DIGITALIZATION OF MICRO, SMALL & MEDIUM ENTERPRISES (MSMEs) IN EAST JAVA, INDONESIA

This study attempts to provide an overview of the digitalization of MSMEs in East Java. It is a qualitative descriptive study in which the data were collected through surveys with simple random sampling method. Basically, 80 percent of MSMEs have integrated digital literacy, particularly in the context of product marketing, into their strategy, yet only 12 percent have carried out it professionally. In East Java, 70 percent of MSMEs emphasize digital marketing through social media platforms, i.e., Instagram and Facebook, while 30 percent prefer mixed method. This study also reveals that either using a single platform or multi platform, it statistically has insignificant effect on the ratio of online transactions. Nevertheless, there is a significant positive effect between the ratio of online transactions and the management quality of digital marketing.

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STRATEGI PEMASARAN USAHA KECIL MENENGAH PADA IBU-IBU AISYIAH MUHAMMADIYAH BALI

SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) ◽

10.12928/spekta.v1i1.2649 ◽

2020 ◽

Vol 1 (1) ◽

pp. 17

Author(s):

Tri Budiyanto

Keyword(s):

Marketing Strategies ◽

Location Determination ◽

Service Activity ◽

Small Medium Enterprises ◽

Medium Enterprises ◽

Bahasa Indonesia

Most of the Aisyiah womens in the Muhammadiyah Bali region have side jobs as housewives. Various businesses include Small Medium Enterprises (in Bahasa Indonesia, Usaha Kecil dan Menengah) engaged in grocery stalls, selling cloth, food stalls, furniture businesses, Muslim fashion stores and others. Some of the obstacles faced in developing their businesses include capitalization, management and location determination, as well as the quality of production as well as marketing.The purpose of this service activity is to equip Aisyiah Muhammadiyah Bali women in implementing marketing strategies that are in line with their business and competing in marketing. The benefits of this dedication for Aisyiah's mothers are getting knowledge and understanding related to the marketing field.

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Household Financial Management of Micro, Small, Medium Enterprises [Manajemen Keuangan Rumah Tangga Usaha Mikro Kecil Menengah]

Proceeding of Community Development ◽

10.30874/comdev.2018.246 ◽

2019 ◽

Vol 2 ◽

pp. 219

Author(s):

Riski Isminar Ardianti ◽

Siti Nuraini

Keyword(s):

Financial Management ◽

Economic Life ◽

Primary Data ◽

Self Awareness ◽

Group Discussions ◽

Financial Decisions ◽

Qualitative Descriptive ◽

Tourist Village ◽

Small Medium Enterprises ◽

Medium Enterprises

Financial management is not only needed in large businesses but starts from households, especially in MSME households. This study aims to determine self-awareness to conduct financial management in the household and the application of financial management in the families of MSME families in Taman Sari Village which is a tourist village, the community is a small trader/entrepreneur. This research is a qualitative descriptive study using in-depth interview techniques and focuses group discussions on 35 respondents from married women of various backgrounds and informal sector jobs, primary data to complement and strengthen the analysis of perceptions, opinions of home managers stairs. This study resulted in the majority of the community having the motivation and awareness to get a better economic life but not followed by planning and implementation in conducting good financial management in the household, around 22.9% of respondents who had made plans for future financial goals and has recorded all income, made financial decisions without thinking so much that many have loans, about 25.7% of respondents discuss financial problems with their husbands. The contribution of this research is an input for policymakers and further research to conduct more in-depth research related to financial management in MSME households.

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MSME’S DEMOGRAPHIC AS MODERATION IN THE IMPACT OF PERCEPTION AND UNDERSTANDING OF BOOKKEEPING TOWARDS QUALITY OF FINANCIAL REPOR

Economics and Business Solutions Journal ◽

10.26623/ebsj.v3i1.1478 ◽

2019 ◽

Vol 3 (1) ◽

pp. 1

Author(s):

Cahyani Tunggal Sari ◽

Lukman Ahmad Imron Pahlawi

Keyword(s):

Quantitative Research ◽

Bank Loan ◽

Financial Report ◽

Moderating Variables ◽

Report Quality ◽

Business Size ◽

Small Medium Enterprises ◽

Medium Enterprises ◽

The Impact

Micro Small Medium Enterprises (MSME) especially in culinary are the main destination of tourist in Surakarta Indonesia. As the tourist destination, MSME must be creative in develop their product. The financial ability is the main source of the owner in develop their business. Bank loan is an alternative in order to improve the financial sorce. Therefore, the MSME’s owner need to compile the financial report as one of bank loan requirement. This study is a quantitative research which is use multiple regression analysis using moderation variables. The quality of financial report is the dependent variable. The Independent variables are the MSME’s owner perception and understanding about book keeping. This study also enclose the MSME’s owner demographic background that consist of educational leverage and business size as the moderating variables. The data is collected from culinary MSME’s in Surakarta, Indonesia in the year of 2017. The findings of this research shows that educational leverage and business size are Predictor Moderation Variable. Besides, the perception and understanding are not significantly influence the financial report quality. The result of beta value shows that the business size strengthen the bookkeeping perception variable and weaken the understanding variable towards financial report quality. While the educational leverage strengthen the understanding variable and weaken the perception variables even all of them are not significantly influenced.

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DIGITAL MARKETING : STRATEGI YANG HARUS DILAKUKAN UMKM SAAT PANDEMI COVID-19

Jurnal Bisnis Terapan ◽

10.24123/jbt.v5i1.3028 ◽

2021 ◽

Vol 5 (1) ◽

pp. 115-124

Author(s):

Muchammad Saifuddin

Keyword(s):

Digital Marketing ◽

Literature Study ◽

Small Medium Enterprises ◽

Medium Enterprises ◽

Inbound Marketing ◽

Descriptive Qualitative

Abstract This research is motivated by the existence of a pandemic covid 19 which is an obstacle for small and medium- sized enterprises (SMEs) in marketing. The purpose of this study was to provide an overview of the forms of digital marketing out by small-medium enterprises during the covid 19 pandemic that cannot be predicted for the end of the covid 19 pandemic. This research was descriptive qualitative one using a literature study with the focus to explain the results of research obtained by researchers. The results of this study was to provide an overview of digital marketing at the time of the covid-19 pandemic. Keywords: Digital Merketing, Marketing, covid-19, inbound marketing, outbond marketing

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Assessing the Influence of Accounting Outsourcing on Financial Performance of Small and Medium Enterprises in Thika Subcounty, Kenya

Management and Economics Research Journal ◽

10.18639/merj.2018.04.655595 ◽

2018 ◽

Vol 04 ◽

pp. 148 ◽

Cited By ~ 1

Author(s):

Gideon M. Mwangi ◽

Agness Mutiso ◽

Daniel Mungai ◽

◽

...

Keyword(s):

Financial Performance ◽

Small And Medium Enterprises ◽

Positive Association ◽

Simple Random Sampling ◽

Significant Positive Association ◽

Explanatory Variables ◽

Simple Regression Model ◽

Medium Enterprises ◽

The Relationship

Globally, small and medium sized enterprises (SMEs) have been found to significantly contribute to the gross domestic product (GDP) in developing nations as well as to employment. In Kenya, the SMEs have the potential of raising many citizens to the mainstream economy. Although the SMEs contribute toward economic development as well as to employment in Kenya, their financial performance is still wanting, which is evidenced by the high collapse rate of SMEs. This research project assessed the influence of accounting outsourcing (AO) on financial performance of SMEs. The study used a descriptive design, and the number of SMEs that formed the population of study was 8605 in Thika subcounty. The sample size was therefore 368 SMEs, which were sampled using stratified and simple random sampling. The study adopted a questionnaire to collect data, and the Cronbach alpha coefficient was employed for testing of reliability. Descriptive and inferential statistics were used in analyzing the collected data with the assistance of statistical packages of social science (SPSS) version 23. The relationship between influences of AO and its effect on financial performance of SMEs were established through a simple regression model. The results of this study showed a significant positive association between the explanatory variables and the financial performance of SMEs. The study concludes that influences of AO have significant influence on SMEs financial performance. The study recommended that managers and owners of SMEs should seek service from qualified accountants as this may increase the quality of financial records and may improve their SMEs financial performance.

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DAMPAK PROGRAM IbPE BAGI UKM GULA KELAPA DI KABUPATEN BANYUMAS PROVINSI JAWA TENGAH

Media Ekonomi ◽

10.30595/medek.v17i1.1760 ◽

2017 ◽

Vol 17 (1) ◽

pp. 1

Author(s):

Suliyanto Suliyanto ◽

Weni Novandari ◽

Mustaufik Mustaufik

Keyword(s):

Resource Management ◽

Human Resource Management ◽

Human Resource ◽

Financial Management ◽

Production Management ◽

Export Growth ◽

Small Medium Enterprises ◽

Medium Enterprises ◽

Production Facilities

IbPE program aims to increase the export growth of SMEs Coconat-Sugar through increased production, increased sales, improved quality of coconut sugar accompanied by increased management of activity. This program was conducted by the method of training, mentoring and enhance production facilities according with a target of SMEs Ngudi Lestari and SMEs Lestari Jaya in Kalisalak Village, Kebasen sub-district, Banyumas district during the years 2014-2016. Based on the differences analysis in performance of SMEs was concluded there is an increased performance of SMEs based on the indicators of the amount of production, turnover, export, labor, and there is an increase in production management , human resource management, financial management. Keyword : Coconut Sugar, Small Medium Enterprises, IbPE

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KAJIAN ANALISIS KINERJA USAHA MIKRO KECIL MENENGAH (UMKM) DENGAN MENGGUNAKAN METODE BALANCE SCORECARD

JURNAL LENTERA BISNIS ◽

10.34127/jrlab.v6i2.188 ◽

2018 ◽

Vol 6 (2) ◽

pp. 25

Author(s):

Edi Wahyu Wibowo

Keyword(s):

Business Strategy ◽

Process Time ◽

Balance Scorecard ◽

Management Tools ◽

Customer Complaints ◽

Financial Perspective ◽

Small Medium Enterprises ◽

Medium Enterprises ◽

Number Of Customers

ABSTRACT Micro Small Medium Enterprises (MSMEs) as an organization is required to have a good performance. Performance is becoming a world issue today. This happens as a consequence of the public demand for the need for excellent service or high quality service. Quality is inseparable from the standard, because performance is measured by standards. Through performance, it is expected to demonstrate its professional contribution significantly in improving the quality of service affecting general service to the organization in which it works, and the ultimate impact is on the quality of life and welfare of the community. In order for the performance of MSMEs is good then the measuring tool is needed to know how far the success rate performance of MSMEs itself. One tool to measure performance is to use a balance scorecard. Balance scorecard is a measure of company performance strategy integrated in 4 perspectives that is financial perspective, customer, internal process and learning and growth. Balance scorecard is a management system mechanism capable of translating organizational vision and strategy into real action in the field. Balance Scorecard is one of the management tools that has been proven to help many companies in implementing its business strategy. Balance Scorecard is expected to generate strategic decisions to improve the performance of MSMEs. Balance scorecard will measure in 4 perspectives, namely the financial perspective that is about Increased revenue and cost efficiency. In the customer perspective will be measured on increasing the number of customers and reduce the number of customer complaints. In an internal perspective the process will be analyzed on improving service process time and after-sales service efficiency. In the learning and growth perspective will be analyzed on improving employee skills and retaining employee retention. Keywords : Micro Small Medium Enterprises (MSMEs), Balance Scorecard, Performance

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Communication Strategy to Develop Local E-Marketplace in Samarinda City

Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia ◽

10.25008/jkiski.v6i1.508 ◽

2021 ◽

Vol 6 (1) ◽

pp. 129-139

Author(s):

Ainun Nimatu Rohmah ◽

Kadek Dristiana Dwivayani ◽

Kheyene Molekandella Boer

Keyword(s):

Diffusion Process ◽

Interpersonal Communication ◽

Diffusion Of Innovation ◽

Digital Literacy ◽

Small And Medium Enterprises ◽

Communication Strategy ◽

City Government ◽

Qualitative Descriptive ◽

Promotional Strategies ◽

Medium Enterprises

COVID-19 has impacted micro, small, and medium enterprises (MSMEs) business in Indonesia. One of the efforts of MSMEs to survive is by migrating to the digital market. The city government of Samarinda grabs the opportunity by releasing a mobile application called Behambinan. This study examines the Behambinan communication strategy to empower MSMEs, considering the apps as an innovation for the digital market in Samarinda. The Diffusion of Innovation Theory helps to parse the communication strategies of this innovation. The method used in this study is qualitative descriptive by conducting in-depth interviews with the Communication and Information Office of Samarinda City and its stakeholders as key actors of the diffusion process. The Behambinan application is currently at the dissemination stage to act effectively as the local digital forum for buying and selling. This study found some challenges during the diffusion process. First, MSME players (adopters) have difficulty understanding the application due to the lack of digital literacy and technical issues such as not having a smartphone and high expense for internet quotas to run the application. Second, the misalignment of interpersonal communication between key actors. Third, weaknesses in promotional strategies. This study found that interpersonal communication through localite channels has a significant role in the diffusion process. An integrated communication strategy among key actors and well-planned execution of localite and cosmopolite channels is essential to engage MSMEs and the public.

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The Impact of HDI, Minimum Wages, Investment and GRDP on Poverty in East Java in 2019

KnE Social Sciences ◽

10.18502/kss.v5i8.9393 ◽

2021 ◽

Author(s):

Vika Annisa Qurrata ◽

Nadiah Ramadhani

Keyword(s):

Economic Growth ◽

Linear Regression ◽

Human Resources ◽

Human Development ◽

Human Development Index ◽

Cross Sectional ◽

Small Medium Enterprises ◽

Medium Enterprises ◽

The Impact

Poverty is a serious problem in East Java. Many policies are carried out to reduce poverty such as intensified economic growth, improvement in the quality of human resources, increasing UMK annually and promoting investment. This research examined the influence of the Human Development Index (HDI), Small Medium Enterprises (SMEs), investment, and GRDP on poverty in East Java in 2019. Cross-sectional data of 38 regency cities in East Java were analyzed using linear regression. The results showed that HDI had a significant effect on poverty in East Java. Keywords: poverty, HDI, investment, minimum wage, GRDP

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPATUHAN WAJIB PAJAK DENGAN KESADARAN PERPAJAKAN SEBAGAI VARIABEL MODERATING

El Muhasaba Jurnal Akuntansi ◽

10.18860/em.v11i1.7020 ◽

2020 ◽

Vol 11 (1) ◽

pp. 1

Author(s):

Siti Dewi Yuliani ◽

Nina Dwi Setyaningsih

Keyword(s):

Random Sampling ◽

Quantitative Methods ◽

Simple Random Sampling ◽

Tax Rates ◽

Justice Perception ◽

Perceptions Of Fairness ◽

Drastic Increase ◽

Small Medium Enterprises ◽

Medium Enterprises ◽

The Relationship

The development of Business, Micro, Small, Medium Enterprises (UMKM) in Indonesia is currently experiencing a very drastic increase. The development of UMKM from year to year shows a significant number. This increase makes UMKM have enormous potential for the country's income. This study aims to describe whether perceptions of fairness, taxation security, changes in tax rates affect taxpayer compliance with tax awareness as a moderating variable for UMKM players after the application of PP No. 23 of 2018. This research employed quantitative methods. Moreover, respondents in this research were UMKM entrepreneurs registered at KPP Pratama Bojonegoro. The researcher used simple random sampling as the method of sampling where the distribution of questionnaires was done randomly without considering the level in a population. Furthermore, data collection was done by using a questionnaire technique. The results of this study explain that the variable Justice Perception (X1) influences Taxpayer Compliance proven by the significant value of 43.2%, Taxation Understanding (X2) controls Taxpayer Compliance as evidenced by the considerable amount of 74.5%, The Changes of Rates do not affect the Taxpayer Compliance as evidenced by significant value of 28.8%, and Tax Awareness (M) is not a variable that strengthens or weakens the relationship.

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