scholarly journals Local Newspaper Strategy to Survive in the Digital Era

2020 ◽  
Vol 13 (1) ◽  
Author(s):  
Hendra Alfani
Keyword(s):  
Mass Media ◽  
New Media ◽  
Online Media ◽  
Media Industry ◽  
Social Media Networks ◽  
Digital Era ◽  
Local Newspapers ◽  
The Media ◽  
The Times ◽  
Communication And Information Technology

The development of communication and information technology that gave birth to the digital era has made the competition for the mass media industry increasingly competitive. This condition requires conventional mass media, especially local newspapers to carry out special strategies focused on efforts to transform their activities in accordance with the demands of the times, so as not to get further behind with new media that use the internet and digital technology. The Daily OKU Ekspres and OKU Timur Pos, as conventional local newspapers, are confronted with this reality. Surrender or immediately develop a strategy for transformation and change, in order to remain able to compete in the media industry. This study uses a qualitative method, where data analysis is displayed descriptively. The results showed that the two newspapers systematically implemented four strategies to face competition with online media, namely; strengthen local content with investigative reports, media convergence, penetration in social media networks and carry out regular and incidental off-air activities. In the context of this strategy choice, the two newspapers are able to capitalize on the vulnerability of online media to strengthen their existence.

scholarly journals Features of modern Internet Media as a substantive component of training

2019 ◽  
pp. 10-13
Author(s):  
Tamara Valentinovna Alekseeva
Keyword(s):  
Mass Media ◽  
Online Media ◽  
Media Industry ◽  
Traditional Media ◽  
Content Creation ◽  
Internet Media ◽  
Training Content ◽  
The Media ◽  
Modern Mass ◽  
Rapid Transformation

The article is devoted to the selection and updating of the training content of future media industry specialists. Since the rapid transformation of traditional media dictates the need to clarify and modernize the concepts of the media industry, updating of the substantive component of training is a priority for educational activities. Analyzing the processes of mass media development, the author considers a number of specific features underlying the principles of online media functioning; explores the concept of interaction between online media and the modern consumer; structural and technological transformations affecting the principles of content creation and associated with monetization. The questions discussed in the article will allow participants in the learning process to understand the multidimensionality of the modern mass media and to set guidelines for further research.

scholarly journals The “Crisis” and “Opportunity” of the Hosts in the New Media Environment

2020 ◽  
Vol 2 (4) ◽  
pp. p77
Author(s):  
Wenjing Hu ◽  
Fansheng Cao
Keyword(s):  
New Media ◽  
Daily Life ◽  
Rapid Development ◽  
Media Industry ◽  
High Quality ◽  
Media Environment ◽  
Emerging Media ◽  
Continuous Progress ◽  
The Media ◽  
The Times

Along with the continuous progress of science and technology, in recent years, the improvement and optimization of the structure of the media and the rapid development of the network are promoting continuous changes in the media environment. New media has penetrated into people’s daily life and become an integral part of the whole social environment. As an indispensable component of the media industry, the host industry is facing challenges from many aspects in the new media environment, which requires the announcers and hosts to give full play to their subjective initiative, finding the “opportunity” in the “crisis”, keeping up with the pace of the times, embracing the emerging media, and grasping the needs of the audience, to produce high-quality content, so as to transform “crisis” into “opportunity”.

scholarly journals Strategi Surat Kabar Radar Depok Dalam Mengantisipasi Media Online

2019 ◽  
Vol 9 (2) ◽  
pp. 43-51
Author(s):  
Sitiana Nurhasanah ◽  
Jufri Alkatiri
Keyword(s):  
Data Collection ◽  
Mass Media ◽  
Participant Observation ◽  
Online Media ◽  
Research Approach ◽  
Media Industry ◽  
Research Paradigm ◽  
Unit Of Analysis ◽  
The Media ◽  
Depth Interviews

The purpose of this study is to determine the efforts of the Depok Radar newspaper that can maintain its existence and anticipate competition in the media industry, especially in the current online media era. The concept studies used are mass media strategies and mass media (newspapers, online media). The research paradigm is post-positivist, the research approach is qualitative. The unit of analysis is individuals namely managing editor Radar Depok, and senior journalists. Data collection techniques using in-depth interviews, non-participant observation and documentation, as well as the validity of the data using source triangulation techniques. The results of this study indicate that for Radar Depok online media is not a big threat because according to him Radar Depok already has its own market. The strategy at Radar Depok is to do visual innovation, load the latest rubrics with specific moments, and have online media. For Radar Depok, the strategy efforts undertaken are aimed at maintaining its customers so as not to decrease, and the strategies that have been carried out are all expected to attract the attention of new readers of the Radar Depok newspaper.

Implementasi Kode Etik Jurnalistik pada Rubrik Berkonten Islami

2021 ◽  
Vol 2 (2) ◽  
pp. 121-127
Author(s):  
Amir Seto Aji
Keyword(s):  
Communication Technology ◽  
Field Research ◽  
Online Media ◽  
Specific Detail ◽  
Communication Practice ◽  
Digital Era ◽  
Information And Communication ◽  
Qualitative Descriptive ◽  
The Media ◽  
Descriptive Method

  In this digital era, all information and communication technology emhanched faster all the time. This issue gives a big chance on communication practice become more effective than before. Hence, to full the tight competition on digital era such as online media, the researcher wanted to investigate about applying ethic of journalist code in the online media and in journalist understanding to the ethic journalist code. The researcher used qualitative descriptive method which oriented on the field research and literature. On the other side, the qualitative research also directs into the finding of basic theory which is emphasized the process over the result. It also limits the research with the focus which has criteria on finding the trustwothiness dta. Based on the result on the research about applying ethic of journalist code in the Islamic rubrik OASE at Depok POS.com, online media in Depok POS always apply the ethic of journalist code with colaborate on that ethic such as the way which always used in the field by journalist and the ethic of journalist understanding are the specific detail and detail things which manage about how should the media worker such as journalist, editor, chief of reporter, news achor and every profession which can called a journalist can behave on ethic of journalist code. Further, ethic of journalist code is the basic of journalist thought.

scholarly journals Da’wah of Digital Era Applicative Study: Qs. An-Nahl: 125 on Millennial Generation

2019 ◽  
Vol 2 (2) ◽  
pp. 380-391
Author(s):  
Muhammad Raihan Nasution
Keyword(s):  
Social Media ◽  
Young People ◽  
New Media ◽  
Communication Technology ◽  
The Internet ◽  
Research Approach ◽  
Digital Era ◽  
Library Research ◽  
The Media ◽  
Getting Lost

In this digital era, young people are very vulnerable to negative things, therefore Islam as a religion which is rahmatan lil alamin, must take appropriate and fast actions to save young generations of Islam from getting lost in the darkness of cyberspace life. This article is prepared with a library research approach by conducting a literature review and collecting data from various sources and subsequently, the data is analyzed descriptively by presenting facts or findings which are then theoretically reviewed. Therefore da’wah of digital era really must use the media, especially new media. The development of communication technology has changed the way people communicate and interact. Nowadays, almost everyone uses the internet to send, search, and read information. Therefore, the Qur’an Surah An-Nahl: 125 offering da'wah methods of digital era have to be able to attract sympathetic Millennials, presenting representative, interactive and innovative da'wah methods through social media is the best way to save the young generations of Islam in the future.

scholarly journals Media economically oriented tecnologies in mass media activity

2020 ◽  
Author(s):  
Olga Nikolaevna Kasperovich-Rynkevich
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Effective Mass ◽  
Cost Effective ◽  
Media Content ◽  
Media Industry ◽  
Global Media ◽  
Media Technologies ◽  
The Media ◽  
Industry Trends

This article explores cost-effective mass media technologies. The experience of the use of paid access to the media content of Belarus was studied, the author also made the forecast on its future functioning. The paper provides global media industry trends and focuses on the use of messagers to promote content and increase the target audience of mass media. The research used the methods of content analysis and a written survey. During the study the author revealed that the media economically oriented technologies help to make a profit through distribution of content and formation of a loyal mass media audience.

scholarly journals MEDIA AND PUBLIC TRUST TOWARDS COVID-19 INFORMATION

2021 ◽  
Vol 20 (2) ◽  
pp. 163-176
Author(s):  
Muhammad Yunus Patawari
Keyword(s):  
Mass Media ◽  
New Media ◽  
Public Trust ◽  
Online Questionnaire ◽  
The People ◽  
The Media ◽  
The Mass Media ◽  
Media Channels ◽  
And Behavior ◽  
Attitudes And Behavior

Mass media is one of the leading sectors in handling COVID-19. Amidst current health emergency, public trusttowards the information conveyed by the mass media is the key to successful mitigation. Various types of newsregarding massive COVID-19 reports in several media channels have the potential to cause information bias whichends in pros and cons. Insubstantial debates in varied media are counter-productive to the efforts of various partiesin educating the society to avoid misinformation. Based on this, it is important to know the media that are referencesand that gain public trust in seeking information. This study examines the level of public trust in information aboutCOVID-19 in the mass media, both old and new media, using an online questionnaire methodology on May 3, 2020,which was given to 60 respondents. The results show that the respondents’ level of faith in television is higher, but itsconsumption by viewers is much lower than that of online media (news sites and social media). The results showedthat viewers still deemed television a reliable reference for information. From these data it was found out why themedia are rarely used by the people but are able to gain high trust in the eyes of the public. The results of this studyare expected to provide an overview of the attitudes and behavior of the community in understanding COVID-19information so that relevant parties can make appropriate policies in the perspectives of media and communication.

scholarly journals The Drift in Journalism Education in India vis-à-vis New Media: Use of New Media by Administrators/ Educators in Journalism Schools

2020 ◽  
Vol 30 (1) ◽  
pp. 28-43
Author(s):  
Neha Jindal
Keyword(s):  
New Media ◽  
Journalism Education ◽  
Media Industry ◽  
Curriculum And Pedagogy ◽  
Willingness To Adopt ◽  
Education In India ◽  
Curriculum Instruction ◽  
Private And Public ◽  
The Media ◽  
Media Practices

With new media becoming the mainstay of the journalism industry, there is a change in curriculum and pedagogy in journalism education. Even with Web 2.0 becoming the main source of news dissemination, journalism educators will still be required to impart skills to the next generation on writing with clarity, organizing ideas cleanly and working efficiently as a team. The change will be in the methodology, and has to be accepted by the institution at the administrative level first. Since journalism education is required to develop a rational capacity in future graduates, and help them attain all skills essential to understand the media industry with regard to new media practices and changing trends, journalism administrators and educators have to be ably equipped with the skills, only then these can be delivered to the students. The study is about private and public (government) journalism schools in India and focuses on their willingness to adopt the requisite skill set and display adaptability towards using new media. It includes interviews conducted with administrators (who are also educators) in government and private journalism institutions in the country, concerning acceptance of new media and adoption in curriculum, instruction, evaluation and feedback, and arrives at results interpretatively.

Rethinking creativity in journalism: Implicit theories of creativity in the Finnish magazine industry

Journalism ◽  
2016 ◽  
Vol 18 (3) ◽  
pp. 334-349 ◽  
Author(s):  
Nando Malmelin ◽  
Lotta Nivari-Lindström
Keyword(s):  
New Media ◽  
Conceptual Knowledge ◽  
Implicit Theories ◽  
Creative Work ◽  
Media Industry ◽  
New Ways Of Working ◽  
The Media ◽  
Magazine Industry ◽  
Media Work ◽  
Creative Media

This article explores conceptions of creativity in the media industry, specifically among professionals of journalism working in the magazine industry. It contributes to the development of the theory of creativity from a media industry perspective and produces new conceptual knowledge about creative media work. The article finds that in the magazine industry, journalistic creativity is understood as a practical and multidimensional concept that can be interpreted and applied in many different ways. The different conceptions of creativity reflect both the traditions of the journalistic profession and the challenges now faced by the media and the magazine industry. It is concluded that creative work in the magazine industry is typically goal driven, commercially minded and collaboratively oriented. Also, creative work in the magazine industry is characterized by ongoing processes of gradual reinvention. Other major creative challenges include the development of new ways of working, new media products and new commercial solutions.

scholarly journals Forms of Media Convergence and Multimedia Content – A Romanian Perspective

Comunicar ◽  
2015 ◽  
Vol 22 (44) ◽  
pp. 131-140 ◽  
Author(s):  
Georgeta Drula
Keyword(s):  
Mobile Technology ◽  
Hierarchical Cluster ◽  
Multimedia Content ◽  
Online Media ◽  
Media Convergence ◽  
Media Industry ◽  
Methodological Framework ◽  
On Line ◽  
The Media ◽  
The Relationship

This paper addresses two types of technological media convergence: media convergence based on mobile technology, and also convergence based on the unification between IT and media industry. These forms are influenced by the multimedia aspects of the content. The research interest in this study is related to media landscape in Romania and its state. Even if many academics and practitioners consider media convergence only at the content level from journalistic perspective, this topic has many more detail aspects and trends. Thus, media convergence in terms of content can be now interpreted together with the user’s content and takes into consideration the unification between paid, owned, shared and earned content. This paper proposes a theoretical and practical perspective for the relationship between convergence and multimedia for online media products. This perspective belongs both to media producers and to online consumers of information. The paper is interesting in that it reveals the challenges facing the media industries, and shows approaches of convergence that are related to multimedia for media products. The methodological framework uses the content analysis and the hierarchical cluster analysis to discover different forms of convergence in online media. The main conclusion of this study shows that due to various technologies and their partnerships, convergence can be directed both from the users to the media industry, and conversely. Este artículo se centra en dos tipos de convergencia tecnológica de medios: la basada en tecnología móvil, y la convergencia basada en la unificación de las tecnologías de la información y la industria mediática. Estas formas están influidas por los aspectos multimedia del contenido. El interés de la investigación de este estudio se centra en el panorama mediático en Rumanía y en su estado actual. Aunque muchos académicos y profesionales evalúan la convergencia de medios por el contenido desde una perspectiva periodística, existen otros muchos aspectos y tendencias a tener en cuenta. Así, la convergencia de medios en términos de contenido puede ser interpretada junto al contenido del usuario y considera la unificación del contenido pagado, poseído, compartido y adquirido. Este artículo propone una perspectiva teórica y práctica para la relación entre convergencia y multimedia en cuanto a los productos mediáticos on-line. Esta perspectiva se refiere a los productores y a los consumidores de la información. El interés del artículo reside en tanto que identifica los retos de la industria mediática y establece enfoques acerca de la convergencia multimedia para los productos mediáticos. La metodología consiste en el análisis de contenido y en el agrupamiento jerárquico con el objetivo de descubrir diferentes formas de convergencia de medios on-line. La conclusión establece que, gracias a varias tecnologías y sus asociaciones, la convergencia puede dirigirse desde el usuario a la industria y viceversa.

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