Typology of Technology Platform Goals in Diversified Companies
The significance of technology platforms as networks of technological knowledge is growing in diversified companies. The reason is that technology platforms support diversified companies to handle the conflicting priorities of individualized innovations and generating synergies. Hence, the success of diversified companies can be significantly affected by the systematic design of technology platforms. Key prerequisite for such a systematic platform design is the consistent description of the various technology platform goals. In practice however, companies find it difficult to consistently describe the various technology platform goals due to a lack of methodology. As a consequence, a misalignment between the platform goals and the platform design is noticeable, leading to unsustainable technology platform concepts. Therefore, the authors introduce in this paper an approach to consistently describe technology platform goals in diversified companies. This is done by synthesizing the various variables into a single, unified typology that allows to express complicated relationships among the various variables without resorting to oversimplification. The development of the typology is performed by using a combined deductive and inductive approach on the basis of existing literature as well as knowledge about technology platforms in industrial practice. With the assistance of the typology, diversified companies are able to consistently describe their technology platform goals and design sustainable technology platform concepts.