scholarly journals TripAdvisor as a source of data in the planning process of tourism development on a local scale

Turyzm ◽  
2018 ◽  
Vol 28 (2) ◽  
pp. 49-55
Author(s):  
Aleksandra Minkwitz
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Planning Process ◽  
Tourism Industry ◽  
Future Directions ◽  
Tourist Attractions ◽  
The Subject ◽  
Use Of Social Media ◽  
Effective Source

The aim of this article is to answer the question of whether social networking sites can be an effective source of data, useful in the context of local tourism planning. The first part of the article contains a presentation of the role of social media in the tourism industry, a synthetic discussion of the most common topics of research related to the use of social media in tourism, and also characteristic of the TripAdvisor social network, which is the subject of the study. The second part presents the results of a study conducted using the website, covering the 30 most popular hotels, restaurants and tourist attractions in Poznan. The results contain a comment about the risks associated with the analysis of this type of data, as well as possible future directions of research.

scholarly journals MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PROMOSI UNTUK MENINGKATKAN MINAT BELI KONSUMEN

2017 ◽  
Vol 1 (01) ◽  
pp. 25-32
Author(s):  
Deru R Indika ◽  
Cindy Jovita
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Rapid Growth ◽  
Purchase Intention ◽  
Internet Access ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Consumer Purchase Intention ◽  
The Subject ◽  
Use Of Social Media

The speed of internet access and the rapid growth of the smartphone industrymakes it easier for people to get information. In the field of marketing, this affectshow the promotion is done. The use of social media which is actually meansfor social interaction between online individuals becomes commonly used bycompanies as a tool for promotion including in the tourism industry. One of thesocial media that is often used is Instagram, an application that allows users toshare photos and pictures along with short messages with other users. This studydiscussed how Instagram as a social media can affect consumer purchase intentiontoward a tourist destination. The subject of research is Floating Market located inLembang, Bandung, West Java. The results showed that information deliveredthrough Instagram was effective in increasing consumer purchase intention upto 50.2%

scholarly journals UPAYA PENINGKATAN PEMEREKAN ORGANISASI BERBASIS DARING MELALUI PELATIHAN MENGEMBANGKAN MEDIA SOSIAL RPTRA DHARMA SUCI

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Michael Christian
Keyword(s):  
Social Media ◽  
Public Space ◽  
Social Networking Sites ◽  
Government Expenditure ◽  
Regional Government ◽  
Before And After ◽  
Effectiveness Of Training ◽  
Use Of Social Media ◽  
Corporate Social

The regulation of the Governor of DKI Jakarta Number 196 (2015) on Child Friendly Integrated Public Space (RPTRA) explains the open areas for children that can be a positive medium for interaction and play. The development of RPTRA in DKI Jakarta is not fully funded by the DKI Jakarta government through the Regional Government Expenditure Budget (APBD), but the program also involves companies in the form of Corporate Social Responsibility (CSR). In terms of marketing, this synergy program can not only strengthen the organizations/companies involved in the CSR program but indirectly can help the existing RPTRA to more easily introduce the implementation of its activities through branding. The concept of branding for the organization is not an easy thing not only for the surrounding community as RPTRA's board but also for marketers. Social networking sites can be a powerful medium in developing RPTRA as an organizational brand that makes marketing communications have a significant influence on how organizations communicate to their customers. This study aims to measure the effectiveness of training on the role of social media to improve online organization. The method used by observation measurement at two periods (before and after training) and the effectiveness of training provided (using SPSS 22.0). The result of this training is able to explain the increasing effectiveness of the use of social media RPTRA Dharma Suci and utilization of supporting media elements in it such as photos, videos and so on. Suggestions for further research may consider the use of other social medias and observations over a longer time span.<br />Keywords: RPTRA, branding, organization, social media

Excessive social networking sites use and online compulsive buying in young adults: the mediating role of money attitude

2018 ◽  
Vol 19 (3) ◽  
pp. 310-327 ◽  
Author(s):  
Saeed Pahlevan Sharif ◽  
Ken Kyid Yeoh
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Compulsive Buying ◽  
Content Type ◽  
Mediating Role ◽  
Money Attitude ◽  
Use Of Social Media ◽  
Positive Effect

Purpose This paper aims to investigate the effect of excessive use of social networking sites on online compulsive buying, and whether this effect is mediated by the dimensions of money attitude (i.e. power-prestige, distrust and anxiety) in young Malaysian adults. Design/methodology/approach A correlational cross-sectional, questionnaire-based design was adopted. A total of 1,155 university students completed an online survey. A parallel multiple mediator model was then developed and tested using covariance-based structural equation modeling. Findings Excessive use of social media had a positive effect on money attitude dimensions and online compulsive buying. Also, power-prestige and anxiety dimensions of money attitude mediated the positive effect of excessive use of social networking sites on online compulsive buying. Practical implications Several implications for the parents of young adults, institutions of higher learning as well as banks that provide services to these youths have been suggested. Originality/value Little is known about the effect of excessive use of social media on compulsive online buying and the mechanisms behind it. This study contributes to the literature by testing the mediating role of money attitude in the effect of use of social networking sites on online compulsive buying.

scholarly journals A REVIEW ON THE INFLUENCE OF SOCIAL MEDIA IN TRAVEL DECISION OF YOUTH TRAVELERS

2021 ◽  
Vol 6 (26) ◽  
pp. 186-195
Author(s):  
Lay Yen Tan ◽  
Norhazliza Abd Halim
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Planning Process ◽  
Research Question ◽  
Online Marketing ◽  
Travel Decisions ◽  
Use Of Social Media ◽  
Travel Decision

This paper will highlight the review of previously reported data by numerous authors. Nowadays, widespread social media is used more and more especially in tourism. Recent trends in technology have observed the emergence of social networking sites such as Facebook, Instagram, and YouTube. These websites encourage users to share information on what they are doing, upload pictures of what they have been up to, and post blog entries in order to share their interests and activities with other users. From the industry perspective, more and more hotels or tourist destinations are using these social networking sites as communication tools with their guests. It is evident that people are depending on their peers’ reviews through these social networking sites before purchasing products and services. As a result, social networking sites are growing both in popularity and importance for consumers as well as corporate. Previous research regarding the use of social media among youth travellers has mainly focused on its impact on travellers’ travel planning process and there is consensus that travel decisions are highly influenced by social media. Considering that an answer to the research question of “will social media influence the travel decision of the youth travellers”, the aim of this study is to fill this research gap and to examine the influence of social media on youth travellers’ decision making. A proposed conceptual framework is developed in order to understand the influence of social media on travel decision making among youth travellers. The findings of this study are important to tourism online marketers in order to have a better understanding on youth travellers in the use of social media so that they can adapt online marketing strategies for this segment.

Social Media and Higher Education Institute Recruitment

2017 ◽  
Vol 6 (10) ◽  
pp. 86
Author(s):  
Gurvinder Singh ◽  
Munish Bansal ◽  
Dyal Bhatnagar
Keyword(s):  
Higher Education ◽  
Social Media ◽  
New Media ◽  
Social Networking Sites ◽  
High Growth ◽  
High Growth Rate ◽  
Conceptual Approach ◽  
Use Of Social Media ◽  
Major Factors

Communication medium has changed dramatically in the past decade after the emergence of social media. . Not only it became top priority for business houses now a day but other organizations including education institutes are using social media to connect with students. With approximately 462 million internet users and over 241 million active Facebook users; Internet penetration, Smartphone’s, youth exposure are major factors which are responsible for high growth rate of internet and social website users. Decision makers are consistently trying to identify ways through which firms can make use of social media applications such as Wikipedia, YouTube, Facebook, Twitter etc. It is a place where people discuss politics, products, cricket, music & movies, fashion, science & Technology and many other issues. This new media has led to a paradigm shift in marketing practices of many companies from a traditional brand or product-driven approach to a contemporary customer-driven approach. Social Media and its technology are consumer-driven as it can directly communicate with consumers for their product and services. Moreover, this new form of media is often perceived more trustworthy source rather than sponsored content transmitted thru the traditional media of the promotion mix. Though organizations cannot control the direction of information disseminated through social media yet social media is being widely used by almost all the companies, in spite of their size or structure. Consumers get instant response and feel more attached with the organization.Considering all these benefits educational institutes and universities are now using social media to reach its perspective clients i.e. students, in order to improve recruitments. Social media sites are generally accessed by youth of specific demographic profile. There is big difference in how and why people use social networking sites. In addition, how much is the involvement and continuation of traditional marketing practices required in social media marketing.Unfortunately, universities/institutes using these technologies often fail to understand the unique opportunities and challenges that accompany the adoption of social media. In this paper, an effort has been made on conceptual approach in identifying issues and challenges in identifying role of social media in higher education and to identify factors that affect the selection of higher educational institutes and role of social media in reaching to the perspective students. The data will be analyzed using statistical techniques like factor or confirmatory factor analysis with reliability and validation checks.

Effectiveness of Social Media Recruitment on Employer Branding -A Study

2019 ◽  
Vol 118 (5) ◽  
pp. 111-121
Author(s):  
M. Bagirathi ◽  
Dr.R. Magesh
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Communication Tool ◽  
Employer Branding ◽  
New Employees ◽  
Major Player ◽  
Employer Brand ◽  
Use Of Social Media

Social media is becoming increasingly more important in today’s world. It brings along offer and demand in accomplishment and choice. In addition to this it also gives employers the possibility to verify potential employers. This article presents associate wildcat investigation on the role of social networking sites in accomplishment. Social media is becoming increasingly more important in today’s world. It brings along offer and demand in achievement and choice. In addition to this it also gives employers the possibility to verify potential employers. This article presents Associate in nursing searching investigation on the role of social networking sites in achievement. Particularly Evolution of technology and the disruptive nature of social media in the twenty first century workplace is a central concern of this paper. The framework of exploring the perception that the use of social media for recruitment is devoid of any recruiter bias. The use of social media and its propensity to create a permanent digital record also raises interesting questions connected with the level at which individual’s experience a world in which constant digital surveillance has become the norm. This paper is focused on the usage of social networking sites. For human resources departments in the process of hiring new employees. It also maps the development and influence of social networking sites on recruiter’s behaviour and customs. The main aim is to find out, whether SNS will replace traditional online job boards in the current scenario. Our findings confirm the rising importance of social networking sites usage as a new recruiting technology. However, as a major player in the field of recruitment, job boards are still important. Social networking sites today can be seen as the most utilized services within Web 2.0, in which Facebook, Twitter, LinkedIn, and MySpace have attracted hundreds of millions of users which integrated these sites into their daily practices. Because of the large number of individuals active on SNS, it is also frequently used as a tool for promoting purposes within businesses. So has social networking sites already have proven to be an effective tool for the branding of products and services (Constantinides, 2010). Even more recently SNS is increasingly used as a tool for promoting the employer brand, referring to the image of desirability and uniqueness as an employer. Employer Branding messages including story telling for inspiring people. Employer branding content that fits the special interests of the focus group. Employer branding advertisements for reaching new people. The findings suggest that participants perceive social networking sites as important tools for communicating the employer brand. This study contributes to research project by providing new insights into the usages of social media as a communication tool for leader stigmatization.

An Exploratory Study on the Use of Social Media for Social Marketing

2014 ◽  
Vol 1 (1) ◽  
pp. 8
Author(s):  
Ms. Shweta Sharma
Keyword(s):  
Social Media ◽  
Social Marketing ◽  
Social Networking Sites ◽  
Academic Research ◽  
Social Media Marketing ◽  
Online Media ◽  
Content Sharing ◽  
Use Of Social Media ◽  
The Impact

Social media refers to the online media that allows multi-directional conversations and real time interactions such as social networking sites (SNS), blogs, discussions forums, content sharing, social bookmarks, wikis etc. Over the last decade, social media marketing has become a key focus area for both marketing practitioners and researchers. This paper focuses on the impact of social media in the domain of social marketing. For this study, we consider previous academic research in the area of social media and social marketing published in eminent research journals and management. After creating a summative background of social media and social marketing, we propose a model to understand the role of social media as a catalyst in the process of social change. Finally, we present two cases where social media played a significant role as a social catalyst. 

scholarly journals Polish Nationwide Catholic Opinion-Forming Weeklies on Social Media—From Theoretical Introduction to Empirical Approach

Religions ◽  
2020 ◽  
Vol 11 (4) ◽  
pp. 190 ◽  
Author(s):  
Andrzej Adamski ◽  
Anna Jupowicz-Ginalska ◽  
Iwona Leonowicz-Bukała
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Theoretical Background ◽  
The Other ◽  
The Media ◽  
Use Of Social Media ◽  
The One ◽  
The Church

This paper is the first part of a cycle comprising five texts on the marketing use of social media by nationwide opinion-forming Catholic weeklies in Poland. Considering the state of the research so far, it is not completely clear how to classify Catholic media profiles on social networking sites. On the one hand, the media activity of the Church is typically evangelistic in nature, but on the other hand it takes place in typically secular conditions. The evangelising role of the Catholic media cannot be separated from the opinion-forming function. The main objective of the project is, firstly, to assess the marketing potential of social media used by the aforementioned weeklies and secondly, to complement the previously described online presence of religious entities in the context of the mediatization of religions. This paper—as the theoretical background of the research—presents the detailed interdisciplinary literature review on the issues crucial for the project, as well as the methodological introduction to our study.

Impact and Role of Social Media in Tourism Sector

2017 ◽  
pp. 337-350
Author(s):  
Ramesh Kait
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Tourism Industry ◽  
Tourism Sector ◽  
Hospitality Sector ◽  
Use Of Social Media ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

In the recent era social media is growing tremendously in right direction to develop the tourism and hospitality sector. Obviously, this technology enables the versatile people to think about it and more researchers have inclined to undertake studies in the area of tourism and hospitality industry. The role of social media to the tourism products/services has proved to be a good strategic technique not only to improve the quality of the business but also cost control to the industry at large scale. Thus, this chapter aims to analyse the use of social media and its impact in tourism industry.

scholarly journals A Sociological Study of the Form and Content Produced in the Social Media of the International First Rank Universities

2021 ◽  
Vol 13 (1) ◽  
pp. 43
Author(s):  
Sina Eskandari ◽  
Saeed Rezaei Sharifabadi
Keyword(s):  
Social Media ◽  
Sociological Study ◽  
The Social ◽  
The Subject ◽  
Use Of Social Media ◽  
The University ◽  
Unique Program

This research is an attempt to deal with the role of social media in the promotion of the name of universities at international scene.&nbsp; Thus, the analysis of the structure and contents of productions will be the subject of discussion in this research. It should be noted that each social media has unique features and in order to get an ideal result, it is necessary to have knowledge about the details and sociology of the use of social media by users. Having identified the responsibilities which are assigned by propagation designers of universities to department, it will be possible to plan a comprehensive and unique program for the activities of different departments of university, so that in the event of demand, each unit can have an influential role in introducing the university in a professional form.

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