scholarly journals Otoritas Keagamaan Baru: Habituasi dan Arena Dakwah Era Digital

2020 ◽  
Vol 2 (2) ◽  
pp. 69-82
Author(s):  
Didid Haryadi
Keyword(s):  
Social Media ◽  
Local Level ◽  
Qualitative Approach ◽  
Religious Authority ◽  
Public Figures ◽  
Progressive Group ◽  
Key Factor ◽  
Nahdlatul Ulama

The presence of the hijrah community in Indonesia directly resulted in the emergence of a new religious authority. Social media is a key factor in the massive campaign and regeneration carried out by the hijrah community. 'Terang Jakarta' and 'Shift Bandung' are two hijrah communities that have a very large number of congregations, especially on social media. This research attempts to answer the role of social media in shaping new patterns of new religious authority and to describe its relationship with traditional religious authority. Using a qualitative approach, this research finds that the formation of new religious authorities is more dominated by the prseference for preaching through social media, both by public figures and new religious teachers at the local level. These new religious authorities were actively involved in the hijrah community which they directly cultivated. Traditional religious authorities such as Nahdlatul Ulama (NU) and Muhammadiyah need to synergize programs with hijrah groups, especially in dakwah activities and religious moderation. This research considers that the Islamic Progressive group is an alternative movement capable of providing advocacy to all groups in Indonesia.

Coming out of the closet? Audience reactions to the heteronormative disruptive advertising

2020 ◽  
Vol 3 (2) ◽  
pp. 75-102
Author(s):  
Ramasela Semang L. Mathobela ◽  
Shepherd Mpofu ◽  
Samukezi Mrubula-Ngwenya
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Coming Out ◽  
Gender Issues ◽  
Qualitative Approach ◽  
Positive Development ◽  
Global Trend ◽  
Social Media Platforms ◽  
The Media

An emerging global trend of brands advertising their products through LGBTIQ+ individuals and couples indicates growth of gender awareness across the globe. The media, through advertising, deconstructs homophobia and associated cultures through the use of LGBTIQ+s in commercials. This qualitative research paper centres the advancement of debates on human rights and social media as critical in the interaction between corporates and consumers. The Gillette, Chicken Licken‘s Soul Sisters and We the Brave advertisements were used to critically analyse how audiences react to the use of LGBTIQ+ characters and casts through comments posted on the brands‘ social media platforms. Further, the paper explored the role of social media in the mediation of significant gender issues such as homosexuality that are considered taboo to engage in. The paper used a qualitative approach. Using the digital ethnography method to observe comments and interactions from the chosen advertisement‘s online platforms, the paper employed queer and constructionist theories to deconstruct discourses around same-sex relations as used in commercials, especially in quasiconservative. The data used in the paper included thirty comments of the brands customers and audiences obtained from Twitter, Facebook and YouTube. The paper concludes there are positive development in human rights awareness as seen through advertisements and campaigns that use LGBTIQ+ communities in a positive light across the world.

From campfire to coliseum: motivations for using social networks

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paula Castro Pires de Souza Chimenti ◽  
Marco Aurelio de Souza Rodrigues ◽  
Marcelo Guedes Carneiro ◽  
Roberta Dias Campos
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Exploratory Study ◽  
Design Methodology ◽  
Qualitative Approach ◽  
Content Type ◽  
Media Usage ◽  
Practical Implications ◽  
Collective Narrative

Purpose Through a literature review, a gap has been identified regarding the role of competition as a driver of social network (SN) usage. This study aims to design to address this gap, seeking motivators for SN usage based on how SN consumption may be related to users’ experience of competition. Therefore, the purpose of this study is to investigate the influence of competition in social media usage. Design/methodology/approach The authors used an exploratory qualitative approach, conducting a set of focus groups with young social media users. Data was analyzed with software. Findings Two new drivers for SN use are proposed, namely, competition and collective narrative. Research limitations/implications This is an exploratory study, and it does not seek to generalize results or quantify causal relationships among variables. Practical implications This paper offers SN managers a deeper understanding of key growth drivers for these media. Social implications This research can help society understand and debate the impacts of SNs on users’ lives, providing insights into drivers of excessive usage. Originality/value This paper proposes the following two SN usage drivers yet to be described in the literature: competition and collective narrative.

scholarly journals Consumerism on Clubhouse Exclusivity from Jean Baudrillard’s Perspective

Warta ISKI ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 81-88
Author(s):  
Farisha Sestri Musdalifah
Keyword(s):  
Social Media ◽  
Social Class ◽  
Qualitative Approach ◽  
Upper Class ◽  
Consumer Society ◽  
Public Figures ◽  
Apple Products ◽  
Descriptive Qualitative

Clubhouse became increasingly popular since the beginning of 2021, especially in Indonesia. After being popularized by public figures who opened live discussions and chats through this audio-based platform, Clubhouse rose in popularity. However, not everyone can become a Clubhouse user, because this platform can only be downloaded by Apple devices and must be invited by users who already have a Clubhouse account. This requirement increases the demand for Clubhouse invitations. Some even sell these invitations online at varying prices. This paper attempts to examine the phenomenon of Clubhouse popularity using Jean Baudrillard's perspective. This descriptive qualitative approach analyzes Clubhouse's popularity using Jean Baudrillard's perspective about consumer society. The results of this study indicate that the consumer society conceived by Baudrillard is still relevant in dissecting the Clubhouse phenomenon. Its exclusivity makes the users use Clubhouse not because of the features offered, but based on the desire to be different from others by affirming their social class. Becoming a Clubhouse user means using Apple products and being part of the upper class by following the latest social media trends. This phenomenon illustrates that capitalism continues to work to create endless needs under the guise of exclusivity to make its consumers feel special and different.

scholarly journals Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies

2020 ◽  
Vol 12 (7) ◽  
pp. 2793 ◽  
Author(s):  
Patricia P. Iglesias-Sánchez ◽  
Marisol B. Correia ◽  
Carmen Jambrino-Maldonado ◽  
Carlos de las Heras-Pedrosa
Keyword(s):  
Social Media ◽  
Destination Image ◽  
Communication Tool ◽  
Destination Branding ◽  
Social Media Platform ◽  
Key Factor ◽  
Image Building ◽  
Media Platform ◽  
Destination Management Organizations

Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe provide an understanding of how Instagram can be used to promote a destination’s image by Destination Management Organizations (DMOs). For this purpose, a content analysis is carried out, first of the official Instagram accounts of Algarve (Portugal) and Costa del Sol (Spain), and then of the most popular hashtags related to them, showing User-Generated Content (UGC) from the points of view of both destination managers and tourists. The results show that Instagram is a strategic social media platform for enhancing the brand image by engaging customers. Destinations seize content generated by tourists; therefore, the hermeneutic circle of representation is inverted, as photos taken by tourists aim to reproduce the perceived image of a destination and motivate tourists to capture their experiences with the best picture. Additionally, it is worth highlighting, as a main finding, the role of sustainability as a key factor in UGC for DMOs and for Instagram users. This research provides valuable information about designing promotion strategies for DMOs, in order to understand the potential of Instagram in building a destination’s image and inspiring tourism through images.

scholarly journals R&D, Innovative Collaborations and the Role of Public Policies

2020 ◽  
pp. 99-103
Author(s):  
Riccardo Crescenzi
Keyword(s):  
Public Policies ◽  
Local Level ◽  
Knowledge Generation ◽  
Skilled Labor ◽  
Research Facility ◽  
Key Factor ◽  
Research Facilities ◽  
Large Research

Abstract R&D investments have the potential to boost innovation at the local level. However, this only happens where appropriate complementary skills and conditions are available locally to support knowledge generation and absorption. Where major R&D facilities are located in regions that lack the appropriate receptive environment the local mismatch between R&D and skilled labor can persistently hinder innovation and local spillovers. How can this be avoided? Public policies have an important role to play. They should facilitate the development of connections between local teams and those active in the research facility. The presence of star researchers in large research facilities might—for example—be a key factor to facilitate collaboration with local industrial partners offering significant opportunities for technological upgrading.

scholarly journals Konstruksi Toleransi pada Akun Media Sosial Jaringan Gusdurian

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Danar Kristiana Dewi ◽  
Lulus Sugeng Triandika
Keyword(s):  
Social Media ◽  
Moral Values ◽  
Qualitative Approach ◽  
Framing Analysis ◽  
Analysis Techniques ◽  
Social Organizations

The role of tolerance is very important amid issues of division and radicalism. The spread of information on radicalism and extremism was met with resistance by many social organizations. They counter the issues of extremism and radicalism spread in society with issues of tolerance. This study aims to determine how tolerance messages are constructed on social media, especially on the Instagram account of Jaringan Gusdurian. This research employs qualitative approach with Entmant framing analysis techniques. Findings reveal that tolerance is constructed as a key to peace and unity in Indonesia. The problem of intolerance is caused by extremism. The moral values that legitimize tolerance are friendly religious Islam, solidarity transcendental insight of the Indonesian people. While the solutions offered to solve the problem of tolerance are caring for diversity and implementing the values of Pancasila in everyday life.Keywords: Framing analysis, Instagram, social media, and tolerance.

scholarly journals Peran Media Sosial Instagram sebagai Strategi Menjaga Eksistensi Bahasa Indonesia

2018 ◽  
Author(s):  
Nadia Salsabila
Keyword(s):  
Social Media ◽  
Language Learning ◽  
English Language ◽  
Qualitative Approach ◽  
National Language ◽  
English Language Learning ◽  
Bahasa Indonesia ◽  
Over Time ◽  
Descriptive Qualitative

Language is a medium that is used to convey information both orally or in writing from one individual to another individual. In Indonesia we use Indonesian as a national language and unifying language of our nation. However, over time, Indonesian language began to experience a shift in its use and was replaced by English. Language learning can also be obtained through social media namely Instagram. The main purpose of this article is to identify the role of social media Instagram as a strategy to maintain the existence of Indonesian language. The type of this research is descriptive qualitative approach from the account @bahasbahasa_. Based on the research, the data taken from the account @ bahasbahasa_ turns out that Instagram plays a role in improving the existence of Indonesian language. This is evident from some of his submissions which show how the Indonesian language is used properly and correctly. Data is classified based on the type of content sent by the account, namely the use of punctuation, standard words, and affixes. With the existence of this article, the researcher hopes that readers can find out the role of the Instagram in maintaining the existence of the language and using the best instagram for learning.

scholarly journals PEMANFAATAN MEDIA SOSIAL INSTAGRAM PADA KAMPANYE "TRADITIONAL GAMES RETURNS"

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Dhita Widya Putri
Keyword(s):  
Social Media ◽  
National Identity ◽  
Cultural Heritage ◽  
Qualitative Approach ◽  
Non Profit ◽  
Content Creation ◽  
Message Effectiveness ◽  
Public Figures ◽  
Digital Generation ◽  
Main Factor

ABSTRAK            Traditional Games Returns (TGR) adalah sebuah komunitas non-profit yang memiliki misi untuk mengembalikan kejayaan dan mengenalkan permainan tradisional Indonesia. Hal ini merupakan salah satu aset dan warisan budaya yang dapat membantu melestarikan jati diri bangsa.       Seiring dengan berkembangnya teknologi, permainan tradisional saat ini sudah jarang dimainkan. Atas keprihatinan ini, Komunitas TGR berkampanye lewat media sosial Instagram, dengan tujuan untuk merangkul targetnya yang rata-rata masuk dalam generasi digital. Penelitian ini akan mengungkap bagaimana TGR sebagai komunitas memanfaatkan media sosial dilihat dari perspektif informasi, komunitas dan aksi menurut Lovejoy dan Saxton (2012) dengan pendekatan kualitatif. Hasil penelitian menunjukkan bahwa TGR memanfaatkan figur publik agar pesan yang disampaikan efektif dan bersifat kredibel, menciptakan konten-konten yang bersifat interaktif seperti mengandung nilai nostalgia, dan melibatkan partisipasi warganet dengan membuat kompetisi serta memanfaatkan fitur dari instagram, salah satunya adalah tagar atau hashtag. Saran untuk penelitian selanjutnya agar dapat dikaji lebih dalam mengenai strategi kreatif dalam pembuatan konten, karena dalam hal ini konten lah yang sebenarnya menjadi kunci utama dalam menarik calon pengikut maupun pengikut untuk terus berpartisipasi, juga menjadikan organisasi non-profit tetap terus bertahan. Kata Kunci: Pemanfaatan Media Sosial, Instagram, Komunitas, Kampanye Digital ABSTRACT            Traditional Games Returns (TGR) is a non-profit community that the mission is to restore and introduce Indonesian traditional games. This counted as the asset and cultural heritage to preserve national identity. Along with the development of technology, traditional games are now rarely played. Thus, TGR Community campaigned through Instagram to grab its target which is digital generation. This study will reveal how TGR as a community utilizes social media according to the perspective of information, community and action (Lovejoy and Saxton, 2012) as well as qualitative approach. The result showed that TGR used public figures for message effectiveness and credibility. Then TGR created interactive and creative content such as nostalgic values, and involved participation from netizens by making competitions and utilizing hashtag feature. Suggestions for further research is dig more deeper about creative strategies in content creation, this is actually main factor in attracting potential and main followers to participate, that makes non-profit organization survive. Keywords: Media Social Utilization, Instagram, Community, Digital Campaign

scholarly journals MAPESA'S Role in Protecting Aceh Historical Site: (Study at Historical sites in Banda Aceh and Aceh Besar)

2021 ◽  
Vol 10 ◽  
pp. 974-983
Author(s):  
Anismar Anismar ◽  
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Qualitative Approach ◽  
Accurate Data ◽  
Media Communication ◽  
Direct Communication ◽  
Historical Heritage ◽  
Historical Sites ◽  
Banda Aceh

The title of this research is 'The Role of MAPESA in Protecting Aceh Historical Sites (Study on historical sites in Banda Aceh and Aceh Besar)'. This research focuses on the strategies used by the MAPESA Community (Masyarakat Peduli Sejarah Aceh) in introducing Aceh's history to the community, as well as the obstacles faced by the MAPESA community in preserving Aceh's historical heritage. The purpose of this research is to find out what strategies the MAPESA Community uses in introducing Aceh's history to the community as well as the obstacles that mapesa communities face as long as they preserve historical relics in Aceh, especially in Banda Aceh and Aceh Besar. This research uses a qualitative approach using the Laswell Model strategy theory. In order to obtain accurate data and informant, data collection techniques used are observation, interview, documentation, and literature studies to find additional references to the problems studied. The results showed that the strategy used by the MAPESA community in introducing Aceh history is two ways, namely through direct communication (meuseuraya and expedition activities) and through media communication (books and social media). And there are two obstacles that MAPESA faces, namely in terms of delivering messages to the community and also technical obstacles ranging from secretariats, budgets, tools, and resources that are still minimal.

Participation With Social Media

2022 ◽  
pp. 104-125
Author(s):  
Cenay Babaoglu ◽  
Elvettin Akman
Keyword(s):  
Social Media ◽  
Public Administration ◽  
New Technologies ◽  
Local Level ◽  
Local Participation ◽  
The Social ◽  
Delivery Of Services ◽  
Facebook Pages

By improving ICT within the scope of administration, new terms like e-government, m-government, e-governance, e-participation appeared in the field of public administration. The concept of e-government affects municipalities—closest service units to the citizens—and with this effect developed the term e-municipality. Municipalities in Turkey began to use the new technologies for the delivery of services, and terms like e-participation and e-governance are widening rapidly. This chapter investigates whether Facebook pages are an effective tool for local participation. The social media-citizen relationship that is claimed to be more effective, especially at the local level, has been evaluated through the Facebook pages of the municipalities. This chapter focuses on the role of social media in participatory administration.

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