scholarly journals Lead Management as a Modern Internet Technology of Customer Management

2019 ◽  
Vol 4 (2) ◽  
pp. 221-228
Author(s):  
Валерия Брежнева ◽  
Valeria Brezhneva
Keyword(s):  
Economic Effect ◽  
Management Development ◽  
Internet Marketing ◽  
Internet Technology ◽  
Customer Management ◽  
The Internet ◽  
Internet Technologies ◽  
Modern Business ◽  
Lead Management ◽  
Lead Technology

The paper features lead technology, or lead management, in Internet marketing. The research objective was to identify the essence and prospects of lead management development. The author offers an algorithm of actions that can help to achieve the planned sales effect. A content analysis of publications, author’s own observation, and sociological methods helped to identify the high importance of Internet marketing in modern conditions. Competition in the market of industrial goods is increasing, as is the speed of Internet search. In addition, more and more companies duplicate their activities on the Internet. Meanwhile, the powerful development of Internet technologies has triggered problems in the Internet promotion of products and services. Due to the growing number of network users, the struggle for potential buyers is as acute in the Internet as in the real world. Moreover, a large number of entrepreneurs underestimate Internet marketing as a channel of product promotion and thus lose a market share. As a result, there is a growing need to improve Internet technologies for customer management, their number, and demand. The author believes lead management to be a perfect technology for that purpose. The article describes the main conceptual approaches to the essence of leads, their types, features of their production, generation and conversion, algorithms of sequential actions for the formation of leads, and customer management, formulated the methodology of lead management. These technologies can result in a substantial base of loyal customers in Russian business. Lead management is becoming an objective reality of modern business and significantly increases the economic effect of Russian companies.

scholarly journals Measuring the Acceptance of Internet Technology by Consumers

2009 ◽  
Vol 1 (3) ◽  
pp. 48-81 ◽  
Author(s):  
Donald L. Amoroso ◽  
Scott Hunsinger
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Strong Predictor ◽  
Internet Technology ◽  
The Internet ◽  
Modified Model ◽  
Internet Technologies ◽  
Actual Usage ◽  
Acceptance Model ◽  
Behavioral Intention To Use

This research reviews studies using the Technology Acceptance Model (TAM) to create a modified model and instrument to study the acceptance of Internet technology by consumers. We developed a modified TAM for the acceptance of Internet-based technologies by consumers. We retained the original constructs from the TAM and included additional constructs from previous literature including gender, experience, complexity, and voluntariness. We developed a survey instrument using existing scales from prior TAM instruments and modified them where appropriate. The instrument yielded respectable reliability and construct validity. The findings suggest that the modified TAM is a good predictor of consumer behavior in using the Internet. We found that attitude toward using the Internet acts as a strong predictor of behavioral intention to use, and actual usage of Internet technologies. Future researchers can use the resultant instrument to test how consumers adopt and accept Internet-based applications.

scholarly journals The Interaction between Internet, Sustainable Development, and Emergence of Society 5.0

Data ◽  
2020 ◽  
Vol 5 (3) ◽  
pp. 80 ◽  
Author(s):  
Vasja Roblek ◽  
Maja Meško ◽  
Mirjana Pejić Bach ◽  
Oshane Thorpe ◽  
Polona Šprajc
Keyword(s):  
Sustainable Development ◽  
Web Of Science ◽  
Internet Technology ◽  
The Internet ◽  
Research Approach ◽  
Internet Technologies ◽  
Automated Content Analysis ◽  
Scientific Innovation ◽  
Technological Developments ◽  
The Relationship

(1) Background: The importance of this article is to analyze the technological developments in the field of the Internet and Internet technologies and to determine their significance for sustainable development, which will result in the emergence of Society 5.0. (2) The authors used automated content analysis for the analysis of 552 articles published in 306 scientific journals indexed by SCII and/or SCI - EXPANDED (Web of Science (WOS) platform). The goal of the research was to present the relationship between the Internet and sustainable development. (3) Results: The results of the analysis show that the top four most important themes in the selected journals were “development”, “information”, “data”, and “business and services”. (4) Conclusions: Our research approach emphasizes the importance of the culmination of scientific innovation with the conceptual, technological and contextual frameworks of the Internet and Internet technology usage and its impact on sustainable development and the emergence of the Society 5.0.

Affiliate Marketing for Entrepreneurs

2018 ◽  
pp. 81-100
Author(s):  
Shailja Dixit ◽  
Hitesh Kesarwani
Keyword(s):  
Web Sites ◽  
Distribution System ◽  
World Wide ◽  
Internet Marketing ◽  
Internet Technology ◽  
Easy Access ◽  
The Internet ◽  
Media Companies ◽  
The World ◽  
The Usa

Selling and marketing of both the products and services have undergone sea changes, in the last decade or so, with greater focus on internet marketing Expanding coverage of internet allows spreading of products without involving huge additional investments in distribution system. The internet technology has existed for more than 40 years now, yet it was the introduction of the World Wide Web (WWW) that caused its fast market penetration (Chaffey, 2003). In only four years, the internet reached an audience of 50 million users in the USA. It took the television over 13 years and the telephone over 75 years to reach this number (Angeli & Kundler, 2008). Considering that, the internet can said to be the fastest spreading information media in today's world. The strength of the WWW was the power to provide easy access to information using a network of web sites (Chaffey, 2003). Of course, many people realized the huge possibilities of this media. Companies saw big marketing opportunities as internet user numbers increased (Zeff, 1999). The chapter will try to seek the performance and effectiveness of current techniques of internet marketing and at the same time to identify the potential of new and emerging techniques for further strengthening the internet marketing with special emphasis on Affiliate Marketing.

scholarly journals The Interaction between Internet, Sustainable Development, and Emergence of Society 5.0

2020 ◽  
Author(s):  
Vasja Roblek ◽  
Maja Meško ◽  
Mirjana Pejić Bach ◽  
Oshane Thorpe ◽  
Polona Šprajc
Keyword(s):  
Sustainable Development ◽  
Internet Technology ◽  
The Internet ◽  
Research Approach ◽  
The Sustainable Development ◽  
Internet Technologies ◽  
Automated Content Analysis ◽  
Scientific Innovation ◽  
Technological Developments ◽  
The Relationship

(1) Background: The importance of this article is to analyze the technological developments in the field of the Internet and Internet technologies and to determine their significance for the sustainable development which will result in the emergence of the Society 5.0; (2) The authors used automated content analysis for the analysis of 552 articles published in 306 scientific journals indexed by SCII and/or SCI - EXPANDED (Web of Science (WOS) platform) between the years 1996 and 4/2020. The goal of the research was to present the relationship between the internet and sustainable development. (3) Results: The results of the analysis show that the top four most important themes in the selected journals were “development”, “information”, “data”, and “business and services”. (4) Conclusions: Our research approach emphasizes the importance of the culmination of scientific innovation with the conceptual, technological and contextual frameworks of the internet and internet technology usage and its impact on sustainable development and emergence of the Society 5.0

scholarly journals Visibility, Usability and Accessibility of Polish E-Commerce Websites From the B2C Sector

2010 ◽  
Vol 2 (2) ◽  
pp. 7-24
Author(s):  
Artur Gąsiorkiewicz
Keyword(s):  
Rapid Development ◽  
Internet Marketing ◽  
Internet Traffic ◽  
Business Practice ◽  
Competitive Environment ◽  
The Internet ◽  
Internet Technologies ◽  
Business Goals ◽  
Factors Influencing

Visibility, Usability and Accessibility of Polish E-Commerce Websites From the B2C Sector In the time of rapid development of Internet technologies and changing competitive environment, one of the most significant ways of creation of the e-commerce endeavor value is the increase of the incoming traffic of the internet website and the level of its conversion into business goals. Undertaking activities form the scope of internet marketing and increase of the usability and accessibility of websites are supporting this cause. However, this issues being broadly described in the literature they still have limited applications in business practice. The article presents the most important factors influencing the scope and characteristics of internet traffic that depends on the internet website owners. Issues are illustrates with research of listed factors that were performed on selected e-commerce systems from the B2C sector in Poland.

scholarly journals The evaluation of content effectiveness within online and offline marketing communications of an enterprise

2020 ◽  
Vol 16 (3) ◽  
pp. 26-36
Author(s):  
Ievgenii Ugolkov ◽  
Oleh Karyy ◽  
Oleksandr Skybinskyi ◽  
Olena Ugolkova ◽  
Volodymyr Zhezhukha
Keyword(s):  
Average Cost ◽  
Internet Marketing ◽  
The Internet ◽  
High Quality ◽  
Internet Technologies ◽  
Customer Interaction ◽  
Lead Generation ◽  
High Level ◽  
Leading Enterprises

The article aims to investigate the role and features of the content and test proposed indicators for evaluating its effectiveness within the marketing enterprise communications with the client using Internet technologies. The differences between traditional content communications and content communications using unifying content have been presented. Based on review of scientific works and statistic data and results of the studies, a system of indicators for evaluating the level of content supply cost-effectiveness is proposed: average cost of attracting one user of website, coefficient of lead generation of the Internet website, average cost of attracting one lead, content effectiveness ratio, average purchase in consequence of content supply, profit from the sale of goods in consequence of content supply, profitability of using the Internet marketing tools. This system of indicators allows monitoring of content effectiveness at key stages of enterprise-customer interaction. The proposed indicators of content effectiveness were tested on two leading enterprises in the field of water purification and water supply in Ukraine: “ZIKO Company” and “BWT Ukraine”. It was concluded that only a high quality of content supply could provide an enterprise with a high level of customer conversion and significant visibility of its website in different search engines.

Identifying Organization Preferences of Internet Marketing Channels using Hybrid Fuzzy MCDM Theories

2015 ◽  
Vol 13 (4) ◽  
pp. 26-54 ◽  
Author(s):  
Gaurav Khatwani ◽  
Praveen Ranjan Srivastava
Keyword(s):  
Decision Making ◽  
Marketing Channel ◽  
Internet Marketing ◽  
Marketing Channels ◽  
Customer Management ◽  
The Internet ◽  
Relative Importance ◽  
Consensus Index ◽  
Fuzzy Mcdm

The evaluation of different Internet marketing channels from the perspective of organizations is important to gain understanding of managerial preferences and assist in decision-making. Few studies have examined multi-channel customer management. However, the evaluation of different Internet marketing channels in the context of organizations remains a challenge. This study focuses on identifying organizational preferences in marketing products for different Internet marketing channels. The authors have used a hybrid MCDM approach in their study. The study involves four steps of computation: calculating the relative importance of factors that are critical for different organizations in marketing their products on the Internet using fuzzy extension of DEMATEL, calculating priorities of users for each channel using fuzzy extension of AHP, reaching consensus achievement using ordinal consensus improvement approach through geometric ordinal consensus index (GOCI), and ranking different Internet marketing channel using TOPSIS. The approach is illustrated through a case study.

The ESP Technology-Supported Learning Environment

2016 ◽  
Vol 6 (1) ◽  
pp. 154
Author(s):  
Slađana Živković
Keyword(s):  
Learning Environment ◽  
Learning Outcomes ◽  
Digital Technology ◽  
Teaching And Learning ◽  
Internet Technology ◽  
The Internet ◽  
Internet Technologies ◽  
Positive Attitudes ◽  
Research Show

This paper discusses the implementation of computers and the Internet technology in the learning environment within the ESP context. Designing and implementing digital technology in the teaching and learning process is one of the most demanding tasks. The use of technologies in the ESP classroom enables students to be active and collaborative, which contributes to improving learning achievements and increasing learning outcomes. The ultimate goal is to improve the quality of learning experiences, as well as to produce a highly social and authentic, supportive and productive learning environment that allows students the construction of relevant knowledge. The study examines students’ perceptions towards the implementation of digital technologies in the classroom. The results of the research show that students have very positive attitudes towards computers and the Internet technologies and their integration in the ESP learning environment.

scholarly journals MANFAAT INTERNET MARKETING DALAM MENINGKATKAN PENDAPATAN UMKM PUREE MANGGA (Studi Kasus pada CV. Promindo Utama di Kecamatan Losari, Kabupaten Cirebon)

2020 ◽  
Vol 7 (1) ◽  
pp. 272
Author(s):  
Rahyan Arfi Mubarak ◽  
Lies Sulistyowati
Keyword(s):  
Small And Medium Enterprises ◽  
Internet Marketing ◽  
Internet Technology ◽  
The Internet ◽  
Profit Analysis ◽  
Efficiency And Effectiveness ◽  
Marketing Tool ◽  
Use Of The Internet ◽  
Medium Enterprises ◽  
Use Of Internet

Use of the internet for small and medium enterprises (MSMEs) business activities is relatively low, MSME needs to be aware that the development of internet technology has provided efficiency and effectiveness of MSME businesses. One of MSMEs that uses and utilizes the internet as a marketing tool is CV Promindo Utama MSME located in Losari Village, Cirebon Regency. The purpose of this study was to describe how far the internet is used, identify the obstacles faced in using internet marketing and analyze the benefits of internet marketing to increase income and number of consumers of CV Promindo Utama. This study used descriptive qualitative method. The object of this research was CV Promindo Utama, which has used internet marketing as a marketing tool. Data was collected by interview technique. The data was analyzed using Profit analysis Single program before-after method. The results of this study indicates that CV Promindo Utama has used the internet as a promotional tool to market its products through different web platforms, social media and online shopping, while the obstacles faced in the usage of internet marketing by CV Promindo Utama was the lack of related knowledge regarding the internet used, lack of workforce who are experts in the field of technology and inadequate signals, with use of internet marketing many benefits were obtained in increasing revenue and increasing number of consumers so that MSME CV Promindo Utama can develop and expand sales market, where the monthly profit increased by 13,7% and the number of consumers were increased by 25% per month after the usage of internet marketing.

scholarly journals COMMERCIAL SYSTEM WITH SPECIAL REFERENCE TO E-COMMERCE, ITS PROS & CONS

2016 ◽  
Vol 4 (5SE) ◽  
pp. 27-30
Author(s):  
Shyju
Keyword(s):  
Supply Chain ◽  
Electronic Commerce ◽  
Internet Marketing ◽  
Physical Work ◽  
The Internet ◽  
Business Organizations ◽  
Electronic Medium ◽  
Chain Management ◽  
Transaction Process ◽  
Modern Business

E-commerce or Electronic commerce is a methodology of modern business, which addresses the requirements of business organizations. It can be broadly defined as the process of buying or selling of goods or services using an Electronic Medium such as the Internet. A person sitting on his chair in front of a computer can access all the facilities of the internet to buy or sell the products. Traditional commerce that is carried out physically with effort of a person to go and get products. E-commerce has made it easier for human to reduce physical work and to save a lot of time. Even though it gives a lot of advantages to the economy, it faces some demerits mainly in the case of security. Security is the challenge facing E-commerce today. With the invention of E-commerce there is the possibility for B to B business, business through ads in YouTube, through website, mobile commerce, Electronic Fund Transfer, supply chain management, internet marketing, online transaction process etc..Even though with merits and demerits, E-commerce is in a developing stage.

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