Region as a Territory in the Management Practices of Interaction With Sociocultural Senters

The key research interest of this paper is focused on identifying the presence and nature of opportunities for interaction between the region as an integral entity and its urban territories, represented by specific socio-cultural centers in the field of management practices. The author identifies the conceptual components of interactions of the region as a whole and its urban settlements, at the institutional level and in the views of the leaders: “moral region”, “neighborhood effect”, “cultural potential of the city”, which allow to identify contradictions in the studied object and outline further research prospects. Transformation of basic social institutions – family, education, culture, religion at the level of the region makes this property is transitive, which requires the use of nonlinear analysis approach to study its Genesis, identify the key approaches to understanding that in the future will allow us to build an integrated research program. The methodological model of the study is based on the integral approach of the founder of American urban sociology R. Park and the Russian urban scientist V.L. Glazychev. This allows us to generalize the existing data on the issue of interest to us and to find common patterns in the development of urban socio-cultural centers, as well as to analyze management practices. The empirical basis of the research is based on (1) semi-structured interviews with the heads of socio-cultural centers of urban settlements (libraries, museums, galleries, theaters, etc.) (n=10) conducted by the author in 2020; (2) data from the territorial body of the Federal state statistics service for the Kursk region for 2019; (3) secondary data from studies conducted in the socio-cultural centers of the Tobolsk, Ulyanovsk regions, the North Caucasus and Yakutia. As auxiliary methods, the study uses such General scientific methods as comparative analysis and comparative analysis of secondary sociological data. A descriptive method was also used to determine the degree of knowledge of management practices in the development of urban socio-cultural centers. For a comprehensive assessment of regional urban communities as an object of management influence, the analysis of statistical data for recent years was used.The author’s conclusions can be formulated as follows: first, the interaction of urban territorial entities with the region as an integral system is currently presented as an institutionalized reserve for the development of its socio-cultural potential, establishing intra-and interregional relations; second, the main contradictions found in the results of the study were recorded in the twentieth century, and still remain unresolved: at the regional level and at the level of individual territories, managers measure the effectiveness of their work by heating up resources, increasing volumes and formalizing activities, while the population prefers a qualitative transformation of reality with elements of innovation and filling existing voids in the architectural and symbolic sense.