scholarly journals The Influence of Product Quality, Product Design, Brand Image on Realme Smartphone Purchase Decisions

2021 ◽  
Vol 3 (2) ◽  
pp. 121-132
Author(s):  
Shofif Sobaruddin Akbar ◽  
Qristin Violinda ◽  
Ira Setiawati ◽  
Muhammad Rizwan
Keyword(s):  
Product Quality ◽  
Product Design ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Quality Product

The level of sales of realme smartphones in the low-end and mid-range segments is still inferior to other brands. This study aims to identify the influence of consumer purchasing decisions on product quality, product design, and brand image. The population in this study were all realme smartphone consumers. The number of samples in this study was 96 respondents. The sampling technique used was purposive sampling. The analysis tool used is SEM SmartPLS. This study explains that product quality directly influences 40.3% of purchasing decisions. Product design also directly influences 32.6% of purchasing decisions, while the brand image does not affect purchasing decisions. Therefore, brand image cannot mediate product quality and design on purchasing decisions. Product design directly affects 41.9% of brand image, and product quality directly affects 32.2%. Thus, it is necessary to pay attention to these three things to increase sales.

scholarly journals Analysis of Factors influencing the Purchasing Decision of Facial Foam labeled Halal

2020 ◽  
Vol 2 (1) ◽  
pp. 65
Author(s):  
Hendri Hermawan Adinugraha ◽  
Hesti Hanan Nadhifah
Keyword(s):  
Product Quality ◽  
Product Design ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchasing Decisions ◽  
The People ◽  
Analysis Technique ◽  
Quality Product

<p>Consumers in deciding the purchase are motivated by various factors. The purpose of this study is to analyze the effect of price, product quality, product design, and brand image on purchasing decisions. The type of data used is primary data, using e-questionnaires. The sampling technique uses purposive sampling. The analysis technique uses multiple regression. The analysis shows that the price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant influence on purchasing decisions. Product design has a positive and significant effect on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions. In the future, the company needs to set prices following the purchasing power of the people but still maintain product quality and pay attention to product design.</p>

scholarly journals Pengaruh Kualitas Produk, Citra Merek, dan Harga terhadap Keputusan Pembelian Pond’s Flawless White

2018 ◽  
Vol 6 (2) ◽  
pp. 98
Author(s):  
Indah Siti Madyan ◽  
Monika Tiarawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Variable Quality

The success of this product is Indicated by the results of theTop Brand in 2011-2012 Pond's still ranked first with a larger percentage. With good quality and reliable brand image and an affordable price, pond's will always be embedded inside consumers. The population used is all consumers who are involved in purchasing decisions pond's flawless white as much as 110. Withdrawal method and the sampling was purposive sampling technique used is linear to influence the magnitude of the effect. These results can be seen from the adjusted R Square of 0.604 means that there are variables influence product quality, brand image, and price on purchase decisions by 60.4% while the rest is influenced by other variables outside of this study was 39.6%. In this study the variable quality of the product is the dominant variable.

scholarly journals The Influence of Halal Labelization, Brand Image and Product Quality Towards Consumer Purchase Decisions of Wardah Cosmetic Product

2019 ◽  
Author(s):  
Sumartik . ◽  
Lilik Indayani ◽  
Zahratul jannah
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Quality Product

The purpose of this study was to find out halal labeling, brand image and quality product whether it had a simultaneous and partial effect on consumer purchasing decisions on cosmetic products The type of research used is causal research using direct interviews with questionnaire tools to respondents. The location of this research is at Mojopahit Street 666 B Sidoarjo Campus 1 Muhammadiyah University Sidoarjo While the sample used as many as 100 respondent. Sampling technique used is nonprobability sampling with accidental sampling technique. Data was collected through questionnaire distribution and multiple linear regression data analysis with SPSS statistic 22. From the results of research indicate that halal labeling (X1), brand image (X2) and product quality (X3) will have a good impact on the purchase decision (Y) of Muhammadiyah Sidoarjo University Students of 7,065%.

scholarly journals PENGARUH DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA NMAX (Survei Pada Konsumen Fortuna Motor Tasikmalaya)

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Roby Abdul Wahab ◽  
Budhi Wahyu Fitriadi ◽  
Suci Putri Lestari
Keyword(s):  
Product Design ◽  
Sampling Technique ◽  
Data Sources ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Quantitative Descriptive

Abstract This study was conducted to determine the effect of Product Design and Price on Purchasing Decisions of Yamaha NMax Motorbikes at Fortuna Motor Tasikmalaya. This research uses quantitative descriptive methods. The sampling technique used in this study is the nonprobability sampling technique by purposive sampling. Primary data sources were obtained from distributing questionnaires.The results showed the Product Design, Price and Purchasing Decisions of the Yamaha NMax in the Fortuna Motor Tasikmalaya as a whole were in the good category. Product design and price simultaneously have a significant effect on the decision to buy a Yamaha NMAX at Fortuna Motor Tasikmalaya. Product design partially has a significant effect on the Purchase Decision of Yamaha NMAX at Fortuna Motor Tasikmalaya. The price partially has a significant effect on the decision to purchase a Yamaha NMAX at Fortuna Motor Tasikmalaya. Keywords :Product Design, Price and purchase decisions Abstrak Penelitian ini dilakukan untuk mengetahui besar pengaruh Desain Produk dan Harga terhadap Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya. Penelitian ini menggunakan metode deskriptif kuantitatif. Teknik sampling yang digunakan dalam penelitian ini adalah teknik nonprobability sampling dengan cara purposive sampling. Sumber data primer diperoleh dari penyebaran kuesioner.Hasil penelitian menunjukkan Desain Produk, Harga dan Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya secara keseluruhan dalam kategori baik. Desain Produk dan Harga secara simultan berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Desain Produk secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Kata Kunci : Desain Produk, Harga dan Keputusan Pembelian

scholarly journals INFLUENCE OF PRICE, PRODUCT QUALITY TOWARDS CONSUMER PURCHASE DECISIONS THAT IMPACT ON CUSTOMER SATISFACTION CV. CAHAYA CITRASURYA INDOPRIMA SURABAYA

2020 ◽  
Vol 2 (1) ◽  
pp. 33-47
Author(s):  
Rismawati Sitepu Rismawati ◽  
Wilson Bangun ◽  
Ovie Aprilia Yustanti
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Product Quality ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Price ◽  
Quality Product ◽  
Saturated Sample ◽  
Spss Software

This study aims to make marketers know that price, product quality on consumer purchasing decisions have an impact on customer satisfaction, namely on Prices, Product Quality on Consumer Purchase Decisions That Impact on Customer Satisfaction CV.Cahaya Citrasurya Indoprima Surabaya. This study using path analysis (path analysis ) and the type of research quantitative population study is a customer CV. Cahaya Citrasurya Indoprima Surabaya, amounting to 50 permanent customers . The sampling technique uses nonprobability techniques(saturated sample) so that the research sample was 50 respondents. Test equipment used for data processing using SPSS software version 24.0. After testing the proposed hypothesis, it is obtained the results of analysis of research data that has been done partially which shows that Product Price and Quality have a significant effect on Purchasing Decisions , indicating that Price and Purchasing Decisions have no significant effect on Customer Satisfaction, indicating that Price, Quality Product and Purchase Decisions have a significant effect on Customer Satisfaction .

scholarly journals Effect of Distribution Channels, Service Quality and Product Quality on Purchase Decisions at PT Sumatra Sukses Jaya (FDR Tire Distributor)

2021 ◽  
Vol 8 (6) ◽  
pp. 175-179
Author(s):  
Stewen . ◽  
Andre Fitriano ◽  
Winer Antono
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Distribution Channels ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Returns ◽  
Partial Data ◽  
Quality Product

The purpose of this study was to test and analyze distribution channels, service quality, product quality on purchase decisions at PT Sumatra Sukses Jaya. The phenomenon of a decrease in purchasing decisions, delays in distribution to customers, service quality that still gets complaints from customers and the existence of product returns from product quality that occur are the background of this research. The sampling technique in this study used simple random sampling using the slovin formula in determining the sample. The number of samples in this study was 115 people. In partial data testing, the variables of distribution channels, service quality, product quality show a positive and significant effect on each variable on purchase decisions at PT Sumatra Sukses Jaya. In testing the data analysis simultaneously, the variables of distribution channels, service quality, product quality showed a positive and significant effect on purchase decisions at PT Sumatra Sukses Jaya. Keywords: Distribution Channels, Service Quality, Product Quality, Purchase Decisions.

scholarly journals Analisis Pengaruh Persepsi Harga, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian (Studi Pada Konsumen Sari Roti di Kota Semarang)

2021 ◽  
Vol 2 (1) ◽  
pp. 77-88
Author(s):  
Agus Budi Purwanto ◽  
Hendro Budhi Risaputro
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Product Quality ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Data Analysis Tool

  Abstract   The purpose of this study was to analyze the influence of Price Perception, Product Quality and Brand Image on Purchasing Decisions on Sari Roti consumers in Wonodri Village Semarang. The population in this study were all consumers who bought Sari Roti in Indomart. The sample is 130 people. The sampling technique used is stratified proportional sampling. The data analysis tool used in this study is multiple regression analysis. Based on the results of the study: There is a positive and significant influence between Price Perception on Purchasing Decisions, There is a positive and significant influence between Product Quality on Purchasing Decisions, There is a positive and significant influence between Brand Image on Purchasing Decisions, Simultaneously there is a positive and significant effect between Price Perception , Product Quality and Brand Image on Purchasing Decisions.   Keywords:  Price Perception, Product Quality, Brand Image, Purchasing Decision  

scholarly journals Pengaruh Harga, Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Produk Nk Café Malang

2021 ◽  
Vol 15 (2) ◽  
pp. 215-229
Author(s):  
- Fathorrahman
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Rice Fields ◽  
Least Square ◽  
Research Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling

Persaingan yang semakin ketat menuntut setiap perusahaan untuk melakukan inovasi dan menciptakan keunggulan bersaing yang tinggi demi tercapainya tujuan perusahaan. Salah satu usaha yang saat ini sedang tren di masyarakat dengan persaingan yang ketat adalah bisnis cafe. Dalam menghadapi persaingan dengan kompetitornya, manajemen NK Cafe mengemas konsep café sebagai tempat nongkrong di tengah sawah dengan pemandangan alam yang sejuk dan menyegarkan. Konsep ini dipilih agar konsumen merasa kembali menikmati suasana alam persawahan dan lebih menjadi daya tarik serta keunikan dibandingkan kompetitor. Tujuan dari penelitian ini berfokus untuk mengetahui pengaruh harga, kualitas produk dan brand image terhadap keputusan pembelian.  Pendekatan penelitian menggunakan penelitian kuantitatif dengan jenis penelitian kausalitas, Teknik pengambilan sampel dalam penelitian menggunakan metode purposive sampling dengan jumlah sampel penelitian sebanyak 96 konsumen.  Sedangkan metode analisis data yang digunakan adalah analisis Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa harga, kualitas produk, dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian produk NK Cafe, sehingga apabila harga, kualitas produk, dan brand imageNK Cafe semakin baik, maka keputusan pembelian oleh konsumen akan semakin baik atau dengan kata lain konsumen akan senantiasa membeli produk NK Cafe apabila harga, kualitas, dan brand image produk tersebut baik.The increasingly fierce competition requires every company to innovate and create a high competitive advantage in order to achieve the company's goals. One of the businesses that is currently trending in society with intense competition is the cafe business. In the face of competition with its competitors, the management of NK Cafe packaged the concept of a café as a place to hang out in the middle of the rice fields with a cool and refreshing natural view. This concept was chosen so that consumers feel they are enjoying the natural atmosphere of the rice fields and are more attractive and unique compared to competitors. The purpose of this study focuses on knowing the effect of price, product quality and brand image on purchasing decisions. The research approach uses quantitative research with the type of causality research, the sampling technique in this study uses purposive sampling method with the number of research samples as many as 96 consumers. While the data analysis method used is Partial Least Square (PLS) analysis. The results of this study indicate that price, product quality, and brand image have a positive and significant effect on purchasing decisions for NK Cafe products, so that if the price, product quality, and brand image of NK Cafe are getting better, then the purchasing decisions by consumers will be better or in other words. On the other hand, consumers will always buy NK Cafe products if the price, quality, and brand image of the product are good.

scholarly journals Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Vika Ervina ◽  
Made Ary Meitriana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Collection Method ◽  
Analysis Technique ◽  
Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

scholarly journals EVALUASI PENGARUH PRODUCT QUALITY, PRODUCT INNOVATION DAN MARKETING PROMOTION TERHADAP BRAND IMAGE IKEA

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
I Gede Wisnu Satria Chandra Putra
Keyword(s):  
Data Processing ◽  
Product Quality ◽  
Product Innovation ◽  
Brand Image ◽  
Sampling Technique ◽  
Independent Variables ◽  
Quality Product ◽  
Convenience Sampling ◽  
Significant Point

<p>Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Produk, Inovasi Produk dan Promosi Pemasaran terhadap Citra Merek. Objek penelitian ini adalah konsumen IKEA di Alam Sutra - Tangerang. Penelitian ini dilakukan pada 100 responden dengan menggunakan teknik convenience sampling dan menggunakan program SPSS 22.00 sebagai alat pengolahan data. Hasil penelitian ini menunjukkan bahwa secara simultan variabel Kualitas Produk, Inovasi Produk, dan Promosi Pemasaran memengaruhi Citra Merek IKEA di Alam Sutra - Tangerang. Ini telah dibuktikan dari hasil uji simultan (F). Namun hasil (t) uji parsial menunjukkan titik signifikan pada salah satu dari tiga variabel independen yang mendukung hipotesis. Oleh karena itu, asumsi yang diterima adalah, hanya ada pengaruh antara Inovasi Produk dengan Citra Merek IKEA di Alam Sutra – Tangerang</p><p><strong>Kata kunci</strong>: Kualitas Produk, Inovasi Produk, Promosi dan Pemasaran, Citra Merek</p><p> </p><p><em>This research aimed to analyze the influence of Product Quality, Product Innovation and Marketing Promotion to Brand Image. The object of this research is consumer of IKEA in Alam Sutra - Tangerang. This research was done to 100 respondents by using convenience sampling technique and using the SPSS 22.00 program as a data processing. The result of this research shows that simultaneously, the variable of Product Quality, Product Innovation and Marketing Promotion influence the Brand Image of IKEA in Alam Sutra - Tangerang. It has been proven from the result of (F) simoultant test.  However the result of (t) partial test shows significant point on one of three independent variables that supports the hipothesis. Therefore, the accepted assumption is, there is influence only between Product Innovation to Brand Image of IKEA in Alam Sutra – Tangerang</em><strong><em></em></strong></p><p><strong><em>Keywords: </em></strong><em> Product Quality, Product Innovation, Marketing Promotion, Brand Image<strong></strong></em></p>

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