Assessment of Demographic Differences Regarding Customer Value in Life Insurance Corporation

Author(s):  
Amit Sharma ◽  
Bodh Raj Sharma

Aim of this paper is to assess the empirically demographic differences among the customers regarding customer value in Life Insurance Corporation. It is a fact that life insurance players in J&K have realized that their business advantage depends on customer value. The study is based upon the primary data obtained from customers of LIC belonging to various districts of J&K through quota sampling. A questionnaire was framed containing items of demographics and statements measuring customer value based upon seven point Likert scale. The findings indicate that the demographic variables viz., age, qualification, occupation wise, there is no significant difference regarding customer value in the perception of customers of LIC. However, district wise respondents do differ in their opinion regarding customer value in Life Insurance Corporation.

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Amit Sharma ◽  
Bodh Raj Sharma

The aim of this paper is to assess empirically perceptual gap among the customers having different educational qualification, occupation and income regarding customer value in Indian insurance sector. It is a fact that insurance sector has been growing tremendously despite a lot of competition in the marketplace. The study is based upon the primary data obtained from customers of four life insurance companies belonging to various districts of J&K through quota sampling. A questionnaire was framed containing items of demographics and statements measuring customer value based upon seven point Likert scale. The findings indicate that the demographic variables viz., qualification, occupation and monthly income, there is no significant difference regarding perceived customer value among the life insurance players.


2015 ◽  
Vol 4 (2and3) ◽  
Author(s):  
Amit Sharma ◽  
Ashok Aima ◽  
Bodh R. Sharma

This paper examines the gender difference among the customers regarding customer value in Life Insurance Sector in J&K. It is a fact that Life Insurance players in J&K have realized that their business advantage depends on customers preference based upon their gender to select the company or insurance plans. The study is based upon the primary data obtained from customers of four leading life insurance companies operating in Jammu & Kashmir through purposive sampling. A questionnaire was framed containing items of demographics and statements managing superior customer value based upon seven point Likert scale. The findings indicate that the demographic variables viz., gender, purpose of insurance and insurance plan wise, there is no significant difference regarding customer value in the perception of customers of life insurance companies operating in state.


2020 ◽  
Vol 36 (2) ◽  
pp. 61-64
Author(s):  
Dimple Goel ◽  
and Sanjay Kumar Sinha

The purpose of this study was to study the role of SHG in social, economic and psychological empowerment of women in Haryana The study included primary data from 278 from rural respondents of Haryana (156 from Kaithal District and 122 from Ambala District) selected through non-probability convenience sampling technique. Cronbach’s alpha test was conducted to check the reliability and internal consistency of collected data. The results show that there exist no statistically significant difference in social, economic and psychological empowerment of women with respect to demographic variables. The findings of the study can help Government and NRLM to adopt appropriate policy and encourage women to participate in SHG activity.


2017 ◽  
Vol 35 (2) ◽  
pp. 275-297 ◽  
Author(s):  
Akram Al-jazzazi ◽  
Parves Sultan

Purpose The purpose of this paper is to assess differences in banking service quality (BSQ) perceptions across demographic subgroups of Islamic and conventional Jordanian banking consumers. Design/methodology/approach Data are collected using surveys. The survey contains items for three different measures of overall BSQ perceptions. The researchers mailed surveys to a random sample of 2,000 banking customers in Jordan. Responses to questionnaire items measuring respondents’ BSQ perceptions were analysed using one-way analysis of variance with Tukey’s honest significant difference post hoc tests to assess subgroup differences in six demographic variables: gender, age, occupation, income, education, and religion. Findings BSQ perceptions are significantly different in four of the six demographic variables. Age and education do not impact on BSQ perceptions. Research limitations/implications The findings indicate demographic effects on Jordanian banking consumers’ perceived BSQ. Study limitations include demographic subgroup underrepresentation and survey structure. Future research should obtain a more representative sample for better generalisability. Practical implications The findings suggest that Jordanian banks should structure their services to best accommodate their customers’ demographics. In addition, banks can use the findings to guide the development of demographic-driven marketing to target and attract customers efficiently. Originality/value This study is the first to investigate demographic differences in the perceived service quality of Jordan’s Islamic and conventional banking customers. The findings can contribute to future research on BSQ, and guide Jordan’s banking management towards more effective marketing and service provision.


Jurnal IPTA ◽  
2015 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
I Wayan Agus Slamet ◽  
I Nyoman Sudiarta ◽  
I Wayan Suardana

The perception of tourist about accessibility from Penelokan village to Toya Bungkah destination” has objective to known the tourist perceptions of accessibility in Toya Bungkah destination. Kinds data used are primary data and secondary data. The data was gain through observations, depth interviews, questionnaires, literature studies, and documentations. Sampling was gain by purposive sampling to option the data of accessibility. The respondents was choose by using quota sampling. Analyzed the perception of tourist by using attitude scale (Likert scale) to measure the results. The result of the research showed that the tourist perceptions of accessibility to Toya Bungkah were : Condition about access from Penelokan to Toya Bungkah get average score was 3.10 is good enough, Quality of access from Penelokan to Toya Bungkah get average score was 3.20 is good enough, Comfortable of access from Penelokan to Toya Bungkah get average score was 3.14 is good enough, Condition transportasion after arrived from Penelokan to Toya Bungkah get average score was 3,48 is good, View at around access the tourist can see from Penelokan to Toya Bungkah get average score was 4.08 is good, Safety with the path from Penelokan to Toya Bungkah get average score was 3.50 is good, Perception of the tourist about Toya Bungkah get average score was 3.76 is good.


2015 ◽  
Vol 4 (3and4) ◽  
Author(s):  
Preeti Salathia ◽  
Neetu Andotra

The aim of this paper is to examine the demographic extent and measure the perceptual gap among the beneficiaries having different age, caste, religion, qualification, income, gender, and marital status regarding nature of financial inclusion in Jammu division. It is the fact that financial inclusion has emerged as an important topic on the global agenda for sustainable long-term economic growth of all the sections of the society. The study is based upon the primary data obtained from the beneficiaries of four banks namely, Jammu & Kashmir Bank (JKB), Jammu & Kashmir Grameen Bank (JKGB), State Bank of India (SBI), and Punjab National Bank (PNB) belonging to villages of five districts namely, Jammu, Samba, Kathua, Reasi, and Udhampur of Jammu division of J&K state through judgement sampling. A schedule was framed containing items of demographics and statements measuring financial inclusion based upon five point Likert scale. The findings indicate that on the demographic variables i.e., age, caste, gender & marital status, there is no significant difference exists regarding nature of financial inclusion, whereas on other demographic variables such as, religion, qualification & income nature of financial inclusion differs.


2019 ◽  
Vol 31 (2) ◽  
pp. 93-104
Author(s):  
Sitti Subekti

AbstrakKualitas layanan, nilai pelanggan, dan loyalitas penumpang menjadi hal penting bagi maskapai penerbangan untuk bertahan dalam persaingan bisnis. Penelitian ini dilakukan untuk menganalisis kontribusi kualitas pelayanan terhadap loyalitas penumpang Garuda Indonesia, kontribusi nilai pelanggan terhadap loyalitas penumpang Garuda Indonesia, dan kontribusi kualitas pelayanan dan nilai pelanggan secara bersama-sama (simultan) terhadap loyalitas penumpang Garuda Indonesia di Bandar Udara Radin Inten II Lampung. Sampel penelitian yang digunakan berjumlah 103 responden. Data primer dikumpulkan dengan kuesioner berskala Likert 5 (lima). Analisis jalur (path analysis) digunakan untuk mengolah data penelitian dengan bantuan program SPSS versi 23. Hasil penelitian ini menunjukkan bahwa kualitas layanan berkontribusi signifikan positif terhadap loyalitas penumpang, nilai pelanggan berpengaruh signifikan positif terhadap loyalitas penumpang, dan kualitas layanan dan nilai pelanggan secara bersama-sama (simultan) berpengaruh signifikan terhadap loyalitas penumpang. Hal ini berarti bahwa kualitas pelayanan dan nilai pelanggan yang tinggi akan meningkatkan loyalitas penumpang Garuda Indonesia di Bandar Udara Radin Inten II Lampung.Kata kunci : Kualitas pelayanan, loyalitas penumpang, nilai pelanggan.  AbstractThe Effect of Service Quality and Customer’s Value on Garuda Indonesia Passenger Loyalty at Radin Inten II Airport in Lampung: The service quality, customer’s value, and passenger’s loyalty are important for airlines in order to survive in the business competition. This study was conducted to analyze the contribution of service quality toward the passenger’s loyalty of Garuda Indonesia, the contribution of customer’s value toward the passenger’s loyalty of Garuda Indonesia, and the contribution of both service quality and customer’s value (simultaneously) toward the passenger’s loyalty of Garuda Indonesia at Radin Inten II Airport in Lampung. The research sample used was 103 respondents. Primary data were collected using 5  Likert scale questionnaire. Path analysis was used to analyze the data and it was done using SPSS version 23. The results of this study indicated that the service quality significantly contributed to the passenger’s loyalty, customer value had a positive effect on passenger’s loyalty, and both service quality and customer’s value simultaneously affected the passenger’s loyalty. It meant that high quality service and customer’s value would increase the passenger’s loyalty of Garuda Indonesia at Radin Inten II Airport in Lampung.Keywords: Service quality, passangers loyality, customer value.


2020 ◽  
Vol 4 (4) ◽  
pp. 30-47
Author(s):  
Mousumi Choudhury ◽  
Ranjit Singh ◽  
K. Kajol ◽  
Shashi Kant Rai

Purpose: The purpose of the study is to assess the customers’ perception regarding empathy exhibited by the bancassurance channel and factors affecting it. Design/Methodology/Approach: Using random sampling, the data was collected from customers of several branches of State bank of India in Guwahati city of Assam, who have availed life insurance services from these branches. Tool of structured questionnaire was used to collect primary data. Mean, standard deviation, regression analysis was used to analyze the data and draw logical conclusions. Findings: The study shows that customer perceives bancassurance channel to have a high level of empathy towards customers. It was also found that none of the demographic variables considered in the study have any impact on influencing perception. Therefore, policymaker can adopt one fits all approach in the case of demographic aspects to improve the empathetic nature showed by the bancassurance channel. Research Limitations: The study takes into consideration the customers who have bought Life insurance service from various branches of State Bank of India, Guwahati, Assam, India. Originality: The study is first of its kind in assessing customer’s perception of empathy shown by the bancassurance channel. The study will be useful for researchers, academicians and those working in the area of bancassurance and in their understanding about factors influencing customer experience, satisfaction and retention strategy. Major Conclusion: The study finds that customers of the bancassurance channel perceive that the channel demonstrates high empathy. Therefore, policymaker can advocate for an increase in penetration of life insurance through the bancassurance channel. As there is no association between the demographic factors and customers’ perception towards empathy shown by the bancassurance channel, policymaker can adopt one fits all approach in the case of demographic aspects to improve the empathetic nature showed by the bancassurance channel.  


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vedapradha R ◽  
Hariharan Ravi

PurposeThe study aim is to evaluate the contribution of Blockchain technology (Cryptobanking) using expected operating model (EOM) to address the pain points in reconciliation at middle and back-office operational levels in assessing the significance of this technology on return on investment.Design/methodology/approachA structured questionnaire was designed to collect primary data using a stratified sampling method from 120 respondents working in leading Investment banks operating in the geographical locality of urban Bangalore. Demographic variables, accounting variables, data reporting variables, approach variables, variables of EOM were considered to validate the hypothesis with the help of statistical tools, namely ANOVA, and Multiple Stepwise Regression Analysis.FindingsThe results obtained confirm that there is significant difference in reconciliation with implementation of an innovative business process. Financial analysis is the highest predictor of ROI when integrated with technology as the adapted Blockchain innovation in reconciliation is the most influencing factor in enhancing, improving ROI playing a pivotal role in the Investment banks.Originality/valueBlockchain technology (Cryptobanking) facilitates in transforming the reconciliation process of these banks with improved operational efficiency. Blockchain and settlement platforms offer inter-organization solutions facilitating in the reconciliation of various transactions in real-time through a trust-based network in the form of digital settlements with better consortiums.


2020 ◽  
Vol 11 ◽  
Author(s):  
Sudol Kang

This study has two objectives – to provide a Korean form of the workaholism analysis questionnaire, and to analyze workaholic tendencies in South Korea by using a nationally representative data. Using 4,242 samples (2,497 men and 1,745 women), exploratory and confirmatory factor analyses were conducted to develop a Korean form (K-WAQ). The four-factor structure of K-WAQ in this study seemed to adequately represent the underlying dimensions of work addiction in Korea. The study also analyzed the prevalence of workaholism among Koreans and its differences according to socio-demographic variables. Both mean difference analyses and logistic regressions were conducted. The overall result indicated that the prevalence of workaholism in Korea can be estimated to be 39.7% of the employees. The workaholic tendencies in Korea differ significantly according to gender, age, work hours, and voluntariness of choosing employment type. Practical as well as theoretical implications and future research directions are discussed.


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