scholarly journals Pengaruh Kualitas Produk, Citra Merek, dan Harga terhadap Keputusan Pembelian Pond’s Flawless White

2018 ◽  
Vol 6 (2) ◽  
pp. 98
Author(s):  
Indah Siti Madyan ◽  
Monika Tiarawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Variable Quality

The success of this product is Indicated by the results of theTop Brand in 2011-2012 Pond's still ranked first with a larger percentage. With good quality and reliable brand image and an affordable price, pond's will always be embedded inside consumers. The population used is all consumers who are involved in purchasing decisions pond's flawless white as much as 110. Withdrawal method and the sampling was purposive sampling technique used is linear to influence the magnitude of the effect. These results can be seen from the adjusted R Square of 0.604 means that there are variables influence product quality, brand image, and price on purchase decisions by 60.4% while the rest is influenced by other variables outside of this study was 39.6%. In this study the variable quality of the product is the dominant variable.

scholarly journals The Influence of Product Quality, Product Design, Brand Image on Realme Smartphone Purchase Decisions

2021 ◽  
Vol 3 (2) ◽  
pp. 121-132
Author(s):  
Shofif Sobaruddin Akbar ◽  
Qristin Violinda ◽  
Ira Setiawati ◽  
Muhammad Rizwan
Keyword(s):  
Product Quality ◽  
Product Design ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Quality Product

The level of sales of realme smartphones in the low-end and mid-range segments is still inferior to other brands. This study aims to identify the influence of consumer purchasing decisions on product quality, product design, and brand image. The population in this study were all realme smartphone consumers. The number of samples in this study was 96 respondents. The sampling technique used was purposive sampling. The analysis tool used is SEM SmartPLS. This study explains that product quality directly influences 40.3% of purchasing decisions. Product design also directly influences 32.6% of purchasing decisions, while the brand image does not affect purchasing decisions. Therefore, brand image cannot mediate product quality and design on purchasing decisions. Product design directly affects 41.9% of brand image, and product quality directly affects 32.2%. Thus, it is necessary to pay attention to these three things to increase sales.

scholarly journals ANALISIS FOREIGN BRANDING, HARGA DAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN

2021 ◽  
Vol 4 (1) ◽  
pp. 1-13
Author(s):  
Sarah Uswatun Hasanah ◽  
Jeni Wulandari ◽  
Ghia Subagja
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Raw Material ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Purposive Sampling ◽  
Main Factor

This study examines purchasing decisions of The Executive product, viewed from the aspect of foreig branding, price, and product quality in the perspective of consumer behavior. A quantitative approach was applied, using a questionnaire to 400 respondents. The sampling technique using purposive sampling. Data were analyzed using multiple linear regression analysis. The results of the study indicated that foreign branding, price, and product quality influence purchasing decisions partially and simultaneously had positive and significant effect on purchasing decision. The highest effect in this study was product quality, with comfort and quality of raw material which the main factor need to be maintened because they determined the purchasing decision of The Executive as a fashion product. Abstrak Studi ini mengkaji keputusan pembelian produk The Executive, dilihat dari aspek foreign branding, harga, dan kualitas produk dalam perspektif perilaku konsumen. Pendekatan kuantitatif diterapkan, dengan menggunakan kuesioner pada 400 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dianalisis menggunakan analisis deskriptif dan regresi linear berganda. Hasil studi menunjukkan bahwa secara parsial dan simultan, foreign branding, harga, dan kualitas produk berpengaruh terhadap keputusan pembelian. Pengaruh terbesar terletak pada variabel kualitas produk, dengan kenyamanan dan kualitas bahan baku menjadi faktor dominan yang perlu dipertahankan, karena menentukan keputusan pembelian The Executive sebagai produk fashion.

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO

2021 ◽  
Vol 14 (2) ◽  
pp. 153-168
Author(s):  
Sarah Septiani ◽  
Bono Prambudi
Keyword(s):  
Product Quality ◽  
Empirical Studies ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this study is to analyze the effect of product quality and price on purchasing decisions for Oppo smartphones, empirical studies; Pesona Square Mall Depok, Depok Town Square, Margo City Depok, ITC Depok and Depok Mall. The number of respondents who were sampled was 100 people, with the sample criteria; (i). Oppo smartphone users, and (ii). ever been to Pesona Square Depok Mall, Depok Town Square, Margo City Depok, ITC Depok or Depok Mall. Sampling using nonprobability sampling technique. The method uses purposive sampling, namely the sampling technique with certain considerations, so the samples selected are people who meet the criteria mentioned above. By using the Roa Purba formula, the methods used in it include; Analysis of the validity, reliability, classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination (SPSS Version 22). The result is that Product Quality (X1) does not have a significant effect on Purchase Decisions (Y), meaning that the quality of Oppo smartphone products is not a determining factor in purchasing decisions. While the price variable (X2) has a positive and significant effect on Purchase Decision (Y), meaning that the higher the price of the Oppo smartphone, the more it will increase the purchasing decision. Keywords : Product Quality, Price, Purchase Decision  

scholarly journals Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions

IKONOMIKA ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 227-242
Author(s):  
Grisna Anggadwita ◽  
Dini Turipanam Alamanda ◽  
Veland Ramadani
Keyword(s):  
Rural Communities ◽  
Product Quality ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Brand Image ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purposive Sampling

The purpose of this study was to analyze cosmetics purchasing decisions by consumers with consideration of halal labels or product quality where brand image as an intervening variable. This study uses quantitative methods with confirmatory objectives. Questionnaires are distributed using a purposive sampling method for 400 respondents in several villages throughout Indonesia. The results showed that the halal label significantly influenced brand image and purchasing decisions. Product quality affects brand image but has no impact on purchasing decisions. Meanwhile, brand image has a significant influence on purchasing decisions.  The research implications show that for rural communities, promotion of halal cosmetics is more useful for driving purchasing decisions compared to the quality of cosmetic products.

Pengaruh Kualitas Produk, Citra Merk dan Promosi terhadap Keputusan Pembelian Spare part pada Bengkel Aneka Motor Kabupatan Padang Pariaman

Owner ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 320
Author(s):  
Triana Ananda Rustam
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Spare Part ◽  
Multiple Linear Regression Analysis ◽  
Spare Parts ◽  
Purchasing Decisions ◽  
Quality Product ◽  
Variable Quality

This study aims to determine how much influence the variable quality of the product, brand image and promotions simultaneously and partially on purchasing decisions motorcycle spare parts in the garage Aneka Motor Padang Pariaman. By using the method of data collection in the form of the questionnaire and the analysis method used is multiple linear regression analysis. The result showed that the variable quality of the product, brand image, and promotions significantly influence the purchasing decisions of spare parts in the motor workshop Aneka Motor Padang Pariaman, Marked with the R-value of 0.610 and Adjusted R Square of 0.351. This shows that there is influence between product quality, brand image, and promotions on purchasing decisions by 35.1 % while the remaining 64.9 % is influenced by other variables outside the study. Partial variable product quality and brand image positive and significant influence on purchasing decisions, while the sale does not significantly influence the purchase decision.   Keywords : Quality Product, Brand And Promotion Buying Decision

scholarly journals Pengaruh Harga, Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Produk Nk Café Malang

2021 ◽  
Vol 15 (2) ◽  
pp. 215-229
Author(s):  
- Fathorrahman
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Rice Fields ◽  
Least Square ◽  
Research Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling

Persaingan yang semakin ketat menuntut setiap perusahaan untuk melakukan inovasi dan menciptakan keunggulan bersaing yang tinggi demi tercapainya tujuan perusahaan. Salah satu usaha yang saat ini sedang tren di masyarakat dengan persaingan yang ketat adalah bisnis cafe. Dalam menghadapi persaingan dengan kompetitornya, manajemen NK Cafe mengemas konsep café sebagai tempat nongkrong di tengah sawah dengan pemandangan alam yang sejuk dan menyegarkan. Konsep ini dipilih agar konsumen merasa kembali menikmati suasana alam persawahan dan lebih menjadi daya tarik serta keunikan dibandingkan kompetitor. Tujuan dari penelitian ini berfokus untuk mengetahui pengaruh harga, kualitas produk dan brand image terhadap keputusan pembelian.  Pendekatan penelitian menggunakan penelitian kuantitatif dengan jenis penelitian kausalitas, Teknik pengambilan sampel dalam penelitian menggunakan metode purposive sampling dengan jumlah sampel penelitian sebanyak 96 konsumen.  Sedangkan metode analisis data yang digunakan adalah analisis Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa harga, kualitas produk, dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian produk NK Cafe, sehingga apabila harga, kualitas produk, dan brand imageNK Cafe semakin baik, maka keputusan pembelian oleh konsumen akan semakin baik atau dengan kata lain konsumen akan senantiasa membeli produk NK Cafe apabila harga, kualitas, dan brand image produk tersebut baik.The increasingly fierce competition requires every company to innovate and create a high competitive advantage in order to achieve the company's goals. One of the businesses that is currently trending in society with intense competition is the cafe business. In the face of competition with its competitors, the management of NK Cafe packaged the concept of a café as a place to hang out in the middle of the rice fields with a cool and refreshing natural view. This concept was chosen so that consumers feel they are enjoying the natural atmosphere of the rice fields and are more attractive and unique compared to competitors. The purpose of this study focuses on knowing the effect of price, product quality and brand image on purchasing decisions. The research approach uses quantitative research with the type of causality research, the sampling technique in this study uses purposive sampling method with the number of research samples as many as 96 consumers. While the data analysis method used is Partial Least Square (PLS) analysis. The results of this study indicate that price, product quality, and brand image have a positive and significant effect on purchasing decisions for NK Cafe products, so that if the price, product quality, and brand image of NK Cafe are getting better, then the purchasing decisions by consumers will be better or in other words. On the other hand, consumers will always buy NK Cafe products if the price, quality, and brand image of the product are good.

scholarly journals Pengaruh Kualitas Produk Smartphone Terhadap Keputusan Pembelian di Masa Pandemic Covid19

2020 ◽  
Vol 20 (3) ◽  
pp. 261-268
Author(s):  
Hadita Hadita ◽  
Wirawan Widjanarko ◽  
Hafizah Hafizah
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Reliability Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
The People ◽  
Independent Variable ◽  
Questionnaire Method

The purpose of this study was to determine the effect of smartphone product quality on purchasing decisions during the Covid 19 pandemic. This study is a quantitative study using a questionnaire method. The population used in this study is the people in South Bekasi. The sampling technique used in this study was incidental sampling. In this research the dependent variable (dependent) Purchase Decision (Y), while the independent variable (independent) is Product Quality (X1). The results of the validity test used on product quality and purchase, decisions are valid, while the results of the reliability test in this study show that they are reliable. The result of this research is that the quality of Xiaomi Smartphone products has a positive and significant effect on purchasing decisions during the COVID-19 pandemic. Keywords: Product Quality, Purchase Decision, Smartphone   Abstrak Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk Smartphone terhadap keputusan pembelian di masa pandemic Covid 19. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode kuesioner. Populasi yang digunakan dalam penelitian ini adalah masyarakat yang ada di Bekasi Selatan. Teknik sampling yang digunakan pada penelitian ini adalah sampling insidential. Dalam peneletian ini variabel terikat (dependen) Keputusan Pembelian (Y), sedangkan variabel bebas (independen) adalah Kualitas Produk (X1). Untuk hasil uji validitas yang digunakan pada kualitas produk dan keputusan pembelian adalah valid, sedangkan hasil uji realibitas pada penelitian ini menunjukkan reliable. Hasil dari penelitian ini adalah kualitas produk Smartphone Xiaomi berpengaruh secara positif dan signifikan terhadap keputusan pembelian di masa pandemic Covid 19. Kata Kunci: Kualitas Produk, Keputusan Pembelian, dan Smartphone

scholarly journals PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI SERTA DAMPAKNYA PADA KEPUASAN KONSUMEN

2017 ◽  
Vol 7 (1) ◽  
pp. 30
Author(s):  
Nur Dianah ◽  
Henny Welsa
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
The Media

The purpose of this study is to describe the effect of product quality and brand image on purchasing decisions smartphones Xiaomi, the effect purchasing decisions on consumer satisfaction smartphone Xiaomi, the effect of product quality and brand image to satisfaction consumers smartphones Xiaomi, and the effect of product quality and brand image together on purchasing decisions smartphones Xiaomi and customer satisfaction. This research is classified in research exspost facto. Its population is a student at the Faculty of Economics University Sarjanawiyata Tamansiswa that are currently using or have used a smartphone Xiaomi and samples for the study of 100 people. Methods of data collection is done by using the media questionnaires, while data analysis techniques using multiple linear regression analysis were supported by detrminan coefficient F test and T, and classical assumption test consisting of multicoloniarity, heterocedasticity test, and test for normality and path analysis. The results showed that the quality of the product does not affect the purchase decision Xiaomi smartphone, brand image influence on purchase decisions Xiaomi smartphone. Product quality, brand image affects customer satisfaction while purchasing decisions do not affect the Xiaomi smartphone customer satisfaction. Taken together the product quality and brand image influence on purchasing decisions and consumer satisfaction Xiaomi smartphone. Keywords: product quality, brand image, purchasing decisions, customer satisfaction.

scholarly journals The Effects of Brand Image and Product Quality on Purchase Decisions

2021 ◽  
Vol 2 (6) ◽  
pp. 365-375
Author(s):  
Novita Rosanti ◽  
Karta Negara Salam ◽  
Panus
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Purchase Decisions ◽  
Consumer Loyalty ◽  
Purchasing Decisions ◽  
Validity Test ◽  
Purchasing Decision ◽  
Brand Reputation ◽  
Dominant Influence

The study aim is to analyze are brand image and product quality partially positive and significant impact on purchasing decisions at Starbuck; Do brand image and product quality simultaneously have a positive and significant effect on purchasing decisions at Starbucks; Which variable has the most dominant influence on purchasing decisions at Starbucks. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following calculation: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant influences on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation, increasing consumer loyalty. Introducing products to consumers will give a good impression, and consumers will also remember the product.  The results showed that the product quality variable had positive and significant effects on purchasing decisions; this indicated that Starbucks had to improve the quality of the products offered to increase sales levels. 12.9% of variables are not examined in this thesis, and this also affects the purchasing decision at Starbucks Trans Studio Mall Makassar; the variables that are not examined are (Price, Location, and Lifestyle). Researched, so you can find out what variables influence a person to make purchasing decisions at Starbucks Trans Studio Mall Makassar. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following comment: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant effects on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation, increasing consumer loyalty. Introducing products to consumers will give a good impression, and consumers will also remember the product.  The results showed that the product quality variable had positive and significant influences on purchasing decisions; this indicated that Starbucks had to improve the quality of the products offered to increase sales levels. 12.9% of variables are not examined in this thesis, and this also affects the purchasing decision at Starbucks Trans Studio Mall Makassar, the variables that are not examined are (Price, Location, and Lifestyle). Researched, so you can find out what variables influence a person to make purchasing decisions at Starbucks Trans Studio Mall Makassar.

scholarly journals The Influence of Halal Labelization, Brand Image and Product Quality Towards Consumer Purchase Decisions of Wardah Cosmetic Product

2019 ◽  
Author(s):  
Sumartik . ◽  
Lilik Indayani ◽  
Zahratul jannah
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Quality Product

The purpose of this study was to find out halal labeling, brand image and quality product whether it had a simultaneous and partial effect on consumer purchasing decisions on cosmetic products The type of research used is causal research using direct interviews with questionnaire tools to respondents. The location of this research is at Mojopahit Street 666 B Sidoarjo Campus 1 Muhammadiyah University Sidoarjo While the sample used as many as 100 respondent. Sampling technique used is nonprobability sampling with accidental sampling technique. Data was collected through questionnaire distribution and multiple linear regression data analysis with SPSS statistic 22. From the results of research indicate that halal labeling (X1), brand image (X2) and product quality (X3) will have a good impact on the purchase decision (Y) of Muhammadiyah Sidoarjo University Students of 7,065%.

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