scholarly journals Mediated Strategic Communication: Meaning Disputes and Social Practice

Author(s):  
Ivone de Lourdes Oliveira ◽  
Fábia Pereira Lima ◽  
Isaura Mourão Generoso

To problematise the reference models of communication and strategy adopted by organisations, especially in mediated society, requires outlining a new approach to strategic communication. A conceptual reflection is used for this purpose, beginning with a literature review of the scientific production of Brazilian authors in this field and Foucauldian ideas of discursive practices, to understand the enunciative function of the utterances present in organisational discourses. Considering the implications of mediatisation in organisational communication, the goal is to achieve strategy as a social practice, articulated to the socio-political-cultural context. In order to delimit its empirical scope and to highlight the strength of interactions in the mediatised space and symbolic confrontation, the chapter fosters comparison between the different conceptual notions developed in the face of empirical observations about the positioning of organisations during the COVID-19 pandemic in Brazil. The analysis shows that organisations need to understand, in an interactional and complex manner, communication processes in mediatisation and their relations with individual and collective subjects, which shape the meanings, discursive practices, and organisational strategies. If, in this scenario, the organisational discourses lie beyond the control of organisations, they should not be neglected, either as products of a context that shapes them, nor as modulating agents of patterns that disturb or strengthen the contemporary social structure.

Author(s):  
S. Petrognani

Our project for the cave of La Mouthe incorporates a current dynamic of rereading rock art sites, and developing new problems of analysis. The knowledge acquired since the 1990s on archaeological data, with the discovery of major sites for prehistoric art, as well as methodological, with advances in radiocarbon dating, microanalyses of materials and context, or 3D digitization, have profoundly renewed our perception of prehistoric art. In the face of these new data, the re-reading of previously studied sites brings many new data, and a valuable re-reading of the graphic contexts of Paleolithic art. Marsoulas, La Baume-Latrone, the Bernoux fully materialize this dynamic. Our approach therefore aims to place the cave of La Mouthe in the context of its chrono-cultural context. Updating the inventory of its representations through a prospecting operation on the walls and rock art surveys is necessary but insufficient in this overall archaeological approach. The review of the exhumed material, the control of the various interventions past in situ, and a better consideration of the karstological and geomorphological problems will allow in the coming years to put in place a decisive argument with a view to carry out possible new internal or external excavations.


Author(s):  
Alla Kerimovna Polyanina

This article examines the foreign models of regulation of the media industry aimed at protection of children from information that may harm their health and development. The author reviews the widespread approaches towards classification of the systems of mass media regulation, and the genesis of the corresponding scientific representations. Having compared the key provisions of these approaches, the author determines the universal factors and parameters of the systems of mass media regulation in foreign countries. Addressing the issues of children’s protection from harmful content and taking measures aimed at restriction of distribution of information, the article considers media regulation system as a social practice and vector of information policy. The conclusion is made on the key role of the traditional value orientations, perceptions of risks in relation to health and development of children, mechanisms and technologies for protecting children from harmful information. Pronounced trends in regulation of mass media for the protection of children include the increase in national differentiation despite the globalization of media communication processes, which the author associates with the diversity of the main sources of dynamics of sociocultural national spaces. The growing commercialization of media industry indicates the need for integrating the capacities of state and civil mechanisms of control over the distribution of media products in the face of the threat of monopolization of media industry.


Author(s):  
Naomi A. Weiss

The Music of Tragedy offers a new approach to the study of classical Greek theater by examining the use of musical language, imagery, and performance in the late work of Euripides. Drawing on the ancient conception of mousikē, in which words, song, dance, and instrumental accompaniment were closely linked, Naomi Weiss emphasizes the interplay of performance and imagination—the connection between the chorus’s own live singing and dancing in the theater and the images of music-making that frequently appear in their songs. Through detailed readings of four plays, she argues that the mousikē referred to and imagined in these plays is central to the progression of the dramatic action and to ancient audiences’ experiences of tragedy itself. She situates Euripides’s experimentation with the dramaturgical effects of mousikē within a broader cultural context, and in doing so, she shows how he both continues the practices of his tragic predecessors and also departs from them, reinventing traditional lyric styles and motifs for the tragic stage.


2021 ◽  
Author(s):  
Luís Cordeiro-Rodrigues ◽  
Thaddeus Metz

Abstract The COVID-19 pandemic has brought significant challenges to healthcare systems worldwide, and in Africa, given the lack of resources, they are likely to be even more acute. The usefulness of Traditional African Healers in helping to mitigate the effects of pandemic has been neglected. We argue from an ethical perspective that these healers can and should have an important role in informing and guiding local communities in Africa on how to prevent the spread of COVID-19. Particularly, we argue not only that much of the philosophy underlying Traditional African Medicine is adequate and compatible with preventive measures for COVID-19, but also that Traditional African Healers have some unique cultural capital for influencing and enforcing such preventive measures. The paper therefore suggests that not only given the cultural context of Africa where Traditional African Healers have a special role, but also because of the normative strength of the Afro-communitarian philosophy that informs it, there are good ethical reasons to endorse policies that involve Traditional Healers in the fight against COVID-19. We also maintain that concerns about Traditional African Healers objectionably violating patient confidentiality or being paternalistic are much weaker in the face of COVID-19.


2021 ◽  
Vol 36 (4) ◽  
pp. 61-71
Author(s):  
Serhii Nehrii ◽  
Tetiana Nehrii ◽  
Oksana Zolotarova ◽  
Serhii Volkov

The conditions of coal seam mining in the mines of Ukraine have been considered. The problem of conducting coal mining by longwalls in the conditions of soft adjoining rocks, which concerns the protection of mine roadways located near the face, has been revealed. In such conditions, the existing protective constructions are ineffective due to the fact that they yield and get pressed into the soft rocks of the footwall. This indicated the need for research into the geomechanical state of soft rocks of the footwall. According to the results of known studies on the mechanism of rock mass failure around roadways and the data of physical and mechanical properties of the coal mass, which is represented by soft rocks, the correlation dependence has been obtained, the use of which allowed for the determination of the parameters of the rock deformation diagram and the establishment of the stability criterion of footwall rocks under the protection means and stability conditions of the geotechnical system “protective construction – adjoining rocks.” They are the basis of a new approach to ensure the stability of the roadways, which are supported behind the faces, by controlling the stress state in the system “protective construction – adjoining rocks.” This may be the basis for the development of new methods of protecting roadways in conditions of soft adjoining rocks.


Politeja ◽  
2015 ◽  
Vol 12 (8 (31/2)) ◽  
pp. 11-26
Author(s):  
Małgorzata Ossowska-Czader

The aim of this paper is to show how politics, culture and ethnicity interweave in the context of the Rushdie Affair in both the real‑life dimension of the historical events taking place in the late 1980s, as well as the literary dimension of the novel by Hanif Kureishi entitled The Black Album. The paper briefly outlines the Rushdie Affair as it unfolded in the British public sphere with particular emphasis placed on the process of consolidation of the Muslim identity among the representatives of different ethnic groups in Great Britain in the political and cultural context of the event which is deemed to be defining from the point of view of British Muslims. The author of the paper presents the profile of Hanif Kureishi, to indicate why he is ideally positioned to look critically at both sides of the conflict. The paper analyses the novel itself insofar as it examines the implications of the Rushdie Affair depicted in The Black Album, the reactions of the second‑generation immigrants of Pakistani descent in the face of the controversy, the influence this event exerted on the process of their searching for identity as well as their integration into British society. Two opposing identity options taken up by the protagonists of The Black Album are analysed by the author of the paper.


Author(s):  
Jessica Striebel MacLean

This chapter examines the formation of white Creole masculine identity in the context of a middling sugar plantation in 18th-century Montserrat, West Indies, and considers the role of climate and the emergence of racialized categories of personhood in the creation of this distinctly colonial form of social identity. Employing a close study of a fob seal, an external artifact of personal adornment excavated from a planter’s dwelling house, the chapter highlights the relational aspects of colonial identity found in the disjuncture between the white “Creole” planter’s self-fashioning as an English gentleman and his Creole social practice within the plantation landscape and as viewed by the English Metropole. The chapter emphasizes the importance of historically and geographically situating archaeological studies of embodied identity to mitigate the potential for misinterpretation of the cultural context in which white Creole personal material goods were deployed and identity negotiated.


Author(s):  
Howard J. Booth

Both Damon Galgut’s Arctic Summer and E. M. Forster’s Maurice explore success achieved in the face of society’s hostility to homosexuality. This chapter addresses both novels in terms of allegory and utopian possibility. Whilst Galgut’s adoption of biofiction in Arctic Summer aims to utilize the political and creative possibilities found in early modernist writing, the text’s tight control of narrative form and use of allegory leads to problems – that apparent newness is in fact highly scripted and controlled. Spurred by this consideration of Arctic Summer, a new approach is taken to Maurice that emphasises its openness as a text. The reader is encouraged to engage with issues of interpretation, with Maurice’s own development showing him becoming adept at reading complex, pressured situations. John Bunyan’s The Pilgrim’s Progress is seen as an important intertext both for Maurice and the South African Anglophone tradition to which Galgut belongs. Using Walter Benjamin on natural history and allegory the chapter contends that Maurice, whilst maintaining its stress on how long-term same-sex relationships and cross-class love secure meaning in the world, also depicts a world that is always subject to change, loss and ruination.


2015 ◽  
Vol 20 (5) ◽  
pp. 1467-1473 ◽  
Author(s):  
Lilia Blima Schraiber ◽  
André Mota

This text covers the professional and scientific career of Maria Cecilia Ferro Donnangelo, professor, researcher and influential intellectual in the area of Collective Health. Born in 1940, and killed in a car accident in 1983, she actively participated in the emergence of Collective Health in Brazil and greatly influenced the creation of the sub-areas of Social Science and the Humanities in the health field. Her brief biography, contextualized professional choices and scientific production is hereby presented. Graduated in pedagogy at the time of national developmentalism with a post graduation in Sociology, Donnangelo fell into the triangulated area of Education, Sociology and Health, focusing medicine as a social practice and as a profession in society. Always with an eye to human rights and an ongoing dialogue with the modern Brazilian state and public policy, she examined questions of the social aspects in health and education, as well as questions of health education as a social tool. An educator of great prestige, her published work was limited. However, due to her foundational presence, her writings are classic references with assured presence and contributions for today and also vital to the future development of the Brazilian Collective Health.


2016 ◽  
Vol 20 (1) ◽  
pp. 146-161 ◽  
Author(s):  
Raphaela Stadler ◽  
Simone Fullagar

Purpose – Problem-solving approaches to research have dominated the not-for-profit festival management field. Little attention has been paid to how festival organizations successfully create cultures where knowledge transfer is practised within the high intensity of a festival life cycle. Drawing upon insights from social practice theory and appreciative inquiry (AI), the purpose of this paper is to offer a different conceptual approach to understanding how knowledge transfer “works” as an organizational practice to produce a collaborative festival culture. Design/methodology/approach – This paper draws upon an ethnographic case study with the highly acclaimed Queensland Music Festival organization in Australia. The research questions and methods were framed around an appreciative approach that identified formal and informal practices that " worked " rather than a conventional problem-focused analysis. Findings – This research focused on appreciating the cultural context that shaped the interrelationships between formal and informal knowledge transfer practices that enabled trust and collaboration. A range of knowledge transfer practices was identified that contributed to the creation of a shared festival ethos and the on-going sustainability of the festival vision. Practical implications – The not-for-profit sector brings numerous challenges for festival organizations, and there is a need to appreciate how collaborative and creative knowledge transfer can occur formally and informally. Festival organizers can benefit from understanding the relational and practice dimensions of knowledge management as they are performed within specific organizational contexts. Originality/value – An appreciative understanding of knowledge transfer practices has not yet been applied to not-for-profit festival organizations, where problem-solving approaches dominate the field.


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