerning the process of organization of tourist services in the planning of tourist enterprises has been carried out in the article. In particular it is noted that tourism occupies a special place in the system of branches of national economy and sphere of services. The concept of “tourist service” is analyzed and its key components are outlined. It is established that the formation of tourist services is significantly influenced by different components of the tourism industry. The definition of the notion of “tourism industry component” is given and the categorical factors that is forming tourist services are highlighted. The interdependence of economic relations and the sequence of technological operations on the basis of which the process of planning of tourist enterprise activity has to be realized have been determined. It has been specified that all subsystems of a tourist enterprise should correspond in their quantitative and qualitative composition to the needs of a certain territory in providing the necessary assortment and volume of tourist services. It is noticed that in the process of organization and realization of tourist services considerable attention should be paid to the quality criterion.


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