scholarly journals A Study on Millennials and Generation Z’s Attitude and Usage of E-Transaction and Mobile wallets in Mumbai

Author(s):  
CA Priyadharshini Nair

Abstract: Technology has played a vital role in uniting people across country. It has simplified many complexities with simple click using internet. The usage of smart phones is high among the millennials and generation Z and has become an integral part of their everyday lives. Millennials are generation which are born between 1980 to 2000, and generation Z is the demographic cohort succeeding millennials. Millennials and Gen. Z have witnessed the metamorphosis from traditional method of using paper currencies to e-wallets. This rise of e-transaction has smoothened the various transactions like online shopping, payment on dues etc. with just one single click. The present study aims to figure out how mobile wallets and e-transactions are evolving among the above mentioned sample. It also analyses the dimensions of the usage by analysing key factors such as motive for use, utility derived from use, level of use, reasons for use amongst others. Also the future proximity of e-transaction and mobile wallet’s usage is forecasted. Descriptive analysis and Regression analysis was run on the primary data obtained from 115 respondents through a structured questionnaire. The results were able to throw distinctive insights into the usage of mobile wallets and e-transactions among Millennials and Gen Z. Keywords: Millennials, generation Z, tech savvy, digital natives, e-transactions, mobile wallets, online shopping etc.

2011 ◽  
Vol 30 (1) ◽  
pp. 53-60 ◽  
Author(s):  
P.M. Naushad Ali ◽  
Faizul Nisha

PurposeThe purpose of this paper is to determine the extent to which research scholars at Central Science Library, University of Delhi are aware and make use of e‐journals.Design/methodology/approachA survey was designed to collect basic information about the level of use of electronic journals as well as other factors contributing to and associated with their use. A well‐structured questionnaire was administered among research scholars to collect the necessary primary data, keeping in view the objectives of the study.FindingsThe findings clearly reveal that more than 60 per cent of users in the Central Science Library are using e‐journals weekly for the purpose of research. Printed journals are consulted by the majority of users compared with e‐journals. Keyword is the most popular search method for searching e‐journals among research scholars, whereas the date of publication carries the least percentage among all the options. However, if is found that slow downloading of PDF files is the major problem that would discourage users while using e‐journals.Research limitations/implicationsThe present paper consists only of e‐journal users and the geographical area is restricted to the CSL at the University of Delhi. The scope of the paper could be extended to additional centrally funded universities. An intra‐comparative study could also be made between some select central and state universities for users of e‐journals.Originality/valueThere are a number of studies on the use of e‐journals, but this is the first of its kind within Delhi University. As such, it should pave the way for research in other Indian universities as well as elsewhere.


2020 ◽  
Vol 10 (4) ◽  
pp. 103
Author(s):  
Jorge Vieira ◽  
Rui Frade ◽  
Raquel Ascenso ◽  
Inês Prates ◽  
Filipa Martinho

In recent years, tourism has experienced remarkable growth worldwide. This sector is rapidly becoming the main export activity and the most important source of GDP growth in several countries. In Portugal, it represented around 19.7% of exports in 2019. The internet and online platforms contributed decisively to this growth. Generation Z already represents a considerable portion of society and, in the coming years, will become the central consumer segment. With this research, we intend to identify the key factors in the decision to purchase online, in Generation Z individuals, in the Portuguese tourism sector. We carried out a characterization of the sector, a bibliographic review and the identification of key variables. We applied a structured questionnaire to a sample of 233 individuals aged between 10 and 25 years. Subsequently, the data were processed using descriptive methodologies and association tests between variables. The key factors in the decision to purchase tourism products/services in Generation Z are Trust, Price, the use of aggregating websites, WOM/EWOM, the Offer of products/services online and the Online experience. In the opposite direction, it was given less importance to Convenience, Reviews on tourism websites, Tourism Advertising, Social networking and the possibility of Canceling the reservation. This study allows us to establish the bases for future research, to help researchers to understand Generation Z consumption habits.


Online shopping is the use of internet as means of communication with consumers, the field of e-commerce, e-service quality in online shopping has experienced a rapid growth in the recent years. The empirical study is attempted to focus on the e-service quality of online shopping in Salem city consumers. The major objectives of the research were to know the perception of online buyers about online service quality, to know the factors influencing and identify the problems of online shopping of e-service quality; with the help of structured questionnaire for primary data with sample size of 100 respondents. The statistical tools used for this research study were the following: Percentage Analysis, One-sample t-test, Ranking Analysis and Chi-square test.


This research tests the preferences of generation Z in online shopping, which platforms they use more often and become their choice in shopping online. This study used a direct survey to collect data from 513 respondents with consumers intercepting randomly in several locations Survey questions are compiled from previous research questions and focus group discussions (FGD). the collected data is processed qualitatively uses descriptive analysis to clearly describe the preferences of generation Z. The results showed that generation z preference on online shopping was influenced by high visual-person involvement with images or images, the need for justice, instant thinking, clear information needs in online shopping affecting their choice of social media as a first choice but they also appreciated the market places platform because of its convenience features. Generation Z was chosen in this study because this generation has an important role in determining the standards of online marketing. This research is important for the world of digital marketing where the results of this study are useful to support the planning of effective and efficient digital marketing strategies. Online shopping has become a trend today and can be done more easily through the presence of an online shopping platform. Nevertheless social media is also an alternative in shopping online. Many of consumers use social media platforms to shop online. Both types of platforms, which are preferred and what determines the preferences for shopping online is really important to understand for help business to decide effective and efficient marketing strategies for them


The present study has been emphasized on the investor’s attitude towards mutual fund investments in Andhra Pradesh. The study has categorized the investors in small and large based on the investment criteria. The primary data has been collected and examined with the help of statistical tool of discriminant analysis. The study result stated that the past performance, liquidity and brand equity are the key factors which are playing the vital role in selection of mutual fund schemes for the investments. The investors’ expectations have been analyses and the result reveals that the stable portfolio with returns performance. This paper is useful to the stake holders of mutual fund industry such as asset management companies, investors, regulators and fund managers.


2012 ◽  
Vol 4 (6) ◽  
pp. 332-339
Author(s):  
Muhammad Muazzam Mughal ◽  
Kamran Ali . ◽  
Abdul Jabbar Khan .

E-banking is a platform through which a banking customer can perform its financial or non financial transactions electronically without visiting bank, which not only reduces transaction costs but also saves time.E-banking customers are increasing worldwide but its adoption is low in Pakistan. This study is done to investigate the most important factors which contribute to the espousal of E-banking in Pakistan. For this research primary data was collected from 217 customers of different ages, data was collected by structured questionnaire. Statistical descriptive analysis was used to analyze the data. The results shows that privacy and security, trust, ease of usefulness, knowledge and awareness, inaccessibility and came in person preferences are the factors which affect adoption of E-banking in Pakistani customers. Findings also indicate that banking customers of Pakistan are willing to take on E-banking if proper guideline and awareness is provided to them by banks or banking regularity authorities.


Author(s):  
Lesta Karolina Br. Sebayang ◽  
Sri Utami ◽  
Deky Aji Suseno

Being claimed as playing vital role for economic development in Indonesia, Small and Medium Enterprise (SME) still has many challenges to be aware of. Some of them are the the free market of Asean Economic Community and the competitiveness of the SME compared to other similar products. One of the outstanding SMEs is Batik SME in Central Java. Recently, Batik has been becoming popular due to its natural dying used. As people have been discussing a lot about this kind of Batik, this research focuses on analysing its competitiveness to ensure whether the natural-dying Batik can compete with other similar products in this very competitive world, especiall ASEAN market. To understand their position of competitiveness, this study elaborated its profile so that it can be better known its existence to inform other related stakeholders. To find their competitiveness, the research collected primary data using primary and secondary data. Questionnaires distribution and interview to ten Batik makers were conducted. The the data were analysed using SWOT descriptive analysis and Internal and External (IE) Matrix after IFAS was used. From the data analysis, it was found that the natural dying Batik is very potential to develop by using certain strategis. Based on the formulation of alternative strategy using Internal and External (IE) Matrix, natural dying Batik SMEs in Semarang city is at the position of Quadrant 1. The strategies that are recommended to use are Strength-Opportunities (S-O). These strategies suggest natural dying Batik SMEs to take all available opportunities by expanding their market and developing the products.


2021 ◽  
Vol 6 (4) ◽  
pp. 1-20
Author(s):  
Paul Waithaka

Purpose: This paper sought to examine the effect of verification of core assumptions on the competitive advantage among commercial banks in Kenya. Methodology: The target population for the study were directors or managers in-charge of planning or strategy in each of the forty banks in the country. Primary data was collected using a semi structured questionnaire. The questionnaire was tested for both validity and reliability and was found to meet the required threshold. . Data was analyzed using both descriptive and inferential statistics. Analysis was done with the assistance of SPSS computer packages. Findings: A response rate of 77.5% was achieved in the study and this was adequate for analysis. The study found that verification of core assumptions has a β =0.472 and a p-value of 0.000 which indicates that it has a significant effect on the ability of banks to sustain competitive advantage. The study therefore concluded that verification of core assumptions must be carried out continuously to track their validity on which the company’s strategies are grounded upon. Unique Contributions to Theory, Practice and Policy: The study therefore recommends that banks should raise the level of use of competitive intelligence in monitoring the competitive landscape to enable early verification of core assumptions. The study further recommends that banks should continuously monitor the various core assumptions that were considered during strategy formulation to verify their validity to enable the bank rapidly change the strategy, should the core assumption on which it was grounded on be found to be no longer valid.


YMER Digital ◽  
2021 ◽  
Vol 20 (11) ◽  
pp. 247-253
Author(s):  
M Farzana Banu ◽  
◽  
Dr Jayam ◽  

The foremost aim of this research is to inspect the customer’s insights about online & offline shopping also test the satisfaction level of customers about the shopping criteria and the respective study is held in Chennai. However, rapid growth has emerged in the retail marketing sector in regards to digital shopping & direct shopping. In this case, the current research tells certain scenarios, firstly, to study the customer satisfaction that is to check whether they are interested in offline or online shopping, secondly, customer attraction that is what mode (online, offline) makes them attracted, thirdly, observation of the customer feedbacks about the shopping methods. The methodology adopted is collection of primary data from 25 male and 25 female customers and analyze it using descriptive analysis, and chi-square test. To conclude, from the study conducted on Customer perception towards Online shopping is good when compared to Offline shopping and there is significant increase in Online shopping


2012 ◽  
Vol 8 (1) ◽  
Author(s):  
Abdul Qadir Patoli ◽  

Purpose:- This study is aimed at analyzing the environment conduciveness for Islamic Banking & Finance in the rural region of Sindh. A case study is being conducted to analyze such a situation through observations from respondents of Tando Allahyar Taluka, Sindh. Methodology/sample:- This pure and qualitative study called for primary data, collected through a structured questionnaire, from the residents of Tando Allahyar Taluka of Sindh. The observations converted into a discrete data set and analyzed statistically on descriptive statistics and sample T-Testing for measuring the significance of sample. Findings:-The outcome of the study remained as per expectations that lack of awareness and prevalence of Ambivalence are found prominent in case of Islamic Banking and Finance. Which provides an insight for the environment is conducive for banking, rather than Islamic banking & finance. It was also observed that the majority of the earning population is using Banking services, but rarely are using finances, just because of the interest factor. Practical implications:- Islamic mode of banking & finance can play a vital role in bridging the gap of conventional banking & finance and derive the need of religion-centered people towards such banking & finance circle, so that it can further the business cycle of the economy and enhance profitability. Research limitations:- The results of the study are restricted to the educated part of rural population and cannot be inferred for all population. The result of the study is also restricted to the urbanized area of rural Sindh.


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