scholarly journals Elements of Incorporation in the Russian Commercial Naming

Author(s):  
Natalia V. Perfilieva ◽  
Inna I. Galankina

The article is devoted to the problem of word formation incorporation in the Russian language. Incorporation is understood as the merger of two or more words into one morphological whole without the participation of word-forming formants, in which the value of the derivative is transformed in relation to the values of the original words. The derivatives of incorporation are called incorporation complexes. Components of incorporated complexes are classified as quasi-morphemes, which are special elements that do not correspond to the classical notion of lexical or word-forming units. A review of scientific papers on incorporation in the languages of the world demonstrates different approaches to this phenomenon and terminological differences in its definition. Incorporation has been a subject of study for more than a century as an essential characteristic of polysynthetic and analytical languages. In relation to inflectional Russian, this phenomenon has not been systematically described, which determines the relevance of the study and its analysis in this article. This linguistic phenomenon in the Russian language is relatively recent and, of course, requires scientific evaluation. The authors set a goal to determine the boundaries of word-formation incorporation in the Russian language and its differences from similar derivational models. The article considers the incorporation on the basis of the Russian commercial name. The material is collected by the method of continuous sampling from Internet sites. Incoporation complexes are selected among commercial names or ergonyms, which are signs of grocery stores, restaurants, cafes and other commercial establishments. As a result of the research, the classification of ergonyms formed according to the incorporated word-formation model in the modern Russian language is developed. The study is of great interest, as it offers an analysis of the trend actively developing in inflectional Russian. The method of contrastive analysis is used to compare similar examples from modern English. Lexical units from the English language have become the object of study, as the models of word formation of the English language are borrowed together with words. A significant group of examples of Russian ergonyms with borrowed components, among which English-language segments predominate, is also highlighted. The presence of incorporation in the Russian language, in particular, in commercial naming is considered as proof of the universality of certain linguistic phenomena in word formation.

Neophilology ◽  
2020 ◽  
pp. 226-234
Author(s):  
Svetlana V. Valiulina

The study deals with the phenomenon of nonce words formation in the language of Alexander Sergeyevich Pushkin. The research novelty is due to language material analysis aspect that was chosen by the author. In spite of such a great number of research works describing Pushkin's nonce words from the word-formation standpoint we make an attempt to deepen and develop the existing data. The goal of the study is to reveal specific features of nonce formation in the language of A.S. Pushkin. Nonce words are selected using the method of continuous sampling. These words receive the “nonce words” status as a result of their comparison with the units of the “Explanatory Dictionary of the Living Great Russian Language” by V.I. Dal. As a result of the analysis of the language material 247 nonce units are singled out, modes of their formation are defined. Thereafter, the nonce words are categorised into groups according to the mode of their formation. A statistical analysis of the material is also made. The most productive way of nonce formation is defined. The larger part of Pushkin’s nonce words is derived according to existing in the Russian language word-building patterns. The most productive ways of nonce words formation are defined in the actual work. The research helps to explain the use of nonce words in the writer’s works from the linguistic standpoint.


2021 ◽  
Vol 23 (1) ◽  
pp. 265-277
Author(s):  
Zh. Yu. Polezhaeva ◽  
T. G. Pismak

This article deals with the lexical-semantic group of verbs that denote light in Russian and French. The authors compared their lexical-semantic classifications, characteristics, and grammatical parameters. The research involved the method of continuous sampling, lexical systematization, and component analysis. The paper introduces lexical-semantic subgroups of Russian and French verbs of light with their nucleus and periphery. A comparative analysis revealed some aspectual differences: Russian and French demonstrated different means of expressing some meanings and modes of action. The Russian language is synthetic and expresses these meanings lexematically. In the French language, which is analytical, these grammatical meanings do not always find their expression at the level of a single lexeme. The context and tense forms appeared to play an important role, and the verbs of light proved to be more numerous in Russian than in French. Despite the differences, the proposed classification of verbs of light turned out to be universal for both languages.


Author(s):  
A.S. Mukhtarova ◽  
O.A. Alimuradov

The article is devoted to a comparative analysis of the linguistic characteristics of the English- and Russian-language song discourse of the late XXth – early XXIst centuries drawing on the material of music works of rap genre. Today, rap is one of the most popular music genres around the world. This musical genre is developing dynamically, comprehending various aspects of modern life, people’s problems, and therefore it has a fairly wide audience. The topicality of the research is determined by the need to deepen the linguistic understanding of creolized texts, the lacunarity of the concept of genres of polycode texts, as well as a high degree of intertextuality of the studied texts. The English and Russian-language texts of rap music works by such artists as Skepta, Oxxxymiron hae served as the material for the research. The Genius website was the source of the texts. Special attention is paid to the classification of subgenres and microgenres of rap with the allocation of the grime microgenre, which has been taken as the key genre for the study. On the basis of the results of the empirical analysis of the discursive material, the authors claim that the Russian- and English-language grime microgenres have some common and differential features. Common features include the use of precedent names, explicit citations, the use of metaphors, antitheses, repetitions, pun, slangisms, obscene lexis, and edlibs. In the English-language grime, there are no allusions to mythology, biblical text, or other literary works that are frequently present in the tracks of the Russian-speaking artist. The authors conclude that various ways of implementing intertextuality are represented in a wider spectrum in the Russian-language grime than in the English-language grime


Litera ◽  
2021 ◽  
pp. 22-36
Author(s):  
Natalia Vladimirovna Fedorova ◽  
Egor Vladimirovich Dudukalov

This article provides an overview of the Russian and foreign classifications of realias, and the results of research conducted by the authors on the ways of conveying the realias of state-administrative structure and public life from the English language into the Russian language (based on the novel "Rebecca" by Daphne Du Maurier and its translation into the Russian language by G. Ostrovskaya). The goal of this is to determine the peculiarities and most effective ways of conveying the realias in the literary work, considering the specificity of literary translation, which requires preserving the flair, imagery, and aesthetic impact the original. The article employs the method of continuous sampling, quantitative estimation, linguistic observation and description, and comparative method. The conducted research contributes to studying the effectiveness of different ways of translating the realias in a literary text from the English language into the Russian language. The novelty of consist in the fact that this article is first to examine the language material and translation solutions from two perspectives – the theory of linguistic translation and the theory of interpretative translation. The conclusion is made that in conveying the realias, in some instances, the translator shifts away from the standard ways in order to make the text comprehensible for the Russian-speaking recipient. At the same time, this is the why the methods justified from the standpoint of linguistic theory of translation leads to a loss of flair and semantic nuances. The acquired materials and results can be valuable for pedagogical and educational purposes, as well as in professional English – Russian translations that contain non-equivalent vocabulary.


2020 ◽  
Vol 18 (1) ◽  
pp. 23-30
Author(s):  
Leyla DIMITROVA

e article deals with the specificity of sports terminology which includes a lot of terms taken from the theory and methods of physical education related to the scientific and educational subjects (biomechanics, sports psychology and pedagogy, hygiene, physiology, biochemistry, etc.) and are widely used in specialized literature and socialintercourse. The characteristic features of Russian sports terminology are defined: ways of word formation; the trends to make the language sound more professional, jargon like; the international orientation of language and its active penetration in the native language; borrowing words from foreign languages and their variations. The issue concerning the foreign words borrowed in Russian sports terminology is viewed and the reasons for their appearance, place in the language, their distribution in semantic groups and their area of usage are discussed. It is pointed out that in the modern Russian sports terminology one can most often come upon English borrowings. The most important factors for the acquisition of English-derivatives in the sports language are emphasized. Some aspects of the phonetics-orthographic adaptation of sports English derivatives in the Russian language are examined and compared to the same processes in the Bulgarian language. It is pointed out that in the process of structural-semantic adaptation the English derivatives have a great influence on the differentiation and internalization of sports terminology in the native language-recipient: the polysemy is widened; homonymy appears, as well as some new synonymous lines. A classification of English derivatives according to their area of usage is introduced.


2020 ◽  
Vol 210 ◽  
pp. 21014
Author(s):  
Victoria Oschepkova ◽  
Elizaveta Razheva

The article is devoted to the consideration of derivative processes in the English and Russian thematic groups “insectophones” / «инсектофоны». Due to the diversity of the compared languages, the features of word formation in the studied groups are revealed and the processes of occurrence of insectophones in the language are described. For the English language, the key methods are derivation methods such as stem composition, suffixation, back derivation and conversion. The most productive is the stem composition. For the Russian language within the framework of the studied thematic group, the leading methods can be called the same as in English with the exception of conversion. In Russian, the most common way of forming insectophones is suffixation. In both languages, insectophones formed using diminutive suffixes, which subsequently lost the meaning of subjective assessment, are identified. In compound words in English and Russian, the place of the repeating element is different (in English - in the second place, in Russian - in the first one).


2017 ◽  
Vol 62 (2) ◽  
Author(s):  
Eberhard Fleischmann

AbstractThis paper shows, which development trends of the Russian language have enabled its speakers to take part in the current international communication. First, borrowings are mentioned, the formation of which, above all, has resorted to the English language. Then, abbreviations are mentioned, that can either be traced back to the non-Russian linguistic sign or have been created on the basis of the Russian translation. The so-called barbarisms have been taken over into the Russian language in their Latin notation. It is interesting to see how all these forms are used in word formation and embedded into grammatical procedures.


Author(s):  
М.А. Shutiak

The article examines the phenomenon of linguistic creativity in the headlines of the Russian media devoted to the Russian language; it also analyses the typical patterns of manifestation of linguo-creative activity, gives a classification of ways to create a language game in the articles’ titles, and describes and analyses the main models associated with the use of precedent texts, lexico-stylistic and word-formation capabilities of the Russian language.


Author(s):  
I. O. Tkacheva

The article considers the adaptation process of the loan interjection wow that was borrowed into Russian from American English in the early 1990s and at first was mostly used as slang, but later on it entered everyday speech. The research is carried out as a part of the project aimed at exploring the lexis of the modern Russian language, i.e. its main functional and chronological varieties and lexical categories with the use of “The Dictionary of the 21st Century Russian Language”. The novelty and specificity of the investigation lies in a comprehensive study of Russian lexis using a new approach “from dictionary to language” in contrast to the traditional one “from language to dictionary”. The purpose of the article is to demonstrate the potential of this principle in practice, that is to describe some interesting phenomena in modern Russian using the material of several entries, – namely вау (wow), вау- (wow-), вау-эффект (wow effect), вау-фактор (wow factor) – selected from the dictionary mentioned above. This series clearly demonstrates the phenomena typical of modern Russian, that is the blurring of the boundaries between colloquial speech and other stylistic registers and the active interpenetration of words from one stylistic variety to another. The analysis of the dictionary entries revealed the gradual process of penetration of the interjection wow into the Russian language through its adaptation. It may be converted into a noun, a predicative or an analytic adjective, it may be reduplicated to indicate the intensity of surprise/ admiration, it may be used as a productive derivational element and even as a component of some special terms. This process is extraordinary for the Russian language, since, firstly, it affects one of the most stable groups of lexical items, and secondly, it is associated with acquiring a terminological meaning by a word component initially used as an exclamation to express a certain emotion. These new linguistic processes are largely due to the influence of the English language. This influence is so great that we can observe not only an active penetration of the Anglo-American interjection wow into the Russian everyday speech – emotive interjections were hardly ever borrowed – but also its integration into the Russian word-formation system.


2021 ◽  
Vol 10 (34) ◽  
Author(s):  
V.A ALTUKHOVA ◽  
◽  
I.A ALTUKHOVA ◽  

The article presents an analysis of the system of Russian as a foreign language not as a list of theoretical rules presented in the level-by-level description of the language (phonetics → word formation → morphology → syntax → text), but as a component of meaningful, purposeful and meaningful communication based on a communicative-activity approach. It is noted that at the present stage of development of methods of teaching foreign languages, special attention is paid to the development of skills and abilities of adequate communication. At the same time, teachers of Russian as a foreign language are faced with the need to teach students how to form thoughts by means of the Russian language at all levels of proficiency, despite the barriers that arise in teaching foreign communication. A teacher of the Russian language is able to do this only with a purposeful, clear strategy for teaching foreign students who are taught with the help of an intermediary language, relying on a communicative-activity approach. The article notes the teacher's duty to activate the mechanisms of conscious perception of linguistic facts for the development of active speech. This helps to overcome the one-sided view of teaching the language to students of the English-language form of education


Sign in / Sign up

Export Citation Format

Share Document