scholarly journals Kompetisi Surat Kabar Lokal Berdasarkan Tingkat Kepuasan Biro Iklan pada Layanan Jasa Media Surat Kabar

2013 ◽  
Vol 9 (1) ◽  
Author(s):  
L. Juni Andi Prasetiya

Abstract: Business newspaper has eliciting competition over source life of supporting media industry, i.e. capital, types of content and types of audience. This research explains the newspaper’s competition based on advertiser satisfaction as a benchmark of media effectiveness. Adopting the theory of uses & gratification and using variables of gratification sought and gratification obtained, these studies examine 5 local newspapers in Yogyakarta. The instrument of competitive strategy is using for further analysis, consisting of superiority direction and superiority magnitude measurements. The results showed that advertising agencies haven’t felt the satisfaction of the services provided by the local newspaper. Key words: competition, gratification sought, gratification obtained, superiority direction, superiority magnitude .Abstrak: Bisnis surat kabar telah memunculkan kompetisi yang memperebutkan sumber penunjang hidup industri media, yakni modal, isi media, dan jenis audiens. Penelitian ini menjelaskan kompetisi tersebut berdasarkan kepuasan pengiklan sebagai tolok ukur efektivitas media. Mengadopsi teori uses & gratification dengan menggunakan variabel gratification sought dan gratification obtained, penelitian ini menguji lima surat kabar lokal di Yogyakara. Selanjutnya dianalisis dengan menggunakan instrumen competitive superiority, terdiri dari superiority direction dan superiority magnitude. Hasil penelitian menunjukkan bahwa biro iklan belum merasakan kepuasan dari layanan yang diberikan oleh jasa surat kabar lokal.

2002 ◽  
Vol 78 (1) ◽  
pp. 137-145 ◽  
Author(s):  
Victor J Lieffers ◽  
Bradley D Pinno ◽  
Kenneth J Stadt

This study examines light competition between aspen and spruce during the sequence of aspen development. Leaf area index and light transmission were measured or estimated for aspen stands from 2 to 125 years old. Light transmission was lowest at 15-25 years, and in some stands, transmission was less than 5% of above-canopy light. Hypothetical aspen stands with various stem configurations and heights were developed, and positions were identified that would meet or fail Alberta free-to-grow (FTG) standards. Light transmission was estimated at each position with the MIXLIGHT forest light simulator. Positions in canopy gaps or at the northern sides of canopy gaps had higher light. In general, however, there was little difference in available light between positions that met or failed FTG criteria. Stand density and size of aspen trees appears to be a better index to predict light transmission and spruce success in juvenile aspen stands than current FTG criteria. Key words: competition, free to grow, hardwood, spruce, light


2001 ◽  
Vol 81 (2) ◽  
pp. 339-342 ◽  
Author(s):  
K. Neil Harker

Weedy and weed-free yields were determined in fields of barley, canola, and peas in Lacombe County, Alberta, Canada from 1995 to 1997. Yield losses were most frequent and severe in peas, and least frequent and less severe in barley. Yield losses due to weed competition were not detectable at 33, 60, and 73% of the pea, canola, and barley sites, respectively. Key words: Competition, interference, barley, canola, peas


Author(s):  
Eda Turanci

Advertising is a growing global industry that aims to create demand for products, goods, and services, and keeps demand alive and promotes and increases sales and profits. Advertising is also an important source of income for the media. The aim of this study is to examine both the development of the advertising industry in Turkey from a historical perspective and to shed light on the economic relationship of advertising within the media industry and consumption. In addition, the study aims to provide a brief descriptive analysis of the international advertising agencies operating in Turkey. In the current study, the economic functions of advertising can be split into two. One of these points to the relationship established with consumption and the other points to the relationship established with the media. Although it is not possible to limit the functions of advertising from an economic point of view, it has a certain limitation in terms of the scope and purpose of the study.


2020 ◽  
Vol 13 (1) ◽  
Author(s):  
Hendra Alfani

The development of communication and information technology that gave birth to the digital era has made the competition for the mass media industry increasingly competitive. This condition requires conventional mass media, especially local newspapers to carry out special strategies focused on efforts to transform their activities in accordance with the demands of the times, so as not to get further behind with new media that use the internet and digital technology. The Daily OKU Ekspres and OKU Timur Pos, as conventional local newspapers, are confronted with this reality. Surrender or immediately develop a strategy for transformation and change, in order to remain able to compete in the media industry. This study uses a qualitative method, where data analysis is displayed descriptively. The results showed that the two newspapers systematically implemented four strategies to face competition with online media, namely; strengthen local content with investigative reports, media convergence, penetration in social media networks and carry out regular and incidental off-air activities. In the context of this strategy choice, the two newspapers are able to capitalize on the vulnerability of online media to strengthen their existence.


2015 ◽  
Vol 14 (1) ◽  
pp. 4-52
Author(s):  
Fumiya Onaka

This study compares 11 to 18 examinations and the changes they have undergone in Thailand, England, and Japan. Using socio-cultural network analysis supported by the interpretive understanding of local newspaper articles and interview transcripts, this study will reveal a process that has not been detected by previous single-case studies. First, there are three compounds across time periods and countries. Second, the analyses of local newspapers show that there is a tendency toward interconnection among the three compounds. Third, the analyses of interview transcripts that are selected as interconnected show that this type can be found in various kinds of people, especially among education administrators and business persons. These results enable us to predict the future of examinations in these areas.


2006 ◽  
Vol 96 (1) ◽  
pp. 435-447 ◽  
Author(s):  
Lisa M George ◽  
Joel Waldfogel

Recent technological advances have dramatically lowered the cost of transmitting information over large distances. In the late 1990s, the New York Times implemented a national distribution strategy, expanding delivery in over 100 cities. Using cross-sectional and longitudinal data on local newspaper circulation, Times penetration, and local newspapers characteristics, we find that as Times circulation grows in a market, local newspaper circulation declines among college-educated readers. Local newspapers reposition toward local and away from national coverage, raising circulation among individuals without a degree. Availability of national newspapers in local markets changes the relationship between local preferences and local products.


2017 ◽  
Vol 9 (2) ◽  
pp. 139 ◽  
Author(s):  
Sahlan Tampubolon ◽  
Amrin Saragih ◽  
Eddy Setia ◽  
Nurlela Nurlela

The aim of this paper is to explore how critical discourse analysis is realized in editorial local newspaper in Medan, Indonesia. The analysis was grounded based on Norman Fairclough’s assumption on critical discourse analysis that discussed three dimensions of analysis, such as micro analysis, macro analysis and meso analysis The data collected were the editorials of Medan local newspaper between June untill December 2012, they are the editorials of Analisa, Andalas, Medan Bisnis, Orbit, Sinar Indonesia Baru (SIB), Waspada that observed three major topic of discussions like topic on politics, state officials, and social phenomena. Findings are in micro analysis includes language use such as the realization of genre, passive voice, collective noun and naming individual, in macro-analysis shows that the editorials position to control the government’s attitude due to social phenomenon, and in meso analysis are the editorial’s role in giving his thought. These findings shows that the Medan local newspaper have just enjoyed for free press in delivering the news 


2000 ◽  
Vol 21 (3) ◽  
pp. 14-26 ◽  
Author(s):  
Lori Bergen ◽  
Sue A. Lafky ◽  
David Weaver

This study examines the opinions of local newspaper sources by asking them to evaluate both the stories for which they served as sources and the local newspapers where the stories appeared. Sources are generally pleased, finding fault with sins of omission rather than commission.


2021 ◽  
Vol 50 (1) ◽  
pp. 52-66
Author(s):  
Allison M. N. Archer ◽  
Joshua P. Darr

How do partisans react when their candidate wins or loses a gubernatorial election? Previous work shows that when parties win presidential elections, demand for their affiliated local newspapers decreases relative to the losing party’s newspapers. However, it is unclear if this negative link extends beyond presidential races into state-level elections. To test this relationship, we analyze demand for partisan and non-partisan newspapers in Virginia and New Jersey—two states that hold off-cycle gubernatorial elections with no competition from federal elections—from 1933 to 2005. We find demand for local newspapers associated with the winning party declines after gubernatorial elections compared to demand for other newspapers. The results also shed light on whether (and which) winning partisans are disengaging completely or shifting their consumption to independent newspapers. Taken together, our study suggests that state-level elections significantly influence local newspaper consumption and adds valuable local context to our understanding of the political dynamics of news demand.


2018 ◽  
Vol 24 (2) ◽  
pp. 95-109
Author(s):  
Nasya Bahfen ◽  
Febri Nurrahmi

To what extent does a local newspaper in the Indonesian province of Aceh construct Acehnese identity as distinct from Indonesian national identity? In this article, the authors examine the representation of Acehnese identity post-civil conflict and in relation to Indonesian national identity by drawing on a content analysis of Aceh’s local newspaper, Serambi Indonesia. There are few studies of representations of local ethnic groups in their local newspapers, let alone the representations of ethnic groups with a history of separatist movements. Therefore, this study sets out to bridge the gap in the literature on how a formerly separatist ethnic group is positioned vis-à-vis its nation-state in its local media. This study examines the representation of Acehnese in the local newspaper in terms of Anderson’s (1983) ‘imagined community’, Billig’s (1995) ‘banal nationalism’, as well as ‘media representation and identity’. In doing so, this study attempts to give a more comprehensive approach to show that the local newspaper continues to be a means for the reproduction of ‘imagined communities’ and the delivery of the narrative of collective identity through the everyday representations of the nation.


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