scholarly journals EVALUASI PENGARUH PRODUCT QUALITY, PRODUCT INNOVATION DAN MARKETING PROMOTION TERHADAP BRAND IMAGE IKEA

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
I Gede Wisnu Satria Chandra Putra
Keyword(s):  
Data Processing ◽  
Product Quality ◽  
Product Innovation ◽  
Brand Image ◽  
Sampling Technique ◽  
Independent Variables ◽  
Quality Product ◽  
Convenience Sampling ◽  
Significant Point

<p>Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Produk, Inovasi Produk dan Promosi Pemasaran terhadap Citra Merek. Objek penelitian ini adalah konsumen IKEA di Alam Sutra - Tangerang. Penelitian ini dilakukan pada 100 responden dengan menggunakan teknik convenience sampling dan menggunakan program SPSS 22.00 sebagai alat pengolahan data. Hasil penelitian ini menunjukkan bahwa secara simultan variabel Kualitas Produk, Inovasi Produk, dan Promosi Pemasaran memengaruhi Citra Merek IKEA di Alam Sutra - Tangerang. Ini telah dibuktikan dari hasil uji simultan (F). Namun hasil (t) uji parsial menunjukkan titik signifikan pada salah satu dari tiga variabel independen yang mendukung hipotesis. Oleh karena itu, asumsi yang diterima adalah, hanya ada pengaruh antara Inovasi Produk dengan Citra Merek IKEA di Alam Sutra – Tangerang</p><p><strong>Kata kunci</strong>: Kualitas Produk, Inovasi Produk, Promosi dan Pemasaran, Citra Merek</p><p> </p><p><em>This research aimed to analyze the influence of Product Quality, Product Innovation and Marketing Promotion to Brand Image. The object of this research is consumer of IKEA in Alam Sutra - Tangerang. This research was done to 100 respondents by using convenience sampling technique and using the SPSS 22.00 program as a data processing. The result of this research shows that simultaneously, the variable of Product Quality, Product Innovation and Marketing Promotion influence the Brand Image of IKEA in Alam Sutra - Tangerang. It has been proven from the result of (F) simoultant test.  However the result of (t) partial test shows significant point on one of three independent variables that supports the hipothesis. Therefore, the accepted assumption is, there is influence only between Product Innovation to Brand Image of IKEA in Alam Sutra – Tangerang</em><strong><em></em></strong></p><p><strong><em>Keywords: </em></strong><em> Product Quality, Product Innovation, Marketing Promotion, Brand Image<strong></strong></em></p>

scholarly journals PRODUCT ASPECTS OF MARKETING EFFORT AND PURCHASE INTENTION

2019 ◽  
Vol 7 (3) ◽  
pp. 541-547
Author(s):  
Wiyadi Wiyadi ◽  
Nalendrawati Ariska Ayuningtyas
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Marketing Effort ◽  
Independent Variables ◽  
Consumer Purchase Intention ◽  
Convenience Sampling ◽  
Consumer Characteristic

Purpose of Study: This article aims to analyze the effect of product aspects of marketing effort consisting of brand image, product quality, and service quality on consumer purchase intention. The sample of research is 100 consumer of Honda motorcycle in Surakarta city. Methodology: The sampling technique uses convenience sampling. Data analysis tools use multiple linear regression. Results: The results showed that brand image, product quality, and service quality significantly influence consumer purchase intention. Implications/Applications: For further research, it is necessary to add other independent variables, such as price aspect, promotion aspect, distribution aspect, and consumer characteristic.

scholarly journals PENGARUH CITRA MEREK, KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP LOYALITAS KONSUMEN MOBIL AVANZA DI KABUPATEN PASAMAN BARAT

2018 ◽  
Vol 5 (3) ◽  
pp. 148-154
Author(s):  
Mai Yuliza
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Product Innovation ◽  
Sampling Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Loyalty ◽  
Analysis Technique ◽  
Quality Product

The purpose of this research is to know the influence of brand image, product qualityand product innovation toavanza car consumer loyalty in west pasaman regency. Population is the users of avanza cars in west pasaman regency with a sample of 100 peoples. Withconvinience sampling method. The research instrument is questionnaire, the data obtained then processed using multiple linear regression analysis technique using SPSS, from the results of this reserach found the brand image variable (X1), product quality (X2) and product innovation (X3) have a significant effect on loyalty (Y) with a significant level of 0.000. The magnitude of the influence of brand image (X1), product quality (X2) and product innovation (X3) have significant effect on loyalty (Y) is 0,729 (R2 = 72,9%). Keywords: Consumer Loyalty, Brand Image, Product Quality, Product Innovation

KEPUTUSAN PEMBELIAN HP OPPO DITINJAU DARI KUALITAS PRODUK, INOVASI PRODUK, DAN BRAND IMAGE DI OPPO SERVICE CENTER

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Diah Oktavianingrum ◽  
Djumali Djumali ◽  
Bambang Mursito
Keyword(s):  
Product Quality ◽  
Product Innovation ◽  
Brand Image ◽  
Research Process ◽  
Purchase Decision ◽  
Service Center ◽  
Purchasing Decisions ◽  
Quality Product ◽  
The Right

The implementation of a marketing strategy on target to be able to influence consumers makes a purchasing decision made by consumers. Consumer purchases in making decisions are influenced by reason and knowledge acquired. Companies must make the right strategy in order to influence consumers. The purpose of the research process is to determine and explain the quality of the product, product innovation and brand image of the results of consumer purchasing decisions in purchasing HP Oppo at Oppo Service Center. Research samples Sample accidental sampling of 100 consumers with the method used is multiple linear regression. The results of product quality research, product innovation and brand image simultaneously have a significant effect on the purchase decision of Hp Oppo at Oppo Service Center and in product quality, product innovation and brand image have a positive and significant effect on Hp Oppo purchasing decisions at Oppo Service Center. The purchase decision can be explained by three independent variables of 37.3% and the others are influenced by other variables. Keywords: product quality, product innovation, brand image, purchasing decisions

scholarly journals The Influence of Product Quality, Product Design, Brand Image on Realme Smartphone Purchase Decisions

2021 ◽  
Vol 3 (2) ◽  
pp. 121-132
Author(s):  
Shofif Sobaruddin Akbar ◽  
Qristin Violinda ◽  
Ira Setiawati ◽  
Muhammad Rizwan
Keyword(s):  
Product Quality ◽  
Product Design ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Quality Product

The level of sales of realme smartphones in the low-end and mid-range segments is still inferior to other brands. This study aims to identify the influence of consumer purchasing decisions on product quality, product design, and brand image. The population in this study were all realme smartphone consumers. The number of samples in this study was 96 respondents. The sampling technique used was purposive sampling. The analysis tool used is SEM SmartPLS. This study explains that product quality directly influences 40.3% of purchasing decisions. Product design also directly influences 32.6% of purchasing decisions, while the brand image does not affect purchasing decisions. Therefore, brand image cannot mediate product quality and design on purchasing decisions. Product design directly affects 41.9% of brand image, and product quality directly affects 32.2%. Thus, it is necessary to pay attention to these three things to increase sales.

scholarly journals Analysis of Factors influencing the Purchasing Decision of Facial Foam labeled Halal

2020 ◽  
Vol 2 (1) ◽  
pp. 65
Author(s):  
Hendri Hermawan Adinugraha ◽  
Hesti Hanan Nadhifah
Keyword(s):  
Product Quality ◽  
Product Design ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchasing Decisions ◽  
The People ◽  
Analysis Technique ◽  
Quality Product

<p>Consumers in deciding the purchase are motivated by various factors. The purpose of this study is to analyze the effect of price, product quality, product design, and brand image on purchasing decisions. The type of data used is primary data, using e-questionnaires. The sampling technique uses purposive sampling. The analysis technique uses multiple regression. The analysis shows that the price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant influence on purchasing decisions. Product design has a positive and significant effect on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions. In the future, the company needs to set prices following the purchasing power of the people but still maintain product quality and pay attention to product design.</p>

scholarly journals The Influence of Halal Labelization, Brand Image and Product Quality Towards Consumer Purchase Decisions of Wardah Cosmetic Product

2019 ◽  
Author(s):  
Sumartik . ◽  
Lilik Indayani ◽  
Zahratul jannah
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Quality Product

The purpose of this study was to find out halal labeling, brand image and quality product whether it had a simultaneous and partial effect on consumer purchasing decisions on cosmetic products The type of research used is causal research using direct interviews with questionnaire tools to respondents. The location of this research is at Mojopahit Street 666 B Sidoarjo Campus 1 Muhammadiyah University Sidoarjo While the sample used as many as 100 respondent. Sampling technique used is nonprobability sampling with accidental sampling technique. Data was collected through questionnaire distribution and multiple linear regression data analysis with SPSS statistic 22. From the results of research indicate that halal labeling (X1), brand image (X2) and product quality (X3) will have a good impact on the purchase decision (Y) of Muhammadiyah Sidoarjo University Students of 7,065%.

scholarly journals Pengaruh Citra Merek, Persepsi Harga dan Kualitas Produk Terhadap Minat Beli Pelanggan

2019 ◽  
Vol 3 (6) ◽  
pp. 71
Author(s):  
Yosua Prawira
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Convenience Sampling ◽  
Nonprobability Sample ◽  
Potential Customers ◽  
Positive Effect

The purpose of this study is to find out 1) whether there is an effect of brend image on purchase intention. 2) whether there is an effect of perceive price on purchase intention. 3) whether there is a product quality effect on purchase intention. The population in this study were potential customers and existing customers of automotive brand in Jakarta. The sample used in this study was 180 respondents. The sampling technique used was nonprobability sample with convenience sampling method. Overall the results of this study are 1) Brand image has a positive effect on purchase intention, 2) Perceive price has a positive effect on purchase intention, 3) Product quality has a positive effect on purchase intention.

KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE DITINJAU DARI WEBSITE QUALITY, INOVASI PRODUK, DAN ELECTRONIC WORD OF MOUTH (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ISLAM BATIK SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Tulus Dwi Prasetyo ◽  
Istiatin Istiatin ◽  
Bambang Mursito
Keyword(s):  
Product Innovation ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Website Quality ◽  
Quality Product ◽  
Economics Faculty

The purpose of this research is to find out whether there is a significant influence between variable website quality, product innovation, and electronic word of mouth on e-commerce shopee purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing the purchase decision of e-commerce shopee at the Faculty of Economics, Batik Islamic University, Surakarta. The method used is quantitative descriptive method. The population in this study amounted to 1330 students and the number of samples used was 133, where the sampling technique used quota sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is the influence of website quality, product innovation, and electronic word of mouth simultaneously influence the purchasing decision of e-commerce shopee on the Students of the Faculty of Economics, Islamic University of Batik Surakarta, 2) There is an influence website quality on e-commerce shopee purchasing decisions at the Batik Faculty Islamic University Economics Faculty Students, 3) There is an influence on product innovation on e-commerce shopee purchasing decisions at the Batik Faculty Islamic Economics Faculty Students, 4) There is the influence of electronic word of mouth on the decision purchasing e-commerce shopee at the Faculty of Economics, Surakarta Islamic Batik University. Keywords: Purchasing Decisions, Website Quality, Product Innovation, Electronic Word Of Mouth

PENGARUH KUALITAS PRODUK, HARGA, MEREK DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT. GELANG GEMILANG JAYA BELLA SPRING BED SEMARANG

2020 ◽  
Vol 15 (1) ◽  
pp. 217-230
Author(s):  
Untung Widodo
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Sampling Technique ◽  
Distribution Channels ◽  
Sales Volume ◽  
Independent Variables ◽  
Variable Distribution ◽  
Data Analysis Methods ◽  
Variable Quality

This research was conducted in order to test how much influence product quality, price and brand to the volume of sales at PT. Gemilang Jaya Bella bracelets Spring Bed Semarang. Independent variables include variable product quality, price and brand while the dependent variable is the volume of sales.In determining the data to be studied sampling technique used is the census. Census is a sampling technique when all members of the population used as a sample .. Respondents were selected is the consumer stores PT. Gemilang Jaya Bella bracelets Spring Bed Semarang. Thus obtained sample was 50 respondents. Data analysis methods used to perform hypothesis testing is multiple linear regression analysis.Based on the results of research that has been conducted on all data obtained, the importance of the research that 1). There is a positive and significant effect of the variable quality of the product (X1) to sales volume (Y). 2). There is a positive and significant impact on price variable (X2) to sales volume (Y). 3). There is a positive and significant impact on brand variables (X3) to sales volume (Y). 4). There is a positive and significant effect of the variable distribution channels (X4) to sales volume (Y)

Analisis Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Ulang “Slai O’lai”

2021 ◽  
Vol 6 (3) ◽  
pp. 28
Author(s):  
Dini Nur Sofya ◽  
Sugeng Purwanto
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Secondary Data ◽  
Partial Least Square ◽  
Least Square ◽  
Test Reliability ◽  
Probability Sampling ◽  
Convenience Sampling ◽  
The City

Abstract This study aims to determine the effect of brand image and product quality on the decision to repurchase Slai O'lai products in the people of Kediri City and Regency. This type of research is explanatory research, which explains and proves the relationship and influence between the independent variable and the dependent variable. The research method used is quantitative method. This study used a sample of 110 respondents and distributed questionnaires in the City and District of Kediri with the help of Google Forms. Sampling used non-probability sampling method with convenience sampling method. The sample consists of respondents who live in the City and District of Kediri, aged 17 years and over, and have purchased Slai O'lai products more than 2 (two) times. The data used are primary and secondary data, while the analysis technique used in this study is Partial Least Square (PLS) with validity test, reliability test, and hypothesis testing. Based on the results of this study, it can be seen that brand image and product quality have a positive and significant effect on the decision to repurchase Slai O'lai sandwich biscuits. Keywords: brand Image, Product Quality, Repurchase Decision   Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian ulang produk Slai O’lai pada masyarakat Kota dan Kabupaten Kediri. Jenis penelitian ini adalah explanatory research, yang menjelaskan dan membuktikan hubungan dan pengaruh antara variabel bebas dan variabel terikat. Metode penelitian yang digunakan yaitu metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 110 responden dan menyebarkan kuesioner di Kota dan Kabupaten Kediri dengan bantuan Google Forms. Pengambilan sampel menggunakan metode non-probability sampling dengan metode convenience sampling. Sampel terdiri dari responden yang berdomisili di Kota dan Kabupaten Kediri, berusia 17 tahun ke atas, dan telah membeli produk Slai O'lai lebih dari 2 (dua) kali. Data yang digunakan adalah data primer dan sekunder, sedangkan teknik analisis yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) dengan uji validitas, uji reliabilitas, serta uji hipotesis. Berdasarkan hasil penelitian ini dapat diketahui bahwa citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian ulang biskuit sandwich merek Slai O’lai. Kata kunci: Citra Merek, Kualitas Produk, Keputusan Pembelian Ulang  

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