scholarly journals PENINGKATAN POTENSI KEWIRAUSAHAAN PRODUK LOKAL MELALUI PEMASARAN DIGITAL DESA CIKERUH JATINANGOR

Author(s):  
Rd. Ahmad Buchari ◽  
Ivan Darmawan

Kecamatan Jatinangor saat ini dikenal dengan kawasan pendidikan berkat hadirnya beberapa Universitas maupun institut skala nasional seperti, UNPAD, ITB, IPDN, dan IKOPIN. Desa Cikeruh sendiri merupakan salah satu dari delapan desa yang terdapat di Jatinangor, keberadaan kampus-kampus tersebut yang sangat dekat dengan Desa Cikeruh turut mempengaruhi perkembangan sosial dan ekonomi di Desa Cikeruh. Masyarakat Desa Cikeruh memiliki mata pencaharian yang hampir merata di sektor wirausaha, pertanian, jasa, dan transportasi. Adapun sebagian produk-produk yang dihasilkan meliputi makanan ringan, yakni kripik pangsit, yoghurt, dan rengginang. Permasalahan yang dialami oleh masyarakat yang berwirausaha berupa kurangnya pengetahuan dan pemahaman serta akses untuk mempromosikan produk-produk tersebut menggunakan media sosial sehingga mengakibatkan penjualan yang dilakukan kurang maksimal dan penghasilan masyarakat tidak berkembang. Untuk mengatasi hal tersebut pemerintah setempat dapat meningkatkan potensi wirausaha masyarakat Desa Cikeruh melalui kebijakan mikro dan budaya, penyediaan fasilitas, memberikan pendidikan dan pengetahuan kepada masyarakat bekerja sama dengan kampus-kampus sekitar. Pemerintah juga perlu memberikan perhatian kepada para wirausahawan agar dapat menggunakan media sosial sebagai media pemasaran sehingga dapat mengekspansi pasar lebih luas yang pada akhirnya akan membantu perekonomian masyarakat Desa Cikeruh. Jatinangor district is currently known as an educational area due to the presence of several universities and national scale institutes such as UNPAD, ITB, IPDN, and IKOPIN. Cikeruh Village itself is one of eight villages located in Jatinangor, the existence of these universities which are very close to Cikeruh Village also influenced the social and economic development of Cikeruh Village. The people of Cikeruh Village have almost equal livelihoods in the entrepreneurship, agriculture, services and transportation sectors. Some of the products produced include snacks, namely dumpling chips, yogurt, and rengginang. Problems experienced by entrepreneurs are in the form of lack of knowledge and understanding as well as access to promote these products using social media resulting in sales that are made less than the maximum and the income of the community is not developing. Therefore, the entrepreneurial potential needs to be increased using digital-based marketing or through online media. Digital-based marketing using social media is one of the effective potential in promoting business quickly, easily, and cheaply. In this case, the local government can increase the entrepreneurial potential of the Cikeruh Village community through micro and cultural policies, the provision of supporting facilities, as well as providing education and knowledge to the community in collaboration with surrounding universities. The government also needs to pay attention to entrepreneurs in order to be able to use social media as a marketing medium so that it can expand the wider market which will ultimately help the economy of the Cikeruh Village community.  

Author(s):  
Hariyaty Ab Wahid ◽  
Rafiduraida Abdul Rahman ◽  
Noor Lela Ahmad ◽  
Wan Salmuni Wan Mustaffa ◽  
Suraini Mohd Rhouse ◽  
...  

The concept of social entrepreneurship is increasingly popular throughout the world. In Malaysia, the need for social entrepreneurship is based on community-related issues such as economic, social, environmental and educational development. Communities need to be strengthened as a group of individuals who make up and become valuable human capital for the country. Community cultures that are keen to wait and rely on the assistance of the government and the Department of Social Welfare (JKM) in particular need to be changed. By generating as many social entrepreneurs in the community, it is believed to be able to enhance the socio-economic status of the community as well as stimulate the country's development rapidly. Therefore, communities in this country need to be exposed and educated with the concept, role and opportunity of social entrepreneurship for them to move social and economic development through social entrepreneurship platform. The success of individuals pioneering the social entrepreneurial approach to solving community problems needs to be publicly disseminated, especially to groups within the community; to be an exemplar of the successful social entrepreneurship endeavour. Through this social entrepreneurial approach, community socio-economic empowerment is expected to be realized. Hence, this concept paper aims to explain the concepts and approaches of social entrepreneurship towards the socio-economic development of the community with the emphasis on social entrepreneurship roles and opportunities.


Author(s):  
Accord Aja ◽  

Public private partnership has taken its root in Nigeria. This is caused by government’s lack of funding and the inefficient delivery as well as maintenance of existing infrastructures. The government alone cannot satisfy the infrastructural needs of its citizens hence, the need for a partnership between the government and the private sector with a view of combining resources to provide the infrastructure needed for the social and economic development of the country. This paper examines the challenges militating against Public Private Partnership (PPP) in Nigeria and the underlying prospects of PPP for economic development. The paper recommends that stakeholders in PPP should be adequately trained and a well-functioning regulatory framework put in place.


2021 ◽  
Vol 2 (2) ◽  
pp. 302-314
Author(s):  
Ayi Sofian

Village-Owned Enterprises (BUMDes) is a village economic institution that aims to help support driving the economy of rural communities. Pamulihan Village, where the majority of the people were farmers, really needed BUMDes in order to support and improve the village economy. The research objective was to analyze the level of participation of the Pamulihan Village Community in the existence of BUMDes in order to support village economic development. This research is a type of qualitative research with data collection techniques in the form of interviews and documentation. The results showed that 1) BUMDes Pamulihan Village had succeeded in giving a positive impact on improving the village economy and community welfare. 2) Management of BUMDES by the management is very orderly based on the regulations that have been set by the government, 3) BUMDES Pamulihan Village although not maximized in running its business units, based on the data collected, it was found that high community participation in welcoming the existence of BUMDes .


Liquidity ◽  
2017 ◽  
Vol 6 (2) ◽  
pp. 110-118
Author(s):  
Iwan Subandi ◽  
Fathurrahman Djamil

Health is the basic right for everybody, therefore every citizen is entitled to get the health care. In enforcing the regulation for Jaringan Kesehatan Nasional (National Health Supports), it is heavily influenced by the foreign interests. Economically, this program does not reduce the people’s burdens, on the contrary, it will increase them. This means the health supports in which should place the government as the guarantor of the public health, but the people themselves that should pay for the health care. In the realization of the health support the are elements against the Syariah principles. Indonesian Muslim Religious Leaders (MUI) only say that the BPJS Kesehatan (Sosial Support Institution for Health) does not conform with the syariah. The society is asked to register and continue the participation in the program of Social Supports Institution for Health. The best solution is to enforce the mechanism which is in accordance with the syariah principles. The establishment of BPJS based on syariah has to be carried out in cooperation from the elements of Social Supports Institution (BPJS), Indonesian Muslim Religious (MUI), Financial Institution Authorities, National Social Supports Council, Ministry of Health, and Ministry of Finance. Accordingly, the Social Supports Institution for Helath (BPJS Kesehatan) based on syariah principles could be obtained and could became the solution of the polemics in the society.


2020 ◽  
Vol 3 (2) ◽  
pp. 117-132
Author(s):  
Betha Rahmasari

This article aims to find out the developmentidea or paradigm through village financial management based on Law Number 6 of 2014 concerning Villages. In this study, the researcher used a normative research methodby examining the village regulations in depth. Primary legal materials are authoritatuve legal materials in the form of laws and regulations. Village dependence is the most obvious violence against village income or financial sources. Various financial assistance from the government has made the village dependent on financial sources from the government. The use of regional development funds is intended to support activities in the management of Regional Development organizations. Therefore, development funds should be managed properly and smoothly, as well as can be used effectively to increase the people economy in the regions. This research shows that the law was made to regulate and support the development of local economic potential as well as the sustainable use of natural resources and the environment, and that the village community has the right to obtain information and monitor the planning and implementation of village development.


2020 ◽  
Vol 4 (4) ◽  
Author(s):  
Nurwan Nurwan ◽  
Ali Hadara ◽  
La Batia

ABSTRAK: Inti pokok masalah dalam penelitian ini meliputi latar belakang gerakan sosial masyarakat Kampung Labaluba Desa Kontumere Kecamatan Kabawo Kabupaten Muna, Faktor-faktor yang mendorong gerakan sosial masyarakat Kampung Labaluba Desa Kontumere Kecamatan Kabawo Kabupaten Muna, proses gerakan sosial masyarakat Kampung Labaluba Desa Kontumere Kecamatan Kabawo Kabupaten Muna dan akibat gerakan sosial masyarakat Labaluba Desa Kontumere Kecamatan Kabawo Kabupaten Muna? Latar belakang gerakan sosial masyarakat Kampung Labaluba yaitu keadaan kampungnya yang hanya terdiri dari beberapa kepala keluarga tiap kampung dan jarak yang jauh masing-masing kampung membuat keadaan masyarakatnya sulit untuk berkomnikasi dan tiap kampung hanya terdiri dari lima sampai dengan tujuh kepala keluarga saja. Kampung ini letaknya paling timur pulau Muna terbentang dari ujung kota Raha sekarang sampai kampung Wakuru yang saat ini. Kondisi ini juga yang menjadi salah satu faktor penyebab kampung ini kurang berkembang baik dibidang ekonomi, sosial politik, pendidikan maupun di bidang kebudayaan. Keadaan ini diperparah lagi dengan sifat dan karakter penduduknya yang masih sangat primitif. Faktor yang mendorong adanya gerakan sosial masyarakat Kampung Labaluba Desa Kontumere Kecamatan Kabawo Kabupaten Muna adalah adanya ketidaksesuaian antara keinginan pemerintah setempat dan masyarakat yang mendiami Kampung Labaluba pada waktu itu. Sedangkan proses gerakan sosial masyarakat Kampung Labaluba Desa Kontumere Kecamatan Kabawo Kabupaten Muna bermula ketika pemerintah seolah memaksakan kehendaknya kepada rakyat yang menyebabkan rakyat tidak setuju dengan kebijakan tersebut. Akibat yang ditimbulkan dari adanya gerakan sosial masyarakat Kampung Labaluba Desa Kontumere Kecamatan Kabawo Kabupaten Muna terbagi dua yaitu akibat positif dan akibat negatif.Kata Kunci: Gerakan Sosial, Factor dan Dampaknya ABSTRACT: The main issues in this study include the background of the social movement of Labaluba Village, Kontumere Village, Kabawo Sub-District, Muna District, Factors that encourage social movements of Labaluba Kampung Sub-village, Kontumere Village, Kabawo Sub-District, Muna District, the social movement process of Labaluba Village, Kontumere Village, Kabawo Sub-District Muna Regency and due to Labaluba community social movements Kontumere Village Kabawo District Muna Regency? The background of the Labaluba Kampung community social movement is that the condition of the village consists of only a few heads of households per village and the distance of each village makes it difficult for the community to communicate and each village only consists of five to seven households. This village is located east of the island of Muna stretching from the edge of the city of Raha now to the current village of Wakuru. This condition is also one of the factors causing the village to be less developed in the economic, social political, educational and cultural fields. This situation is made worse by the very primitive nature and character of the population. The factor that motivated the existence of the social movement of Labaluba Village in Kontumere Village, Kabawo Subdistrict, Muna Regency was the mismatch between the wishes of the local government and the people who inhabited Labaluba Village at that time. While the process of social movements in Labaluba Village, Kontumere Village, Kabawo District, Muna Regency began when the government seemed to impose its will on the people, causing the people to disagree with the policy. The consequences arising from the existence of social movements in Labaluba Village, Kontumere Village, Kabawo District, Muna Regency are divided into two, namely positive and negative effects. Keywords: Social Movements, Factors and their Impacts


Religions ◽  
2021 ◽  
Vol 12 (4) ◽  
pp. 253
Author(s):  
Anna Sokolova

This article explores regional Buddhist monasteries in Tang Dynasty (618–907 CE) China, including their arrangement, functions, and sources for their study. Specifically, as a case study, it considers the reconstruction of the Kaiyuan monastery 開元寺 in Sizhou 泗州 (present-day Jiangsu Province) with reference to the works of three prominent state officials and scholars: Bai Juyi 白居易 (772–846), Li Ao 李翱 (772–841), and Han Yu 韓愈 (768–824). The writings of these literati allow us to trace the various phases of the monastery’s reconstruction, fundraising activities, and the network of individuals who participated in the project. We learn that the rebuilt multi-compound complex not only provided living areas for masses of pilgrims, traders, and workers but also functioned as a barrier that protected the populations of Sizhou and neighboring prefectures from flooding. Moreover, when viewed from a broader perspective, the renovation of the Kaiyuan monastery demonstrates that Buddhist construction projects played a pivotal role in the social and economic development of Tang China’s major metropolises as well as its regions.


2021 ◽  
Vol 3 (9) ◽  
pp. 87-94
Author(s):  
S. V. NEZHDAI ◽  
◽  
A. Yu. LUKYANOVA ◽  
I. S. GRUZINOVA ◽  
A. A. PROSTYAKOV ◽  
...  

The article shows that, in general, cooperation between public authorities and private business is one of the most important factors that generally affect the social and economic development of territories. The powers in the field of organizational and regulatory regulation of public-private partnership issues at the federal level are considered.


1991 ◽  
Vol 5 (3) ◽  
pp. 143-154 ◽  
Author(s):  
M.M. Ansari ◽  
T.C. Sharma

This article underscores the need to establish strong linkages between industry and universities in India; assesses the extent to which such linkages exist in a cross-section of Indian universities; and identifies remedial measures as appropriate. The authors describe the challenges facing universities and industry: identify the areas most appropriate for collaboration and the various kinds of collaboration that exist or are possible in India; assess the extent to which collaborative efforts are succeeding in selected universities; and identify factors which help or hinder the development of cooperative activity. Finally, they list the policy implications of their analysis. The article provides an overview of the current situation in India and sets out practical measures for increasing collaboration between industry and higher education which the authors consider essential to the social and economic development of the country.


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