Pengaruh Iklan Terhadap Keputusan Pembelian Konsumen

2020 ◽  
Vol 2 (2) ◽  
pp. 233-248
Author(s):  
Abednego Stephen ◽  
◽  
Athluna Canthika ◽  
Davin Subrata ◽  
Devina Veronika ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Quantitative Analysis ◽  
Correlation Analysis ◽  
Statistical Method ◽  
Survey Data ◽  
Online Survey ◽  
Descriptive Statistics ◽  
The Other ◽  
Brand Recall ◽  
Independent Variable

Advertisement is one of the most common way to promote and create awareness of a product. However it is still uncertain to measure the effect of advertisement, especially on customer’s buying decision. The objective of this paper is to identify how much advertisement impacts on consumers buying decision. The research uses quantitative analysis by analyzing online survey data gathered from 280 respondent across Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi). Statistical method such as correlation analysis, descriptive statistics, and regression analysis was used and the result from 244 valid respondents showed that the independent variable brand recall and stimulation have an impact on consumers’ buying decision while the other three variables which are necessity, pleasure, and dominance do not have an impact on consumers’ buying decision.

scholarly journals Measuring Values Importance of Saudi Consumers

2016 ◽  
Vol 8 (6) ◽  
pp. 115
Author(s):  
Saeed Badghish
Keyword(s):  
Saudi Arabia ◽  
Regression Analysis ◽  
Quantitative Study ◽  
Hospitality Industry ◽  
Online Survey ◽  
Education Level ◽  
Descriptive Statistics ◽  
Review Of The Literature ◽  
Demographic Differences ◽  
Demographic Profiles

<p>This study examines the priority of values affecting the behaviour of local consumers in the Saudi Arabian hospitality industry. The sample consists of Saudi nationals who have stayed in a hotel in Saudi Arabia. A review of the literature provides studies of values and demographic factors that could lead to differences in behaviour between gender (male vs female) and education (educated vs less-educated). There is currently little understanding of whether, or how, Saudis from different socio-cultural environments, represented in this study with different demographic profiles, differ in their values. This study considers whether there are any such differences linked to these demographic differences. The research uses a quantitative online survey based on established constructs of Kahle’s List of Values. Data were analysed in SPSS using descriptive statistics, independent samples <em>t</em>-tests, and regression analysis. This quantitative study finds that there are significant differences in the value of excitement, warm relationships with others, and fun and enjoyment were noted according to education level; also the value of self-fulfillment according to gender.</p>

scholarly journals Literasi Kesehatan Mental: Pengetahuan dan Persepsi Publik mengenai Gangguan Mental

ANALITIKA ◽  
2018 ◽  
Vol 9 (2) ◽  
pp. 68
Author(s):  
Anita Novianty
Keyword(s):  
Mental Illness ◽  
Thematic Analysis ◽  
Help Seeking ◽  
Online Survey ◽  
Mental Health Literacy ◽  
Descriptive Statistics ◽  
The Other ◽  
Professional Treatment ◽  
Schizophrenia Case ◽  
Analyze Data

<p><em>The prevalence of mental illness was increasing every year, yet many cases were not treated by professional treatment. Mental health literacy is one of factors in which influence people’s intention to seek professional treatment. This study aimed to find out the knowledge and public’s perception about mental illness (depression &amp; schizophrenia case). The participants of this study was 89 people (N=89; Men: 32, Women: 57), aged 15-38 years old. The method of this study was online survey that consisted of two vignettes about depression and schizophrenia case that were adapated from Angermeyer et al. (2005). Participant’s responses on vignette described public’s knowledge and perception, help-seeking references, and stigma. Descriptive statistics and thematic analysis were used to analyze data. The result showed only 21% of participants recognized vignette as depression, eventhough 81% of them ever met family/friends with similar symptoms on vignette. On the other hand, Only </em><em>12%</em><em> of participants recognized vignette as schizophrenia, eventhough 45% of them ever met family/friend with similar symptoms on vignette. Only </em><em>25</em><em>% of participants referred family/friend with schizophrenia symptoms to profesional treatment, the rest was reffered to informal treatment such as local healer. The theme of perception, help-seeking reference and stigma that were analyzed by thematic analysis will be disscussed later.</em></p>

scholarly journals Analisis Pengaruh Harga, Produk, Perilaku Konsumen Terhadap Keputusan Pembelian Telon Lang

2017 ◽  
Vol 26 (02) ◽  
pp. 296-316
Author(s):  
Bida Sari ◽  
Estu Mahanani
Keyword(s):  
Regression Analysis ◽  
Quantitative Analysis ◽  
Consumer Behavior ◽  
Correlation Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
The People ◽  
Research Population ◽  
Analysis Determination

This study aims to determine the effect of variable price (X1), product (X2) and consumer behavior (X3) on buying decisions (Y). The method used is the interactive-associative research. This research population is all of the people who live at RT.13 and RT.14 RW.07 North Utan Kayu, East Jakarta.The sampling technique is done by Accidented Sampling of 67 respondents who attendCSR event “Kunjungan Posyandu Telon Cap Lang” PT. Eagle Indo Pharma at Posyandu RW.07.Data collection is using observation, interviews and questionnaires. Analysis of the data used is quantitative analysis, including correlation analysis, determination analysis and multiple linear regression analysis (simultaneously), and hypothesis testing using t-test and F-test.The results of data processing performed with SPSS 19.0 forwindows. The value of correlation coefficient (R) is 0.950.The value of determination coefficient is(R2) = 0.903. It means that 90.3%variation of dependent variable (decision of buying) could be predicted from the combination of variables (pricing, product and consumer behavior)and the remaining 9.7% is influenced by other factors. The regression equation was obtained Y = 1,291+ 0.289 X1 + 0.476 X2 + 0.205 X3.  For the F test obtained F value is calculated at 142.689, greater than F-table (2.807) with α = 5%, so the conclusion:  reject Ho and Ha is accepted. It means there is significant influence of variable price (X1), product (X2) and consumer behavior (X3) together on decision of buying(Y).

scholarly journals PENGARUH KOMISARIS INDEPENDEN DAN KEPEMILIKAN MANAJERIAL TERHADAP KINERJA KEUANGAN DENGAN KONSERVATISME AKUNTANSI SEBAGAI VARIABEL INTERVENING

Equity ◽  
2019 ◽  
Vol 21 (1) ◽  
pp. 81
Author(s):  
Ajun Daruri Jaya ◽  
Rudi Zulfikar ◽  
Kurniasih Dwi Astuti
Keyword(s):  
Corporate Governance ◽  
Regression Analysis ◽  
Financial Performance ◽  
Path Analysis ◽  
Statistical Method ◽  
Stock Exchange ◽  
Accounting Conservatism ◽  
The Other ◽  
Direct Relation ◽  
Book To Market Ratio

This study aimed to analyze the influence of Independent Comission er and manajerial ownership on financial performance with accounting conservatism as an intervening variable. Independent Comissioner is m easured by total Independent Comissioner divided by total Independent Board, manajerial ownership is measured by share owned by mana jemen divided by total outstanding share, financial performance is proxied with Return On Asset and accounting conservatism is proxied by the Book to Market Ratio. The sample in this study are as many as 174 companies, and samples u sed in this study is a manufacturing company listed on the Indonesia Stock exchange during 2012-2016. The statistical method used is regression analysis with path analysis. The results show that better corporate governance, in terms of greater of independence commissioner and manajerial ownership shows to be a direct relation tofinancial performance. On the other hand , manajerial ownership lowered the financial performance via accounting conservatism. Howeever, in terms of greater independent commissioner does not lowered the financial performancce via accounting conservatism.

scholarly journals Factors Affecting Pouch Milk Purchase in Kathmandu

2019 ◽  
Vol 33 (2) ◽  
pp. 81-90
Author(s):  
Sajeeb Kumar Shrestha
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Sampling Method ◽  
Household Consumption ◽  
Descriptive Statistics ◽  
Purchase Decision ◽  
Brand Name ◽  
Factors Affecting ◽  
Convenience Sampling ◽  
Positivist Approach

This research attempts to measure factors affecting pouch milk purchase in Nepalese context. Positivist approach was used and descriptive and causal study was designed. Questionnaire survey was done and structured questionnaires were designed to collect data. Subjects of the study were respondents who purchase pouch milk regularly for household consumption. 200 samples were taken based on convenience sampling method. Data were analyzed thoroughly by reliability analysis, descriptive statistics, correlation analysis and regression analysis. The research confirmed quality and brand name had influence on pouch milk purchase decision. No support was found for price, availability and promotion in pouch milk purchase context.

scholarly journals ANALISA VARIABEL-VARIABEL YANG MEMPENGARUHI PROFITABILITY NET MARGIN

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Dra. Rr. Sri Diniarti, S.E.
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Multiple Regression Analysis ◽  
Positive Relationship ◽  
Negative Relationship ◽  
Field Research ◽  
The Other ◽  
Coefficient Of Determination ◽  
Net Margin ◽  
The Relationship

This research is an explanatory research, because it explaining about the relationship among the hypnotized variables. This research aims to knowing about the relationship and the influence between the accounts, location to the other bank, and loans to the net margin in Bank Jatim Madiun. The results are between accounts to net margin has positive relationship, between location to another bank to net margin has negative relationship, and between loans to net margin has positive relationship. Together, the variables have strong enough relationship to net margin, it showing by coefficient of determination value is 0,956, it means that the value close to 1. So, 4,4% of Profitability Net Margin influenced by the others variables.The method of research was by using field research that including observation, interview and library research.The analyzing data method was by using Multiple Regression Analysis, Correlation Analysis, and Coefficient of Determination Analysis.

scholarly journals PENGARUH TUNJANGAN KINERJA (TUKIN) DAN MOTIVASI TERHADAP KINERJA PEGAWAI POLITEKNIK KELAUTAN DAN PERIKANAN SORONG

2020 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Saharuddin Saharuddin ◽  
B. Watunglawar ◽  
Muhammad Guzali Tafalas
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Correlation Analysis ◽  
Employee Performance ◽  
Strong Relationship ◽  
Research Data ◽  
Descriptive Statistics ◽  
Primary Data

The Purpose of this research is to process, analyze, prove empirically and discuss: (a) the effect of perfrormance benefits on the performance of Sorong Maritime and Fisheries Polythecnic employess; (b) The influence of motivation on the performance of Sorong Polytechnic Maritime and Fisheries employess; and (c) The join effect of performance and motivation allowance on the performance of Sorong Polytechnic Maritime and Fisheries employees. This research was conducted in September to November 2018. The author collected data through questionnaires and observation for a month. The population in this study is the Polytechnic Maritime and Fisheries totaling 66 people. This study is a study of facts in the form of opinions/opinion, attitudes, experiences or characteristics of people (respondents) as subject data in the form of primary data obtained from interviews, questionnaire and observation, also seconday data. Analysis of research data using descriptive statistics, with a view to finding strong relationship between variables through correlation analysis with regression analysis, by making comparisons by comparing the average sampel data or population. The results showed that (1) Performance allowance (X1) with all the components of its formation had no effect on employee performance (Y), so the first hypothesis stating that performance allowance (X1) affected employee performance (Y) was not proven; (2) Motivation (X2) with all the components of its formation affect employee performance (Y), so the first hypothesis stating that Motivation (X2) influences employee performance (Y) is proven.  

scholarly journals Predicción de la lealtad de los usuarios de centros deportivos privados. Variables de gestión y bienestar subjetivo (Prediction of the loyalty of costumers of private sports centers. Management variables and subjective well-being)

Retos ◽  
2019 ◽  
pp. 16-19 ◽  
Author(s):  
Fernando García Pascual ◽  
Mario Alguacil ◽  
Núria Molina García
Keyword(s):  
Regression Analysis ◽  
Statistical Analysis ◽  
Multiple Regression Analysis ◽  
Well Being ◽  
Descriptive Statistics ◽  
The Other ◽  
Subjective Well Being ◽  
The One ◽  
Emotional Value ◽  
Important Purpose

Una de las finalidades más importantes en el contexto de los servicios deportivos es conocer cuáles son las intenciones futuras del usuario, por ello tratar de analizar la lealtad del usuario, se ha convertido en una de los objetivos principales dentro de la gestión del deporte, en concreto, los centros deportivos. Por ello, el objetivo es conocer que influencia tienen las demás variables de gestión y el bienestar subjetivo sobre esta dimensión que mide las intenciones futuras del usuario, como es la lealtad. La muestra de este trabajo estaba formada por 303 usuarios de la instalación deportiva (164 hombres, 139 mujeres). Para el análisis estadístico se utilizó con el programa SPSS v.23. Todas las variables que formaban el modelo obtuvieron buenos resultados en cuanto a la fiabilidad, siendo el valor emocional el que mayor valor de alfa de Cronbach obtuvo. Tras calcular los estadísticos descriptivos de las diferentes escalas del modelo, se realiza un análisis de regresión múltiple, y se observa como este explica el 38% de la varianza, mostrando todas las variables significatividad con la lealtad del usuario, menos la variable que mide el valor precio. Tras conocer que variables influyen más en la predicción de la lealtad, ofrecer a los gestores deportivos información acerca de qué variables reforzar, ayudará a obtener usuarios más leales y en consecuencia fieles con el servicio. Abstract. One of the most important purpose in the context of sports services is to know what the costumer's future intentions are, so trying to analyze costumer loyalty has become one of the main objectives within the management of sport, specifically sports centers. Therefore, the aim is to know what influence the other management variables and subjective well-being have on this dimension that measures the future intentions of the costumer, such as loyalty. The sample of this work was made up of 303 costumers of the sports centre (164 men, 139 women). For statistical analysis it was used with SPSS v.23. All the variables that formed the model obtained good results in terms of reliability, being the emotional value the one that obtained the highest alpha value of Cronbach. After calculating the descriptive statistics of the different scales of the model, a multiple regression analysis is carried out, and it is observed how this one explains 38% of the variance, showing all the variables significance with the loyalty of the user, excepting the variable that measures the price value. After knowing which variables influence loyalty prediction, providing sports managers with information about which variables to reinforce will help to obtain more loyal costumers and consequently faithful to the service.

scholarly journals MEMPREDIKSI KINERJA KEUANGAN DENGAN MODAL INTELEKTUAL PADA PERUSAHAAN PERBANKAN TERBUKA DI BURSA EFEK JAKARTA

2017 ◽  
Vol 11 (2) ◽  
pp. 159
Author(s):  
Sri Iswati
Keyword(s):  
Regression Analysis ◽  
Quantitative Analysis ◽  
Capital Market ◽  
Stock Exchange ◽  
Hypothesis Test ◽  
The Other ◽  
Bank Performance ◽  
Analysis Model ◽  
Potential Link ◽  
A Company

To overcome the competition, a company not only focuses on physical capitals, but also focuses on intellectual capitals. Company can achieve a competitive advantage and earn profit by owing intellectual capitals. Intellectual capitals rest on a potential link between intellectual capitals on one hand and corporate performance on the other hand. A company will grow up if a growing number of physical capitals in the same line with a growing number of intellectual capitals.The purpose of this empirical study is to investigate the influence of intellectual on bank performance, especially financial performance. This study uses empirical data from Indonesia Capital Market Directory 2005 issued by Jakarta Stock Exchange (JSE). This research uses quantitative analysis. The population of the research are banks listed in JSE.  The hypothesis test uses regression analysis model with the degree of significance at 0.05.  The main conclusion of this particular study is intellectual capitals have no influence on bank  performance.

scholarly journals THE EFFECTS OF READING HABIT TOWARDS STUDENTS’ READING COMPREHENSION AT PRIVATE SENIOR HIGH SCHOOLIN PURWAKARTA

2017 ◽  
Vol 5 (2) ◽  
pp. 57
Author(s):  
Asep Suhana ◽  
Acep Haryudin
Keyword(s):  
Regression Analysis ◽  
Reading Comprehension ◽  
Data Analysis ◽  
Correlation Analysis ◽  
Multiple Correlation Coefficient ◽  
Descriptive Statistics ◽  
Survey Method ◽  
Reading Habit ◽  
Multiple Correlation ◽  
Sample Data

The purpose of this research is to find out the effects of reading habit towards student’s reading comprehension. The method used is survey method. Samples were 80 students with a simple random technique. The data was collected by distributing questionnaires directly to the sample. Data analysis using descriptive statistics and the research was conducted on March to July 2015.The result showed: 1). There are any significant effects of reading habit towards students’ reading comprehension. That is proved by value of Fo 33,221 and sig 0,000 < 0,05. The results of correlation analysis of multiple correlation coefficient obtainedbyRy12=0.681and coefficient determination= 46,3 %. While from the regression analysis obtained the regression equation of multiple regression . 2). There is a significant effect of reading habit towards students’ reading comprehension. That is proved by the value of tobserve = 4.926 and Sig. 0.000 < 0.05. 3). 

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