scholarly journals MEMBANGUN KINERJA PEMASARAN MELALUI MARKETING KNOWLEDGE COMPETENCE DAN MARKETING NETWORKING

2018 ◽  
Vol 12 (2) ◽  
Author(s):  
Hasyim Hasyim
Keyword(s):  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Research Result ◽  
Sampling Technique ◽  
Research Problem ◽  
Equation Model ◽  
Small Scale ◽  
Local Market ◽  
Marketing Capability ◽  
Marketing Performance

This research is done based on research result differences ( research gap ) and differences of discussion focus about orientation of entrepreneurial and influence of knowledge interest and also company capability to marketing performance. Besides, there are also research problem about tightening of emulation in hand made clothes industry specially at small scale industry in Semarang city which’s owning local market so that push brooding company to be more ahead in formulating strategy to improving its performance. Some condition and factor above were importance to be checked empirically and analyzed. Therefore the practitioner / owner in hand made clothes industry can obtain fact to support their exist in market, so the formulated strategy earn more accurate. This research is done by taking research object at small scale hand made clothes industry in Semarang, amounting to 170 company with its population element that is manager / owner. Sampling technique that used is purposive sampling. Amount of determined responder as research sample is 100 people. Analysis technique that used to interpret and analyze data in this research is technique of Structural Equation Model (SEM) of software package of AMOS. Result of examination proven hypothesis that factor entrepreneurial orientation and knowledge of market become positive effect of marketing capability and marketing performance. It is mean high significance of each other variables. As for model which is raised in this research can be accepted posed at by index according to where value of GFI 0,900, value of chi-square 87,987, probability value 0,084, value of TLI 0,965 and value of CFI 0,973, all have up to standard although value of AGFI 0,853 accepted by marginal. Keywords :  Entrepreneurial Orientation, Marketing Knowledge Competence, Marketing Capability, Marketing Networking, Performance

scholarly journals Online Marketing Enterprise of Jombang Culinary from TAM and VEM Perspective on Social Media

2017 ◽  
Vol 8 (3) ◽  
pp. 229
Author(s):  
Nuri Purwanto ◽  
Kristin Juwita
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Research Result ◽  
Sampling Technique ◽  
Positive Influence ◽  
Equation Model ◽  
Online Marketing ◽  
Experiential Marketing ◽  
The Third ◽  
Positive Effect

The purpose of this research was to develop, evaluate, and test antecedent model with trust as an intermediary variable of Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) for buying intention. It used purposive sampling technique with 300 respondents. The questionnaire results were evaluated and analyzed using Structural Equation Model (SEM) method with the analysis tools (the third version of SmartPLS). The research result shows that there is no effect between TAM and trust. In addition, there is a direct and positive influence of VEM on trust. The trust and TAM have a positive effect on buying intention. However, VEM does not affect buying intention. The results indicate that the trust cannot mediate TAM and buying intention. Meanwhile, trust can mediate between VEM and buying intention.

scholarly journals Efforts to Increase Marketing Performance of Small and Medium Enterprises in Central Java, Indonesia

2020 ◽  
Vol 4 (1) ◽  
pp. 11-19
Author(s):  
Mudiantono Soekirman ◽  
Fajar Ayu Suryani
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Small Businesses ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Distribution Channel ◽  
Equation Model ◽  
Marketing Performance ◽  
Central Java ◽  
Medium Enterprises

Business competition in the current era of globalization requires companies to have a strategy to win the market. Strategic management has an important role for the survival of the company. The existence of such competition is also felt by small businesses such as Small and Medium Enterprises (SMEs). The increase in the number of SME units in Central Java was not followed by an increase in average sales of SMEs. This study aims to analyze the effect of distribution channel, ERP implementation and entrepreneurial orientation on marketing performance with competitive advantage as an intervening variable. The population in this study were small and medium enterprises owners in Central Java. Six hypothesis were formulated for this study. To test those hypothesis, this study used 104 respondent. Structural Equation Model (SEM) was applied to this study using AMOS 24  as a tool. The results of this study shows that competitive advantage is the most variable in influencing the marketing performance, while this  competititve advantage has entrepreneurial orientation as highest variable in influencing it. This study suggests that if SMEs want to increase their marketing performance, they must increase  their competitive advantage. This competitive advantage can be increase by increasing the entrepreneurial orientation.

scholarly journals The Effect of Digital Marketing and Financial Inclusion on Business Sustainability through Marketing Performance Culinary Msme’s in Surakarta

2021 ◽  
Vol 04 (06) ◽  
Author(s):  
Marjam Desma Rahadhini ◽  
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Recovery Process ◽  
Equation Model ◽  
Financial Inclusion ◽  
Digital Marketing ◽  
Validity Testing ◽  
Business Sustainability ◽  
Market Growth ◽  
Marketing Performance

This study aims to analyze the effects of digital marketing and financial inclusion on business sustainability through marketing performance. MSME’s are required to be able to adapt to new adaptations and communicate products intensively in marketing to be able to reach consumers directly and reduce costs for the sustainability of their business. This research is a survey research. The population was culinary MSME’s in Surakarta. Data collection using a questionnaire. The sampling technique used purposive sampling, culinary MSME’s as 75 respondents. Validity testing used Confirmatory Factor Analysis (CFA), and Cronbach's Alpha for reliability testing. Data analysis used the Structural Equation Model (SEM) with Partial Least Squares (PLS). The results show digital marketing and financial inclusion have an effect on business sustainability through marketing performance. Digital marketing and financial inclusion help MSME’s to promote and market products and be able to expand markets that were previously limited, so that MSME’s can survive a pandemic and can increase market growth in encouraging the national economic recovery process.

scholarly journals Membangun Keunggulan Produk Ikonik Untuk Meningkatkan Kinerja Pemasaran UMKM [Establishing Advantages of Iconic Products to Improve Marketing Performance of SMEs]

2017 ◽  
Vol 12 (2) ◽  
pp. 163
Author(s):  
Ahmad Hanfan
Keyword(s):  
Product Development ◽  
Random Sampling ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Sampling Technique ◽  
Equation Model ◽  
Sample Distribution ◽  
Stroke Width ◽  
Marketing Performance ◽  
The Impact

<p>This study aims to develop a new concept of the iconic product advantage as a bridge to solve the research gap on the impact of product development capability on marketing performance. This new concept is studied through relevant theory and tested through empirical research. Data were collected empirically from the owner of Salted Egg (micro, small and medium enterprises MSME) in Brebes, Central Java Province, Indonesia. The sample distribution was given to 115 respondents by using sample random sampling technique. The structural equation model (SEM) with AMOS 22 software is used to test the model and research hypothesis. Four hypotheses are proposed, and all hypotheses are accepted with the support of existing data, as well as showing primarily the strategic role of iconic product advantage in bridging the capabilities of product development and marketing performance. This study aims to enrich the literature as well as contribute to the science associated with the product development model of excellence. Furthermore, managerial implications and further research are also discussed in this article.</p><p><em style="color: #111111; font-family: Arial, Helvetica, sans-serif; font-size: 11.2px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;"><strong>Bahasa Indonesia Abstrak</strong></em><em><strong>:</strong>  Penelitian ini bertujuan untuk mengembangkan konsep baru keunggulan produk ikonik sebagai jembatan untuk memecahkan kesenjangan penelitian mengenai dampak kemampuan pengembangan produk terhadap kinerja pemasaran. Konsep baru ini dipelajari melalui teori yang relevan dan diuji melalui penelitian empiris. Data dikumpulkan secara empiris dari pemilik telur asin UMKM (Usaha Mikro, Kecil dan Menengah) di Brebes, Provinsi Jawa Tengah, Indonesia. Distribusi sampel diberikan kepada 115 responden dengan menggunakan teknik sample random sampling. Model persamaan struktural (SEM) dengan perangkat lunak AMOS 22 digunakan untuk menguji model dan hipotesis penelitian. Empat hipotesis diajukan, dan semua hipotesis diterima dengan dukungan data yang ada, serta menunjukkan terutama peran strategis keunggulan produk ikonik dalam menjembatani kemampuan pengembangan produk dan kinerja pemasaran. Penelitian ini bertujuan untuk memperkaya literatur serta memberikan kontribusi terhadap ilmu pengetahuan yang terkait dengan model pengembangan keunggulan produk. Selanjutnya, implikasi manajerial dan penelitian lebih lanjut juga dibahas dalam artikel ini.</em></p>

scholarly journals Analisis Pengaruh Kualitas Layanan, Orientasi Pasar, dan Kepuasan Konsumen Terhadap Kinerja Pemasaran PT. Wisang Utama Mandiri Surabaya

2015 ◽  
Vol 2 (01) ◽  
Author(s):  
Navi Muda Priyatna
Keyword(s):  
Job Satisfaction ◽  
Service Quality ◽  
Market Orientation ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Research Result ◽  
Equation Model ◽  
Sem Analysis ◽  
Marketing Performance ◽  
The Impact

Abstract: Company competition surrounding today is colored with the fast changes and full of uncertainties. And, the problem faced by companies in present is the decrease of job volume, in which this matter takes place due to the impact of the decline of demands for the electric installation construction service to PT. Wisang Utama Mandiri. The job volume decline, perhaps, there any factors causing it, they are, among others, the poorly service quality, the market demands that not accommodated by the company, even the consumer satisfaction that not yet maximal, these cases, of course, so impacted on company incomes.From the result of testing on model in this research, by using random sampling, structural equation model (SEM) analysis, and the assistance of software Amos 22, on 100 respondents, that it was able to explain the Analysis of the Effects of Service Quality, Market Orientation, and Consumer Satisfaction on the Marketing Performance of PT. Wisang Utama Mandiri of Surabaya.The research result indicated that: 1) Service quality has effect on consumer satisfaction. 2) Service quality has effect marketing performace. 3) Market orientation has effect on consumer satisfaction. 4) Market orientation has effect on marketing performance. 5) Employee job satisfaction has significant effect on marketing performance.Of the three variables hypothesized as influential in this research, whose value largest is the direct relevance between market orientation and marketing performance.Key words: PT. Wisang Utama Mandiri, Service quality, Market orientation, Job satisfaction, Marketing performance

scholarly journals The Efforts to Improve Marketing Performance in Small and Medium Industries of Tofu

2020 ◽  
Vol 9 (3) ◽  
pp. 252-261
Author(s):  
Aslama Odilak Ma'arif ◽  
Ida Maftukhah
Keyword(s):  
Entrepreneurial Orientation ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Business Environment ◽  
Marketing Strategies ◽  
Marketing Capabilities ◽  
Marketing Capability ◽  
Marketing Performance ◽  
Knowledge Competencies

Small and Medium Industries have become the largest industry in Indonesia that has an important role in the Indonesian economy due to its ability to encourage economic growth and create new sources of entrepreneurship. Small and Medium Industries are expected to be more creative and prepared in marketing strategies to deal with an increasingly complex business environment. This study aims to examine the effect of marketing knowledge competence and entrepreneurial orientation on marketing performance through marketing capabilities. The population in this study was the Small and Medium Industries of Tofu in Magelang City. The number of samples used was 94 respondents. The sampling technique uses saturated samples. The data were analyzed using the method of descriptive analysis, regression analysis, and path analysis using IBM SPSS version 22. The results of the study show that marketing knowledge competency and entrepreneurial orientation have a positive and significant effect on marketing performance. Marketing capability could mediate the influence of marketing knowledge competencies and entrepreneurial orientation on marketing performance. The advice given is that the Small and Medium Industries of Tofu practitioners should innovate more in tofu products, conduct promotions, provide the best service to customers, and be able to maintain the quality of tofu. The next researcher is expected to add references related to marketing knowledge competence and expand the scope of the object.

scholarly journals Creating Innovation Based on Superior Business Capabilities and Entrepreneurial Networks to Enhance Marketing Performance

2020 ◽  
Author(s):  
Murwatiningsih . ◽  
Nina Oktarina
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Research Results ◽  
Entrepreneurial Networks ◽  
Marketing Performance ◽  
The Creation

This research empirically tests and analyzes the creation of innovation through superior business capabilities and entrepreneurial networks to enhance the marketing performance of micro, small and medium-sized confection enterprises in Semarang City. This research takes 100 respondents as its samples using an incidental sampling technique. The respondents are owners/management of confection businesses. The data are collected using questionnaire and analyzed by employing descriptive technique and Structural Equation Model (SEM) with AMOS version 18 software. The research results generally conclude that superior business capabilities influence innovation, entrepreneurial networks, and marketing performance. Entrepreneurial networks influence innovation and marketing performance, and innovation influences the marketing performance of micro, small and medium-sized confection enterprises in Semarang City. Keywords: innovation, superior business capabilities, entrepreneurial networks, marketing performance.

scholarly journals Inovasi Produk terhadap Keputusan Pembelian dan dampaknya terhadap loyalitas pelanggan : Studi Pengguna Mobil Toyota Calya di Kota Bogor dan Bekasi

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Anugerah Dachi
Keyword(s):  
Structural Equation Modeling ◽  
Customer Loyalty ◽  
Product Innovation ◽  
Structural Equation ◽  
Sampling Technique ◽  
Research Problem ◽  
Equation Modeling ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Made In

Abstract The formulation of the research problem is whether product innovation effects purchase decisions, whether product innovation and purchase decisions affect customer loyalty. This study aims to examine the effect of product innovation on the purchase decision of Toyota Calya, and examines the effect of product innovation and purchasing decisions on customer loyalty. The population is the Toyota Calya’s customers in Bogor and Bekasi. The population is not known with certainty, therefore the sampling technique is done by accidental sampling technique in determining the number of samples. A total of 203 questionnaires were collected. Therefore, the sample in this study was 203 respondents. The data analysis method is Structural Equation Modeling. The results showed a significant influence on product innovation on purchasing decisions. Product innovation and purchasing decision also significantly influence customer loyalty. Purchasing decisions significantly mediate the effect of product innovation on customer loyalty. Innovations must still be made in order to maintain the loyalty of Toyota Calya car users in Bogor and Bekasi. Keywords: Product innovation, purchasing decisions, and loyalty AbstrakRumusan masalah penelitian ini adalah apakah inovasi produk mempengaruhi keputusan pembelian,  dan apakah inovasi produk dan keputusan pembelian mempengaruhi loyalitas pelanggan. Penelitian ini bertujuan untuk menguji dan mengetahui pengaruh inovasi produk terhadap keputusan pembelian toyota Calya, dan menguji pengaruh inovasi produk dan keputusan pembelian terhadap loyalitas pelanggan. Populasi penelitian adalah pengguna mobil merek Toyota Calya di Kota Bogor dan Bekasi. Populasi tidak diketahui secara pasti,oleh karena itu teknik pengambilan sampel dilakukan dengan teknik accidental sampling dalam menentukan jumlah sampel. Kuisioner yang berhasil dikumpulkan sebanyak 203 kuisioner. Oleh karena itu, sampel dalam penelitian ini adalah berjumlah sebanyak 203 responden. Metode analisis data yang dipergunakan adalah Structural Equation Modeling.  Hasil penelitian menunjukkan adanya pengaruh secara signfikan inovasi produk dengan keputusan pembelian. Variabel Inovasi produk dan keputusan pembelian juga secara signifikan mempengaruhi  loyalitas pelanggan. Keputusan pembelian secara signifikan memediasi pengaruh inovasi produk terhadap loyalitas pelanggan. Inovasi harus tetap dilakukan demi untuk mempertahankan loyalitas pengguna mobil Toyota Calya di Kota Bogor dan Bekasi.

scholarly journals The effect of entrepreneurial experience and entrepreneurial orientation on social entrepreneurial performance

2021 ◽  
pp. 1133-1140 ◽  
Author(s):  
Susetyo Darmanto ◽  
Bukirom Bukirom
Keyword(s):  
Social Entrepreneurship ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Entrepreneurial Experience ◽  
Analysis Technique ◽  
Waste Bank ◽  
The City

The objective of this study is to analyze the effect of entrepreneurial experience and social entrepreneurship orientation on social entrepreneurship performance. This survey research was conducted on waste bank entrepreneurship activists in the city of Semarang. Thirty-five respondents were taken using the accident sampling method. Partial Least Square Structural Equation Model (PLS-SEM) is used as an analysis technique. The results showed that entrepreneurial experience and social entrepreneurship orientation had a positive and significant effect on the performance of social entrepreneurship. The contribution of the concept of human capital and the concept of entrepreneurial orientation is needed in building social entrepreneurship. The Semarang government is requested to give more attention to developing waste banks due to their contribution to social, economic, and environmental.

scholarly journals Pengaruh Literasi Zakat, Infaq, Shadaqah (ZIS), Kepercayaan, dan Brand Awareness terhadap Keputusan Menyalurkan Zakat dan Donasi Melalui Tokopedia

2021 ◽  
Vol 5 (2) ◽  
pp. 291-313
Author(s):  
Niken Febiana ◽  
Hendri Tandjung ◽  
Hilman Hakiem
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Sem Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Ibn Khaldun ◽  
Analysis Technique ◽  
Islamic Religion

This study aims to determine the effect of literacy variables on zakat, infaq and shadaqah (zis), trust and brand awareness on decisions to distribute zakat and donations. The data processing in this study uses quantitative analysis using the Structural Equation Model (SEM) analysis technique with the Partial Least Square (PLS) approach using the SmartPLS 3.0 statistical software. The instrument used to obtain data is a questionnaire using a Likert scale. In taking the sample obtained by non-probability sampling method using purposive sampling technique, the sample obtained is 95 respondents at the students of the Faculty of Islamic Religion, Ibn Khaldun University, Bogor. The results of this study indicate that the literacy variable zis has a negative and insignificant effect on the decision to distribute zakat and donations through Tokopedia. The trust variable has a positive and significant effect on the decision to distribute zakat and donations through Tokopedia. The Brand Awareness variable has a positive but not significant effect on the decision to distribute zakat and donations through Tokopedia. Variable literacy zis, trust, brand awareness simultaneously influence the decision to distribute zakat and donations by 66.4%. While the remaining 33.6% is explained by other exogenous variables outside of this study. Keywords: Brand Awareness, Trust, Decision to Distribute Zakat and Donations, Literacy ZIS

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