Is Self-Identity Image Advertising Ethical?

2000 ◽  
Vol 10 (2) ◽  
pp. 371-398 ◽  
Author(s):  
John Douglas Bishop
Keyword(s):  
Self Esteem ◽  
The Self ◽  
Self Identity ◽  
Persuasive Advertising ◽  
Self Image ◽  
Beautiful Woman ◽  
Reflection Image ◽  
Social Autonomy ◽  
The Ideal

Abstract:Discussions of the ethics of advertising have been based on a general distinction between informative and persuasive advertising without looking at specific techniques of persuasion. Self-identity image ads persuade by presenting an image of an idealized person-type such as a “beautiful” woman (Chanel) or a sexy teen (Calvin Klein). The product becomes a symbol of the ideal, and target consumers are invited to use the product to project the self-image to themselves and others. This paper argues that image ads are not false or misleading, and that whether or not they advocate false values is a matter for subjective reflection. Image ads can undermine a consumer’s self-esteem by collectively omitting images authentic for that sort of person (such as large women), and by combining impossible images with implied gaze. Image ads generally do not undermine autonomy of choice, internal autonomy, or social autonomy. It is concluded that image advertising is a basically ethical technique, but several recommendations are given on how use of image advertising can avoid specific harms.

scholarly journals Forming the representation of oneself and of an orthodox theologist`s ideal image as a basis for the professional forming a future specialist

2019 ◽  
pp. 40-47
Author(s):  
Inessa L. Feldman ◽  
Alexander A. Romanov
Keyword(s):  
Professional Training ◽  
Interpersonal Relations ◽  
Personal Characteristics ◽  
The Self ◽  
Self Concept ◽  
Image Study ◽  
Self Identity ◽  
Self Image ◽  
Ideal Image ◽  
The Ideal

This article reveals the theoretical basis of the self-concept and the Self-identity image study in psychology and emphasizes that the tendency to analyze oneself, the need to generalize and systematize knowledge about oneself, to relate one’s self-image to an ideal one as well as self-education, self-esteem are the most important characteristics for the formation of a future specialist. The article analyzes the works of foreign and domestic psychologists, such as R. Burns, W. James, V. S. Agapov, who give us various approaches to the problem of the self-concept and its structural components. The authors investigate the ideas about ‘self’ and the ideal image of an Orthodox theologian among the students majoring in the Orthodox theology. It is noted that there is very little research on the personal characteristics of the students majoring in theology, and studying the idea of oneself and the ideal image of a future theologian is not only of a theoretical interest, but it is also connected with the increasing efficiency of solving the problems with specialists` formation. The paper presents the results of an empirical study concerning the students majoring in theology from junior to senior years basing on the methods of diagnosing interpersonal relations by T. Leary. The results show us that the efficiency of the professional training and the professional development of a future theologian depends on the meaning and importance of the profession for the given person, and how the future specialist relates themselves to it. The comparative analysis of an one`s self image and an ideal image formation among the students majoring in theology generally indicate the development of subjectivity, a critical attitude toward oneself, and a desire to improve oneself.

scholarly journals Live-action role-playing games and online role-playing games: psychological functions in the modern sociocultural context

2020 ◽  
pp. 459-474
Author(s):  
Polina V. Tsygankova ◽  
◽  
Ekaterina Yu. Suvorova
Keyword(s):  
Second Life ◽  
Role Playing ◽  
Self Esteem ◽  
The Self ◽  
Social Orientation ◽  
Sociocultural Context ◽  
Self Identity ◽  
Role Playing Games ◽  
Self Image ◽  
Live Action

The article deals with the functions of role-playing games of different types in adulthood in conjunction with the particularities of the players’ self-consciousness. Changes in the status of game in the sociocultural context of postmodern society are discussed. 45 respondents took part in the empirical study: 15 participants of live action role-playing games (8 women, average age 31.53 ± 6.48 years old, game experience 10.7 ± 5.9 years), 15 participants of the online role-playing game «Second Life» (8 women, average age 33.8 ± 5.62 years old, game experience 9.57 ± 4.33 years), and 15 people who are not keen on role-playing games (8 women, average age 30.33 ± 6.03 years old). In course of research were used the author’s questionnaire Self-Portrait of a Role-Playing Games Participant, a modification of Kuhn–McPartland’s Twenty Statements Test, Dembo–Rubinstein’s self-esteem measurement methods, and the Giessen Personality Questionnaire by D. Beckman. It has been found that while «players» and «non-players» lack differences in self-esteem, the participants in role-playing games rate the in-game-self higher in a number of parameters than the real-life-self. The characteristic features of self-consciousness of participants in role-playing games have been identified. For the participants in live action role-playing games, those include cognitive simplicity of the self-image and social orientation of the self-identity. For the «Second Life» players, over-differentiation of the self-image and egocentric orientation of the self-identity are common. The key functions of role-playing games have been identified based on the content analysis of the questionnaires. They are as follows: getting intense emotions and changing identities are the key functions in the group of live action role-playing games’ participants, while self-fulfillment and transgression are typical for the «Second Life» players. The results are discussed in the context of possible changes in modern criteria for distinguishing normal and pathological personality.

scholarly journals Gambaran Konsep Diri Orang dengan HIV AIDS (ODHA) di RSUD Kabupaten Indramayu

2019 ◽  
Vol 7 (2) ◽  
pp. 1-14
Author(s):  
Bestina Nindy Virgiani
Keyword(s):  
Body Image ◽  
Interpersonal Communication ◽  
Sampling Method ◽  
Self Esteem ◽  
The Self ◽  
Self Concept ◽  
Data Collection Tool ◽  
Self Identity ◽  
Negative Role ◽  
Descriptive Approach

The self-concept of PLHIV is a decisive factor in interpersonal communication, because everyone behaves as much as possible according to his concept. The results of interviews with 10 PLWHA showed that the respondents still felt ashamed and felt that they were not useful for this life and felt excluded by their family and environment. The purpose of the study is to describe the concept of self (PLWHA). The design used in this study is quantitative with a descriptive approach. The sampling method uses accidental sampling as many as 188 respondents. The data collection tool uses a questionnaire. The results showed 113 respondents (60.1%) had a positive self-concept. 98 respondents (52.1%) had a positive body image, 116 respondents (61.7%) had an ideal positive self, 96 respondents (51.1%) had negative self-esteem, 167 respondents (83.5%) had an appearance negative role and 98 respondents (52.1%) had a positive self-identity. Conclusion in this study more than half the number of respondents have a positive self-concept, the respondent has accepted what happened to him and is ready to face life in the future and considers that life is a process of discovery. Keywords: PLWHA, self concept.

scholarly journals Creation and Validation of the Self-esteem/Self-image Female Sexuality (SESIFS) Questionnaire

2014 ◽  
Vol 7 ◽  
pp. CMWH.S19182
Author(s):  
Maria C.O. Lordello ◽  
Carolina C. Ambrogini ◽  
Ana L. Fanganiello ◽  
Teresa R. Embiruçu ◽  
Marina M. Zaneti ◽  
...  
Keyword(s):  
Female Sexuality ◽  
Self Esteem ◽  
The Self ◽  
Self Image

Erratum

2014 ◽  
Vol 115 (2) ◽  
pp. 643-643
Keyword(s):  
Mathematics Achievement ◽  
Negative Attitude ◽  
Self Esteem ◽  
The Self ◽  
Self Image ◽  
And Mathematics ◽  
Sociocultural Issues

ALKHATEEB, H. M. (2014) Self-esteem and mathematics achievement of elementary Qatari students. Psychological Reports: Sociocultural Issues in Psychology, 114, 3, 971–973. DOI: 10.2466/11.07.PR0.114k28w1 Note from the author: In this paper I indicated “Self-esteem is characterized as a positive or a negative attitude toward the self (Mruk, 2006),” which should have been “Self-esteem is characterized as a positive or a negative attitude toward the self (Rosenberg, 1965, cited in Mruk, 2006).“ Rosenberg, M. (1965) Society and the adolescent self-image. Princeton, NJ: Princeton Univer. Press.

scholarly journals Detox Instagram Pada Self-Esteem Pengguna

Koneksi ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 83
Author(s):  
Lisa Harsono ◽  
Septia Winduwati
Keyword(s):  
Social Media ◽  
Self Esteem ◽  
Qualitative Approach ◽  
Media Theory ◽  
The Self ◽  
Self Concept ◽  
Case Method ◽  
Self Image ◽  
Study Case ◽  
Concept Theory

Instagram is a platform that presents the self-image of someone. When users find out that using Instagram was toxic to their self-esteem, they decided to detox instagram by stopping using Instagram. This research’s purpose is to know the self-esteem’s user when doing detox Instagram. This research is based on self-concept theory, self-esteem theory, social media theory, Instagram theory, and the detox instagram phenomenon theory. This research is using a qualitative approach with a study case method for college students that stop using Instagram. Collecting data is done by deep interviews. The result in this research shows that when informants doing detox instagram, they appreciate themself, focus on upgrading their potential, and stop comparing their life to each other. Instagram merupakan platform yang menyajikan citra diri individu. Ketika penggunanya merasakan penggunaan Instagram menjadi toxic bagi self-esteem, maka pengguna memutuskan untuk melakukan deleting toxic (detox) Instagram dengan cara berhenti bermain Instagram. Penelitian ini bertujuan untuk mengetahui self-esteem pengguna ketika melakukan detox Instagram. Penelitian ini berlandaskan pada konsep diri, self-esteem, media sosial, Instagram dan fenomena detox Instagram. Penelitian dilakukan dengan pendekatan kualitatif dengan metode studi kasus pada mahasiswa yang berhenti bermain Instagram. Pengumpulan data dilakukan dengan wawancara mendalam. Hasil dari penelitian ini menunjukkan bahwa ketika informan melakukan detox Instagram, para informan merasa lebih menghargai diri sendiri, fokus kepada potensi yang dimilikinya, dan berhenti membanding-bandingkan diri dengan sesamanya.

Development of the Self-Image Profile for Adults [SIP-AD]

2006 ◽  
Vol 22 (1) ◽  
pp. 52-58 ◽  
Author(s):  
Richard J. Butler ◽  
Sarah L. Gasson
Keyword(s):  
Clinical Practice ◽  
Convergent Validity ◽  
Self Esteem ◽  
The Self ◽  
Small Samples ◽  
Cross Sectional Survey ◽  
Oblique Rotation ◽  
Cross Sectional ◽  
The United Kingdom ◽  
Self Image

Self-esteem is an important notion within clinical practice, yet despite numerous initiatives in measuring the concept, most scales lack a theoretical foundation and are methodologically questionable, being author generated and psychometrically tested on small samples of college students. The Self-Image Profile for adults (SIP-AD), developed and validated on a large British population, is a brief measure (30 items) of both self-esteem and self-image. Through a cross sectional survey of 1,462 adults (17-65 years) across all regions of the United Kingdom, factor structure and convergent validity was assessed. Factorial validity revealed six factors, renamed Aspects of Self, confirmed through oblique rotation, in line with a theoretical position of multidimensionality of self-construing. Measures of internal consistency were 0.898 for Cronbach's coefficient α. Both self-esteem and self-image scores correlated significantly with the Rosenberg Self-Esteem Scale (.418 and -.424 respectively) and Tennessee Self-Concept Scale-2 (.557 and -.512). The format of the SIP-AD, with a visually available profile, fosters collaboration between respondent and clinician, which befits its employment in clinical practice.

scholarly journals Rolul stimei de sine în formarea imaginii de sine la adolescenți

2013 ◽  
Vol 2 (1) ◽  
pp. 88-95
Author(s):  
Alina Zaharia
Keyword(s):  
Young People ◽  
Self Esteem ◽  
Psychosocial Aspects ◽  
The Self ◽  
Social Contacts ◽  
Self Image ◽  
High Level ◽  
The Relationship

The main objective of this research consists in studying psychosocial aspects of the relationship that is established between the level of the quality of self image and self-esteem in adolescents. Self-esteem play an important role in the self image of teenagers and young people. Teenagers with a high level of self-esteem have clear and stable views about themselves, talk about them in a consistent, positive way. Teenagers with a low self-esteem have the feeling that they do not know too well each other and talk about them in a unreliable and ambiguous way. They are also pretty reserved in initiating social contacts.

scholarly journals Å Reise Nordover Eller Å Utfordre Det Norske: Ailo Gaups Trommereisen Og Helene Uris Rydde Ut

2018 ◽  
Vol 24 (1) ◽  
pp. 88-106
Author(s):  
Maria Sibińska
Keyword(s):  
Third Space ◽  
Theoretical Work ◽  
The Self ◽  
Discursive Practice ◽  
Self Identity ◽  
Self Image ◽  
The Social ◽  
Knowledge And Practice ◽  
The Individual ◽  
Cultural Belonging

Abstract The article elucidates the presence of the Sami undercurrent in Norwegian literature. Proceeding from Elisabeth Oxfeldt’s theoretical work on the post-national and on the Bhabhanian concept third space, two novels are being discussed: Ailo Gaup’s Trommereisen (1988) and Helene Uri’s Rydde ut (2013). Gaup’s works constitute the first samic voice in Norwegian literature, which explicitly verbalizes the despair emanating from the loss of continuity as regards to the self-image and the self-identity of many samic individuals. Uri’s auto-fictional text combines family research with editing and correcting the nation’s biography. Emphasizing the novels employment of the travel north as a driving force behind the plot and as a metaphorical device, the author of the article interprets the novels as an expression of hope to transgress the social reality and re-establish the lost coherence of personal and national history either by means of shamanic knowledge and practice (Trommereisen) or by means of discursive practice (Rydde ut) that liberates the individual from rigid preconceptions regarding identity and cultural belonging.

Sign in / Sign up

Export Citation Format

Share Document