scholarly journals DIGITAL MARKETING : STRATEGI YANG HARUS DILAKUKAN UMKM SAAT PANDEMI COVID-19

2021 ◽  
Vol 5 (1) ◽  
pp. 115-124
Author(s):  
Muchammad Saifuddin
Keyword(s):  
Digital Marketing ◽  
Literature Study ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Inbound Marketing ◽  
Descriptive Qualitative

Abstract This research is motivated by the existence of a pandemic covid 19 which is an obstacle for small and medium- sized enterprises (SMEs) in marketing. The purpose of this study was to provide an overview of the forms of digital marketing out by small-medium enterprises during the covid 19 pandemic that cannot be predicted for the end of the covid 19 pandemic. This research was descriptive qualitative one using a literature study with the focus to explain the results of research obtained by researchers. The results of this study was to provide an overview of digital marketing  at the time of the covid-19 pandemic. Keywords: Digital Merketing, Marketing, covid-19, inbound marketing, outbond marketing

scholarly journals Analysis of Digital Marketing Adoption in Indonesian Micro, Small, and Medium Enterprises

2021 ◽  
Vol 18 (3) ◽  
pp. 308-328
Author(s):  
Aditya Andika ◽  
Jennifer Jennifer ◽  
Jesslyn C. Huang ◽  
Jeannette C. Sebastian
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Digital Technologies ◽  
Cost Effective ◽  
Digital Marketing ◽  
Literature Study ◽  
Factors Affecting ◽  
Digital World ◽  
Medium Enterprises ◽  
Marketing Implementation

Micro, small, and medium-sized enterprises (MSMEs) have a major role in Indonesia’s economy. In order to grow, MSMEs need the capability to conduct marketing in the digital world. The advancements in digital technologies have made it possible for a cost-effective and hassle-free Digital Marketing adoption. However, the number of MSMEs that have adopted Digital Marketing is still low. Therefore, this study aims to find out what factors that affect Digital Marketing adoption and its benefits. This study will also analyze the implementation of Digital Marketing by MSMEs in Indonesia. This study uses literature study method. This study shows that there are various factors affecting Digital Marketing adoption. This study also shows that various research results have shown that Digital Marketing Adoption can improve the performance of MSMEs. In regards to Digital Marketing implementation in Indonesia’s MSMEs, this study shows that training and mentoring activities by Centers for Research and Community Service of various Higher Education Institutions in Indonesia are very beneficial for MSMEs.

scholarly journals Pelatihan Kewirausahaan Kreatif Berbasis Manajemen Pemasaran Digital bagi UMKM Di Wilayah Rawamangun

2020 ◽  
Vol 2 (1) ◽  
pp. 48-54
Author(s):  
Muhammad Ramaditya ◽  
Syahrul Effendi ◽  
Faris Faruqi ◽  
Arya Darmawan
Keyword(s):  
Information Technology ◽  
Community Service ◽  
Digital Marketing ◽  
Business Sustainability ◽  
Use Of Technology ◽  
Effective Coaching ◽  
Questions And Answers ◽  
Information And Communication ◽  
Small Medium Enterprises ◽  
Medium Enterprises

ABSTRAK Usaha mikro, kecil dan menengah telah menjadi salah satu tulang punggung perekonomian Indonesia dan ASEAN. Presiden Jokowi Widodo memiliki harapan bahwa para pelaku bisnis usaha kecil ini dapat menjadi tumpuan utama dalam membangun keberlangsungan dan kemajuan bisnis di Indonesia. Dalam kondisi saat ini pemanfaatan sarana teknologi, informasi dan komunikasi dalam melakukan perdagangan secara elektronik adalah keharusan yang dilakukan oleh para pengusaha mikro, kecil dan menengah (UMKM) dalam upaya meningkatkan omset penjualan dan memberikan nilai lebih kepada konsumen. Kegiatan pengabdian masyarakat bertujuan untuk merubah para pelaku UMKM disekitar wilayah Rawamangun untuk menjadi seorang wirausaha kreatif yang memiliki nilai ekonomis tinggi serta bisnis yang memiliki keberlanjutan dalam meningkatkan keterampilan dan pengetahuan yang secara mendalam mengenai pemanfaatan teknologi informasi, lebih khususnya pada perdagangan elektronik. Metode yang digunakan pada pelatihan ini berupa ceramah, praktik, tanya-jawab dan studi kasus dengan menjelaskan konsep dan strategi pemasaran digital, serta coaching yang efektif serta mendapatkan umpan balik dari para peserta. Kegiatan ini juga memberikan manfaat berkelanjutan bagi peserta dalam pengarahan dan konsultasi bisnis secara intensif dalam menjalankan usaha mikro berbasis online demi meningkatkan potensi kerjasama yang luas untuk membangun ekonomi rakyat.   ABSTRACT Small medium enterprises (SME’s) have become the backbone of the economies of Indonesia and ASEAN. President Jokowi Widodo has hopes that these small business entrepreneurs can become the main foundation in building business sustainability in Indonesia. Currently, the use of technology, information and communication facilities in e-commerce is a must need to do by SME’s as an effort to increase sales turnover and provide more value to consumers. This community service activities aim to transform SME’s around Rawamangun area into creative entrepreneur that have high value of economic and business sustainability in order to improve skills and knowledge in depth regarding the use of information technology, especially through e-commerce. The method used in this training is in the form of lectures, practices, questions and answers and case studies by explaining digital marketing concepts and strategies, as well as effective coaching and getting feedback from the participants. These activities also provide ongoing benefits for participants in business direction and consultation intensively in running online based micro business in order to increase the potential for cooperation to build the people's economy.

scholarly journals Pelatihan dan Pendampingan Digital Marketing bagi UMKM Jasa Laundry menuju UMKM Go Digital

2021 ◽  
Vol 2 (2) ◽  
pp. 60-72
Author(s):  
Army Justitia ◽  
Indah Werdiningsih ◽  
Faried Effendy ◽  
Taufik Taufik
Keyword(s):  
Social Media ◽  
Online Teaching ◽  
Teaching And Learning ◽  
Positive Impact ◽  
Digital Marketing ◽  
Service Project ◽  
Minimal Design ◽  
Use Of Social Media ◽  
Small Medium Enterprises ◽  
Medium Enterprises

The COVID-19 pandemic has had a significant impact on Micro Small Medium Enterprises (MSMEs), especially laundry services in Plosokandang, Tulungagung Regency. Their primary customers, college students, no longer use their services because of online teaching and learning. The use of social media digital marketing is one solution to promote products and services. Unfortunately, many MSMEs lack this skill. This community service project focuses on training and assisting MSMEs in designing digital marketing content and posting them on their official social media. Canva software was chosen as a tool for content creation because it is simple and quick to use, with minimal design capabilities. Canva offers ready-made templates, so users only need to add their own personal touches. Then, the content is shared on the official social media accounts (Instagram or Facebook Pages). Participants’ and partners’ knowledge and skills improved after following the training. The average increase in participant knowledge of Canva material is 18.62 points, while social media material is 10.79 points. These training and mentoring activities have a positive impact on skills and knowledge related to using Canva and social media for digital marketing. Another effect of digital marketing on social media is an increase in revenue turnover, customer numbers, customer reach, and market sectors.

scholarly journals DIGITALIZATION OF MICRO, SMALL & MEDIUM ENTERPRISES (MSMEs) IN EAST JAVA, INDONESIA

2019 ◽  
Vol 2 (1) ◽  
pp. 34-43
Author(s):  
Muhammad Sri Wahyudi Suliswanto ◽  
Mochamad Rofik
Keyword(s):  
Digital Literacy ◽  
Simple Random Sampling ◽  
Digital Marketing ◽  
Online Transactions ◽  
Management Quality ◽  
Social Media Platforms ◽  
Qualitative Descriptive ◽  
Small Medium Enterprises ◽  
Medium Enterprises

This study attempts to provide an overview of the digitalization of MSMEs in East Java. It is a qualitative descriptive study in which the data were collected through surveys with simple random sampling method. Basically, 80 percent of MSMEs have integrated digital literacy, particularly in the context of product marketing, into their strategy, yet only 12 percent have carried out it professionally. In East Java, 70 percent of MSMEs emphasize digital marketing through social media platforms, i.e., Instagram and Facebook, while 30 percent prefer mixed method. This study also reveals that either using a single platform or multi platform, it statistically has insignificant effect on the ratio of online transactions. Nevertheless, there is a significant positive effect between the ratio of online transactions and the management quality of digital marketing.

scholarly journals Adoption of Digital Marketing Practices in Micro Small Medium Enterprises for Inclusive Growth

2020 ◽  
Vol 8 (6) ◽  
pp. 1239-1244
Keyword(s):  
Urban Communities ◽  
Small And Medium Enterprises ◽  
Computer Software ◽  
Digital Marketing ◽  
Online Media ◽  
Web Based ◽  
Indian Economy ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Impact

India's Micro, Small, and Medium Enterprises (MSMEs) base is the biggest on the planet after China. According to the official appraisals, there are about 63.05 million miniaturized scale businesses, 0.33 million little, and around 5,000 medium undertakings in the nation. The Micro, Small and Medium Enterprises (MSME) part is a profoundly lively and dynamic segment of the Indian economy. It contributes in the financial and social advancement of the nation. MSMEs are encouraging enterprise and creating biggest work openings at relatively lower capital expense, next just to farming. Presently, MSMEs are worked in practically all significant segments in the Indian business, for example, Food Processing, Textiles and articles of clothing, Agricultural data sources, Leather and cowhide merchandise, Sports merchandise, Plastic items, Electro-restorative gear, Computer Software and so on. SMEs assume a crucial job in Indian Economy with their commitment in modern yield, fares, business and creation for Indian and worldwide market. This paper centers on existing advertising media for SMEs in administrations division and searches for extent of internet promoting. With the range of time online media has gain significance in showcasing and it very well may be a perfect mechanism for SMEs accomplishment in promoting. Online media permits securing, sustaining and gathering prompts draw in with them dependent on referrals and proposals. Specialists have likewise indicated that web based showcasing is savvy and aides in widen and oversee client database for SMEs. As Digital Marketing gives colossal advantages to the business, MSMEs is likewise the territory which can get or benefit this stage for offering pace to their advancement. The following are the two motives for doing research in this area. First one is Digital Marketing is a fruitful idea for huge brands in India, what is the impact on neighborhood and little brands in little urban communities? And the second one is what devices and parts ought to be utilized by these nearby and little brands to completely abuse the Digital Marketing?

scholarly journals SISTEM PENCATATAN, PELAPORAN, PENGANGGARAN DAN PENGENDALIAN DALAM PENGELOAAN KEUANGAN BISNIS UMKM KECAMATAN KARTOSURO

2021 ◽  
Vol 33 (01) ◽  
pp. 09-27
Author(s):  
Evi Dewi Kusumawati
Keyword(s):  
Qualitative Analysis ◽  
Financial Management ◽  
Financial Report ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Descriptive Qualitative

The purpose of this suty is to determine the financial management applied at Small Medium Enterproses (SME) at Kecamatan Kartosuro. This research was a case study, the data collected from the member Small Medium Enterprises at Kecamatan Kartosuro by distributing quesionaries and interview. The data was analysed by descriptive qualitative analysis. The result showed that SME at Kecamatan Kartosuro have implemented the financial management especially recorded and budgeting, but most of SME less to implemented in making Financial Report, because of they don’t have accounting knowledge.

scholarly journals Collaborative governance in increasing the competitiveness of Micro Small Medium Enterprises (MSMEs) through the Jakpreneur program

2021 ◽  
Vol 3 (2) ◽  
pp. 309-320
Author(s):  
Alif Salsabila Katya ◽  
Saraswati Saraswati
Keyword(s):  
Qualitative Method ◽  
Collaborative Governance ◽  
Program Improvement ◽  
Provincial Government ◽  
Literature Study ◽  
Economic Census ◽  
Collaboration Process ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Positivist Approach

Based on the 2016 Economic Census, the number of businesses in DKI Jakarta has reached more than one million businesses, or 98.78%. The potential of MSMEs is able to reduce the unemployment rate and can drive the wheels of the Indonesian economy and DKI Jakarta specifically. However, in the current conditions, MSMEs in DKI Jakarta still have many limitations in terms of management and empowerment. Therefore, the DKI Jakarta Provincial Government created the JakPreneur Program to help MSMEs advance to class to be competitive and maintain their business. The DKI Jakarta Provincial Government embraces stakeholders to collaborate in developing the JakPreneur Program. The purpose of this study is to describe precisely the process and form of collaboration through the approach of collaborative governance in the JakPreneur Program and provide recommendations for program improvement. This study used a post-positivist approach with a qualitative method through interviews and literature study. The results of this study indicate that the collaboration process takes place effectively between the relevant stakeholders. The collaboration formed in this context is represented by implementing a number of activities from the P1-P7 stages of the JakPreneur program.  

PENGARUH PENYELENGGARAAN HAJI TERHADAP PENINGKATAN AKTIVITAS EKONOMl DI WILAYAH PROPINSI DKI JAKARTA

ALQALAM ◽  
2013 ◽  
Vol 30 (2) ◽  
pp. 380
Author(s):  
Chairul Akmal
Keyword(s):  
Secondary Data ◽  
Travel Agency ◽  
Economic Activities ◽  
Factors Affecting ◽  
Regression Methods ◽  
The Social ◽  
Travel Agencies ◽  
Relationship Model ◽  
Small Medium Enterprises ◽  
Medium Enterprises

This research analyzes some factors affecting economic activities in relation with the conduct of pilgrimage. Those factors are the pilgrimage cost, the amount of pilgrims, and the amount of pilgrimage officers. The objective of this research is to acquire the information of how each factor and all factors together affect the economic activities. This research also analyzes the effect of foods and drinks expenses, the effect of nonfoods and drinks expenses, and the effect of miscellaneous expenses on UMKM - Micro, Small, Medium enterprises' economic activities.             This research is conducted in DKI Jakarta in 2007. The population of this research is the average economic activities in DKI Jakarta in 2007. There are 42 respondents (Banks), 157 respondents (travel agencies), and 50 respondents (UMKM - Micro, Small, Medium enterprises) which are taken as samples from the population using the purposive sampling method. The data is obtained by the researcher using questioners and secondary data which is taken from 1990-2007.             The methodology used in this research is based on. the causal relationship model In testing the hypothesis of this research, the researcher uses the simple and multiple regression methods, and path analysis method. The significant rate a = 0,05 used in determining the interpretation of the statistic result. The data is processed using SPSS (Statistical Packages for the Social Sciences) version 12.00.             The results of the analysis in the 1st equation -are (i) the effect of the pilgrimage cost on banks' revenues is quite strong, (ii) the effect of the pilgrimage cost on travel agencies' revenues is quite strong, (iii) the effect of the pilgrimage cost on UMKM - Micro, Small, Medium enterprises' revenues is weak.             The results of the analysis in the 2nd equation are (i) the effect, of the amount of pilgrims on Banks' revenues is very weak, (ii) the effect of the amount of pilgrims on travel agencies' revenues is very weak, (iii) the effect of the amount of pilgrims on UMKM - Micro, Smal4 Medium enterprises' revenues is very weak.             The results of the analysis in the 3rd equation are (i) the effect of the amount of pilgrimage officers on banks' revenues is very weak, (ii) the effect of the amount of pilgrimage officers on travel agencies' revenues is very weak, (iii) the effect of the amount officers on UMKM-Micro, Small Medium enterprises' revenues is very weak.   The results of the analysis in the 4th equation are (i) the effect of all three factors which are the pilgrimage cost, the amount of pilgrims, and the amount of pilgrimage officers simultaneously on banks' revenues is very strong, (ii) The effect of all three factors which are pilgrimage costs, the amount of pilgrims, and the amount of pilgrimage officers simultaneously on travel agencies' revenues is strong, (iii) The effect of all three factors which are pilgrimage costs, the amount of pilgrims, and the amount of pilgrimage officers simultaneously on UMKM-Micro, Small Medium enterprises' revenues is strong.             The result of the analysis in the 5th equation is the effect of foods and drinks expenses on UMKM-Micro, Small Medium enterprises' revenues is weak. In the 6th equation, the effect of nonfoods and drinks expenses on UMKM-Micro, small Medium enterprises' revenues is weak. In the 7th equation, the effect of miscellaneous expenses on UMKM - Micro, Small Medium enterprises' revenues is quite strong. In the 8th equation, the effect of all three factors which are the effect of foods and drinks expenses, the effect of nonfoods and drinks expenses, and the effect of miscellaneous expenses simultaneously on UMKM-Micro, Small Medium enterprises' revenues is quite strong.             The implication of the research results mentioned above is the factors in the conduct of pilgrimage do increase the economic activities (Banks, Travel Agencies, and UMKM - Micro, Smal4 Medium enterprises) in DKI Jakarta. Therefore, considering that matter, the General Director of the conduct of pilgrimage division of Department of Religion Republic of Indonesia should determine the pilgrimage cost which is affordable, increase the service, and provide a good information system which will result in a better conduct of the pilgrimage. Key word: The Costs of Hajj, Hajj Officer, Travel Agency, UMKM

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