Perceptions of the UAE's Government Communicators Regarding Social Media Roles

2020 ◽  
Vol 11 (4) ◽  
pp. 20-35
Author(s):  
Elsayed Darwish
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Statistical Methods ◽  
Influencing Factors ◽  
Online Community ◽  
Strategic Communication ◽  
T Test ◽  
Descriptive Statistics ◽  
Government Communication ◽  
The Social

Governmental and nonprofit agencies have been increasingly reconsidering the roles of social media communicators for strategic communication to ensure they accurately perceive their roles. A questionnaire and interviews were conducted with various social media communicators in the UAE to identify the practitioners' perceptions of using social media in government communication and the influencing factors on their roles. A set of roles was created based on the literature and theory to explore the social media communicators' roles. The statistical methods include descriptive statistics, factor analysis, correlations, and T-test. This study demonstrates that four factors describe the various roles of SMCs in the UAE as follows: (1) government advocates, (2) information and image disseminators, (3) research and services providers, and (4) online community builders. To some extent, these roles overlap with previous roles identified.

Gratifications for using social media

2016 ◽  
Vol 34 (2) ◽  
pp. 139-147 ◽  
Author(s):  
Chunmei Gan
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Data Analysis ◽  
University Students ◽  
Factor Structure ◽  
T Test ◽  
Sina Weibo ◽  
Chinese University ◽  
Valid Data ◽  
Paired T Test

The purpose of this paper is to examine the general and specific gratifications that drive users’ choice of different social media. Sina Weibo and WeChat in China were selected for the current study. Two separate empirical surveys were conducted and 368 valid data were collected from Chinese university students experienced in using Sina Weibo or WeChat. Exploratory factor analysis, paired t test and independent-samples t test were employed for data analysis. The results identify four general gratifications for using different social media: hedonic gratification, affection gratification, information gratification and social gratification. In addition, factor structure of information gratification is different for different social media. Furthermore, the strength of each gratification differs to varying degrees across the use of different social media. Information gratification plays the most salient role in using Sina Weibo, whereas affection gratification is the most important motive for the use of WeChat. Also, the use of Sina Weibo can better fulfill individuals’ information and hedonic gratifications, while individuals prefer to use WeChat for achieving gratifications of social and affection.

Factor Analysis of Students’ Exposure to Social Media for Food and Beverage

2021 ◽  
Vol 8 (2) ◽  
pp. 113-118
Author(s):  
Noora Shrestha
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Data Set ◽  
Factors Associated ◽  
Rotation Method ◽  
The Social ◽  
Food And Beverage ◽  
Social Media Platforms ◽  
Strongly Agree ◽  
Self Administered Questionnaire

Food and beverage marketing on social media is a powerful factor to influence students’ exposure to social media and application for food and beverage. It is a well-known fact that most of the food and beverage business target young people on the social media. The objective of the study is to identify the factors associated to the students’ exposure in the social media platforms for food and beverage. The young students between the ages 20 to 26 years completed a self-administered questionnaire survey on their media use for food and beverages. The questionnaire was prepared using Likert scale with five options from strongly agree to strongly disagree. The data set was described with descriptive statistics such as mean and standard deviation. The exploratory factor analysis with varimax rotation method was used to extract the factors. The most popular social media among the respondents were Facebook, Instagram, and You Tube. 73.3% of the students were exposed to food and beverage application in their mobile device and 76% of them followed the popular food and beverage pages in social media. The result revealed that social media posts, promotional offer, and hygienic concept have positively influenced majority of the students’ exposure to social media for food and beverage. Keywords: Factor analysis, Social Media, Food and Beverage, Student, Promotional Offer.

scholarly journals Potential social media campaign challenge towards physical activity in modern era

2018 ◽  
pp. 14
Author(s):  
Nurlienda Hasanah ◽  
Hafidhotun Nabawiyah
Keyword(s):  
Physical Activity ◽  
Social Media ◽  
Online Community ◽  
Community Response ◽  
Media Campaign ◽  
Health Campaign ◽  
Theoretical Understanding ◽  
The Social ◽  
Activity Awareness ◽  
Modern Era

The phenomenon of social media interactions can influence awareness behavior into multiple layers of firm-initiated, communitiated actions and provides a theoretical understanding of what firms and community accomplish using social media.The aim of this study isto explore community response of “promkes.net” as a program about “melawan mager” (sedentary lifestyle challenge) by social media campaign using hashtag #7hariMelawanMager. This study was a literature review, using supported document and mini-survey about the challenge at social media campaign using Instagram story survey and Facebook polling in 1 days and also challenge’s founder interview.As the result in three weeks after the launching challenge, there were 41 posting in Instagram with 9 people completed the #7harimelawanmager challenge and 33 posting in  FB with 13 people completed the challenge via FB. The social media challenge raising physical activity awareness from the society, yet there were 17 people who fulfill the promkes_net Instagram story survey and 5 of 15 people did not know about the campaign via FB’s author polling.At the end of review, there are 98 people and still counting who join the challenges. Online community based were built on Facebook for sharing & motivating each other, starting from social media challenges. Health campaign by social media using hashtag #7harimelawanmager potentially raising physical activity awareness but this campaign should be sustainable and have any improvement in several periods. Furthermore, society can become more aware what happen and participate in this issue.

Creative tourism marketing and social media management.

2021 ◽  
pp. 151-153
Author(s):  
Elena Paschinger
Keyword(s):  
Social Media ◽  
Online Community ◽  
Strategic Communication ◽  
Social Media Marketing ◽  
Media Management ◽  
Tourism Marketing ◽  
Communication Goals ◽  
Interactive Nature ◽  
German Speaking ◽  
Marketing Tool

Abstract Creative tourism, due to its interactive nature and lively cultural exchange between locals and travellers, particularly lends itself to the opportunities presented by social media marketing. This is especially true when it comes to blogs, video posts, or (live) story updates on social media. Care should be given to always have a professional strategy in content marketing: choosing one social media platform over another has to be in line with your company's strategic communication goals and may be aided by other competent partners, such as professional digital content creators. Further, establishing a publication guideline in the form of an editorial calendar can help creative tourism managers better reap the benefits of social media marketing. This has been demonstrated in highlighting the example of Kreativ Reisen Österreich Creative Tourism Austria, which over the years has successfully built up an online community of creative travellers in the German-speaking parts of Europe. Regarding future trends in digital marketing, suffice to say that good content, and now context, will always matter and interactive content will become increasingly mainstream. An interesting context creative tourism could seek for the purpose of its continued proliferation worldwide is an association with destination video storytelling. As virtually all tourism destinations employ various video platforms, and live video formats, to highlight their travel offers, creative tourism is especially likely to head to the forefront of this type of social media marketing tool.

scholarly journals Impact of Social Media on Buying Decision in Chennai

2019 ◽  
Vol 8 (11) ◽  
pp. 3410-3412
Keyword(s):  
Social Media ◽  
Marital Status ◽  
Income Level ◽  
T Test ◽  
Purchase Decision ◽  
Cost Advantage ◽  
Chi Square ◽  
Male And Female ◽  
The Social ◽  
Leadership Process

The purchasing choice process is the basic leadership process utilized by shoppers with respect to showcase exchanges previously, amid, and after the buy of a decent or administration. It tends to be viewed as a specific type of a cost– advantage investigation within the sight of numerous alternatives.Basic cases incorporate shopping and choosing what to eat. Basic leadership is a mental develop.The study used 1450 respondents for the purpose of understanding the buying decision . Chi-square , independent t test and correlation are the various tests used in this research . The research shows than male and female have different perspective regarding social media advertisement.If the income level is increased then the customers are not bothered purchase decision.Most of the social media product advertisement is for teens only . Marital status does not create impact on the effect of advertisement in purchase decision

scholarly journals The Perception of Teleworking by University Students Before and During the COVID-19 Crisis

2021 ◽  
Vol 92 ◽  
pp. 04023
Author(s):  
Tomas Sigmund ◽  
Pavel Sladek
Keyword(s):  
University Students ◽  
Statistical Methods ◽  
Social Life ◽  
Value Added ◽  
Descriptive Statistics ◽  
Social Aspects ◽  
Electronic Survey ◽  
Advantages And Disadvantages ◽  
The Social

Research background: Teleworking is becoming more current and more used. It is an instrument that allows and supports globalization. The corona crisis increased its use even more. Teleworking has advantages, but also disadvantages which are perceived and evaluated by its users. With its more intense penetration, the users’ perception will become an important factor in the implementation. Teleworking has effects both on the whole economy and on the employees - it affects their social life, their working relations, and their flexibility. Purpose of the article: The purpose of the article is to identify the students’ perception of advantages and disadvantages of teleworking and the development of this perception from the year 2018 to the year 2020. In 2020, the data were collected during and after the corona crisis, and so we can observe its effects. Methods: We used an electronic survey to monitor students’ opinion on teleworking and processed the data by methods of descriptive statistics and more advanced statistical methods to obtain their characteristics. Findings & Value added: We found out that the perception of teleworking’s advantages and disadvantages didn’t change much from the year 2018 and stayed relatively stable in spite of the crisis. Only some effects of teleworking were considered by our respondents a little differently, e.g., the social aspects. Our findings may be used in addressing the perceived disadvantages of teleworking and supporting its advantages.

scholarly journals Gender-sensitive approach to adolescent women’s overcoming of bullying violence in social media

2021 ◽  
Vol 5 (S3) ◽  
Author(s):  
Rosramadhana Rosramadhana ◽  
Sudirman Sudirman ◽  
Muhammad Iqbal
Keyword(s):  
Social Media ◽  
Cultural Values ◽  
Adolescent Girls ◽  
Research Method ◽  
Online Community ◽  
Human Beings ◽  
Ethnographic Approach ◽  
The Social ◽  
Violent Acts ◽  
And Gender

This research reveals and develops a theoretical study of cultural values, which are needed ??to understand the distinct differences between humans and gender-sensitive approaches. It examines issues that lead to a new system of understanding the importance of respecting different human beings and avoiding violent acts of bullying through the social media. This research finds a new model in gender-sensitive approach to adolescent girls’ ability to overcome bullying violence in social media. The research method used was qualitative research method with a virtual ethnographic approach. Research data was collected by searching for techniques on the internet in a bid to gather virtual-based data, since data analysis was practically needed to compile, review and submit questions to the online community, so that a gender-sensitive approach model to introduce the nature of women, especially for adolescents, can be implemented. The application of a gender-sensitive approach model was carried out on young girls, especially students, and activities were oriented towards forming multicultural-based groups of young women. The introduction of ethnic characteristics becomes the base for strengthening gender identity and in applying a gender-sensitive approach model.

scholarly journals Covid-19 Epidemiological Factor Analysis: Identifying Principal Factors with Machine Learning

2020 ◽  
Author(s):  
Serge Dolgikh
Keyword(s):  
Machine Learning ◽  
Factor Analysis ◽  
Statistical Methods ◽  
Influencing Factors ◽  
Influential Factors ◽  
Dominant Factor ◽  
Management Quality ◽  
Principal Factors ◽  
Time Point

AbstractBased on a subset of Covid-19 Wave 1 cases at a time point near TZ+3m (April, 2020), we perform an analysis of the influencing factors for the epidemics impacts with several different statistical methods. The consistent conclusion of the analysis with the available data is that apart from the policy and management quality, being the dominant factor, the most influential factors among the considered were current or recent universal BCG immunization and the prevalence of smoking.

Social Media Intelligence in the Exploration of National Cultural Dimensions for Online Social Communities

2011 ◽  
Vol 2 (1) ◽  
pp. 68-79 ◽  
Author(s):  
Sharon F. Dill ◽  
Cynthia Calongne ◽  
Caroline Howard ◽  
Debra Beazley
Keyword(s):  
Social Media ◽  
Online Community ◽  
Cultural Dimensions ◽  
Business Strategies ◽  
Social Communities ◽  
The Social ◽  
Individualism And Collectivism ◽  
Use Of Social Media ◽  
Effective Use ◽  
The Impact

Companies are increasingly embracing the use of social media in global online communities as an important part of their business strategies. Use of social media enables organizations to extend their reach and engage with customers in a shared community. These provide forums for interacting with customers and collecting information so that companies can better make informed decisions that directly relate to customer needs. However, effective use of social media requires matching both organizational and user requirements with the features of the social media. To support the development of successful social communities, this research uses Hofstede’s dimensions to examine the impact of user’s national culture on social media feature preference in a global international scuba diving online community. Specifically, this paper focuses on the Hofstede’s Individualism and Collectivism (IC) dimension which the study found is a significant determinant of feature preferences.

#SoMe4Surgery: from inception to impact

2020 ◽  
Vol 6 (2) ◽  
pp. 72-82 ◽  
Author(s):  
Rebecca C Grossman ◽  
Douglas Graham Mackenzie ◽  
Deborah S Keller ◽  
Nicola Dames ◽  
Perbinder Grewal ◽  
...  
Keyword(s):  
Social Media ◽  
Social Network ◽  
Online Community ◽  
Healthcare Professionals ◽  
The Social ◽  
History Of ◽  
The Mean ◽  
Network Application ◽  
Impact Phase ◽  
Geographical Locations

Objectives and settingThe aim of this study was to create a hashtag #SoMe4Surgery on the social network application Twitter, and to examine the natural history of the resulting online community.Design and outcome measuresA prospective, four-stage framework was proposed and used: (1) inception phase (connection): users were actively invited to participate; (2) dissemination phase (contagion): several tweetchats were designed, scheduled and run; (3) adherence phase (feedback): Twitonomy and NodeXL summaries were regularly posted on Twitter; and (4) impact phase (outcomes): abstracts and manuscripts, and related projects on Twitter. Tweets, influencers and interactions were analysed, and a brief survey was shared with participants to assess demographics and motivations of social media use.ParticipantsUsers engaging with the #SoMe4Surgery hashtag.ResultsUsers of the hashtag came from a wide variety of specialties and geographical locations, as well as varying in age and stage of training. The inception of #SoMe4Surgery was followed by an increase in the follower count and impressions of users. A total of 675 tweeters posted 11 855 tweets with 30 122 retweets between 28 July and 27 December inclusive. There were new contributors and activity throughout the period. There were many more retweeters than accounts posting original content. Over a 10-day period ending on 31 December 2018, the number of followers of the 10 most influential accounts was higher than the number of followers of the 10 most engaging accounts (p=0.002). The mean (SD) number of tweetchat participants was 121 (64), who posted 719 (365) tweets and had a potential reach of 3 825 155 (1 887 205) accounts. Spin-off projects included surveys from low and medium-income countries, subspecialised hashtags, presentations and one publication.ConclusionsThe creation of a cohesive online surgical community may allow a flattened hierarchy, with increased engagement between surgeons, other healthcare professionals, researchers and patients.

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