Styrke og veiledning: Forskningsformidling i møte med særinteresser
Why do people increasingly reject science in favor of subjective opinion? This well-known trend, most recently embodied as “fake news”, has both put lives at risk (through the increasing support for the anti-vaccine movement) and delayed the necessary global adoption of green energy (through so-called climate change skepticism). In this article, I show how rejection of science is often linked to a particular type of new knowledge, one where scientific advice does not grant us local, immediate gains. I also investigate societal megatrends that underlie such skepticism: the growth of social media, the rapid pace of headline news, and the enormous expansion of science itself. Finally, I discuss a way to combat “fake news” and its related phenomena, through more dedicated science communication. “Strength and guidance” is a good slogan for the disseminators of today and tomorrow; strength because the core messages from science need to be ever repeated in a world hungry for sensations, and guidance because the world has grown so complex that bare facts are no longer sufficient. Science communicators need to step out of their comfort zone and give actual, science-based advice – and still refrain from crossing the fine line between objectivity and activism.