scholarly journals Innovation in Marketing Research: Quantitative and Qualitative Analysis

2020 ◽  
pp. 128-135 ◽  
Author(s):  
H. Dzwigol
Keyword(s):  
Research Methods ◽  
Empirical Research ◽  
Research Methodology ◽  
Marketing Research ◽  
Research Process ◽  
Empirical Models ◽  
Necessary Condition ◽  
Research Methodologies ◽  
Methodological Triangulation ◽  
Methods And Techniques

This article focuses on the triangulation of research methods and techniques in the discussion on the evaluation of marketing research. Research traditions in marketing can be referred to the division of research methodologies, according to which the methods of conceptual, theoretical, empirical and formal research is distinguished, based on the use of quantitative methods, mathematical and statistical models. In scientific research on marketing, conceptual methods (i.e. heuristic or creative methods) are used, with a primary focus on the analysis of qualitative aspects of the studied processes, thus making little reference to empirics. The methodology of empirical research in marketing is used to a great extent. It allows developing empirical models, thus making it possible to recognize, e.g. actually implemented models of marketing strategies that may be consistent with or deviate from the theoretical models. However, it should be noted that empirical models do not always have implementation properties, as they most often refer to the present or past reality. Nevertheless, these models may be subject to benchmarking. Moreover, they serve to make conceptual models more probable. For the further development of marketing, it becomes essential to increase the scope of application of formal research methodologies as well. The analysis of the literature indicates the need for an in-depth diagnosis of combined methods in the research process in the broader context of management sciences. The aim of the article is therefore expressed as a research problem in the form of the following question: Is methodological triangulation a prerequisite for research processes in the management sciences? The research results presented in this article are a fragment of complex study on research methodology. Moreover, the conducted empirical research confirms and theoretically proves that methodological triangulation is a necessary condition in research processes. In contrast, verification of developed methods, models or procedures is an essential condition allowing to combine science and management practice, while methodological triangulation supports research processes. Concerning the preceding, the author recommends in the present article to make a scientific effort aimed at elaborating a tool, method or procedure to select proper research methods and techniques for the research process within the scope of management science, with a particular emphasis on factors determining the process quality. Keywords: methods, research techniques, marketing research, triangulation, research methodology

scholarly journals Methodology of marketing vs methodology of social and economic research

2020 ◽  
Vol 7 (2) ◽  
pp. 112-118
Author(s):  
P Chlipala ◽  
Keyword(s):  
Social Sciences ◽  
Research Methods ◽  
Research Methodology ◽  
Marketing Research ◽  
Human Behaviour ◽  
Economic Research ◽  
Scientific Cognition ◽  
Methods And Techniques ◽  
Scientific Status ◽  
Entire History

The presented paper is methodical in character. Marketing methodology is an important matter looking from the prism of identifying its scientific status. There are differing views on the scientific status of marketing, nevertheless marketing, from the perspective of scientific cognition, has developed dynamically throughout its entire history. The main objective of this article is to present the methodological dilemmas of marketing in the context of social and economic sciences.The foundations of the methodology of research on marketing cannot be separated from the methodology of social sciences. Marketing belongs to social sciences, so it is based on similar assumptions with regard to the character of reality and scientific cognition. Marketing is engaged in exploring human behaviour and, similarly to other social sciences, makes use of such research methods and techniques. It is difficult to conduct research in the area of marketing without referring to the methodology of social sciences.The article presents the foundations of marketing research methodology, assumptions of the analysis of methodology of research on marketing in comparison to methodology of social and economic research and final remarks.

Research Methodology

2019 ◽  
pp. 564-578
Author(s):  
Swati C. Jagdale ◽  
Rahul U. Hude ◽  
Aniruddha R. Chabukswar
Keyword(s):  
Research Methods ◽  
Research Methodology ◽  
Applied Research ◽  
Social Problems ◽  
Systematic Approach ◽  
Basic Research ◽  
Research Process ◽  
Process Research ◽  
Basic Principles

Research is a logical and systematic approach to investigate or find solutions to scientific and social problems. The research is primarily carried out to discover new facts, to verify and test important facts, and to analyze an event or process. Research is carried out with the help of study, experiment, observation, analysis, comparison, and reasoning. Research is important both in scientific and nonscientific fields. There are two types of research: basic and applied. Basic research is an investigation on basic principles and reasons for occurrence of a particular event or process or phenomenon. Applied research solves certain problems employing well-known and accepted theories and principles. The research process is carried out through series of steps. Research methods are the various procedures, schemes, and algorithms used in research. The research methodology is a systematic way to solve a problem. It is a science of studying how research is to be carried out.

Studying visual literacy: Research methods and the use of visual evidence

IFLA Journal ◽  
2020 ◽  
Vol 46 (2) ◽  
pp. 172-181
Author(s):  
Krystyna K. Matusiak
Keyword(s):  
Data Collection ◽  
Research Methods ◽  
Research Methodology ◽  
Visual Literacy ◽  
Empirical Studies ◽  
Research Process ◽  
Library Instruction ◽  
Teaching Approaches ◽  
Visual Evidence ◽  
Literacy Research

The proliferation of images and their increased use in academic and everyday information practices has sparked an interest in visual literacy as an area of research and library instruction. Teaching approaches and student learning are examined using a variety of research methods and utilizing images in the research process. This paper provides a review of research methodology adopted in empirical studies of visual literacy that were published in academic journals between 2011 and 2017. The results indicate that one third (33%) of the examined studies adopted a quantitative approach with surveys being the most popular strategy. Qualitative and mixed-methods studies were a minority but represented a greater variety of strategies and data collection techniques. One third (33%) of the studies in the sample did not report any research methodology. Most of the studies (87%) used visual evidence in the research process.

Aboriginal Research: Berry Picking and Hunting in the 21st Century

2020 ◽  
Vol 1 (1) ◽  
pp. 5-17 ◽  
Author(s):  
Kathy Absolon ◽  
Cam Willett
Keyword(s):  
Research Methods ◽  
21St Century ◽  
Research Methodology ◽  
Aboriginal People ◽  
Historical Analysis ◽  
Research Methodologies ◽  
Conducting Research

In this article issues around research methodology specific to Aboriginal people will be discussed. A brief historical analysis lays a foundation for the need for unique research methodologies as it pertains to Aboriginal people both as researched and researcher. Contemporary critiques by Aboriginal writers and communities will be presented in relation to the limitations and effects of Euro-western research methods. Finally, the authors will discuss issues, possibilities and responsibilities around conducting research as Aboriginal researchers.

scholarly journals Research methods and techniques in new management trends: research results

2019 ◽  
Vol 2 (1) ◽  
pp. 31-48 ◽  
Author(s):  
Henryk Dźwigoł
Keyword(s):  
Research Methods ◽  
Research Effort ◽  
Research Process ◽  
Application Rate ◽  
Online Tool ◽  
Essential Components ◽  
Adopted Model ◽  
Methods And Techniques ◽  
Present Context ◽  
Research Studies

Findings from domestic and foreign literature analyses on the research methods and techniques applied in the management sciences confirmed the necessity to elaborate a certain procedure of selecting proper research methods, with consideration given to new management trends. With reference to the foregoing, the article presented qualitative studies (interviews, experts’ opinions) and quantitative ones (surveys) in order to diagnose the problem in a proper way by providing answers to five research hypotheses. As a result of the research effort, the anticipated goal of the article was achieved, i.e. the readers were presented with an elaborated procedure (Dźwigoł, 2018) of selecting the methods and techniques for the sake of the management-related research process, and with essential components of the research process used for designing the procedure in question. Since the research hypotheses were positively assessed, the author was able to present recommendations as to putting the procedures into practice, which were supported by a dedicated online tool. What is more, the achieved goal allowed not only to determine the application rate of the particular methods and techniques, or their combined versions, but also to identify certain rules as to recognising the research process in the present context and in terms of other variables, since the latter may influence whether the selected methods and techniques, related to the research subject in the context of management sciences, are essential. All foregoing steps were aimed at enhancing the reliability, quality and level of the research studies being carried out. Furthermore, it was recommended to perform further research studies aimed at verifying the adopted model and procedure of selecting research methods and techniques in the management sciences, especially in the practical context.

Research Methodology

2018 ◽  
pp. 6767-6778
Author(s):  
Swati C. Jagdale ◽  
Rahul U. Hude ◽  
Aniruddha R. Chabukswar
Keyword(s):  
Research Methods ◽  
Research Methodology ◽  
Applied Research ◽  
Social Problems ◽  
Systematic Approach ◽  
Basic Research ◽  
Research Process ◽  
Process Research ◽  
Basic Principles

Research is a logical and systematic approach to investigate or finding solutions to scientific and social problems. The research is primarily carried out to discover new facts, to verify and test important facts, to analyze an event or process. Research is carried out with the help of study, experiment, observation, analysis, comparison and reasoning. Research is important both in scientific and nonscientific fields. There are two types of research basic and applied. Basic research is an investigation on basic principles and reasons for occurrence of a particular event or process or phenomenon. Applied research one solves certain problems employing well known and accepted theories and principles. Research process carried out through series of steps. Research methods are the various procedures, schemes and algorithms used in research. Research methodology is a systematic way to solve a problem. It is a science of studying how research is to be carried out.

Husserlian-Oriented Descriptive Phenomenological Research Methodology

2022 ◽  
pp. 63-81
Author(s):  
Chau H. P. Nguyen ◽  
Howard J. Curzer
Keyword(s):  
Data Analysis ◽  
Empirical Research ◽  
Research Methodology ◽  
Data Gathering ◽  
Phenomenological Research ◽  
Research Methodologies ◽  
Raw Data ◽  
Phenomenological Philosophy ◽  
Body Of Knowledge ◽  
Phenomenological Methodology

This chapter aims to extend the current body of knowledge about phenomenological research methodologies. By focusing exclusively on the Husserlian-oriented descriptive phenomenological methodology, (1) the authors will first provide a brief introduction to Husserl's phenomenology. (2) They will then give a thorough delineation of Giorgi's descriptive phenomenological psychological methodology, which is underpinned by Husserl's phenomenological philosophy. They will subsequently describe in detail methods of data gathering and the method of data analysis of this phenomenological methodology. (3) Finally, they will borrow raw data from published empirical research to demonstrate the application of this data analysis method.

Paradygmat konstrukcjonizmu społecznego w badaniach nad starością i starzeniem się

2021 ◽  
pp. 50-65
Author(s):  
Marcin Muszyński
Keyword(s):  
Research Methods ◽  
Old Age ◽  
Social Constructionism ◽  
Research Methodology ◽  
Research Work ◽  
Aging Research ◽  
Secondary Importance ◽  
The Social ◽  
The World ◽  
Methods And Techniques

Research methodology has recently been reduced to using research methods and techniques that are perceived only as ready-to-use tools. Paradigmatic issues become of secondary importance and left unsaid in research work or replaced by a multi-paradigm approach characterised by pluralist ontology and epistemology. The paradigm consists of assumptions and fundamental beliefs and represents a worldview that defines the nature of the world. It helps to justify the use of selected methods and techniques. The article aims to present the social constructionism paradigm and its application in old age and aging research.

Research methods

Islamophobia ◽  
2016 ◽  
Author(s):  
Irene Zempi ◽  
Imran Awan
Keyword(s):  
Grounded Theory ◽  
Research Methods ◽  
Research Methodology ◽  
Research Process ◽  
Qualitative Interviewing ◽  
Research Material ◽  
Similarities And Differences

This chapter presents the methodology of this study and the rationale for using qualitative interviewing as the preferred approach. It discusses the practicalities of the research methodology, including the processes of developing an interview framework, engaging participants and analysing research material using Grounded Theory. This is followed by a discussion of the similarities and differences between the researchers and the researched, which are framed by notions of insider/outsider status. In this regard, we reflect upon how our positionality influenced the research process.

Research on Tourist Activity in Europe – Methodological Aspects and Results (Part I: the Period 1945-2000)

2018 ◽  
Vol 46 ◽  
pp. 9-48 ◽  
Author(s):  
Wiesław Alejziak
Keyword(s):  
Research Methods ◽  
Research Methodology ◽  
Complex Analysis ◽  
Scientific Literature ◽  
Great Majority ◽  
Estimation Methods ◽  
Related Activity ◽  
Methods And Techniques ◽  
Tourism Activity ◽  
Research Studies

Purpose. Analysis of research studies on tourism related activity carried out in various European countries in the period from the end of WWII to the end of the 20th century. The study embraced both the research methods and techniques, as well as the ways of expressing tourism activity, making an attempt at comparing the findings of various studies in each case (both on the domestic and international scale). Method. The basic method used in the study was complex analysis of scientific literature pertaining to the research on tourism related activity (published in Polish, English, German and French), where focus was on research methodology. Also, the findings of the analysed studies were investigated to a certain degree, which – despite some limitations of research comparability – indicated serious disproportions in the level of tourism related activity among the inhabitants of particular countries. Findings. The study indicated that the great majority of research carried out within the entire analysed period of time embraced surveys with a great heterogeneity of research methods and techniques, non-uniform terminology, as well as various different criteria and typologies of tourism activity. The study also revealed a great variety of used indicators (measures), which made proper diagnosis of the phenomenon and interpretation of the results additionally difficult. Hence, it impeded the potential use of research results in practical activity. Research limitations and conclusions. The paper presents the analyses of research studies carried out until the year 2000. A similar study, based on the scientific literature published already in the 21st century, is in preparation. Practical implications. The current study shows that at the end of the analysed period, traditional research methods and indices determining the level of participation in tourism (e.g. tourism activity rate) often did not allow for proper market analyses and required serious improvement (particularly in relation to research comparability and results obtained by various institutions). Reliable research studies have always been largely expected by the widely understood tourism branch as such data constitute a crucial factor not only in their current activity but also in strategic planning. Originality. The paper presents one of the most comprehensive overviews of research studies on tourism activity, particularly in relation to the analyses of research methodology on this subject matter. New estimation methods and genuine indices of tourism-related activity were also proposed in the study, taking the hitherto mentioned conditions into consideration. Type of paper. The paper is an overview analysing the findings of numerous empirical studies.

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