scholarly journals PENGARUH GREEN PRODUCT DAN GREEN PROMOTION TERHADAP BRAND IMAGE PT SUZUKI INDOMOBIL DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 165
Author(s):  
Dio Findi Priyanka

This research aims to examine: (1) the influence of green product against PT Indomobil Suzuki brand image in the city of Padang, and (2) the influence of green promotion against PT Indomobil Suzuki brand image in the city of Padang. Type of this research is quantitative research analysis techniques, using korelasional, which is the population in this research is the entire consumer users of Suzuki in Padang city of unknown amount. Researchers took samples of as many as 100 people. Sampling technique used was purposive sampling technique. The type of data in this study are the primary and secondary data. Primary data obtained by spreading the now's research. Technique of data analysis is the analysis of descriptive and Inductive analysis. Test the hypothesis in this study was conducted with the test t (t-test). The results of this research show that: (1) Green Product has the insignificant effect towards the brand image, (2) Green  Promotion has the significant effect towards brand image.Keywords: Brand Imageg, Green Product, and Green Promotion.

2020 ◽  
Author(s):  
Pahrizal

The research is proposed to test the influence of Leadership and Motivation Work on Public Service Quality. The population in this study was the Kantor Kementerian Agama Sungai Penuh who had received the last 1 year service at the Kantor Kementerian Agama Sungai Penuh, amounting to 260 people. Furthermore, by using the Slovin formula, a sample size of 158 people was chosen with a sampling technique based on Simple Random Sampling. This study uses primary data and secondary data. Data analysis techniques used are path analysis and hypothesis testing using t test with data analysis using SPSS version 20. The results of the study based on showing that partially the Leadership and motivation work have a positive and significant effect on Public Service Quality. The results also show that motivation work variables act as intervening variables between Leadership and Public Service Quality.


2020 ◽  
Vol 11 (2) ◽  
pp. 190-196
Author(s):  
Retno Astuti Ningrum ◽  
Amir Hidayatulloh

This type of research is quantitative research. The population in this research is a motor vehicle taxpayer. Meanwhile, the sample in this study is a motor vehicle taxpayer in the city of Semarang. The sampling technique in this research used convience sampling. Respondents in this research amounted to 100 respondents. Data collection techniques in research using questionnaires given directly to respondents. Respondents in this study were dominated by male (58 respondents). Whereas female respondents amounted 42 respondents. The analysis techniques in this research used multiple linear regression analysis, with SPSS tools. This study obtained results that perseptions of tax corruption and service quality of tax officers affect taxpayer compliance. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian adalah wajib pajak kendaraan bermotor. Sedangkan, sampel dalam penelitian ini adalah wajib pajak kendaraan bermotor yang berada di Kota Semarang. Teknik pengambilan sampel dalam penelitian ini menggunakan convenience sampling. Responden dalam penelitian ini berjumlah 100 responden. Teknik pengumpulan data dalam penelitian menggunakan kuesioner yang diberikan langsung kepada responden. Responden dalam penelitian ini didominasi oleh laki-laki (58 responden). Sedangkan responden berjenis kelamin perempuan berjumlah 42 responden. Teknik analisis dalam penelitian ini menggunakan analisis regresi linear berganda, dengan alat SPSS. Penelitian ini memperoleh hasil bahwa persepsi korupsi pajak dan kualitas pelayanan petugas pajak berpengaruh terhadap kepatuhan wajib pajak.


2018 ◽  
Vol 5 (1) ◽  
pp. 114
Author(s):  
Ni Luh Yuning Wirayanthi ◽  
Ida Ayu Suryasih

The museum is one of the cultural heritages that should be preserved. Museum Bali is one of the old museum is located in the city of Denpasar and became an icon of cultural tourism. The purpose of this study to determine the perceptions and motivations of tourists to Museum Bali as cultural tourist attractions in Denpasar. This study uses primary data and secondary. Data collection technique used observation, interview, questionnaire, and documentation. Sampling technique using the formula slovin by sampling using accidental sampling devoted to 96 respondents. To analyze data using qualitative descriptive. The results of this study indicate that the perception of tourists to Museum Bali shows a good response because from 17 indicators used as a measure of the response has been positive, there are two indicators  got  bad response. Advice can be given is the need for more interesting information and support so that tourists are more interested to know the collections of the Museum Bali.There needs to be a cultural attraction, the better promotion and attractive to increase the number of tourist visits.   Keywords: Tourist Perception, Museum, Cultural Tourist Attraction


Jurnal Ecogen ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 416
Author(s):  
Desi Wahyuni ◽  
Tri Kurniawati

The research aims to understand of the influence of price discount, bonus pack and variety seeking toward Brand Switching Anlene Milk to the other product in Foodmart Basko Grand Mall Padang. The purpose of this research are: 1) the effect of price discount toward brand switching milk anlene to the other product in Foodmart Basko Grand Mall Padang, 2) the effect of bonus pack toward brand switching milk anlene to the other product in Foodmart Basko Grand Mall Padang, 3) the effect of variety seeking toward brand switching milk anlene to the other product in Foodmart Basko Grand Mall Padang. The type of research used in this study is a causal quantitative research. The population in consumer of Basko Grand Mall Padang. The sampling technique is purposive sampling method with the total samples of 100 people. The type of data used is primary and secondary data. The data analysis technique used is multiple regression by using t test and F test. The result of the research show that there are a positive and insignificant influence between price discount (X1) variable on brand switching behavior of milk anlene to the other product in Foodmart Basko Grand Mall Padang, bonus pack (X2) significantly influence the brand switching behavior of milk anlene to the other product in Foodmart Basko Grand Mall Padang, and variety seeking (X3) significantly influence the brand switching behavior of milk anlene to the other product in Foodmart Basko Grand Mall Padang.Keywords: price discount, bonus pack, variety seeking, and brand switching


Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Maya Sari ◽  
Agus Irianto

The purpose of this article was to study the effects of reversal of school rules and student participation in scout extracurricular activities on the learning discipline of high school accreditation A students in the city of Padang. This type of research was associative descriptive. The population in this study were 5340 respondents from Private an Accreditation Private Schools in Padang. The sampling technique was a two-stage cluster random sampling. The data used in this study are primary data and secondary data. The technique in collecting data was the form of a questionnaire. The instrument testing used a validity and reliability test. The data analysis techniques used descriptive analysis. Based on the results of this study it can be concluded that (1) there is an effect of student compliance with school rules with student learning discipline (2) there is no relation between student’s participation in scout on the learning discipline (3) Student participation in scout extracurricular influences compliance with school regulations.Keywords: obedience to school rules, scout extracurricular, learning discipline


2021 ◽  
Author(s):  
M Chairul Basrun Umanailo

This study aims to determine the effect of customer satisfaction on buyer loyalty at Green Mart in Namrolesupermarkets. This research is quantitative. This research took place in the city of Namrole with the object of research at the Green Mart Supermarket. Sources of data in this study are primary data and secondary data. The data collection techniques in this research were survey and literature study. Sampling was done by non-probability sampling with a purposive sampling technique. The data analysis in this study used regression analysis. This analysis is used to examine the effect of customer satisfaction on loyalty. The results showed that customer satisfaction has a positive effect on loyalty. This implies that, if customer satisfaction increases, loyalty also tends to increase, if a customer is satisfied with the value provided by the products sold and the services received from Supermarkets, Green Mart is very likely to become loyal customers to Supermarkets. Green Mart for a long time. However, if customer satisfaction decreases, loyalty tends to decrease. Increased customer satisfaction is influenced by several factors, including the product and quality of products sold by various stores and according to the market tastes of shop consumers, friendliness, speed of service, and ease of transactions.


2020 ◽  
Vol 8 (2) ◽  
pp. 218
Author(s):  
Desy Rusmaningati ◽  
Ida Bagus Suryawan

Tamansari Water Castle is a sub-tourist attraction located in the Keraton Yogyakarta complex, this tourist attraction is famous for its heritage buildings and also for its water palace. Since it was opened to tourists on April 1, 1974 many tourists visited this tourist attraction, both domestic and foreign tourists. Since the opening of this tourist attraction for the first time, which has not yet drawn retribution rates to tourists, there have been several times the rate of retribution increases to enter this tourist attraction. So there needs to be research on the feasibility of increasing the levy rate. In this regard, the author tries to examine the "Studi Kelayakan Peningkatan Tarif Retribusi di Daya Tarik Wisata Tamansari Water Castle".                        The research method used in this study is quantitative research with comparative matrix analysis techniques, to analyze the feasibility of increasing levy rates in the tourist attraction of Tamansari Water Castle. Sources of data from primary and secondary data, data collection techniques using observation, interviews and literature studies, and interview instruments in the form of interview guidelines. Determination of informants at Tamansari Water Castle in this study using purposive sampling technique, so as to obtain accurate data about the feasibility of increasing levy rates in the tourist attraction of Tamansari Water Castle.                  The results of the research obtained were the feasibility of increasing the levy rate in the tourist attraction of Tamansari Water Castle.   Keywords: feasibility, tamansari water castle,


2021 ◽  
Vol 5 (2) ◽  
pp. 153-173
Author(s):  
Asnah Tul Ramadani ◽  
Junaidi ◽  
Zulfa Eliza

This study aims to determine the effect of MSMEs (Micro, Small and Medium Enterprises), inflation, and unemployment on economic growth in Indonesia. In this study only 14 years were taken. This research uses quantitative research methods. The technique used in this study is Purposive Sampling, which is a deliberate sampling technique. The type of data used in this study is secondary. Data analysis techniques used in this study are the analysis of classic assumptions, multiple linear regression, and hypotheses. The formulation if the problem of the influence of MSME growth on economic growth in Indonesia, the effect of inflation on economic growth in Indonesia, the effect of unemployment on economic growth in Indonesia, the influence of MSME, inflation and, unemployment rates on economic growth in Indonesia. Partial results (T test) the influence of MSME (X1) of 0.010 <0.05, inflation (X2) of 0.029 <0.05, unemployment (X3) of 0.013 <0.05 and a significant positive effect on economic growth in Indonesia. F test results (Simultaneous) showed a significant value of 0.007 <0.05 meaning that MSME, inflation, and unemployment simultaneously had a significant effect on economic growth in Indonesia. Then from the R-square test results of 0.656 or 65.6%. The magnitude of these results can be explained by the MSME variables,


2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Asep Suryanto ◽  
Adah Sa’adah

The objective of this research was to find out what factors underlie Daarut Tauhiid BMTcustomers in applying of murabaha financing. The research method used is descriptive research method with a qualitative approach. The data sources in this study involve primary data sources and secondary data sources. Primary data sources, namely the unit head, account officer, and members of Daarut Tauhiid BMT as murabaha financing customers at the BMT. Secondary data sources involve modules, documents at Daarut Tauhiid BMT relating to the topic of research. The data analysis techniques are through the stages of data reduction, data display and data verification. The results of the research show that the factors that could underlie customer decisions in applying The results showed that the factors underlying the customer's decision in applying of murabaha financing at Daarut Tauhiid Baitul mal wa Tamwil (BMT) were images of the Daarut Tauhiid environment, reference groups, customer needs in certain situations, supporting personal work, customer perceptions of syariah compliance


2018 ◽  
Vol 6 (1) ◽  
pp. 92
Author(s):  
Ni Wayan Surya Muspita Dewi ◽  
Ida Ayu Suryasih

Jehem Tourist Village has been designated as Tourism Village in 2015. The existence of tourist attraction Anjungan Tukad Melangit (ATM) is currently popular in the eyes of tourists who visit the Village Tourism Jehem. The purpose of this research is to know the condition of existing tourism Jehem Tourism Village and the influence of attraction Anjungan Tukad Melangit (ATM) to the development of Jehem Tourism Village. The data used in this research is qualitative and quantitative data. Primary data source data and secondary data, data method used are: observation, interview and documentation. Informant determination technique used is purposive sampling technique. The results of the research show that the existence of tourist attraction Anjungan Tukad Melangit (ATM) to make tourists began to visit the Village Tourism Jehem. The attraction of Anjungan Tukad Melangit (ATM) has an important influence in the development of Jehem Tourism Village. The advice given in this study is expected to conduct further research in order to provide a deeper knowledge again.    Keywords: Jehem Tourist Village, Anjungan Tukad Melangit (ATM), Visits, Influence


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