scholarly journals Outdoor advertising market in conditions of pandemic

2021 ◽  
Vol 2021 (2) ◽  
pp. 98-107
Author(s):  
Alina Evgenievna Vinnik
Keyword(s):  
Television Advertising ◽  
Print Advertising ◽  
Outdoor Advertising ◽  
The Usa ◽  
Pedestrian Traffic ◽  
The Media ◽  
Almost All ◽  
Marketing Budgets ◽  
Near Future ◽  
Further Development

The article presents the results of studying the global and Russian advertising market dynamics, in particular, the outdoor advertising market in a pandemic. The crisis triggered by the COVID-19 pandemic has affected almost all advertising markets. The most stable markets were considered in the USA and China. The media segments of the advertising market in Russia in the period of 2010 - 2020 have been analyzed; advertising on the Internet is recognized as a leading segment, in second and third places are television advertising and UN advertising, respectively. Global ad spend across all media is 4.2% lower in 2020. Outdoor, TV, radio and print advertising revenues amounted to $ 233 billion. The outdoor advertising market was among the first to be negatively affected by the pandemic: the decrease in car and pedestrian traffic led to changes in marketing budgets, a less number of advertisers and high cost of outdoor advertising. Starting from the second half of 2020, the market began to recover, which in the near future will entail an increase in brand spending on outdoor advertising. The relevance of programmatic sales in modern conditions has been proved. The costs of programmatic purchases of digital inventory in outdoor advertising in the USA are illustrated, the slow introduction of programmatic purchases in the UN-company of Russia is noted. The results of a neuromarketing study conducted in 2020 among residents of Belgorod, confirming the problem of low visibility of outdoor advertising, are presented. The main directions of further development of the outdoor advertising market are outlined: short-term planning, reduction of terms and volumes of advertising placement; digitalization of inventory; consolidation of outdoor advertising operators; development of programmatic sales in the regions, etc.

Beyond Digital

2020 ◽  
Keyword(s):  
Business Models ◽  
Economic Research ◽  
Media Industry ◽  
Media Economics ◽  
Academic Field ◽  
Technological Developments ◽  
The Media ◽  
Block Chain ◽  
Almost All ◽  
Further Development

In recent years, digitisation has significantly changed the media industry. Today, digital business models are at home in almost all forms of the media. But what will come next? Will new technological developments in the field of AI or block chain, for example, have an impact? And above all: Where does media economic research go from the debate about business models? Are these developments happening so fast that we hardly have time to develop real (new) theories? This volume seeks answers to these pressing questions. The further development of media economics as an academic field will depend on whether and how this is achieved. With contributions by Harald Rau; Daniela Marzavan & Anke Trommershausen; Henriette Heidbrink; Tassilo Pellegrini & Michael Litschka; Britta M. Gossel, Andreas Will & Julian Windscheid, Christian Zabel, Sven Pagel, Verena Telkmann & Alexander Rossner; Sibylle Kunz, Sven Pagel & Svenja Hagenhoff; Jonas D. Bodenhöfer, Christopher Buschow & Carsten Winter and Jörg Müller-Lietzkow.

scholarly journals A new potentially promising concept in diagnosis of occult infection with help of PET-CT

2013 ◽  
Author(s):  
Dauren Sarsenov ◽  
Eser Lay Ergün
Keyword(s):  
Positron Emission ◽  
Routine Work ◽  
Pet Ct ◽  
Folate Biosynthesis ◽  
Bacteria And Fungi ◽  
Almost All ◽  
Work Up ◽  
Near Future ◽  
Further Development ◽  
Specific Agent

In the light of recent advances in radionuclide diagnostics of occult infectious states, it is clearly seen that positron emission tomography will have a part in routine work-up especially for critically ill patients in near future. For the purpose of further development of a specific agent that might be capable of detecting a living microorganism in occult focus inside the host organism, we come with a concept of probably a new radiopharmaceutical agent besides well-known fluorinated glucose, labelled leucocytes and gallium based radiopharmaceuticals. The aim of this opinion letter is to propose a specific agent for almost all bacteria and fungi genera not depending on host’s metabolism, thus letting differentiation of infection foci from host’s tissue. The discussion of this letter is mainly on the background of developing a compound for folate biosynthesis in bacteria and fungi which is a specific way of metabolization by the mentioned species which is provided by microbiological studies.

scholarly journals Features of Woman Journal in Tatar Language

2017 ◽  
Vol 6 (5) ◽  
pp. 75
Author(s):  
Aigul A. Guseinova ◽  
Rezeda L. Zayni
Keyword(s):  
Modern Society ◽  
Active Member ◽  
Media System ◽  
The People ◽  
Central Regions ◽  
European Part Of Russia ◽  
The Usa ◽  
The Media ◽  
The Republic ◽  
Further Development

<p>The article studies the functional and typological features of woman magazine published in the city of Kazan of the Republic of Tatarstan (Russia). The magazine "Syuyumbike" is the only woman magazine for the Tatars, the people of the Turkic ethnos living in the central regions of the European part of Russia. The Tatars make up 3.87% of population in Russia. "Syuyumbike", as the magazine with a century-old history, spreads throughout Russia. Besides it is read by Tatars, compactly residing in Ukraine, Kazakhstan, Uzbekistan, the USA, Finland and Australia. In Soviet times, the circulation reached half a million copies, and it makes only 10 thousand at present, one fifth of which is distributed outside of Tatarstan. Despite the fact that the publishers of the magazine do not share their readers on the basis of gender, the main character of the magazine is a woman, an active member of modern society. The magazine, being the platform for the exchange of opinions among the representatives of Tatar nation from all over the world, serves to search for the solutions to various problems of our time. The identification of typological features makes it possible to determine the place of publication in the media system, it has an undeniable significance for the further development of newspaper and magazine market in the national languages of Russia. After the historical development analysis and the analysis of the magazine "Syuyumbike" current state, the authors made conclusions about the trends and the prospects of its further development.</p>

scholarly journals A new potentially promising concept in diagnosis of occult infection with help of PET-CT

2013 ◽  
Author(s):  
Dauren Sarsenov ◽  
Eser Lay Ergün
Keyword(s):  
Positron Emission ◽  
Routine Work ◽  
Pet Ct ◽  
Folate Biosynthesis ◽  
Bacteria And Fungi ◽  
Almost All ◽  
Work Up ◽  
Near Future ◽  
Further Development ◽  
Specific Agent

In the light of recent advances in radionuclide diagnostics of occult infectious states, it is clearly seen that positron emission tomography will have a part in routine work-up especially for critically ill patients in near future. For the purpose of further development of a specific agent that might be capable of detecting a living microorganism in occult focus inside the host organism, we come with a concept of probably a new radiopharmaceutical agent besides well-known fluorinated glucose, labelled leucocytes and gallium based radiopharmaceuticals. The aim of this opinion letter is to propose a specific agent for almost all bacteria and fungi genera not depending on host’s metabolism, thus letting differentiation of infection foci from host’s tissue. The discussion of this letter is mainly on the background of developing a compound for folate biosynthesis in bacteria and fungi which is a specific way of metabolization by the mentioned species which is provided by microbiological studies.

Fibrinolytic Activity of the Arterial Wall

1969 ◽  
Vol 21 (01) ◽  
pp. 001-011 ◽  
Author(s):  
K Onoyama ◽  
K Tanaka
Keyword(s):  
Carotid Artery ◽  
Fibrinolytic Activity ◽  
Arterial Wall ◽  
Aortic Wall ◽  
Internal Carotid ◽  
Atheromatous Plaque ◽  
Human Fibrinogen ◽  
The Media ◽  
The Common ◽  
Almost All

SummaryThe tissue fibrinolysis was studied in 550 specimens of 7 kinds of arteries from 80 fresh cadavers, using Astrup’s biochemical method and Todd’s histochemical method with human fibrinogen.In the microscopically normal aortic wall, almost all specimens had the fibrinolytic activity which was the strongest in the adventitia and the weakest in the media.The fibrinolytic activity seemed to be localized in the endothelium.The stronger activity lay in the adventitia of the aorta and the pulmonary artery and all layers of the cerebral artery.The activity of the intima and media of the macroscopically normal areas seemed to be stronger in the internal carotid artery than in the common carotid artery.Mean fibrinolytic activity of the macroscopically normal areas seemed to decrease with age in the intima and the media of the thoracic aorta and seemed to be low in the cases with a high atherosclerotic index.The fibrinolytic activities of all three layers of the fibrous thickened aorta seemed to decrease, and those of the media and the adventitia of the atheromatous plaque to increase.The fibrinolytic activity of the arterial wall might play some role in the progress of atherosclerosis.

СОСТОЯНИЕ МЯСНОГО СКОТОВОДСТВА В РОССИЙСКОЙ ФЕДЕРАЦИИ: реалии и перспективы

2020 ◽  
Author(s):  
I.M. DUNIN ◽  
S.E. TYAPUGIN ◽  
R.K. MESHCHEROV ◽  
V.P. HODYKOV ◽  
V.K. ADZHIBEKOV ◽  
...  
Keyword(s):  
Beef Cattle ◽  
Russian Federation ◽  
The State ◽  
Comprehensive Assessment ◽  
Sales Volume ◽  
Cattle Breeding ◽  
The Russian Federation ◽  
Almost All ◽  
Further Development

Рассмотрены состояние и перспективы развития мясного скотоводства в Российской Федерации. Проведен мониторинг численности поголовья, породного состава и продуктивности мясного крупного рогатого скота во всех категориях хозяйств, изучены масштабы и объемы бонитировки скота за 20102018 годы. По данным Минсельхоза России, в 2018 году поголовье крупного рогатого скота в стране составило более 18 млн голов, в том числе численность животных специализированных мясных пород во всех категориях хозяйств достигла 2,26 млн голов. Комплексная оценка 711,16 тыс. голов, или 34,1 от общей численности мясного скота, в том числе 389,8 тыс. коров, принадлежащих к 15 породам и типам, разводимым в 57 регионах Российской Федерации показала, что наибольшее подконтрольное поголовье имеют абердин ангусская порода (417545 гол.), калмыцкая (137262 гол.), герефордская (87278 гол.) и казахская белоголовая породы (52563 гол.). Все подконтрольное поголовье животных является чистопородным и IV поколения, в том числе 99,7 быков-производителей и 99,3 коров. Анализ живой массы пробонитированного поголовья выявил тенденцию к ее повышению у коров всех возрастов в среднем на 54 кг, быков производителей на 39 кг, или на 16,7 и 5,2 за последние 9 лет, соответственно. Живая масса коров по итогам 2018 года в среднем составила 546 кг, быков-производителей 791 кг. По состоянию на 1.01.2019 года, племенная база мясного скотоводства страны представлена 270 племенными стадами, в том числе 46 племенными заводами и 224 племенными репродукторами. В 2018 году в различные категории хозяйств из племенных предприятий было продано 35517 голов племенного молодняка, в том числе 6388 ремонтных бычка с классами элита и элита-рекорд (85,3). В 2018 году было продано племенного молодняка в расчете на 100 коров галловейской породы 33,0 головы, казахской белоголовой 29,1 герефордской 28,0 калмыцкой 22,2 лимузинской 15,5 абердин ангусской 8,8 русской комолой 8,2 и симментальской мясной 4,7 голов. На основании мониторинга состояния мясного скотоводства страны за 20102018 годы были намечены перспективы дальнейшего развития.The article considers the state and prospects of development of beef cattle breeding in the Russian Federation. The number of livestock, breed composition and productivity of beef cattle in all categories of farms was monitored, the scale and volumes of bonding of cattle for the studied 9-year period (20102018) were studied. According to the Ministry of Agriculture of Russia, in 2018 the number of cattle in the country amounted to more than 18 million heads, including the number of cattle of specialized meat breeds in all categories of farms reached 2.26 million heads. A comprehensive assessment of the number of livestock in the amount of 711.16 thousand animals or 34.1 of the total number of beef cattle, including: cows 389.8 thousand heads belonging to 15 breeds and types bred in 57 regions of the Russian Federation, showed that the largest controlled livestock are: Aberdeen Angus breed 417545 animals, Kalmyk 1372726 animals, Hereford 87278 animals and Kazakh white-headed breed 52563 animals. Almost all of the controlled livestock of animals is purebred and IV generation, including: respectively 99.7 of bulls producers and 99.3 of cows. The analysis of live mass of a livestock revealed a tendency to its increase at cows of all age on average on 54 kg, bulls on 39 kgor for 16.7 and 5.2 for the last 9 years respectively. The live mass of cows following the results of 2018 averaged 546 kg, bulls 791 kg. As of January 1, 2019, the breeding base of beef cattle breeding in the country is represented by 270 breeding herds, including: 46 breeding plants and 224 breeding reproducers. In 2018, 35,517 heads of pedigree young animals were sold to various categories of farms from pedigree enterprises, including 6,388 repair bulls with elite classes and an elite record record for appraisal (85.3). An analysis of the sales volume of pedigree young animals in the context of farmed meat breeds showed that in 2018 pedigree young animals per 100 cows were sold in the country: Galloveian breed 33.0 goals, Kazakh white-headed 29.1 goals, Hereford 28, 0 goals., Kalmyk 22.2 goals., Limousin 15.5 goals., Aberdeen Angus 8.8 goals, Russian kolola 8.2 and Simmental meat 4.7 goals. Based on the monitoring of the state of beef cattle breeding in the country for the study period (20102018), prospects for further development were outlined.

ВНЕШНЕПОЛИТИЧЕСКАЯ СИТУАЦИЯ В ЦЕНТРАЛЬНОЙ АЗИИ: В КОНТЕКСТЕ МЕЖДУНАРОДНЫХ ОТНОШЕНИЙ И НОВЫХ ТЕНДЕНЦИЙ В МИРОВОЙ ПОЛИТИКЕ

2020 ◽  
Author(s):  
Токтобек Рыскулов
Keyword(s):  
Central Asia ◽  
Transnational Corporation ◽  
World Politics ◽  
Energy Resources ◽  
Gas Oil ◽  
Political Events ◽  
Central Asian ◽  
The Usa ◽  
The Russian Federation ◽  
Near Future

Аннотация. В статье очерчено геополитическое и геостратегическое положение ЦА. Охарактеризована внешнеполитическая ситуация в ЦА в контексте новых тенденций в мировой политике. Показаны основные интересы и политические тренды РФ, США, КНР по отношения к государствам ЦА. Отмечено, что современная Центральная Азия, притягивает к себе все большее внимание внешних игроков. Объяснение кроется в том, что Центральная Азия обладает не только удобным геополитическим и выгодным геостратегическим положением, но и большим количеством природных ресурсов. Анализируя современные российско-китайские отношения приходим к мысли, что не все так безоблачно во взаимоотношениях двух государств, ведь еще никто не опроверг постулат о постоянных интересах государств и о непостоянстве друзей. В недалеком будущем конкуренция за энергоресурсы (газ, нефть) ЦА приведет к обострению отношений, к конфликту интересов России и Китая, практически это политическая аксиома. Готовы ли государства ЦА и России к такому сценарию политических событий? Ключевые слова: Центральна Азия, геополитика и геостратегия. Большая Игра, РФ, США, КНР. ЕАЭС, Большая Центральная Азия, ТНК, терроризм, экстремизм. Аннотация. Макалада геосаясий жана геостратегиялык абалдары чийилген. Борбордук Азиядагы тышкы саясий кырдаал дүйнөлүк саясаттагы жаңы тенденциялардын контекстинде мүнөздөлдү. БА мамлекеттеринин мамилелери боюнча РФ, АКШ, КЭР негизги кызыкчылыктары жана саясий тренддери көрсөтүлдү. Учурдагы Борбордук Азия тышкы оюнчулардын көбүрөөк көңүлүн өзүнө тартып жаткандыгы байкалган. Түшүндүрмө берүү, Борбордук Азия ыңгайлуу геосаясий жана пайдалуу геостратегиялык абалга гана ээ болбостон, көптөгөн жаратылыш ресурстарына ээ. Анализируя заманбап российско-кытай мамилелери приходим карата ойлорун, бул эмес баары эле безоблачно өз ара мамилелеринде эки мамлекеттин, анткени дагы эч ким опроверг постулат жөнүндө туруктуу кызыкчылыгында мамлекеттердин жөнүндө жана непостоянстве досторунун. Жакынкы келечекте ба энергия ресурстары үчүн атаандаштык (газ, мунай) Россия жана Кытайдын таламдарынын кагылышына, мамилелердин күчөшүнө алып келет, бул иш жүзүндө саясий аксиома. Борбордук Азия жана Орусия мамлекеттери мындай жагдайды саясий окуяларга даярбы? Түйүндүү сөздөр: Борбор Азия, геополитика жана геостратегия. Чоң оюн, РФ, АКШ, КЭР. ЕАЭС, Чоң Борбордук Азия, ТНК, терроризм, экстремизм. Annotation. The article outlines the geopolitical and geostrategic position of Central Asia. The article describes the foreign policy situation in Central Asia in the context of new trends in world politics. The main interests and political trends of the Russian Federation, the USA, China in relation to the Central Asian States are shown. It is noted that modern Central Asia attracts more and more attention of external players. The explanation lies in the fact that Central Asia has not only a convenient geopolitical and advantageous geostrategic position, but also a large number of natural resources. Analyzing the current Russian-Chinese relations, we come to the conclusion that not everything is so cloudless in the relations between the two States, because no one has yet refuted the postulate about the permanent interests of States and the impermanence of friends. In the near future, competition for energy resources (gas, oil) in Central Asia will lead to an aggravation of relations, to a conflict of interests between Russia and China, this is practically a political axiom. Are the Central Asian and Russian States ready for such a scenario of political events? Key words: Central Asia, geopolitics & geostrategy. Big Game, the RF, the USA, the CPR. EAEC, Big Central Asia, Transnational Corporation, terrorism, extremism

Improvement of the remuneration system in modern conditions

2020 ◽  
pp. 6-12
Author(s):  
S. V. Savina
Keyword(s):  
Economic Growth ◽  
Productivity Growth ◽  
Positive Impact ◽  
Domestic Market ◽  
Effective Demand ◽  
Difficult Situation ◽  
Remuneration System ◽  
Near Future ◽  
Further Development

Today, a difficult situation has developed in the field of wages and incomes of the population, associated with the need to increase the level of wages and real incomes of the population, since low effective demand in the domestic market can become the main constraint on economic growth in the near future. The main goal of wage reform in modern conditions is to restore the role of wages as the main incentive for productivity growth and labor efficiency, which will have a positive impact on the functioning of production and will give an impetus to its further development.

Not over my backyard: the regulatory conflict between 5G rollout and environmental and historic preservation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Benjamin W. Cramer
Keyword(s):  
Historic Preservation ◽  
Telecommunications Policy ◽  
Content Type ◽  
The Public ◽  
Public Property ◽  
5G Network ◽  
Local Areas ◽  
The Usa ◽  
Critical Policy ◽  
Near Future

Purpose This paper aims to analyze the environmental and historic preservation precedents that have been adopted and acknowledged by telecommunications firms when expanding their physical infrastructures. Design/methodology/approach This paper will conduct a policy analysis of contradictory regulatory goals that are expected to arise during the near-future rollout of 5G in the USA. This will be done via traditional legal research combined with a critical policy focus. Particular attention will be given to the public interest remedies that have been established for companies that have used private or public property. Findings Due to the spatial requirements of 5G network infrastructure, telecommunications policy (in which network development is paramount) is expected to conflict with land use-oriented regulations (environmental and historic preservation) in places where new 5G infrastructure must be approved and built. Social implications Ultimately, the paper will argue that conflicts will arise in local areas where the 5G rollout is expected to impact environmentally pristine areas or historic buildings. Originality/value Research in the environmental effects of 5G technology in general is becoming common, but conflicts between network construction and particular environmental or historic preservation regulations has not been the topic of organized research thus far.

scholarly journals Economic problems and the threat of the Old World: the USA media assessment

2019 ◽  
Vol 8 (4) ◽  
pp. 214-217
Author(s):  
Sergey Olegovich Buranok ◽  
Katerina Vyacheslavovna Belyaeva ◽  
Margarita Igorevna Tulusakova
Keyword(s):  
Mass Media ◽  
Formation Process ◽  
Crucial Role ◽  
Red Scare ◽  
Economic Problems ◽  
Soviet People ◽  
The Us ◽  
The Usa ◽  
The Media ◽  
Soviet Russia

The paper is dedicated to the evolutionary formation process of the American mass media perception towards the Soviet Russia during the severe Russian famine of 1921-1922, also known as the Povolzhye famine. The research novelty lies in the deep analysis of the US press assessments concerning the famine. The authors provide the results of their American newspapers examination regarding the image formation of the Soviet authorities, the Soviet people and the so-called Red Scare. The authors research included a review of the main anti-Soviet arguments made by the media; the review revealed that the Povolzhye famine image had a crucial role in the labeling Russia as a retrogressive country. Studying this informational phenomenon allows researchers to understand what impact it had on Soviet-American relations, since it directly affected the perception of Russia and the Russian/Soviet people through the media. This, in turn, might help with comprehension of some stereotypes about Russia that can still be encountered in the American public opinion to date.

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