scholarly journals PERAN IMC DALAM PEMILIHAN MOMMILK MANAHAN SOLO SEBAGAI PILIHAN KUNJUNGAN KONSUMEN

2017 ◽  
Vol 8 (5) ◽  
pp. 144
Author(s):  
Endang Sri Purwaningsih ◽  
Dian Purworini ◽  
Dian Purworini

This study is to explore the IMC activity conducted by Mommilk Manahan Solo in attracting consumen interest. The research was conducted in Mommilk restaurant, Surakarta city. The quantitative descriptive methodology arranged to support the study while the measurement scale used Likert scale. The sample of this study was Mommilk costumers. The questioners were distributed to gauge the IMC activity, which can be devided into three specific factors; promotion and direct sell, public relation, and advertisement. In the outline of factors are the variables that influence the customers in selecting Mommilk as a preference. The result shows that the IMC activity is positively influence costumers to choose Mommilk as a preference. This study finds that several actions taken by the restaurant management successfully influenced the customers to choose Mommilk instead of others restaurants. Those actions become refence for the management to develop the service in order to attract the costumers. 

2020 ◽  
Vol 4 ◽  
pp. 00015
Author(s):  
Priscilla Jessica J. ◽  
Anisha Rahma Shilfa ◽  
Rayhan Masagi ◽  
Rindiani Sephia

Nomadic tourism is a new tourism trend in Indonesia which is being proposed by the Ministry of Tourism. One of the destinations that provides nomadic tourism-based accommodation is Bandung Regency, Ciwidey District, and Rancabali District. This research focuses on tourist preferences in choosing nomadic tourism-based accommodation in Bandung Regency through cultural, social, personal, and psychological factors. This study uses a quantitative descriptive approach. The primary data of the study were obtained from 183 questionnaires distributed to tourists who were camping or staying in glamping in five locations namely Rancaupas, Ciwidey Valley resorts, Hejo Forest, Legok Kondang Lodge, Glamping Lakeside Rancabali. The measurement scale used is the Likert scale. This study resulted in that the four preference factors were equally important for tourists in choosing nomadic tourism-based accommodation in Bandung Regency.


2019 ◽  
Vol 7 (2) ◽  
pp. 84-88
Author(s):  
Marko Ayaki Lumbantobing ◽  
Muhammad Hudan Rahmat

The purpose of this research is to find out the user's response to e-module based on android products to facilitate learning process. Likert scale with four variations of the answer was the scale used in this study. Research data were analyzed by quantitative descriptive. The result of the research showed that e-module based on android products have met the eligibility criteria with the category "very good" so it is worth to use. The data of the research showed that User’s response to e-module in this case teachers and students obtained “very good” category with the feasibility percentage of each are 84.38% and 81.67%.


Author(s):  
RJ. Bastidas Alcívar ◽  
S. Angosto Sánchez ◽  
A. Martínez Moreno

El objetivo del estudio es determinar el nivel de satisfacción laboral en monitores del ámbito deportivo, a través de una investigación cuantitativa, descriptiva y transversal. Se realizaron análisis descriptivos, media, porcentajes y desviación típica. La muestra estuvo conformada por 26 monitores, 18 hombres y 8 mujeres, con una edad media de 27.5 (±5.4). Como instrumento se utilizó el cuestionario Font Roja de satisfacción laboral, formado por 23 ítems, agrupados en 7 factores, con una escala Likert de 5 anclajes, desde 1 (totalmente en desacuerdo) hasta 5 (totalmente de acuerdo). Los hombres están más satisfechos 53.7% (±10.5) que las mujeres y los trabajadores de las empresas privadas 60.9%, mas que los de la públicas. Como conclusión determinar que los monitores están medianamente satisfechos, 50.8% (±10.2) con su trabajo, hecho que puede incidir en los resultados de la empresa. The objective of the study is to determine the level of job satisfaction in sports monitors, through quantitative, descriptive and transversal research. Descriptive analyses, mean, percentages and standard deviation were carried out. The sample consisted of 26 monitors, 18 men and 8 women, with an average age of 27.5 (±5.4). The Font Roja job satisfaction questionnaire was used as an instrument, made up of 23 items, grouped into 7 factors, with a Likert scale of 5 anchors, from 1 (totally disagree) to 5 (totally agree). Men are more satisfied 53.7% (±10.5) than women and workers in private companies 60.9% more than those in public companies. As a conclusion to determine that the monitors are moderately satisfied, 50.8% (±10.2) with their work, a fact that may have an impact on the company's results


2020 ◽  
Vol 2 (1) ◽  
pp. 1-6
Author(s):  
Nera Mailanda ◽  
Nining Sudiar ◽  
Triono Dul Hakim

The purpose of this study was to determine how effective the use of SIKD in managing archives in the Pekanbaru City Library and Archives Service. The research method used is quantitative descriptive method, with data collection done through observation, questionnaires, interviews, documentation and literature study. The questionnaire was distributed to the archive manager with a research sample of 6 people. The results of this study indicate that the average score is 3.35, based on preparations using the Likert scale at intervals of 3.26 - 4.00, that the archive manager is very positive and effective using SIKD in managing the archives at the Department of Library and Archives of Pekanbaru City . And the obstacle faced by managers in using SIKD is one of the network problems, where in the Pekanbaru City Library and Archives Service the network is sometimes unstable.


2021 ◽  
Vol 5 (2) ◽  
pp. 271-277
Author(s):  
Susanti H. Hasan ◽  
◽  
Laroma Larumbia ◽  

The Covid-19 emergency period requires the implementation of online learning, which was previously carried out offline. This condition causes engineering physics lectures to experience problems in the practical process. For this reason, the purpose of this research is to make learning media that is feasible and simple and easily accessible (YouTube) in the form of video tutorials on engineering physics practicum. The method used is R&D with ADDIE model consisting of Analysis, Design, Development, Implementation and Evaluate stages. Data collection techniques using Likert scale questionnaires and analyzed using quantitative descriptive techniques. The results showed that the practicum learning this product video tutorials was declared very-suitable (VS) for use by media experts with a percentage of 92.5% and according to material experts, it was stated to be very-feasible (VF) with a percentage of 85%, and the results of user responses were stated to be VF with a percentage of 86.20%. So that online practicum applies this media is very suitable to be implemented as a physic learning media.


2018 ◽  
Vol 10 (1) ◽  
pp. 84
Author(s):  
Indah Septiani Putri

Abstract. The purpose of this study is to determine the level of guest satisfaction when breakfast at the Royal Restaurant of Grand Royal Denai Hotel Bukittinggi. This type of research is quantitative descriptive research. The sampling technique used is purposive sampling with 90 people as sample. Data collection techniques are carried out by distributing questionnaires using a Likert scale that has been tested for validity and reliability. The data were analyzed through data tabulation and descriptive data using percentages. The results of the study found that guest satisfaction about breakfast at the Grand Royal Denai Hotel Bukittinggi was in the category of satisfaction 90% and the category very satisfied 10%.


2019 ◽  
Vol 15 (1) ◽  
pp. 79
Author(s):  
Ribka ., Mangimbulur ◽  
Melsje Yellie Memah ◽  
Elsje Pauline Manginsela

This study aims to determine how much women's participation in the construction of agricultural road infrastructure. This research was conducted in Watulaney Village, East Lembean, Minahasa Regency and lasted for 3 months, from October to December 2018. Methods of data collection in this study used primary data collected through interviews based on a list of questions, using Likert Scale, that had been prepared previously. Secondarydata obtained from the Office of the Village Watulaney Timu, local book stores, and internet throught google scholar to get article from journals and thesis from others university that related to this research topic . Dataanalysis using qualitative and quantitative descriptive analysis, where this method describes each data taken from women's participation and then presented in table form. For the measurement of women's participation using a Likert Scale. The research results showed that the level of women's participation in agricultural road infrastructure development programs was classified as very active in providing participation in the form of thoughts, energy, skills and assets and objects at the planning, implementation and evaluation stages. With a total score of 426 or 71%, it can be said to be classified as very active.*eprm*


Author(s):  
Muhammad Akbar Akbar ◽  
Misbahuddin ◽  
Abd Wahab

Abstract This study aims to determine the effect of Islamic Financial Literacy and Muslim Entrepreneurial Behavior partially and simultaneously on Business Performance in Culinary Business in Makassar City. This research is categorized as a quantitative descriptive study with a population of 279 culinary businesses registered at the Makassar City Cooperatives and SME Service with a sample of 74 culinary businesses. The data obtained by distributing questionnaires with a Likert scale. The analysis technique used is descriptive statistical analysis and inferential statistical analysis. The results showed that partially and simultaneously the variables of Islamic Financial Literacy (X1) and Muslim Entrepreneurial Behavior (X2) had a positive and significant effect on the performance of small businesses (Y) in the culinary business in Makassar.   Abstrak Penelitian ini bertujuan untuk mengetahui Pengaruh Literasi Keuangan Syariah dan Perilaku Kewirausahaan Muslim secara parsial dan simultan terhadap Kinerja Usaha pada Usaha Kuliner di Kota Makassar. Penelitian ini dikategorikan sebagai penelitian Deskriptif Kuantitatif dengan populasi sebanyak 279 usaha kuliner yang terdaftar di Dinas Koperasi dan UKM kota Makassar dengan sampel penelitian sebanyak 74 usaha kuliner. Data yang diperoleh melalui pembagian kuesioner dengan skala Likert. Teknik analisis yang digunakan adalah analisis statistik deskriptif dan analisis statistik inferensial. Hasil penelitian menunjukkan bahwa secara parsial dan simultan variabel Literasi Keuangan Syariah (X1) dan Perilaku Kewirausahaan Muslim (X2) berpengaruh secara positif dan signifikan terhadap kinerja usaha kecil (Y) pada usaha kuliner di kota Makassar.


2019 ◽  
Vol 5 (2) ◽  
pp. 142-149
Author(s):  
Aniesa Puspa Arum ◽  
Nurdin Ibrahim ◽  
Etin Solihatin ◽  
Jhoni Lagun Siang

The purpose of this study was to determine the student engagement in hair style learning. The sample of this research was 90 students taking hair style learning in the Cosmetology Study Program, Faculty of Engineering, Universitas Negeri Jakarta. The type of research used is quantitative descriptive. Data collection was carried out by distributing learning engagement questionnaires to students consisting of 4 indicators including: skills, emotional, participation and performance, using a Likert scale. After the data is collected it is processed with SPSS. The results of the study revealed that as many as 47 (52.2%) students had high engagement in hair style learning and 43 (47.8%) students had low engagement in hair style learning.


2021 ◽  
Vol 9 (1) ◽  
pp. 9-17
Author(s):  
Herawati Herawati ◽  
Lukman Lukman ◽  
Abdul Razak Useng

This study aims to determine the accountability of public services to the management of village funds in the village of Bulo Wattang, Panca Rijang District, Sidenreng Rappang Regency. The population of this study was 360 households using the Slovin formula to obtain a sample of 78 households. The sampling technique used is random sampling. This type of research is quantitative descriptive. Data collection techniques are observation, library research and questionnaires. Data analysis techniques using descriptive analysis, data quality tests (validity and reliability), classic assumption tests, linear regression and hypothesis testing with the help of SPSS 21.0 with a measurement scale using a Likert Scale. The results showed that the accountability of public services affects the management of village funds by 53% while the results of the analysis of village fund management data by 58.55% with a less good category while the relationship of public service accountability with the management of village funds amounted to 0.710 categorized a strong relationship, which in providing public services quality by applying one of the principles of accountable government can increase the success of village fund management.


Sign in / Sign up

Export Citation Format

Share Document