scholarly journals Visibility, Usability and Accessibility of Polish E-Commerce Websites From the B2C Sector

2010 ◽  
Vol 2 (2) ◽  
pp. 7-24
Author(s):  
Artur Gąsiorkiewicz
Keyword(s):  
Rapid Development ◽  
Internet Marketing ◽  
Internet Traffic ◽  
Business Practice ◽  
Competitive Environment ◽  
The Internet ◽  
Internet Technologies ◽  
Business Goals ◽  
Factors Influencing

Visibility, Usability and Accessibility of Polish E-Commerce Websites From the B2C Sector In the time of rapid development of Internet technologies and changing competitive environment, one of the most significant ways of creation of the e-commerce endeavor value is the increase of the incoming traffic of the internet website and the level of its conversion into business goals. Undertaking activities form the scope of internet marketing and increase of the usability and accessibility of websites are supporting this cause. However, this issues being broadly described in the literature they still have limited applications in business practice. The article presents the most important factors influencing the scope and characteristics of internet traffic that depends on the internet website owners. Issues are illustrates with research of listed factors that were performed on selected e-commerce systems from the B2C sector in Poland.

Modern low-cost internet technologies for promotion of educational services of universities

Servis plus ◽  
10.12737/7581 ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 42-47
Author(s):  
Олеся Губина ◽  
Olesya Gubina
Keyword(s):  
Low Cost ◽  
Rapid Development ◽  
Practical Experience ◽  
Online Resources ◽  
Educational Institutions ◽  
Educational Services ◽  
The Internet ◽  
Internet Technologies ◽  
Internet Resources ◽  
Financial Investments

The rapid development of the Internet-sphere involves an active expansion of the range of different online resources, technologies and opportunities for organizations for marketing purposes. This article is devoted to the promotion of educational services of universities using the Internet. In this paper we study the possibility of promotion of educational services of universities using Internet technologies that do not require significant financial investments, we also present the analysis of existing modern internet sites, which are used by universities for marketing purposes. The author explores the modern educational portals, sites of educational institutions, specialized sites reviews, social networks, search engines, portals and various themed e-mail services with respect to the efficiency of promotion of university educational services, identifies ways to promote university educational services via the Internet, developing recommendations to enhance their effectiveness. The paper presents the characteristics of the main groups of Internet resources, through which the promotion of educational services of universities can be made possible, gives examples of types of posting information about universities in order to promote educational services. The author gives her own research based on practical experience and work on online promotion of educational services of universities. According to the analysis of literature and the author´s studies, which reflect the main trends in the development of Internet technologies of promotion of educational services of universities, compiled a table summarizing the effectiveness of online resources and recommended content and low-cost methods of promotion of educational services of universities.

scholarly journals Concept of Internet Marketing as a Modern Organization Development Paradigm

2019 ◽  
Vol 9 (1) ◽  
pp. 2654-2661
Keyword(s):  
Rapid Development ◽  
Internet Marketing ◽  
Marketing Mix ◽  
Global Market ◽  
Risk Indicators ◽  
Internet Technologies ◽  
Advantages And Disadvantages ◽  
Theoretical Approaches ◽  
The World ◽  
Modern Context

The key theoretical aspects of the formation of marketing and the use of the marketing mix in the modern context are considered. The relevance and conceptual need for improving the marketing mix and the development of practical recommendations taking into account the transformation of the global market and the rapid development of innovative technologies and tools are determined. An in-depth theoretical and methodological analysis of the theory of the marketing mix and its containing elements are carried out, which allowed the author to classify the existing marketing concepts. Due to the lack of a unified system for periodization of development of the marketing mix, the author has developed and proposed the structuring of the main evolutionary stages of marketing development and it’s containing elements. Theoretical and methodological aspects of the formulation of the organization’s Internet marketing concept using the “7P” elements as the main paradigm of the functioning of organizations are developed. A classification of the main elements of the concept of Internet marketing is presented with a description of their characteristics, features of use, advantages and disadvantages, which will allow using these theoretical approaches in practice. It is proved that the formulation of the concept of Internet marketing is impossible without the use of innovative Internet technologies. The main trends in the development of Internet technologies in the world are investigated. Graduation of the countries of the world by the groups of the integrated ICT index is carried out. It is proved that the use of ICT in the process of formulation the concept of Internet marketing is the most effective method in the modern context. The risk indicators and the effectiveness of the use of the concept of Internet marketing by banks of Jordan are assessed and analyzed.

A Study On Customer Satisfaction Towards Online Shopping In Sivaganga District

2019 ◽  
Vol 118 (6) ◽  
pp. 150-162
Author(s):  
A. Muthupriya
Keyword(s):  
Customer Satisfaction ◽  
Online Shopping ◽  
Rapid Development ◽  
The Internet ◽  
Marketing Environment ◽  
Traditional Markets ◽  
Factors Influencing ◽  
Shopping Satisfaction

This study titled “A Study on Customer Satisfaction towards Online Shopping in Sivaganga District” has been undertaken to understand the factors influencing customers’ online shopping decisions.The rapid development of the internet has strongly impact upon the worldwide marketing environment. Currently it has become one of the popular approaches for business and customer to perform trade over the internet. Businesses have been coming up with creative ways to promote their product via online. Thus it describes how modern market is replacing the traditional markets. This study is taking place to identify the factors that may influence customer’s online shopping satisfaction. Generally, the successof online shopping essentially depends on the customer satisfaction during their purchase.

SPECIFICS OF INFLUENCE MARKETING AS A PROMOTION TOOL

2020 ◽  
Author(s):  
Karina Vyacheslavovna Zubova ◽  
◽  
Natalia Aleksandrovna Kryuchkova ◽  
Keyword(s):  
Online Advertising ◽  
Rapid Development ◽  
Internet Marketing ◽  
The Internet ◽  
Russian Market ◽  
Goods And Services ◽  
Article Analyse

The article analyse of the Russian market in the field of promoting goods and services via the Internet. In the context of the rapid development of online advertising, modern ways and channels of promotion were analyzed. Recommendations were made, and the main trends in the development of Internet marketing in Russia were highlighted.

scholarly journals The evaluation of content effectiveness within online and offline marketing communications of an enterprise

2020 ◽  
Vol 16 (3) ◽  
pp. 26-36
Author(s):  
Ievgenii Ugolkov ◽  
Oleh Karyy ◽  
Oleksandr Skybinskyi ◽  
Olena Ugolkova ◽  
Volodymyr Zhezhukha
Keyword(s):  
Average Cost ◽  
Internet Marketing ◽  
The Internet ◽  
High Quality ◽  
Internet Technologies ◽  
Customer Interaction ◽  
Lead Generation ◽  
High Level ◽  
Leading Enterprises

The article aims to investigate the role and features of the content and test proposed indicators for evaluating its effectiveness within the marketing enterprise communications with the client using Internet technologies. The differences between traditional content communications and content communications using unifying content have been presented. Based on review of scientific works and statistic data and results of the studies, a system of indicators for evaluating the level of content supply cost-effectiveness is proposed: average cost of attracting one user of website, coefficient of lead generation of the Internet website, average cost of attracting one lead, content effectiveness ratio, average purchase in consequence of content supply, profit from the sale of goods in consequence of content supply, profitability of using the Internet marketing tools. This system of indicators allows monitoring of content effectiveness at key stages of enterprise-customer interaction. The proposed indicators of content effectiveness were tested on two leading enterprises in the field of water purification and water supply in Ukraine: “ZIKO Company” and “BWT Ukraine”. It was concluded that only a high quality of content supply could provide an enterprise with a high level of customer conversion and significant visibility of its website in different search engines.

scholarly journals Lead Management as a Modern Internet Technology of Customer Management

2019 ◽  
Vol 4 (2) ◽  
pp. 221-228
Author(s):  
Валерия Брежнева ◽  
Valeria Brezhneva
Keyword(s):  
Economic Effect ◽  
Management Development ◽  
Internet Marketing ◽  
Internet Technology ◽  
Customer Management ◽  
The Internet ◽  
Internet Technologies ◽  
Modern Business ◽  
Lead Management ◽  
Lead Technology

The paper features lead technology, or lead management, in Internet marketing. The research objective was to identify the essence and prospects of lead management development. The author offers an algorithm of actions that can help to achieve the planned sales effect. A content analysis of publications, author’s own observation, and sociological methods helped to identify the high importance of Internet marketing in modern conditions. Competition in the market of industrial goods is increasing, as is the speed of Internet search. In addition, more and more companies duplicate their activities on the Internet. Meanwhile, the powerful development of Internet technologies has triggered problems in the Internet promotion of products and services. Due to the growing number of network users, the struggle for potential buyers is as acute in the Internet as in the real world. Moreover, a large number of entrepreneurs underestimate Internet marketing as a channel of product promotion and thus lose a market share. As a result, there is a growing need to improve Internet technologies for customer management, their number, and demand. The author believes lead management to be a perfect technology for that purpose. The article describes the main conceptual approaches to the essence of leads, their types, features of their production, generation and conversion, algorithms of sequential actions for the formation of leads, and customer management, formulated the methodology of lead management. These technologies can result in a substantial base of loyal customers in Russian business. Lead management is becoming an objective reality of modern business and significantly increases the economic effect of Russian companies.

scholarly journals Maintaining The Security In Internet Marketing: Moving From Biometrics To Behaviometrics

2011 ◽  
Vol 15 (3) ◽  
pp. 43-48 ◽  
Author(s):  
S. Altan Erdem
Keyword(s):  
Identity Theft ◽  
Internet Marketing ◽  
Business Practice ◽  
Online Marketing ◽  
The Internet ◽  
Security Breach ◽  
Online Transactions ◽  
Product Service ◽  
Online Consumers ◽  
Ultimate Purpose

While it is a rather common business practice, Internet marketing is still an area that continues to evolve and adapt. One of the everlasting challenges associated with this field is being able to insure that the online transactions take place in a secure setting. This construct of security appears to be multidimensional since it can include issues associated with secure ordering, hacker protection, firewalls, identity theft, etc. While the privacy of the online consumers has to be protected, it is important for the marketers to identify the users on the Internet to collect a profile of their interests so that they can adjust their site contents accordingly and deliver advertisements that appeal to their specific preferences. Whether the ultimate purpose is to custom-tailor the online messages or offer appropriate product/service options, it is imperative that the identity of the online consumers needs to be authenticated to make sure that there is no security breach in completing the online marketing transactions. This paper reviews some of the ongoing efforts in preventing the potential intrusions in online practices.

PECULIARITIES AND CONDITIONS OF ACTIVITY OF BOOK PUBLISHING HOUSES OF UKRAINE IN THE MODERN MEDIA SPACE

2018 ◽  
Author(s):  
Tetyana Jezhyzhanska
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Book Publishing ◽  
Cultural Development ◽  
The Internet ◽  
Modern Media ◽  
Media Space ◽  
The World ◽  
The Status ◽  
Book Publishers

In the information society the status of information is changing: this main value of global civilization becomes an important resource of socio- economic, technological and cultural development. The rapid development of virtual technologies and the growing number of Internet users in Ukraine and in the world causes the new challenges to communication of each organization. The book publishers are also obliged to respond to these processes. However, the works devoted directly to publishers’ communication in the modern media space are still lacking in Ukraine. The objective of the article is to clarify peculiarities and conditions of the activities of Ukrainian book publishers in today’s media space which is an important issue today. It is analyzed the literature and sources on this issue and it is ascertained the theoretical and practical possibilities to take into account the trends in the world of modern media in the PR-activity of book publishers. Also the prospects for further scientific study and practical use of PR-communications in the activity of publishers are determined. The analysis of current changes in the modern information space allows us to trace the general tendencies: the new subject and object areas are formed; the number of subjects is expanded; the new formats of interaction within the system of communications of the organization and in society as a whole are created. That means that publishing house’s PR-communications are complicated by the emergence of new elements, such as active audience, social networks as communication channels, promotions on the Internet and others. PR communication in the Internet space is the most effective and inexpensive tool for interaction of publishers with active audiences. Thus, the activation of PR communication in the modern media space is associated with the emergence of the latest information technologies, online media as well as development of Internet. The use of online channels of Internet for communication with the target audience of publishing organizations has certain advantages over traditional media. At the same time, it is necessary to take into account the information saturation of media space, which complicates the way of PR-messages of book publishers to the reader.

Topical Issues of Developing the Internet Marketing in the Region

2018 ◽  
Vol 12 (1) ◽  
pp. 94-97
Author(s):  
Naida A. Kazibekova ◽  
◽  
Magrifa N. Agasieva ◽  
Zamira M. Ismieva
Keyword(s):  
Internet Marketing ◽  
The Internet

Status quo of Nursing Informatics Competencies for Nurses Under Standardized Training -A Cross-Sectional Study (Preprint)

2019 ◽  
Author(s):  
Kejimu Sunzi ◽  
Cheng Lei ◽  
Zhuoyuanyuan Chen ◽  
Baolu Zhang
Keyword(s):  
Influencing Factors ◽  
Online Survey ◽  
Rapid Development ◽  
Professional Knowledge ◽  
Clinical Information ◽  
The Internet ◽  
Nursing Informatics ◽  
Self Assessment ◽  
Cross Sectional ◽  
Knowledge And Skills

BACKGROUND The rapid development of health information technology has an increasingly significant impact on nursing work. The development of informatization also puts forward higher requirements for nurses under standardized training (NUST). Informatics knowledge and skills are essential if clinicians are to master the large volume of information generated in healthcare today. Nurses with competent nursing informatics competencies (NIC) will be able to better adapt to the needs of work and the development of the times. OBJECTIVE This study aimed to explore, analyze, and discuss the current situation of NIC of NUST in China, and analyze the influencing factors, to provide references for improving the NIC of NUST. METHODS We conducted a cross-sectional survey of standard training nurses' NIC in a tertiary hospital in Sichuan Province, China, with convenience sampling. The study consists of two parts included socio-demographic characteristics and NIC, a self-designed general information questionnaire, and a Self-Assessment Nursing Informatics Competency Scale-SF28 were used as survey tools. An online survey collected the data, and the scores of nurses' NIC were analyzed, and the factors were determined by linear regression statistical analysis. RESULTS Overall 191 target population responded to the questionnaire, including 22 males (11.52%) and 169 females (88.48%), the age range was 21 to 28 years, the average age was 24.64 (SD 1.43). 53 persons without computer level certificate (27.75%), 138 persons with computer level certificate (72.25%), the total score of Self-Assessment Nursing Informatics Competency Scale was 68.65 (SD 10.47), the scores of each dimension were role of clinical information 10.12 (SD 2.17), basic computer knowledge and skills 26.64 (SD 4.96), application ability of computer skills 7.16 (SD 1.82), wireless equipment skills 8.02 (SD 2.04), nursing information attitude 16.73 (SD 3.25). In the analysis of influencing factors of NIC, “whether learned professional knowledge through the internet” is the influencing factor of NIC (P< .05). CONCLUSIONS The clinical nursing informatics (NC) of nurses was at a medium level, mainly influenced by “whether learned professional knowledge through the internet.” In the future regulation process, it is necessary to strengthen further the capacity training of information to improve their clinical information decision-making ability and better serve patients.

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