scholarly journals Determining consumers’ reasons for visiting shopping malls

2016 ◽  
Vol 12 (2) ◽  
pp. 22-27 ◽  
Author(s):  
Sipho Makgopa
Keyword(s):  
South African ◽  
Descriptive Analysis ◽  
Jel Classification ◽  
Marketing Strategies ◽  
Capital City ◽  
Shopping Mall ◽  
Future Research ◽  
Retail Market ◽  
Analysis Method ◽  
Shopping Malls

The level of competition in the retail market is high and demands a need to manage shopping malls appropriately and understand the general consumer behavior during visits at shopping mall in terms of their main reasons for visiting the mall and attitude in order to attract shopping mall visitors to visit these malls. The purpose of the study aimed to determine consumers’ main reasons for visiting the shopping mall and their frequency of visits at the mall. A quantitative approach was followed to realize research objective using interviewer-administered questionnaires for data collection. The data were collected at regional shopping mall/centre in the capital city of South Africa, Pretoria. A descriptive analysis method was used to analyze the quantitative data. The findings of the study revealed that the consumers visit the shopping mall with certain reasons in mind and the frequencies of visits of these consumers vary. This study contributes to the current literature and provides valuable information to South African retailers and shopping mall managers, with regard to marketing communications and marketing strategies that aim to increase the frequency of visits of consumers at the shopping mall. Suggestions for future research are provided. Keywords: shopping mall, shopping reasons, consumption activities, mall-initiated activities, social activities. JEL Classification: M31, M32

scholarly journals Determining shopping mall visitors’ perceptions on mall attributes

2016 ◽  
Vol 14 (3) ◽  
pp. 522-527 ◽  
Author(s):  
Sipho Makgopa
Keyword(s):  
South African ◽  
Descriptive Analysis ◽  
Jel Classification ◽  
Marketing Strategies ◽  
Capital City ◽  
Shopping Mall ◽  
Future Research ◽  
Analysis Method ◽  
Shopping Malls ◽  
Shopping Centre

The challenging retail environment requires a need to manage shopping malls effectively to understand the attributes that attract shopping mall visitors to visit shopping malls. The purpose of the study aimed to determine shopping mall visitors’ perceptions or ratings towards shopping mall attributes they consider when choosing which shopping mall to visit. A quantitative approach was followed to realize research objective using interviewer-administered questionnaires for data collection. The data were collected at shopping centre in the capital city of South Africa, City of Tshwane. A descriptive analysis method was used to analyze the quantitative data. The findings of the study revealed that the shopping mall visitors’ ranked adequate parking availability high. This study contributes to the current literature and provides valuable information to South African retailers and shopping mall developers, with regard to marketing communications and marketing strategies that aim to attract shopping mall visitors. Suggestions for future research are provided. Keywords: shopping mall, shopping motivations, hedonic motivation, utilitarian motivation. JEL Classification: M31, M37

scholarly journals South African generation-X online shopper satisfaction and their repurchase intentions

2016 ◽  
Vol 13 (3) ◽  
pp. 371-379 ◽  
Author(s):  
Jobo Dubihlela ◽  
Difference Chauke
Keyword(s):  
Customer Satisfaction ◽  
South African ◽  
Social Exchange ◽  
Generation X ◽  
Online Shopping ◽  
Target Population ◽  
Jel Classification ◽  
Future Research ◽  
Repurchase Intentions ◽  
Brick And Mortar

The growth of online shopping channels gradually forces brick and mortar retailers to explore the importance of online shopping trends and online customer behavior. While maintaining customer satisfaction has been recognized as one of the essential factors for business survival and growth, this has not been sufficiently explored for online shopping platforms. Understanding what online constructs appeal to generation-X consumers is critical for organization that would want to pursue virtual business platforms. From a brief literature review in this study, it could be said that online customer satisfaction and its influences on online repurchase intentions in the South African retailing environment remain sparsely researched. Therefore, this study seeks to analyze the dimensions of online customer satisfaction and regress the online satisfaction dimensions on repurchase intentions of generation-X consumers. An attempt is made to apply the theory of planned behavior and social exchange in the adapted conceptual of the study. These theories are deemed to provide an appropriate theoretical grounding to this study. The target population was South African generation-X online consumers in Gauteng. A total of 377 questionnaires were received for data analysis. Implications of the research findings are discussed and limitations and future research directions are provided. Keywords: online shoppers, online customer satisfaction, repurchase intentions, generation-X consumers, South Africa. JEL Classification: M1, M30, M31, L10

Digital Technology in Retail

2021 ◽  
pp. 187-213
Author(s):  
Tan Jing Pei ◽  
Omkar Dastane
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Industrial Revolution ◽  
Mediation Effect ◽  
Shopping Mall ◽  
Operational Performance ◽  
Future Research ◽  
Shopping Malls ◽  
Kuala Lumpur ◽  
Validity Assessment

Industrial Revolution 4.0 has initiated digital transformation in Asia and resulted in Retail 4.0 forcing shopping malls to upgrade themselves digitally to remain competitive. The purpose of this research is to investigate the impact of upgrading shopping malls with digital retail technology (digital up-gradation) on shoppers' satisfaction mediated by operational performance. This study adopted explanatory, quantitative research by collecting empirical data from 212 shoppers at a famous shopping mall in the city of Kuala Lumpur using convenience sampling. The normality and reliability assessment was carried out followed by confirmatory factory analysis, validity assessment, and structural equation modelling. Findings reveal that digital up-gradation has a direct impact on shopper satisfaction, and operational performance has full mediation effect between them. The chapter then discusses implications, limitations, and future research avenues in this context.

The importance of distance and attraction in patronizing a shopping mall

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marsela Thanasi-Boçe ◽  
Piotr Kwiatek ◽  
Lasha Labadze
Keyword(s):  
Marketing Strategies ◽  
Shopping Mall ◽  
Social Activities ◽  
Shopping Malls ◽  
Content Type ◽  
The Social ◽  
And Behaviors ◽  
The Impact ◽  
The Relationship ◽  
Practical Level

Purpose The purpose of this paper is to establish mall attractiveness factors in Kuwait, examine the relationship between mall dimensions and mall patronage and explore the impact of mall size and distance on mall patronage. Design/methodology/approach Data from 190 shopping mall visitors were analyzed using Stata software. Factor analysis was used to identify the mall attraction factors, and regression models were run to analyze their relationships with people’s frequency of visits to shopping malls and the amount of time spent per visit. Findings The results unearth five important factors, namely, performance of buying, entertainment, social activities, physical atmosphere and location. Analysis reveals that the performance of buying and social activities factors had a significant impact on the frequency of visits, while the amount of time spent per visit was significantly affected only by the social activities factor. Furthermore, mall size is more important than distance to the mall. Finally, gender differences in shoppers’ mall preferences and behaviors were reported. Practical implications On the practical level, shopping mall developers and managers can use the attraction scale to develop attractive malls and effective marketing strategies. Researchers can use findings to confirm the factors extracted in the study and for further research on the topic. Originality/value This study extends theories on consumers’ preferences and behaviors. It provides empirical evidence about the impact of attractive mall dimensions on shoppers’ patronage in Kuwait, an understudied context.

scholarly journals Attributes of Shopping Mall Image, Customer Satisfaction and Mall Patronage for Selected Shopping Malls in Southern Gauteng, South Africa

2014 ◽  
Vol 6 (8) ◽  
pp. 682-689 ◽  
Author(s):  
Dorah Dubihlela
Keyword(s):  
South Africa ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
South African ◽  
Quantitative Study ◽  
Scientific Work ◽  
Shopping Mall ◽  
Shopping Malls ◽  
Study Results ◽  
Final Data

This paper identifies the main features of a shopping mall that govern customer satisfaction in Southern Gauteng in South Africa. Literature is reviewed, identifying various features in shopping malls such as merchandisers, accessibility, service, amenities, ambiance, entertainment, security and among others. This literature is based on previous authors' scientific work, on mall features that influence the satisfaction and patronage by customers. A quantitative study was conducted with 429 questionnaires used in the final data analysis. The study results suggest the important shopping mall features in Gauteng South in South African and confirm that specific shopping mall features are positively related to customer satisfaction and mall patronage. The paper further develops suggestions on mall features that should be emphasised for promotional campaigns, customer satisfaction and mall patronage by customers.

ANALISIS KEPUTUSAN PEMBELIAN PAKET WISATA ALAM OLEH USER MEDIA SOSIAL INSTAGRAM

2018 ◽  
Vol 4 (2) ◽  
pp. 56-65
Author(s):  
Indra Setiawan Purba ◽  
Prasetio Ariwibowo
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Regression Analysis ◽  
Hypothesis Testing ◽  
Descriptive Analysis ◽  
Equation Model ◽  
Capital City ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Simple Regression

The method used in this research is descriptive analysis method, regression analysis, and hypothesis testing with simple linier regression analysis and coefficient of determination analysis. In this study, the population is a student of Jakarta Capital City who has social media instagram and has never bought natural tourism package. The validity test used in this research is using Convirmatory factor analysis (CFA) technique. The low validity of a questionnaire instrument can be measured by loading factor with SPSS 20.00 for Windows. Based on the results of simple regression calculation obtained a = 98.145 and b = 0.27 form regression Y = 98.145 + 0.27X. Interpretation of the regression equation model is any change of X variable scores for one unit, then the variable Y increases by 0.27 in the same direction with the constant 98.14 Provided Coefficient of Determination (KD) of 0.0225, this shows that the contribution of attitude on social media instagram (X ) to the decision of purchasing natural tourism package (Y) is equal to 2,25% and contribution by other factor equal to 97.75%. Based on t arithmetic <t table (1.485 <1.984), it means there is very low influence between attitude on social media instagram to decision of purchasing nature tour package.

scholarly journals The use of prescribed services marketing strategies by South African advertising agencies

1989 ◽  
Vol 20 (3) ◽  
pp. 108-118
Author(s):  
K. R. Coman
Keyword(s):  
Service Quality ◽  
South African ◽  
Services Marketing ◽  
Marketing Strategies ◽  
Future Research ◽  
Advertising Agencies ◽  
Marketing Literature ◽  
Actual Usage ◽  
Research Findings ◽  
Managerial Strategies

Traditionally, marketing has been characterized by a lack of discrimination between tangible products and intangible services. Many marketing theorists presently subscribe to the view that the parameters of service exchanges are so different as to render conventional, product-based marketing paradigms invalid: However, definitive services marketing normatives remain limited in both range and scope. The author investigates specific services marketing strategies that have been prescribed in the services marketing literature. These strategies are assessed in terms of their actual usage amongst a sample of 44 advertising agencies. The research findings revealed that: (i) five marketing/managerial strategies were in common use - service quality, creativity, client-bonding, planning strategically, and operating efficiently; (11) advertising agencies freedom to adopt broader portfolios of services marketing strategies was constrained by their openness to client demands, and their emphasis upon having agency personnel serve as tangible service proxies. The implications of these findings and future research avenues in services marketing are discussed.

Shopper perception and loyalty: a stochastic approach to modelling shopping mall behaviour

2014 ◽  
Vol 42 (7) ◽  
pp. 626-642 ◽  
Author(s):  
Kok Wei Khong ◽  
Fon Sim Ong
Keyword(s):  
Stochastic Model ◽  
Structural Equation ◽  
Scenario Planning ◽  
Shopping Mall ◽  
Future Research ◽  
Multivariate Techniques ◽  
Shopping Malls ◽  
Content Type ◽  
Measurement Models ◽  
The Impact

Purpose – The study of shopping mall patronage behaviour includes concepts such as mall attributes and attractiveness, motivations and patronage choice. The purpose of this paper is to examine the effects of shopper loyalty and perception towards shopping malls. Design/methodology/approach – A survey using a systematic random sampling method was conducted on mall shoppers in major shopping malls in the most developed urban centres of Malaysia. Using a series of multivariate techniques, a stochastic model was developed to measure the impact of perception of malls on patronage loyalty. The model also estimated the mediating effects of brand trust and brand affect on patronage loyalty. Reliability and validity tests were conducted to measure the internal consistency and validity of the constructs. Findings – The results provided support for the hypothesised relationships between perception and loyalty. The results also suggested that malls generally have their own loyal patrons who not only perceive the malls positively but also stay loyal. Research limitations/implications – Some limitations of the study and future research directions were discussed subsequently. Practical implications – This stochastic model can be used by practitioners as a tool to predict possible outcomes via a series of market simulation and scenario planning. In short, marketers can optimise patronage loyalty by adjusting the parameters in the model in a predefined environment. Originality/value – This paper suggests that the survey instrument used in the study is reliable and valid. Exploratory and confirmatory factor analyses were conducted to define the measurement models. Subsequently, structural equation modelling was used to develop the stochastic model. A series of mathematical equations were derived when constructing the model.

scholarly journals RETAIL STORE IMAGE: A STUDY OF THE MATAHARI DEPARTMENT STORE (AT BANDUNG INDONESIA)

2019 ◽  
Vol 7 (5) ◽  
pp. 98-102
Author(s):  
Thomas Budhyawan Yudhya
Keyword(s):  
Descriptive Analysis ◽  
Department Store ◽  
Marketing Strategies ◽  
Store Image ◽  
Store Brand ◽  
Analysis Method ◽  
Good View ◽  
Chain Group ◽  
Spss Software ◽  
Brand Product

Purpose: Retail industry currently in Indonesia is less profitable. However, there is still a retail stores chain group that Matahari endures and this is absolutely not autonomous purchasing by the customers. The objective of the study is to identify the qualities of stores and to assess their impacts on the consumer purchasing decision. This is most significant for sellers in today's unstable market and is worried about sellers' essential to take into account the effect of selling store image and its relation to purchaser reliability.  Methodology: The used method in the research is casual research method. Data is analysing through descriptive analysis method and multiple linear regression. The data is processed through SPSS software. Main Findings: Based on interviews conducted by respondents, one of the store brands in Matahari's department store is the Executive, which is a store brand that sells clothes, and trousers with expensive price, so if the customer uses the brand product Executive, they will feel proud. Because the customer has a good view of the product of the Executive brand, and the Executive product is sold in Matahari department store, the customer's assessment of the department store of the Matahari becomes good. Implications/Applications: The results of the research can be used by Matahari department store in developing their marketing strategies in order to promote brand image.

scholarly journals Does national sporting performance affect stock market returns in South Africa?

2013 ◽  
Vol 6 (1) ◽  
pp. 67-82 ◽  
Author(s):  
Ferdi Botha ◽  
Carl De Beer
Keyword(s):  
South Africa ◽  
Stock Returns ◽  
South African ◽  
Descriptive Analysis ◽  
Share Price ◽  
Future Research ◽  
Market Returns ◽  
Stock Market Returns ◽  
Study Methodology ◽  
Sporting Performance

This study explores whether South African national sporting performance can influence investors in such a way that it has the ability to impact on market returns. Using standard event study methodology, this study determines the constant mean return using the daily All-Share price index on the JSE for the period of 1 January 1990 to 31 December 2010. This study focuses on three of South Africa’s most popular sports, namely soccer, cricket and rugby, and examines if these three sports have the ability to influence market returns. Although there is some evidence of a relationship between stock returns and sporting performance in the descriptive analysis, the regression results indicate that sporting performance in South Africa does not significantly explain abnormal market returns on the JSE. The study provides a number of possible reasons for this finding and concludes by suggesting areas for future research.

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