scholarly journals Kolaborasi Komunitas Stucash dan Lakoni dalam Penanganan Dampak Sosial-Ekonomi Pandemi COVID-19

2021 ◽  
Vol 2 (1) ◽  
pp. 14-27
Author(s):  
Miftah Awalurrizqi ◽  
Agresti Retno Sumantiyasmi ◽  
Atikah Azzahidah
Keyword(s):  
Social Media ◽  
Local Government ◽  
Data Collection ◽  
New Media ◽  
Digital Technology ◽  
Direct Contact ◽  
Economic Impacts ◽  
Participatory Approach ◽  
Research Focus ◽  
The Social

Komunitas Stucash dan Lakoni menjadi aktor penting dalam penanganan pandemi COVID-19 di Yogyakarta karena bersentuhan secara langsung dengan masyarakat dan juga telah akrab dengan pemanfaatan teknologi digital. Penelitian ini bertujuan untuk melihat bagaimana kolaborasi dua komunitas tersebut dalam penanggulangan dampak sosial-ekonomi akibat pandemi. Komunitas Stucash dan Lakoni dipilih sebagai fokus penelitian karena mereka merupakan representasi dari pergerakan sosial oleh pemuda, mulai dari tahap inisiasi, konsepsi hingga eksekusi. Penelitian ini merupakan jenis penelitian kualitatif-deskriptif dengan teknik pengumpulan data melalui wawancara secara daring terhadap perwakilan dari setiap komunitas, dokumentasi dan observasi pada publikasi serta interaksi dari akun media sosial di tiap komunitas. Hasil dari penelitian menunjukkan bahwa Stucash dan Lakoni mampu membantu kinerja Pemerintah Daerah D.I. Yogyakarta dalam menanggulangi dampak sosial-ekonomi akibat pandemi COVID-19 dengan menggunakan pendekatan partisipatif dimana komunitas sebagai wujud aktor dari masyarakat menjadi inisiator utama sekaligus eksekutor gerakan dengan memanfaatkan teknologi digital yang dalam hal ini yaitu media sosial. Kata Kunci: Kolaborasi, Komunitas Pemuda, Media Baru, Pandemi COVID-19    The Stucash and Lakoni communities are important actors in handling the COVID-19 pandemic in Yogyakarta because they have direct contact with the community and familiar with the utilization of digital technology. This study aims to see how the collaboration of the two communities in dealing with the socio-economic impacts of the pandemic is. The Stucash and Lakoni communities were chosen as the research focus because they represent the social movements of youth from initiation, conception to execution stages. This research is a descriptive-qualitative type with data collection techniques through online interviews to representatives from each community, documentation and observation on publications and interactions in social media accounts of each community. The results of the study show that Stucash and Lakoni are able to help the performance of the local government of D.I. Yogyakarta in overcoming the socio-economic impacts of the COVID-19 pandemic by using a participatory approach in which the community as an actor from society becomes the main initiator and executor of the movement by utilizing digital technology, which in this context is social media. Keywords: Collaboration, COVID-19 Pandemic, New Media, Youth Communities

Representasi Feminisme dalam Video Klip ‘Nightmare’ oleh Halsey

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 338
Author(s):  
Faiz Zulia Maharany ◽  
Ahmad Junaidi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Mass Communication ◽  
Video Clip ◽  
Charles Sanders Peirce ◽  
Patriarchal Culture ◽  
The Social ◽  
Social Media Platforms ◽  
Barrier Wall

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.

scholarly journals What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang
Keyword(s):  
Social Media ◽  
Social Identity ◽  
New Media ◽  
Social Influence ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Positive Effects ◽  
The Social ◽  
Media Platform ◽  
Continuous Usage Intention

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

The new marketing solutions that will drive strategy implementation

2016 ◽  
Vol 44 (3) ◽  
pp. 20-26 ◽  
Author(s):  
Kenneth Alan Grossberg
Keyword(s):  
Social Media ◽  
Digital Technology ◽  
Design Methodology ◽  
Content Type ◽  
Marketing Automation ◽  
Marketing Innovation ◽  
The Social ◽  
Efficiency And Effectiveness ◽  
Media Platform ◽  
Practical Implications

Purpose Delineate the strategic implications for three new marketing trends based on digital technology. Design/methodology/approach The author looks at how strategy is being affected by: Marketing automation, where artificial intelligence is used to help win a customer and optimize the search for such potential prospects. Social media, which blends the personal and the businesslike and provides opportunities for engagement with the client on an almost real-time, personalized basis. The manipulation of huge quantities of “Big Data” to increase the efficiency and effectiveness of marketing automation and of deriving value from social media. Findings Under all emerging digital technology scenarios, the marketer’s job becomes more complex and more central to the interaction between the customers and the corporation. Practical implications Social marketing will increasingly involve co-creation of product and brand story with customers, experienced-based marketing and more sophisticated management of the interface between the social media platform and automated marketing. Originality/value This article identifies the integral relationship between advances in marketing technology and strategic opportunities for marketing innovation.

Confessions and Tweets: Social Media and Everyday Experience in the Israel Defense Forces

2019 ◽  
pp. 0095327X1985930 ◽  
Author(s):  
Nehemia Stern ◽  
Uzi Ben Shalom
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Social Networking Sites ◽  
First Generation ◽  
Armed Forces ◽  
Military Life ◽  
The Social ◽  
Israel Defense Forces ◽  
Israeli Soldiers

This article explores the social media postings of Israel Defense Forces (IDF) soldiers on two different and unofficial Facebook groups. While scholars of armed forces and society have noted the growing importance that militaries have placed on digital media, there is little data regarding the unofficial uses and meanings that regular soldiers themselves make of social networking sites. With an anthropological focus on everyday experiences, we argue that the social media activity of IDF personnel highlights the quotidian aspects of military life in ways that reverberate beyond the strictly ideological or political facets of their service. Here, soldiers can express their frustrations with military bureaucracy, while also presenting a lighthearted (and positive) commentary on a shared rite of passage. This research opens a window into the lives and dilemmas of the first generation of Israeli soldiers to employ new media as a taken for granted aspect of their service.

scholarly journals Speech Acts in the Facebook Status Updates Posted by an Apostate

2018 ◽  
Vol 8 (4) ◽  
pp. 226 ◽  
Author(s):  
Azweed Mohamad ◽  
Radzuwan Ab Rashid ◽  
Kamariah Yunus ◽  
Shireena Basree Abdul Rahman ◽  
Saadiyah Darus ◽  
...  
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Speech Acts ◽  
Speech Act ◽  
Expressive Speech ◽  
Social Actions ◽  
The Social ◽  
Data Collection Period ◽  
Collection Period ◽  
Made In

This paper discusses the speech acts in Facebook Status Updates posted by an apostate of Islam. The Facebook Timeline was observed for a duration of two years (January 2015 to December 2016). More than 4000 postings were made in the data collection period. However, only 648 postings are related to apostasy. The data were classified according to the types of speech acts. Expressive speech act is the most frequent speech act (33%, n=215), followed by the directive (27%, n=177), assertive (22%, n=141), and commissive (18%, n=115), respectively. Based on the speech acts used, it is discernible that the apostate attempts to engage other Facebook users and persuade them into accepting her ideology while gaining their support. This paper is novel in the sense that it puts forth the social actions of an apostate which is very scarce in literature. It is also methodologically innovative as it uses social media postings as a tool to explore the apostate’s social actions in an online space.

scholarly journals THE INTERPRETATION AND ATTITUDE OF BODY SHAMING BEHAVIOR ON SOCIAL MEDIA (A DIGITAL ETHNOGRAPHY STUDY ON INSTAGRAM)

2020 ◽  
Vol 3 (1) ◽  
pp. 12-25
Author(s):  
Kusnul Fitria ◽  
Yessi Febrianti
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Physical Condition ◽  
Ethnographic Study ◽  
The Body ◽  
Primary Data ◽  
Digital Ethnography ◽  
The Social ◽  
Negative Comments ◽  
Depth Interviews

The main objective of this research is to reveal the meaning and attitudes of victims of body shaming behavior on social media. Body shaming is the behavior of giving negative comments about a person's physical condition. Instagram is the social media most often used by body-shaming actors to carry out their actions. This research is a digital ethnographic study with primary data collection through digital observation, and in-depth interviews with five informants who were selected purposively. The results of this study, in general, encompass the description of three things which are: a) the awareness and experiences of the victim; b) the attitude of the victim; and c) the two ways interactions between the victim and the followers. The interpretation of the body shamming victims reflects body positivity and self-love form of content on their personal Instagram.

Bibliometric Analysis of Public Relations Axis Postgraduate Theses Related to Social Media or New Media Concepts

2021 ◽  
Author(s):  
Hicran Özlem Ilgın ◽  
Miglena Kazashka
Keyword(s):  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Public Relations ◽  
Bibliometric Analysis ◽  
New Technologies ◽  
Research Field ◽  
Point Of View ◽  
Analysis Method ◽  
Data Collection Technique

Public relations and social media are basically based on communication. Changing the order of communication along with the development of new technologies affected all fields of work as well as the field of public relations with the implementation of new practices and tools. Social media applications, which are included in public relations studies, have entered the research field of academic studies on this occasion. In this manner, the subject of this study has been carried out in Turkey and named "public relations" with the concept of "new media" or "social media" concept constitutes the graduate theses. The aim of this research in public relations axis graduate of surveys conducted in Turkey in social media and taking in conjunction with new media concepts to what extent to put forth that takes place in the general population and post is to establish a general map of this thesis. The bibliometric analysis method was used in this study. From this point of view, the year of the thesis, the title and thesis advisor, university and department, the research method, the data collection method of this research, the number of pages and keywords categories were created and the data of the theses were recorded. In the first stage of the analysis, 41 theses containing the words public relations and social media were reached, and 13 theses containing the words public relations and new media in the second stage. It was determined that 54 theses obtained as a result of these scans were carried out between the years 2006-2020. It has been determined that there are 11% of 577 graduate theses, which are in the general universe between these years and have the concept of public relations in their names. As a result of the analysis made, it was determined that the graduate theses with the words social media or new media in their names together with the words of public relations are highly postgraduate thesis. It has been revealed that these theses were published by 31% of Marmara University and 67% were studied in the Public Relations and Publicity Department. In addition, it was determined that the content analysis method was preferred as the data collection technique in these theses with a rate of 63%. In addition, 214 keywords were reached in theses, and it was recorded that ring relationships came in the top rank with 53 frequencies and 25% of these keywords.

Leveraging New Media as Social Capital for Diversity Officers

2015 ◽  
pp. 1718-1742
Author(s):  
Kindra Cotton ◽  
Denise O'Neil Green
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Media Marketing ◽  
Subject Matter Experts ◽  
Personal Lives ◽  
Media Technologies ◽  
Diversity And Inclusion ◽  
Marketing Planning ◽  
The Social ◽  
A Current

While most have grasped how to utilize social media in their personal lives, very few have been able to bridge the gap in leveraging new media effectively to enhance their careers. This chapter is a how-to guide for Equity, Diversity, and Inclusion (EDI) professionals seeking to use social media to carve a niche in the social networking arena. The purpose of this chapter is to highlight how EDI professionals can benefit from utilizing new media marketing tools to position themselves as subject-matter experts and use this authority to create engaged communities surrounding the topics of equity, diversity, and inclusion in higher education. A current review of new media technologies and emerging strategies starts the chapter. It continues with further details on the steps needed to develop and implement a successful social media marketing strategy. The chapter concludes with how to turn plans into actionable steps and includes a social media marketing planning worksheet.

The Dual Nature of Participatory Web and How Misinformation Seemingly Travels

2018 ◽  
pp. 6993-7001
Author(s):  
Sameer Kumar
Keyword(s):  
Social Media ◽  
New Media ◽  
Web 2.0 ◽  
Social Service ◽  
World Wide ◽  
Freedom Of Expression ◽  
Internet Technology ◽  
Dual Nature ◽  
The Social ◽  
Online Comments

Web 2.0 is an internet technology that facilitates collaboration on the World Wide Web (WWW). As a direct product of people's freedom of expression, Web 2.0 technology has given birth to a new media – the Social Media that is redefining the way people collaborate and express themselves. By studying surveys in three specific aspects of its impact – social service, politics and as a vehicle of misinformation and through content analysis of some online comments, the author argues that social media is capable of transmitting both good and bad information. In the article, an illustration of how misinformation through video seemingly travels, is also presented.

The new media landscape.

2021 ◽  
pp. 67-80
Author(s):  
Richard W. Benfield
Keyword(s):  
Social Media ◽  
New Media ◽  
Case Studies ◽  
Use Case ◽  
The Social ◽  
Social Media Presence

Abstract This chapter examines the new media landscape of communities (blogging and podcasting), platforms, and social media that gardens use. Case studies are presented of the social media presence of some UK and US gardens.

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