scholarly journals Pengaruh Word of Mouth Marketing dan Pameran terhadap Keputusan Orang Tua Memilih Sekolah

2011 ◽  
Vol 2 (1) ◽  
pp. 302
Author(s):  
Hartiwi Prabowo ◽  
Lily Lily
Keyword(s):  
Decision Making ◽  
Word Of Mouth ◽  
Data Gathering ◽  
Analysis Data ◽  
Value Proposition ◽  
Analysis Method ◽  
Simple Correlation ◽  
Normality Test ◽  
Correlation And Path Analysis ◽  
Positive Word Of Mouth

In decision-making of choosing schools, people recommendation is effected. WOM factor and exhibition twice in a year for ISMILE school is a considered efficient and effective promotional media. The research method is to identify the effect of word of mouth and exhibition towards perception of value proposition and effects of decision-making. Analysis method in this research is validity, reliability, normality test, simple correlation and path analysis. Data gathering technique is questionnaire. The repondents in the research are 100 people, including parents from students in ISMILE school. The expected result from this research is a relationship among variables, significant effects from word of mouth and exhibition at the same time of perception towards value position and significant effects from perception of value proposition towards decision- making. From this research, ISMILE school should hold exhibition and focus to things that will lead to positive word of mouth so it could gain more parents register their children in ISMILE school. 

scholarly journals Analisis Hubungan Service Recovery terhadap Complaining Behavior dan Dampaknya terhadap Brand Switching

2011 ◽  
Vol 2 (1) ◽  
pp. 115
Author(s):  
Dian Tauriana ◽  
Christine Christine
Keyword(s):  
Stock Exchange ◽  
Service Recovery ◽  
Analysis Data ◽  
Analysis Method ◽  
Simple Correlation ◽  
Brand Switching ◽  
Complaint Handling ◽  
Complaining Behavior ◽  
Public Company ◽  
Correlation And Path Analysis

PT Bank OCBC NISP Tbk officially became a commercial bank in 1967, foreign exchange bank in 1990, and listed as a public company in Indonesia Stock Exchange in 1994. The purpose of this research is to identify the correlation and variables influences of service recovery, complaining behaviour, and brand switching; and also to give suggestion of extensive complaint handling so the customers of PT Bank OCBC NISP Tbk are more loyal. The analysis method is SPSS 16.00 program, simple correlation, and path analysis. Data collecting technique is questionnaire, as the amount of respondents (customers) are 100. The result of this research is there is relation and influences among service recovery, complaining behaviour, and brand switching variables. 

scholarly journals Faktor yang Mempengaruhi Return Saham dengan Harga Saham sebagai Variabel Moderasi (Studi Kasus pada Perusahan Perbankan yang Terdaftar di BEI)

Owner ◽  
2022 ◽  
Vol 6 (1) ◽  
pp. 593-599
Author(s):  
Thomas Sumarsan Goh ◽  
Henry Henry ◽  
Syawaluddin Syawaluddin ◽  
Erika Erika ◽  
Albert Albert
Keyword(s):  
Stock Return ◽  
Hypothesis Test ◽  
Market Price ◽  
Analysis Data ◽  
Descriptive Statistics ◽  
Analysis Method ◽  
Determination Coefficient ◽  
Normality Test ◽  
Best Linear Unbiased ◽  
The Right

This study aims to know the factors that impact stock return with Market Price as the moderating variable of the banking company listed on the IDX from 2015 to 2020. The data is retrieved from idx.co.id. The population of this article is 43 banking companies, and to select the sample for this article has used purposive sampling and has selected 11 companies. The analysis method of this article has used descriptive statistics. The data has gone through BLUE (best linear unbiased estimator) test, such as normality test, autocorrelation test, multicollinearity test, and heteroscedasticity test before doing the hypothesis test. Further, the analysis data has used F-test, t-test, the equation of multiple linear regression, determination coefficient, and moderation. The study's findings are that, partially, LDR does not affect SR, ROA does not affect SR, and BOPO does not affect SR. PBV can not moderate the effect of LDR, ROA, and BOPO on stock return. The determination coefficient is 0.048 (4.8%), which means that the LDR, ROA, and BOPO have impacted SR as much as 4.8%, and the remaining is affected by other factors. The contribution of the research is to help the investors select the right stock.

scholarly journals The Influence of Destination Image on Medical Tourist’s Intention for Future Destination Choice

2016 ◽  
Vol 1 (1) ◽  
pp. 178 ◽  
Author(s):  
Norhaslin Abu Hassan ◽  
Mohamad Abdullah Hemdi
Keyword(s):  
Decision Making ◽  
Word Of Mouth ◽  
Publishing House ◽  
Destination Image ◽  
Destination Choice ◽  
Kuala Lumpur ◽  
International Publishing ◽  
Study Context ◽  
Positive Word Of Mouth ◽  
Intention To Revisit

This study proposed to explore how the image of a destination could influence medical tourists in choosing a destination as their future medical and tourism destination choice. Scholars argued that destination image had a significant relationship with behavioral intentions. Destination image influence not only the decision-making process but also conditions after-decision-making behaviors of tourists. In the current study context, the future destination choice behavior referred to the intention to revisit the previous destination and the intention to spread the positive word-of-mouth to others. For this study, inbound medical tourists from private hospitals registered with Malaysia Healthcare Travel Council (MHTC) in Penang, Malacca, Kuala Lumpur and Selangor in Malaysia will be approached quantitatively by survey questionnaires. This study will contribute to an understanding of the significant factors influencing medical tourists’ intention for future destination choice.© 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies, Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: Destination image; destination choice; revisit intention; word-of-mouth

Analisa Pengaruh Motivasi Konsumen, Persepsi Kualitas, Dan Sikap Konsumen Terhadap Keputusan Pembelian Sepeda Motor PT. Yamaha Indonesia MFG

CICES ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 188-203
Author(s):  
Ria Wulandari ◽  
M. Ifran Sanni ◽  
Dani Ramadhan
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Qualitative Analysis ◽  
Purchase Decisions ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Processing Data ◽  
Customer Purchases ◽  
Customer Attitudes ◽  
Quantitative And Qualitative Methods

This research is motivated by a decline in motorcycle sales produced by PT. Yamaha Indonesia MFG in the 2014-2018 period. In this research there was a decrease in the decision on the power of interest in customer purchases on PT. Yamaha Indonesia MFG so that later can be analyzed in the formulation of this paper, that how customer take motorcycle purchase decisions amid the phenomenon of competition and increasingly crowded sales rivalries. The purpose of this research was to analyze the influence of motivation, perceived quality, and customer attitudes toward decisions in purchasing Yamaha motorbikes. This research uses quantitative and qualitative methods. The respondents in this research were 100 people who could meet one to five criteria consisting of; initiator (initiator), influencer (influencer), decision making (decider), purchase (buyer), user (user) motorcycle production PT. Yamaha Indonesia MFG. There are 3 hypotheses formulated and tested using the Regression Analysis method. In qualitative analysis it is obtained from the interpretation of processing data by providing information and explanation. In the results of this research shows the results of Motivation, Quality Perception, and Customer Attitudes have a relationship that has a significant impact on Purchasing Decisions.

Blockchain in Supply Chain: Case Study of Lottemart Ciputat

2019 ◽  
Vol 5 (1) ◽  
pp. 38-49 ◽  
Author(s):  
B. K. Handoyo ◽  
M. R. Mashudi ◽  
H. P. Ipung
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Information Asymmetry ◽  
New Technology ◽  
Business Case ◽  
Analysis Method ◽  
Chain Management ◽  
Production Processes

Current supply chain methods are having difficulties in resolving problems arising from the lack of trust in supply chains. The root reason lies in two challenges brought to the traditional mechanism: self-interests of supply chain members and information asymmetry in production processes. Blockchain is a promising technology to address these problems. The key objective of this paper is to present qualitative analysis for blockchain in supply chain as the decision-making framework to implement this new technology. The analysis method used Val IT business case framework, validated by the expert judgements. The further study needs to be elaborated by either the existing organization that use blockchain or assessment by the organization that will use blockchain to improve their supply chain management.

Pendidikan Karakter Profetik dalam Sirah Nabawiyah (Telaah Kitab al-Râhiq al-Makhtûm Karya Shafiy al-Rahmân al-Mubârakfuri)

2018 ◽  
Vol 6 (2) ◽  
pp. 147 ◽  
Author(s):  
Ahmad Syahid ◽  
H. Husni
Keyword(s):  
Content Analysis ◽  
Data Collection ◽  
Character Education ◽  
Research Method ◽  
Analysis Data ◽  
Educational Goals ◽  
Research Approach ◽  
Analysis Method ◽  
Library Research ◽  
History Of

This study aims to analyze the character values ​​in Sirah Nabawiyah Ar-Rahiq Al-Makhtum by Syafiyyurrahman al-Mubarakfuri, so that it is revealed how the character education of the Prophet Muhammad. and analyze its relevance to current educational goals. The research method used is library research, the type of research approach is deductive and the analysis method is content analysis. Data collection techniques used were library techniques. This research succeeded in proving that prophetic values ​​based on the history of the Prophet Muhammad have a strong relevance to the concept of contemporary character education. Prophetic values ​​loaded with character education in this era, especially related to religiosity, honesty, tolerance, discipline, hard work, creative, independent, democracy, curiosity, national spirit, love of the motherland, respect for achievement, friendship, love for peace , likes to read, care about the environment, care about social, and responsibility.

On Moderate Fuzzy Analytic Hierarchy Process Pairwise Comparison Model With Subcriteria

2016 ◽  
Vol 2 (3) ◽  
pp. 54
Author(s):  
G. Marimuthu ◽  
G. Ramesh
Keyword(s):  
Decision Making ◽  
Analytic Hierarchy Process ◽  
Fuzzy Ahp ◽  
Pairwise Comparison ◽  
Decision Models ◽  
Fuzzy Analytic Hierarchy Process ◽  
Analysis Method ◽  
Analytic Hierarchy ◽  
Comparison Model ◽  
Hierarchy Process

Decisions usually involve the getting the best solution, selecting the suitable experiments, most appropriate judgments, taking the quality results etc., using some techniques.  Every decision making can be considered as the choice from the set of alternatives based on a set of criteria.  The fuzzy analytic hierarchy process is a multi-criteria decision making and is dealing with decision making problems through pairwise comparisons mode [10].  The weight vectors from this comparison model are obtained by using extent analysis method.  This paper concern with an alternate method of finding the weight vectors from the original fuzzy AHP decision model (moderate fuzzy AHP model), that has the same rank as obtained in original fuzzy AHP and ideal fuzzy AHP decision models.

Sign in / Sign up

Export Citation Format

Share Document