METHODOLOGICAL PRINCIPLES OF THE ORGANIZATION OF THE MARINE PASSENGER TRANSPORT NETWORK
Realization of sustainable development of sea passenger transportation and overcoming negative influence of unstable environment are determined by the chosen course, which is the basis of strategic management. According to statistics, the sector of sea passenger transport shows a significant increase both in passenger traffic and the intensity of the work of the ships on the routes. Besides, there are observed changes of the routes of ferry lines, expansion of the fleet, as well as the role of sea passenger terminals is also changing. Ferry lines owners, striving to increase profits and their importance in ports, compete for passenger traffic. This circumstance calls for description of the principles and forms of organization of maritime transport networks, identification of patterns of construction and changes under the influence of the environment on the basis of choosing discrete values of the system states. The received models of marine transport network organization are intermediate stages of development, on the basis of which it is possible to determine potential of the transport network development, to evaluate possibility of the company's transition to a new level. To solve the tasks of strategic management, it is necessary to construct the objective function taking into account a large number of constraints and influence of the environment. The region of the Baltic Sea and the existing network of cruise and ferry routes have been chosen as the object of research. As a result of the analysis, there have been obtained schemes for arranging ferry and cruise lines, models of target functions for achieving transportation efficiency, which will enable to solve the task of strategic management at a qualitative level. The obtained results allow to increase the quality of modeling as well, since they are the initial data that are introduced into the simulation models for development forecast.